Dealership Experiece

Visualize your custom Cadillac Escalade before you buy it using this new online tool

Cadillac is adding more tech to the shopping experience and allowing customers to customize their products online in a new way.

Photo courtesy of Cadillac

The redesigned Cadillac Escalade comes in eight interior color and trim options, multiple 22-inch wheel options, and a variety of paint job colors. The luxury arm of General Motors is now offering new SUV shoppers the opportunity to visualize their new Escalade before they sign on the line via a new online tool.

The Cadillac Escalade visualizer uses a 3D model of the Escalade Premium Luxury Platinum as its base vehicle. It allows customers to feast their eyes on every angle of the new SUV. They can choose a paint color and see how the light bounces off the Escalade's beefy body, choose between a number of wheel options, then dive deep inside the interior.

2021 Cadillac Escalade Cofigurator tool The 3D configurator changes its looks depending on the choices the user makes.Photo courtesy of Cadillac

Cadillac has designed the tool to be mobile-friendly and intuitive.

"The visualizer allows customers to engage with the 2021 Escalade right from their phone or desktop, six months before the vehicle is available in showrooms," said Robert Benbow, Cadillac Escalade marketing manager. "And it will only get better over time."

Like the usual vehicle configurators, the image of the Escalade changes as the user changes their inputs. Cadillac will update the trim levels, colors, wheels, and interior options are more models become available throughout the lifecycle of the Escalade.

Cadillac is pushing this visualizer as part of a broader initiative to change the way buyers shop for cars. The company recently launched interactive digital showroom experiences in five states.

The 2021 Cadillac Escalade was introduced earlier this month in Los Angeles by Spike Lee. Along with a big new body, the model has an industry-first curved OLED screen. The SUV will also include an expanded version of Cadillac's Super Cruise hands-free driving technology.

Cadillac tapped Oscar-winning director Regina King to introduce the Escalade at last night's Academy Awards ceremony. Following the Oscars, an ad campaign she directed and starred in, will begin airing.

To start customizing, visit the 2021 Cadillac Escalade Visualizer.

Photo courtesy of Cadillac

It was just last week that Cadillac was showing off its electrified powertrains and the future of its GMC, Buick, Chevrolet, and Cadillac brands during a media blitz. One key part of those plans was the planned April 2 introduction of the Cadillac Lyric, the brand's first all-electric vehicle.

On Monday, bowing to pressure from the public regarding the the spread of Covid-19, popularly called coronavirus, General Motors announced it was calling off the Lyric's planned unveiling.

There has not been a date announced for an unveiling in the future.

It is not likely that the unveiling cancellation will push back the production timeline of the vehicle. There is traditionally a several month cushion between the announcements and the start of vehicle production.

General Motors is one of the automakers that has begin curtailing travel of its employees. Ford and FCA have also taken steps to limit their employees travel nationwide.

Though it hasn't been unveiled, Cadillac has let some information slip about the Lyriq. They also recently told of a new $200,000 vehicle coming to its lineup in a few years.

The Cadillac Celestiq will be the automaker's new flagship sedan when it debuts, which likely won't be for a few years.

Photo courtesy of Cadillac

Cadillac has just announced the death of the CT6 and introduced the CT4 and CT5, but they're not done with the sedan shuffle. The company has made it known that the Cadillac Celestiq is on its way.

Unlike other models Cadillac has built for decades, the company is truly positing this car as a luxury model. Just hundreds of them will be hand-built each year in the Detroit area starting in mid-2022. Reporting by Mike Colias of the Wall Street Journal indicates that the cost of the Celestiq will be over $200,000.

2020 Cadillac CT6 Cadillac recently announced that it's ending production of the CT6.Photo courtesy of Cadillac

Yes, you read that right. A $200,000+ Cadillac. Surely that's the answer to a question no one has been asking outside of the Renaissance Center.

A top tier Porsche Panamera's starts just under $200,000.

The flagship hatchback (yes, you read that right) will run strictly on all-electric power. Motortrend has reported that the model will have black glass that runs from the windscreen to the rear hatch opening as well as a spacious interior,

A question worth asking: How many parts from the GM bin will the model share with lower priced cars? Only time will tell.

Cadillac is looking to put 20 electrified models on the road by 2023. Given that the current lineup includes just five vehicles, there's plenty of room for expansion. The company will debut the Lyriq electric SUV later this spring and has said that an Escalade EV is on the way in a few years.