Hollywood

Cadillac taps Oscar-winning actress, director Regina King to produce new ad campaign

Actress and director Regina King has taken the helm of the automaker's new ad campaign.

Photo courtesy of Cadillac

Regina King has starred alongside Hollywood heavyweights Jamie Foxx and Kiefer Sutherland. Now, she's teaming up with other weighty Hollywood-ready character, the 2021 Cadillac Escalade. She will introduce Cadillac's new "Make Your Way" ad campaign this Sunday during ABC's presentation of the 92nd Academy Awards.

Scroll down to see the commercial ahead of its broadcast.

As described by Cadillac, "King will tell the 'Make Your Way' story of success achieved through boundary-pushing strength and determination in a special spot with the all-new 2021 Cadillac Escalade, which was introduced Feb. 4 in Hollywood."

2021 Cadillac Escalade Regina King King will help introduce the Escalade to the public during the Academy Awards broadcast.Photo courtesy of Cadillac

"Cadillac has always represented success…there's a swagger, a sexiness, to the vehicles. There's also a realness and a sense of ambition that I identify with. Through sheer perseverance, I've found my way through doors some never thought possible. There's a real connection for me with Cadillac, and that is why I wanted to get involved," said King.

Two additional Cadillac commercials, "No Barriers" and "Finish Line," will air during the Oscars broadcast, each highlighting Cadillac's new vehicle lineup, which includes the new XT6 SUV and CT5 and CT4 sedans, while celebrating the grit of those who make their own way to success.

"Cadillac is inspired by those who have a passion for what's next," said Melissa Grady, Cadillac chief marketing officer. "They make their way by going through obstacles, not around them. Such unwavering self-determination pushes them to succeed and inspires others to do the same. That's the heart of 'Make Your Way' and the soul of Cadillac."

This is the seventh time Cadillac has been part of the Academy Awards broadcasts, which is second only to the Super Bowl in global viewership.

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John Mayer has been a Land Rover Defender enthusiast for more than a decade.

Photo by Eric Ryan Anderson, courtesy of Land Rover

Instagram users are familiar with seeing musician John Mayer inside his home, broadcasting on Live in his "Current Mood" series. now, they can head to his IGTV channel to see "John Mayer Goes Outside", a new advertising campaign from Atlantic Re:think and Land Rover.

The video features Mayer journeying into the forests of Northern California including Jedediah Smith Redwoods State Park while behind the wheel of the 2020 Land Rover Defender. The film was show over three days in March, just before the COVID-19 pandemic took hold of the conversation. The collaboration includes behind-the-scenes images and videos from the shoot.

John Mayer, Land Rover Defender  Goes Outside Mayer journey's to one of America's most beloved state parks.Photo by Eric Ryan Anderson, courtesy of Land Rover

Speaking of his time adventuring in the woods, Mayer said, "I don't think you can come out here and get any other message from yourself other than, 'You're alright. You're okay.'"

The shoot marked Mayer's first time in Jedediah Smith Redwoods State Park and first time driving the new Land Rover Defender, a vehicle Mayer has history with as he has been a Defender enthusiast and vintage model owner for more than a decade.

"We wanted to capture the experience of being outdoors, in a way that didn't feel forced or scripted. In other words, get John Mayer in his favorite car and show him a good time in the wilderness," says Jeremy Elias, executive creative director of Atlantic Re:think. "The trip has taken on new meaning in the months since we filmed, and so has the brand's message of embracing the power and beauty of the great outdoors."

John Mayer, Land Rover Defender  Goes Outside The film includes plenty of Redwood trees.Photo by Eric Ryan Anderson, courtesy of Land Rover

"John Mayer, in addition to being an incredibly accomplished musician, is a gear aficionado with a passion for all things mechanical," said Stuart Schorr, Vice President of Communications, Jaguar Land Rover North America. "He has been watching the development of the new Defender, and we have been keenly aware of his Defender collection as well as frankly being fans of his music. We are so proud he's one of the first people in the United States to get in a Defender, and that he was able to share his poetic take on exploring America's national parks."

Click here to visit John Mayer's Instagram feed and view the film.

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The 2021 Acura RDX PMC Edition features a thermal orange paint job that it shares with the Acura NSX.

Photo courtesy of Acura
Acura will make a PMC Edition of its best-selling RDX for the 2021 model year. The move comes following successful PMC Edition iterations of the TLX and MDX and forecasts a design change is in the RDX's future.

Named after Acura's Performance Manufacturing Center (PMC) in Ohio, the 2021 Acura RDX PMC Edition will be hand-crafted alongside the Acura NSX by master technicians. Just 360 of the range-topping RDX PMC Edition models will be made and carry a sticker price in the low $50,000s. Exact pricing will be announced in the coming weeks.

2021 Acura RDX PMC Edition

Photo courtesy of Acura

Acura has given each of the North American market-exclusive models a Thermal Orange Pearl paint job - a color shared with the NSX.

It builds on the top-of-the-line RDX, which includes the RDX Advance Package and RDX A-Spec styling. The model gets exclusive black 20-inch alloy wheels, a body color grille surround, black chrome exhaust finishers, and a gloss black roof, side mirrors, and door handles. All-wheel drive is standard.

Acura has pushed the orange color to the cabin where it appears as color-matched orange stitching for the seats, center console, door panels, steering wheel, and floor mats. The RDX PMC edition features a 10.5-inch color head-up display, 16-way power Sport Seats trimmed in Ebony Milano leather and Ultrasuede, heated steering wheel, and heated outboard rear seats.

Like the NSX, each RDX PMC Edition will be built and handled with care. It starts as a body-in-white shell that arrives at PMC to be finished in its orange paint via a robotic paint system. Multiple base coats enhance the paint's intensity. Next ,a mid-coat of gold and orange mica is applied giving off a pearlescent effect in the sunlight. Finally, four layers of clearcoat are applied to increase the paint's luster and protect the finish. The total time in paint, including curing, is five days.

2021 Acura RDX PMC Edition www.youtube.com

Post-paint, PMC master technicians begin hand-assembling the two-row SUV starting with the installation of the drivetrains and chassis components, wiring harnesses, and electronics. Then, the wheels and tires are added. The final step in the process is to fit the vehicle with its unique interior including an individually numbered serial plate affixed to the RDX's center console.

Following assembly, the RDX PMC Edition undergoes an identical quality control process as NSX, which includes a full electronic systems line-end test, expert wheel alignment, dyno run, water-leak test and final paint examination. Before exiting PMC, each vehicle is wrapped in a protective film and loaded onto an enclosed, single-car carrier for transport to an Acura dealer.

Acura has introduced a PMC Edition of the TLX and MDX as they have entered the final year of their design phase. Could a refreshed RDX be on the horizon for 2022? All signs point to yes.

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