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Visualize your custom Cadillac Escalade before you buy it using this new online tool

Cadillac is adding more tech to the shopping experience and allowing customers to customize their products online in a new way.

Photo courtesy of Cadillac

The redesigned Cadillac Escalade comes in eight interior color and trim options, multiple 22-inch wheel options, and a variety of paint job colors. The luxury arm of General Motors is now offering new SUV shoppers the opportunity to visualize their new Escalade before they sign on the line via a new online tool.

The Cadillac Escalade visualizer uses a 3D model of the Escalade Premium Luxury Platinum as its base vehicle. It allows customers to feast their eyes on every angle of the new SUV. They can choose a paint color and see how the light bounces off the Escalade's beefy body, choose between a number of wheel options, then dive deep inside the interior.

2021 Cadillac Escalade Cofigurator tool The 3D configurator changes its looks depending on the choices the user makes.Photo courtesy of Cadillac

Cadillac has designed the tool to be mobile-friendly and intuitive.

"The visualizer allows customers to engage with the 2021 Escalade right from their phone or desktop, six months before the vehicle is available in showrooms," said Robert Benbow, Cadillac Escalade marketing manager. "And it will only get better over time."

Like the usual vehicle configurators, the image of the Escalade changes as the user changes their inputs. Cadillac will update the trim levels, colors, wheels, and interior options are more models become available throughout the lifecycle of the Escalade.

Cadillac is pushing this visualizer as part of a broader initiative to change the way buyers shop for cars. The company recently launched interactive digital showroom experiences in five states.

The 2021 Cadillac Escalade was introduced earlier this month in Los Angeles by Spike Lee. Along with a big new body, the model has an industry-first curved OLED screen. The SUV will also include an expanded version of Cadillac's Super Cruise hands-free driving technology.

Cadillac tapped Oscar-winning director Regina King to introduce the Escalade at last night's Academy Awards ceremony. Following the Oscars, an ad campaign she directed and starred in, will begin airing.

To start customizing, visit the 2021 Cadillac Escalade Visualizer.

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Lucid is taking a page out of the no-dealership playbook.

Photo courtesy of Lucid Motors

Lucid Motors will be following the Tesla model of selling vehicles, setting up sales and service locations called Lucid Studios. There will be 20 boutiques open by the end of 2021 across North America, according to a statement put out by the company this week.

The studios will each feature a "California-inspired design aesthetic" and offers customers the flexibility of visiting the storefront in person or shopping online. They are small in size, but in high-traffic areas.

Lucid Motors boutiques Some showrooms may have the new Lucid Air staged inside.Photo courtesy of Lucid Motors

The company has immediate plans to open ten studios:

  • Silicon Valley Studio: Located at Lucid's Global Headquarters in Newark, CA
  • Los Angeles Studios: Located at 9022 Wilshire Blvd in Beverly Hills, CA, and at Westfield Century City in Century City, CA
  • Los Angeles Service Center: Located at 9022 Wilshire Blvd in Beverly Hills, CA
  • San Jose Studio: Located at Westfield Valley Fair in San Jose, CA
  • Miami Studio: Located at Brickell City Centre in Miami, FL
  • West Palm Beach Studio: Located at Rosemary Square in West Palm Beach, FL
  • New York City Studio: Located in the Meatpacking District, NY
  • DC Metro Studio: Located at Tysons Corner Center in Tysons, VA
Lucid will soon unveil a new consumer-facing website and launch their new electric vehicle, the Lucid Air. The company promises that the new website will feature "the world's most advanced configurator" that allows customers to customize their vehicle.
Within the site, the world's most advanced configurator will enable prospective owners to customize their own car and view it from any angle in a variety of environments. The Lucid app will let customers communicate with the company on any topic, including servicing. And over-the-air updates will keep every Lucid Air's in-car technology up to date.

Lucid Motors boutiques As shown, the Lucid Motors boutique will feature a vehicle simulator.Photo courtesy of Lucid Motors

The company is promising a nationwide network of service centers, mobile service providers, and certified collision repair centers that will be part of Lucid's "centralized customer care group". These service providers will be able to address customer needs that cannnot be remotely diagnosed and repaired.

"The national network of Lucid Studios and Service Center locations we are rolling out over the coming months will ensure an industry-leading experience to anyone who reserves a Lucid Air," said Zak Edson, Director of Retail Operations for Lucid. "From purchase to delivery to ownership, the experience we offer is designed to be amongst the best in the world."

The production version of the Lucid Air will debut in an online reveal on September 9, 2020.

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The Jeep Gladiator will be getting a diesel option for 2021.

Photo courtesy of FCA US LLC

The 2021 Jeep Gladiator will be available with a new, Italy-made 3.0-liter EcoDiesel V6 engine. The fresh engine will deliver the highest driving range on one tank of fuel ever for Gladiator.

"Before we introduced Gladiator, one of the most common questions consumers asked us was, 'Will you please offer a Jeep truck?,' followed closely by, 'Will it be offered with a diesel engine?' While we know the answer to the first question, I'm pleased to answer the second with a resounding, 'Yes!'," said Jim Morrison, Head of Jeep Brand – North America.

The new engine is capable of achieving 260 horsepower and 442 pound-feet of torque. It comes standard with engine stop-start technology and is paired with an eight-speed automatic transmission. The powertrain's engineers have allowed for more than 40 individual shift maps to optimize shift points.

They've also engineered a new-generation water-cooled turbocharger on the engine that increases efficiency and responsiveness. The engines cylinder head intake ports have been modified to allow for a higher flow capacity. FCA, Jeep's parent company, has altered the compression ratio in the engine to 16.0:1 from 16.5:1 to improve fuel economy and reduce engine noise. Also, the aluminum alloy pistons were completely redesigned.

A new 5.1-gallon diesel exhaust fluid (DEF) tank is located immediately behind the fuel tank with refill location next to the diesel fuel filler. DEF refills align with oil changes and can last up to 10,000 miles. Levels are monitored via a new DEF gauge in the front cluster.

It will be available on the 2021 Jeep Gladiator Sport, Overland, and Rubicon. Those models all feature third-generation Dana 44 front and rear heavy-duty axles. When equipped with the new engine, the truck gets a 3.73 axle ratio.

The Rock-Trac two-speed transfer case with a 4.0:1 low-range gear ratio is standard on Rubicon models and the Command-Trac part-time two-speed transfer case with a 2.72:1 low-range gear ratio on Sport and Overland models.

The 2021 Jeep Gladiator EcoDiesel goes on sale in the third quarter of 2020. Customers can order their model at the dealership of their choice now.

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