Dealerships

Visualize your custom Cadillac Escalade before you buy it using this new online tool

Cadillac is adding more tech to the shopping experience and allowing customers to customize their products online in a new way.

Photo courtesy of Cadillac

The redesigned Cadillac Escalade comes in eight interior color and trim options, multiple 22-inch wheel options, and a variety of paint job colors. The luxury arm of General Motors is now offering new SUV shoppers the opportunity to visualize their new Escalade before they sign on the line via a new online tool.

The Cadillac Escalade visualizer uses a 3D model of the Escalade Premium Luxury Platinum as its base vehicle. It allows customers to feast their eyes on every angle of the new SUV. They can choose a paint color and see how the light bounces off the Escalade's beefy body, choose between a number of wheel options, then dive deep inside the interior.

2021 Cadillac Escalade Cofigurator tool The 3D configurator changes its looks depending on the choices the user makes.Photo courtesy of Cadillac

Cadillac has designed the tool to be mobile-friendly and intuitive.

"The visualizer allows customers to engage with the 2021 Escalade right from their phone or desktop, six months before the vehicle is available in showrooms," said Robert Benbow, Cadillac Escalade marketing manager. "And it will only get better over time."

Like the usual vehicle configurators, the image of the Escalade changes as the user changes their inputs. Cadillac will update the trim levels, colors, wheels, and interior options are more models become available throughout the lifecycle of the Escalade.

Cadillac is pushing this visualizer as part of a broader initiative to change the way buyers shop for cars. The company recently launched interactive digital showroom experiences in five states.

The 2021 Cadillac Escalade was introduced earlier this month in Los Angeles by Spike Lee. Along with a big new body, the model has an industry-first curved OLED screen. The SUV will also include an expanded version of Cadillac's Super Cruise hands-free driving technology.

Cadillac tapped Oscar-winning director Regina King to introduce the Escalade at last night's Academy Awards ceremony. Following the Oscars, an ad campaign she directed and starred in, will begin airing.

To start customizing, visit the 2021 Cadillac Escalade Visualizer.

Trending News

 
 

New technology is embedded into the brake caliper.

Photo courtesy of Brembo

Brembo is celebrating 60 years of brand braking history with the debut of a bit of its future. The New G Sessanta Concept is a peek at what the company sees as the future of mobility. It was inspired by the first brake caliper for motorbikes produced by the company, an innovation in 1972.

The company says that the core of the concept is LED technology, which is applied directly to the body of the caliper, a feature that is adaptable to every type of caliper they craft. Brembo sees the tech as being able to enhance the caliper's form and function serving as both an interface and an aesthetic. It will be able to "communicate directly with the user" and "adapt to the user's tastes and preferences". A new video released by Brembo shows the LED color changing via a smartphone app.

 New G Sessanta Concept The New G Sessanta Concept features interactive tech.Photo courtesy of Brembo

Brembo is often known for using bright, flashy colors on its calipers and the new light plays on that. The New G Sessanta is designed to be customizable via wireless technology. When a vehicle equipped with the caliper is stopped, the user can control the desired shade of light to express mood, enhance the style of the bike, or adapt it to the surroundings.

Additionally, the LEDs could use color and light to relay data and information regarding the conditions of the vehicle and caliper itself, or even help localize a parked vehicle by emitting a courtesy light.

Watch the video below to see the vision of the New G Sessanta come to life.

BREMBO “NEW G SESSANTA”: THE NEW BRAKE CALIPER CONCEPT SET TO SHAPE THE FUTURE OF MOBILITY www.youtube.com

Trending News

 
 

Motul has released a new line of lubricants for "rad" era vehicles.

Photo courtesy of Motul

Motul has been around for 168 years, far longer than automobiles. The new Classic Line of lubricants have been specifically formulated for cars slightly newer, those that are members of the "rad" era. Motul's Classic Line features oils, detergents, and additives that the company has engineered to enhance the performance of older powertrains while offering improved protection.

Each Classic Line lubricant features an additive package with high-zinc (ZDDP) and molybdenum (moly) for reduced friction and increased power. Synthetic base oils and adapted detergent levels of each formulation are suited for metals and gasket materials that are common of the era of vehicle manufacturing. Advanced additives ensure that the lubricants meet or exceed American Petroleum Institute (API) standards.

Motul Eighties 10W30 Motul's Eighties formulation is made for forced induction engine vehicles.Photo courtesy of Motul

The Classic Line's products have high-adhesion properties that are designed to provide excellent cold flow properties to prevent engine wear during start-ups and to coat and protect engine internals and running gear during the periods of prolonged storage that collector vehicles often experience.

Motul Modern Classic Eighties 10W40 meets the needs of forced induction engines while Modern Classic Nineties 10W30 was designed for the demands of high-revving engines with more modern valvetrains. Both Modern Classic oils are the first products to offer high ZDDP and moly for "rad" era collector cars from these two decades.

To get the new 2100 Classic Oil 15W50, Motul revised its 2100 oil to better lubricate and protect naturally aspirated and forced induction engines with flat tappet cams common to the vehicles in the 1970s and beyond.

Motul Classic 10W50 Classic vehicles have different needs and their lubricants have a different formation than Eighties and Nineties branded oils.Photo courtesy of Motul

Classic Oil 20W50 is designed for hot rods, muscle cars, and collector vehicles, and uses additive packages fortified with ~1,800 ppm of ZDDP. According to Motul, this oil provides "improved protection for flat tappet or high-lift cams and high-performance engines with tighter tolerances and older elastomer gaskets; the medium detergent level also makes Classic Oil 20W50 an appropriate break-in oil for newly refurbished engines".

Straight-weight Classic Oil SAE 30 and SAE 50 are mineral monograde engine oils with low detergent levels, blended specifically for gasoline or diesel four-stroke engines generally produced before 1950.

Trending News