Dealerships

Visualize your custom Cadillac Escalade before you buy it using this new online tool

Cadillac is adding more tech to the shopping experience and allowing customers to customize their products online in a new way.

Photo courtesy of Cadillac

The redesigned Cadillac Escalade comes in eight interior color and trim options, multiple 22-inch wheel options, and a variety of paint job colors. The luxury arm of General Motors is now offering new SUV shoppers the opportunity to visualize their new Escalade before they sign on the line via a new online tool.

The Cadillac Escalade visualizer uses a 3D model of the Escalade Premium Luxury Platinum as its base vehicle. It allows customers to feast their eyes on every angle of the new SUV. They can choose a paint color and see how the light bounces off the Escalade's beefy body, choose between a number of wheel options, then dive deep inside the interior.

2021 Cadillac Escalade Cofigurator tool The 3D configurator changes its looks depending on the choices the user makes.Photo courtesy of Cadillac

Cadillac has designed the tool to be mobile-friendly and intuitive.

"The visualizer allows customers to engage with the 2021 Escalade right from their phone or desktop, six months before the vehicle is available in showrooms," said Robert Benbow, Cadillac Escalade marketing manager. "And it will only get better over time."

Like the usual vehicle configurators, the image of the Escalade changes as the user changes their inputs. Cadillac will update the trim levels, colors, wheels, and interior options are more models become available throughout the lifecycle of the Escalade.

Cadillac is pushing this visualizer as part of a broader initiative to change the way buyers shop for cars. The company recently launched interactive digital showroom experiences in five states.

The 2021 Cadillac Escalade was introduced earlier this month in Los Angeles by Spike Lee. Along with a big new body, the model has an industry-first curved OLED screen. The SUV will also include an expanded version of Cadillac's Super Cruise hands-free driving technology.

Cadillac tapped Oscar-winning director Regina King to introduce the Escalade at last night's Academy Awards ceremony. Following the Oscars, an ad campaign she directed and starred in, will begin airing.

To start customizing, visit the 2021 Cadillac Escalade Visualizer.

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Nuts & Bolts

 
 

The new Mitsubishi Eclipse Cross used the Internet of Things to connect to the My Mitsubishi Connect app

Photo courtesy of Mitsubishi Motors North Americ

Mitsubishi has enlisted Aeris and Dealer-FX to better connect owners to their vehicles. Using integrations with the Aeris Mobility Services and Dealer-FX ONE platforms, the My Mitsubishi Connect mobile app will now enable Mitsubishi Eclipse Cross drivers to view real-time service and maintenance needs, as reported by their vehicles.

The system will push timely notifications from the vehicle to the app and the owner's smart mobile device allowing them to act in a matter of seconds rather than trying to remember that a warning light cane in while operating the vehicle.

"Mitsubishi customers are dreamers, achievers, entrepreneurs – active in their communities and in their family homes, and their time is extremely valuable," said Mark Chaffin, Chief Operating Officer of MMNA. "The My Mitsubishi Connect app allows us to enhance their experience, be more efficient with their time and continue to demonstrate our commitment to delivering high quality, top value vehicles with leading-edge technology in the U.S."

This isn't the company's first IoT foray. When it debuted, Mitsubishi Road Assist+ was the first hardware-free, smartphone-based app provided by an OEM that allowed owners to realize the cost savings of usage-based insurance without having to own "connected car" with built-in telematics capabilities or aftermarket-installed telematics hardware.

Mitsubishi continues to grow its presence in the U.S. market. The company recently relocated its headquarters from California to the Nashville, Tennessee area near where Renault-Nissan- Mitsubishi Alliance member Nissan has its North American headquarters.

The company recently announced a partnership with the Nashville Entrepreneur Center to create the Small Batch - Big Ideas Entrepreneur Network, which gives entrepreneurs the opportunity to learn from Mitsubishi executives, among other benefits.

The My Mitsubishi Connect and Mitsubishi Road Assist+ apps are currently available on the Google Play store and the Apple's App Store for use on Android and iOS devices.

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The Chevrolet Silverado will be offered with a new, multi-way tailgate for the 2021 model year.

Photo courtesy of Chevrolet

Buyers love the GMC Sierra’s MultiPro Tailgate so it was only a matter of time before General Motors brought it over to the Chevrolet Silverado. That time has arrived.

Chevy will introduce the six-way tailgate on the 2021 Chevrolet Silverado at the end of the year. Instead of being known as the MultiPro Tailgate, the feature will be rebranded and called the Multi-Flex Tailgate. Yes, with the hyphen and everything.

The Chevrolet version of the tailgate really isn’t much different than the GMC version. The biggest difference is that it wears bow tie badging.

It’s functionality includes:

  • Primary gate — opens from the key fob, from inside the truck or via a button on the gate.
  • Primary gate load stop — helps prevent items from sliding out of the box.
  • Easy access — the inner gate folds down, allowing a deeper reach into the box.
  • Full-width step — the inner gate folds into a large step for easy access and holds up to 375 pounds.
  • Inner gate load stop — helps prevent second-tier items from sliding out of the box.
  • Inner gate with work surface — when opened, provides a work surface as well as second-tier loading.
It is likely that the Multi-Flex Tailgate will cost a premium when it arrives on dealer lots and it probably won’t be available on all Silverado models. In the video above, Chevrolet shows the tailgate on the Silverado High Country, its highest trim level.
In addition to the tailgate news, Chevrolet has already revealed that it will offer a Realtree Edition of the Silverado 1500 for the 2021 model year. It will feature familiar features and appointments that exemplify the Realtree brand.

The 2021 Chevrolet Silverado is slated to go on sale later this year.

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