Hollywood

Cadillac taps Oscar-winning actress, director Regina King to produce new ad campaign

Actress and director Regina King has taken the helm of the automaker's new ad campaign.

Photo courtesy of Cadillac

Regina King has starred alongside Hollywood heavyweights Jamie Foxx and Kiefer Sutherland. Now, she's teaming up with other weighty Hollywood-ready character, the 2021 Cadillac Escalade. She will introduce Cadillac's new "Make Your Way" ad campaign this Sunday during ABC's presentation of the 92nd Academy Awards.

Scroll down to see the commercial ahead of its broadcast.

As described by Cadillac, "King will tell the 'Make Your Way' story of success achieved through boundary-pushing strength and determination in a special spot with the all-new 2021 Cadillac Escalade, which was introduced Feb. 4 in Hollywood."

2021 Cadillac Escalade Regina King King will help introduce the Escalade to the public during the Academy Awards broadcast.Photo courtesy of Cadillac

"Cadillac has always represented success…there's a swagger, a sexiness, to the vehicles. There's also a realness and a sense of ambition that I identify with. Through sheer perseverance, I've found my way through doors some never thought possible. There's a real connection for me with Cadillac, and that is why I wanted to get involved," said King.

Two additional Cadillac commercials, "No Barriers" and "Finish Line," will air during the Oscars broadcast, each highlighting Cadillac's new vehicle lineup, which includes the new XT6 SUV and CT5 and CT4 sedans, while celebrating the grit of those who make their own way to success.

"Cadillac is inspired by those who have a passion for what's next," said Melissa Grady, Cadillac chief marketing officer. "They make their way by going through obstacles, not around them. Such unwavering self-determination pushes them to succeed and inspires others to do the same. That's the heart of 'Make Your Way' and the soul of Cadillac."

This is the seventh time Cadillac has been part of the Academy Awards broadcasts, which is second only to the Super Bowl in global viewership.

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Musical artist H.E.R. has worked with Honda designers to customize a Civic Type R.

Photo courtesy of American Honda Motor Co. Inc.
H.E.R. graced the stage at the 2021 Honda Civic Tour but before that happens, the R&B singer-songwriter has put her stamp on a custom-designed Honda Civic Type R. This one-off is part of a longstanding tradition of Civic Tour headliners designing a custom Civic.

The unique-looking model is a reflection of H.E.R.'s personal values. Nuance, subtlety, and "sharing your heart" are held high. This all starts with the car's exterior where a deep black matte finish washes over the model while chameleon-tinted headlamps and windows, purple brake calipers and nebula painted trim are presented as intriguing highlights.

Designers worked to customize the cabin as well, adding nebula painted accents and special LED interior lighting that changes colors based on music and sound inside the vehicle by featuring custom colors, moods, brightness levels and rotating color patterns, adjustable by a smartphone.

H.E.R. Unveils Custom ‘Honda Civic Type R’ Presented by the 2021 Honda Civic Tour www.youtube.com

"One of the things that drew me toward the Honda Civic Tour was knowing that I'd be able to design my own vehicle, and out of all Civics, I picked the pinnacle Civic Type R," said H.E.R. "Infusing my personality into all aspects of my performances, and also expressing it through my favorite products, is something that I am passionate about. So being able to create and share my custom Honda Civic Type R with my fans is just so special to me."

H.E.R.'s custom Civic Type R joins Honda vehicles designed by past Civic Tour headliners, including Maroon 5, OneRepublic, Demi Lovato, blink-182, Black Eyed Peas, One Direction, Charlie Puth and more.

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The 2022 Infiniti QX60 is expected to hit the market later this year.

Photo courtesy of Infiniti Motors

The next-gen Infiniti QX60 is almost here. The long-awaited successor to the top-selling Infiniti model has been in the works for a while but the first official glimpse at the SUV happens today with the release of a teaser photo and video of the interior.

Billed as being "serene" and "spacious", the family-friendly crossover will retain its three rows of seating when it arrives stateside. It will also have premium leather appointments, intuitive technology, and ambient lighting, according to a release sent by the company.

The model was first teased in a private video shown to journalists in the autumn of 2019. Since there, a number of changes have been made. The fresh images show off a wide but not tall infotainment screen, similar to what you'd find on a Lexus or Hyundai. There's what appears to be a fully digital radio/climate controls screen on the center stack with physical dials for adjusting certain functionalities.

All-New 2022 INFINITI QX60 Tech Stories: Performance - Intelligent All-Wheel Drive (AWD) www.youtube.com

There's a quilted leather dashboard and long horizontal design feature that seamlessly covers the dashboard vents under one housing. Though not shown, the QX60 is expected to have a fully digital instrument cluster.

Infiniti has already divulged a few key details about the revised QX60. It will be powered by a 295-horsepower 3.5-liter V6 engine that is paired with a nine-speed automatic transmission. That's the same power plant that is in the 2022 Nissan Pathfinder. The SUV will be available with all-wheel drive. It's likely that the QX60 will have drive modes similar to those in the Pathfinder.

The model will have a 6,000-pound maximum towing capacity. A 3,500-pound maximum is standard.

Infiniti is promising a Sports drive mode where the movement, power, and control of the car are said to be similar to those in a sports car. Gears are held longer and engine braking helps along the way.

The 2022 Infiniti QX60 is expected to arrive in North American showrooms in the fall of 2021, followed by other markets worldwide. It will debut June 23.

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