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Visualize your custom Cadillac Escalade before you buy it using this new online tool

Cadillac is adding more tech to the shopping experience and allowing customers to customize their products online in a new way.

Photo courtesy of Cadillac

The redesigned Cadillac Escalade comes in eight interior color and trim options, multiple 22-inch wheel options, and a variety of paint job colors. The luxury arm of General Motors is now offering new SUV shoppers the opportunity to visualize their new Escalade before they sign on the line via a new online tool.

The Cadillac Escalade visualizer uses a 3D model of the Escalade Premium Luxury Platinum as its base vehicle. It allows customers to feast their eyes on every angle of the new SUV. They can choose a paint color and see how the light bounces off the Escalade's beefy body, choose between a number of wheel options, then dive deep inside the interior.

2021 Cadillac Escalade Cofigurator tool The 3D configurator changes its looks depending on the choices the user makes.Photo courtesy of Cadillac

Cadillac has designed the tool to be mobile-friendly and intuitive.

"The visualizer allows customers to engage with the 2021 Escalade right from their phone or desktop, six months before the vehicle is available in showrooms," said Robert Benbow, Cadillac Escalade marketing manager. "And it will only get better over time."

Like the usual vehicle configurators, the image of the Escalade changes as the user changes their inputs. Cadillac will update the trim levels, colors, wheels, and interior options are more models become available throughout the lifecycle of the Escalade.

Cadillac is pushing this visualizer as part of a broader initiative to change the way buyers shop for cars. The company recently launched interactive digital showroom experiences in five states.

The 2021 Cadillac Escalade was introduced earlier this month in Los Angeles by Spike Lee. Along with a big new body, the model has an industry-first curved OLED screen. The SUV will also include an expanded version of Cadillac's Super Cruise hands-free driving technology.

Cadillac tapped Oscar-winning director Regina King to introduce the Escalade at last night's Academy Awards ceremony. Following the Oscars, an ad campaign she directed and starred in, will begin airing.

To start customizing, visit the 2021 Cadillac Escalade Visualizer.

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Cadillac will be the first brand with Ultra Cruise

General Motors

Tesla has been in hot water for a while now for shenanigans pulled by owners abusing the automaker's advanced cruise control functions. While the company's Full Self Driving (FSD) tech isn't quite ready for primetime, other automakers are catching up – quickly. Today, General Motors announced Ultra Cruise, its advanced driver assistance tech that promises to allow hands-free driving in 95 percent of driving scenarios.

Ultra Cruise Ultra Cruise will build on Super Cruise functionality.General Motors

GM notes that its goal is to eventually roll the service out to all paved roads in the U.S. and Canada. When it launches, the service will work on over two million miles of roads, which could nearly double as the program expands.

Ultra Cruise will offer a host of automated driving features that build on Super Cruise:

  • Dynamic display system
  • Ability to react to permanent traffic control devices
  • Follow internal navigation routes
  • Maintain headway and follow speed limits
  • Support automatic, on-demand lane changes
  • Support left and right turns
  • Support close object avoidance
  • Support parking in residential driveways

The system uses LiDAR, radar, and cameras to build a 360-degree, three-dimensional picture of the world around it. An additional LiDAR unit is located behind the windshield. GM notes that a big part of the system is its Human Machine Interface (HMI), which communicates with the driver to alert them when they need to take control. Ultra Cruise-equipped vehicles will do this with a head-up display that helps drivers stay focused on the road, and will use the same driver monitoring cameras that are used in Super Cruise.

Ultra Cruise Ultra Cruise will enable hands-free driving in the majority of driving scenarios.General Motors

Ultra Cruise will first be available in Cadillac vehicles starting from 2023. There's no word on pricing or specific vehicle availability at this time.

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The Navigator gets several updates for 2022, including new styling and tech.

Lincoln

The Lincoln Navigator was one of the first ultra-luxury SUVs when it launched over two decades ago, which helped kickstart the big-vehicle craze that still rages on today. Lincoln has continued improving the Navigator over the years to the point that it's now a rolling showcase of the latest and most impressive tech, staggering luxury features, and actual utility vehicle functionality. The vehicle was last fully overhauled in 2018, but the 2022 model picks up revised style, even more premium features, and new themes for the range-topping Navigator Black Label model.


2022 Lincoln Navigator Black Label is Lincoln's top trim offering, and is available in several of its vehicles. Lincoln


Lincoln introduced two new themes as part of the Navigator's Black Label offering for 2022. The Central Park theme features dark walnut open-pore wood trim, luxury leather in an exclusive Urban Green color, and an available Black Label-exclusive Manhattan Green Metallic paint color. The Invitation theme brings open-pore Khaya wood, Venetian luxury black leather, special interior lighting elements, and brandy-colored stitching. Both themes feature laser etching and other intricate detail work inside the vheicle.


2022 Lincoln Navigator The Navigator Black Label is offered with two new themes: Central Park and Invitation.Lincoln


Black Label launched in 2014 and is Lincoln's top-end end model offering. It's available in the Nautilus, Aviator, and Navigator, and brings several vehicle features and auxiliary services to Lincoln owners. Black Label vehicle features and services include:

  • Concierge access: The Lincoln concierge can schedule service or cleaning, answer vehicle questions, and help schedule dinners or other experiences. Black Label owners also get a complimentary dinner for two, which can be scheduled through the concierge.
  • Special airport and rental car services: Lincoln partnered with Avis to provide guaranteed rental car access, an exclusive and dedicated phone line for Black Label owners, and free rentals at select airports. Owners also get a membership to CLEAR, which offers expedited airport security passage and other perks.
  • Extended complimentary maintenance plan: Black Label owners receive four years of free maintenance. If the owner lives within 50 miles of a dealer, they will pick up and deliver the vehicle so that the owner does not need to leave home. Free car washes and annual detailing are also part of the deal.

We don't have pricing details for the 2022 Navigator yet, but we expect its price tag to be similar to that of the 2021 Black Label model, which started at around $100,000 after destination. Lincoln says that it will release more information closer to the Navigator's expected on-sale date early in 2022.


2022 Lincoln Navigator Black Label models feature a staggering level of attention to detail.Lincoln

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