Cadillac signs Regina King to be the new, human face of redesigned 2021 Escalade

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Photo courtesy of Cadillac

Emmy and Academy Award winning director and actress Regina King has been tapped as the new, human face of the Cadillac Escalade. King served as a brand ambassador to assist in the debut of the 2021 Escalade earlier this year alongside Spike Lee.

The first part of the campaign, dubbed "Never Stop Arriving", features King and will center around Cadillac's first-to-market technologies and bold design. This includes Super Cruise hands-free driving technology and a long OLED driver information and infotainment screen. This aspect of the marketing push begins in October.

Regina King Cadillac Escalade Never Stop ArrivingRegina King worked with two other powerhouse women in the film industry on the campPhoto courtesy of Cadillac

King – who recently won an Emmy for her performance in "Watchmen," also won an Oscar in 2019 for her performance in "If Beale Street Could Talk" makes her directorial debut in her forthcoming film, "One Night in Miami", set to open on Christmas Day.

"The Cadillac experience is all about ambition, being hopeful and being relentless as you work toward your goals," said King. "Cadillac looks to make every journey extraordinary, and we all should be striving for that."

Dee Rees, the campaign's director, says that the campaign is all about the theme of bravery, resilience, and overcoming obstacles. Cadillac's new marketing initiative brings together three women who exemplify those traits: Reese, King, and award-winning Director of Photography Rachel Morrison.

"This is a new era for Cadillac – fearless, innovative and one where we never stop pushing boundaries, and Regina King reflects all those facets and so much more," said Melissa Grady, Cadillac chief marketing officer. "King's unique ability to defy convention and look toward the future are how we approach the opportunities ahead of us at Cadillac."

2021 Cadillac Escalade | Never Stop Arriving | Cadillacwww.youtube.com

The 2021 Cadillac Escalade is arriving at dealerships now, but it's not the only thing Cadillac has been busy doing. The company launched Cadillac Live, an interactive virtual vehicle shopping experience, earlier this year. The 2023 Cadillac Lyriq was unveiled and promised to be riding on the new General Motors platform technology, which includes the Ultium battery.

The company confirmed that the -iq ending as part of its vehicle names will expand in the coming years, including in the Cadillac Celestiq ultra-luxury electric car. One thing the company has not confirmed is the rumored plans to add an all-electric Escalde to the lineup by 2025.

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Photo courtesy of Cadillac

Visualize your custom Cadillac Escalade before you buy it using this new online tool

Dealerships

The redesigned Cadillac Escalade comes in eight interior color and trim options, multiple 22-inch wheel options, and a variety of paint job colors. The luxury arm of General Motors is now offering new SUV shoppers the opportunity to visualize their new Escalade before they sign on the line via a new online tool.

The Cadillac Escalade visualizer uses a 3D model of the Escalade Premium Luxury Platinum as its base vehicle. It allows customers to feast their eyes on every angle of the new SUV. They can choose a paint color and see how the light bounces off the Escalade's beefy body, choose between a number of wheel options, then dive deep inside the interior.

2021 Cadillac Escalade Cofigurator toolThe 3D configurator changes its looks depending on the choices the user makes.Photo courtesy of Cadillac

Cadillac has designed the tool to be mobile-friendly and intuitive.

"The visualizer allows customers to engage with the 2021 Escalade right from their phone or desktop, six months before the vehicle is available in showrooms," said Robert Benbow, Cadillac Escalade marketing manager. "And it will only get better over time."

Like the usual vehicle configurators, the image of the Escalade changes as the user changes their inputs. Cadillac will update the trim levels, colors, wheels, and interior options are more models become available throughout the lifecycle of the Escalade.

Cadillac is pushing this visualizer as part of a broader initiative to change the way buyers shop for cars. The company recently launched interactive digital showroom experiences in five states.

The 2021 Cadillac Escalade was introduced earlier this month in Los Angeles by Spike Lee. Along with a big new body, the model has an industry-first curved OLED screen. The SUV will also include an expanded version of Cadillac's Super Cruise hands-free driving technology.

Cadillac tapped Oscar-winning director Regina King to introduce the Escalade at last night's Academy Awards ceremony. Following the Oscars, an ad campaign she directed and starred in, will begin airing.

To start customizing, visit the 2021 Cadillac Escalade Visualizer.

Photo courtesy of Cadillac

Cadillac taps Oscar-winning actress, director Regina King to produce new ad campaign

Hollywood

Regina King has starred alongside Hollywood heavyweights Jamie Foxx and Kiefer Sutherland. Now, she's teaming up with other weighty Hollywood-ready character, the 2021 Cadillac Escalade. She will introduce Cadillac's new "Make Your Way" ad campaign this Sunday during ABC's presentation of the 92nd Academy Awards.

Scroll down to see the commercial ahead of its broadcast.

As described by Cadillac, "King will tell the 'Make Your Way' story of success achieved through boundary-pushing strength and determination in a special spot with the all-new 2021 Cadillac Escalade, which was introduced Feb. 4 in Hollywood."

2021 Cadillac Escalade Regina KingKing will help introduce the Escalade to the public during the Academy Awards broadcast.Photo courtesy of Cadillac

"Cadillac has always represented success…there's a swagger, a sexiness, to the vehicles. There's also a realness and a sense of ambition that I identify with. Through sheer perseverance, I've found my way through doors some never thought possible. There's a real connection for me with Cadillac, and that is why I wanted to get involved," said King.

Two additional Cadillac commercials, "No Barriers" and "Finish Line," will air during the Oscars broadcast, each highlighting Cadillac's new vehicle lineup, which includes the new XT6 SUV and CT5 and CT4 sedans, while celebrating the grit of those who make their own way to success.

"Cadillac is inspired by those who have a passion for what's next," said Melissa Grady, Cadillac chief marketing officer. "They make their way by going through obstacles, not around them. Such unwavering self-determination pushes them to succeed and inspires others to do the same. That's the heart of 'Make Your Way' and the soul of Cadillac."

This is the seventh time Cadillac has been part of the Academy Awards broadcasts, which is second only to the Super Bowl in global viewership.

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2022 Nissan AltimaNissan offers the Altima in several configurations.Nissan

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2023 Nissan AltimaThe Altima gets an update for 2023 with fresh styling and more tech.Nissan

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