In-Car Tech

2021 Cadillac Escalade to feature first curved OLED screen in auto industry

Cadillac teased the curved screen with a short promo video.

Photo courtesy of Cadillac

The redesigned 2021 Cadillac Escalade will feature the first curved OLED screen in the automotive industry when it debuts on February 4. OLED stands for organic light-emitting diode.

"From the highway to the big screen, the Escalade has been embraced by drivers and fans around the world," said Steve Carlisle, Cadillac president. "We're excited to introduce the 2021 Escalade during Oscars week in February."

OLED screens have twice the pixel density as a 4K television allowing for crisper, clearer images and extraordinary color depth, including very dark blacks. The screen will have the largest color range available in the automotive industry.

The technology is already used in high-tech devices including smartphones, televisions, and computer monitors. Samsung has been employing the technology in its smartphones for nearly a decade. Aston Martin debuted the first OLED screen in a vehicle in its DB9.

The redesigned Escalade will ride on the same platform as the 2021 Chevrolet Suburban and 2020 Chevrolet Silverado and likely have similar dimensions to what it has in the current generation.

The Escalade is the top-selling SUV in its segment. Through the third quarter of 2019, the Detroit-based automaker has sold 30,000 of them globally. Escalade has about 25 percent market share in its segment in the U.S. according to J.D. Power PIN estimates.

Trending News

Nuts & Bolts

 
 

Sony's team is testing the Vision-S on the streets of Austria.

Photo courtesy of Sony

One year ago Sony surprised the crowds at CES with the Vision -S, a concept vehicle meant to further the discussion on safety, security, and entertainment. The vehicle has moved from concept to prototype, taking to the roads of Europe for testing.

The car has been driving the roads of Austria since December 2020, according to the company, for technical evaluation. Evaluation of what? We're so glad you asked.

If the car is technologically similar to what has presented at CES last year, on-board is Sony's imaging and sensing technologies as well as software regulated using Sony's AI, telecommunication, and cloud technologies.

Sony Vision-S The Sonny Vision S is a working vehicle prototype now. Photo courtesy of Sony

The car, which was built in cooperations with Magna Steyr, features 33 sensors, including CMOS image sensors and time of flight (ToF) sensors within the vehicle. These sensors are designed to detect and recognize people and objects inside and outside the vehicle, and provide "highly advanced driving support."

Each of the two rows of seating in the vehicle features Sony's 360 Reality Audio system. Bose has similar technology built into the Nissan Kicks.

The crossover-lie car's front seats have a panoramic screen in front of them that has the ability to display rich content.

Does this mean that Sony will begin to make cars? The quick answer is no. Sony does not appear itching to get into the car business though the products that result from this testing will likely be available to automakers offering additional competition for components in a fast-paced marketplace where the technology is evolving quickly.

The real winner here could be consumers who will benefit from the stiff completion between suppliers and be on the receiving end of better technology because of it.

Trending News

 
 

As part of its CES presentation, General Motors showed off its future electric vehicles.

Photo courtesy of General Motors

General Motors has made no secret of the fact that they see the future of the company is electric. Their presentation at CES this year put their future products out there for public consumption, but hidden in the shadows. Let's turn up the brightness and take a peek at what is there.

Scroll down to the bottom of this article to see a lightened, clearer view of all the models.

GMC Hummer EV

General Motors EV preview CES 2021

Photo courtesy of General Motors

Front and center is the 2022 GMC Hummer EV. The Hummer EV is slated to have 1,000 horsepower, a 350-mile range, and a $112,959 price tag when it arrives at dealership lots in 2021. Other forthcoming Hummer variants are set to have unique powertrain setups and lower price points.

Cadillac Lyriq

General Motors EV preview CES 2021

Photo courtesy of General Motors

The 2023 Cadillac Lyriq debuted in prototype form mid-2020. When it comes to market, Cadillac expects the Lyriq SUV to offer drivers 300+ miles of all-electric range, luxurious accommodations, and the buyers choice of rear-wheel drive or performance all-wheel drive. The Lyriq will come with Super Cruise, the General Motors hands-free driving system that allows for 200,000 miles of hands-free highway driving and automated lane change.

Cadillac Celestiq

General Motors EV preview CES 2021

Photo courtesy of General Motors

In addition to showing the Celestiq here, Cadillac decided to show off its flagship electric car with some close ups. They don't give too much detail about the car, but we do know some interesting tidbits. Cadillac says that the car embodies their commitment to "reimagine what's possible in design and technology". The GM division will offer the Celestiq with a curated selection of hand-crafted materials and they've has hinted that there will be some customization options available for owners.

Chevrolet pickup

General Motors EV preview CES 2021

Photo courtesy of General Motors

We don't yet know if it will be called the Silverado, but a Chevrolet pickup truck that runs on all-electric power is on the way. It's been confirmed that the plan is for the truck to have a maximum 400-mile range (likely when it's not towing or hauling much weight). Originally slated for a 2025 debut date, indications are that GM is pushing to get the truck to market sooner.

Buick EVs

General Motors EV preview CES 2021

Photo courtesy of General Motors

In 2020, GM described the two new Buick models that are coming by 2023. They're both electric vehicles. The first, an SUV will be a model that offers "more conventional crossover proportion that maximizes interior space and cargo." The second is a Buick CUV that has "expressive proportions with a greater emphasis on form and athletic fashion." It looks like the SUV is on the right in the photo while the CUV is on the left.

"Mystery EV"

General Motors EV preview CES 2021

Photo courtesy of General Motors

What is this mystery EV? We know the Cadillac XT4 is getting an electrified brother so there's a chance that this could that. Brightening and zooming in on the picture appears to reveal an SUV-like body design. We'll just have to stay tuned.

... and now let's turn the lights on.

General Motors EV preview CES 2021

Photo courtesy of General Motors

Last year, General Motors divulged while models it plans to introduce by 2023, including a number of EVs. You can see that full list here.

Trending News