Dealerships

Visualize your custom Cadillac Escalade before you buy it using this new online tool

Cadillac is adding more tech to the shopping experience and allowing customers to customize their products online in a new way.

Photo courtesy of Cadillac

The redesigned Cadillac Escalade comes in eight interior color and trim options, multiple 22-inch wheel options, and a variety of paint job colors. The luxury arm of General Motors is now offering new SUV shoppers the opportunity to visualize their new Escalade before they sign on the line via a new online tool.

The Cadillac Escalade visualizer uses a 3D model of the Escalade Premium Luxury Platinum as its base vehicle. It allows customers to feast their eyes on every angle of the new SUV. They can choose a paint color and see how the light bounces off the Escalade's beefy body, choose between a number of wheel options, then dive deep inside the interior.

2021 Cadillac Escalade Cofigurator toolThe 3D configurator changes its looks depending on the choices the user makes.Photo courtesy of Cadillac

Cadillac has designed the tool to be mobile-friendly and intuitive.

"The visualizer allows customers to engage with the 2021 Escalade right from their phone or desktop, six months before the vehicle is available in showrooms," said Robert Benbow, Cadillac Escalade marketing manager. "And it will only get better over time."

Like the usual vehicle configurators, the image of the Escalade changes as the user changes their inputs. Cadillac will update the trim levels, colors, wheels, and interior options are more models become available throughout the lifecycle of the Escalade.

Cadillac is pushing this visualizer as part of a broader initiative to change the way buyers shop for cars. The company recently launched interactive digital showroom experiences in five states.

The 2021 Cadillac Escalade was introduced earlier this month in Los Angeles by Spike Lee. Along with a big new body, the model has an industry-first curved OLED screen. The SUV will also include an expanded version of Cadillac's Super Cruise hands-free driving technology.

Cadillac tapped Oscar-winning director Regina King to introduce the Escalade at last night's Academy Awards ceremony. Following the Oscars, an ad campaign she directed and starred in, will begin airing.

To start customizing, visit the 2021 Cadillac Escalade Visualizer.

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Performance luxury SUV

The Cadillac Escalade-V starts at almost $150,000

The Escalade-V gets a $149,990 starting price

Cadillac

Cadillac teased an ultra-powerful Escalade-V a while back, and now we have all the details. The 2023 SUV will feature a supercharged 6.2-liter V8, plenty of luxury, and a stout six-figure price tag.

The 2023 Escalade-V comes with a supercharged 6.2-liter V8 that makes 682 horsepower and 653 pound-feet of torque. It features a hand-built design and shares much of its underlying engineering with the CT5-V Blackwing. It's paired with a ten-speed automatic transmission and full-time active four-wheel drive.

2023 Cadillac Escalade-VUnder the hood, there's a supercharged 6.2-liter V8.Cadillac

Cadillac gives every Escalade-V air ride adaptive suspension and magnetic ride control. The driver can customize the suspension and feel using the SUV's selectable driving modes. The system can also raise or lower the ride height by to .8 inches, and the SUV comes with a launch control system that helps it get off the line with explosive speed.

Inside, the Escalade-V builds on the top trim of the standard SUV with zebra wood accents, massaging front seats, and a heated steering wheel. It's got the same amazing tech, too, with a curved OLED display that runs the length of the dash, navigation, voice commands, wireless Apple Carplay and Android Auto, an augmented reality navigation system, and a 36-speaker AKG Studio stereo. Cadillac Super Cruise is available.

2023 Cadillac Escalade-VAn extended ESV variant is also available. Cadillac

The 2023 Cadillac Escalade-V goes on sale this summer. Starting pricing lands at $149,990, and Cadillac offers an extended-wheelbase ESV version of the high-performance SUV.

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Lincoln will not make a performance variant to compete with Cadillac.

Lincoln

TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

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