Advertising

Cadillac signs Regina King to be the new, human face of redesigned 2021 Escalade

A new ad campaign features the Cadillac Escalade alongside Emmy- and Oscar-winning actress and director Regina King.

Photo courtesy of Cadillac

Emmy and Academy Award winning director and actress Regina King has been tapped as the new, human face of the Cadillac Escalade. King served as a brand ambassador to assist in the debut of the 2021 Escalade earlier this year alongside Spike Lee.

The first part of the campaign, dubbed "Never Stop Arriving", features King and will center around Cadillac's first-to-market technologies and bold design. This includes Super Cruise hands-free driving technology and a long OLED driver information and infotainment screen. This aspect of the marketing push begins in October.

Regina King Cadillac Escalade Never Stop Arriving Regina King worked with two other powerhouse women in the film industry on the campPhoto courtesy of Cadillac

King – who recently won an Emmy for her performance in "Watchmen," also won an Oscar in 2019 for her performance in "If Beale Street Could Talk" makes her directorial debut in her forthcoming film, "One Night in Miami", set to open on Christmas Day.

"The Cadillac experience is all about ambition, being hopeful and being relentless as you work toward your goals," said King. "Cadillac looks to make every journey extraordinary, and we all should be striving for that."

Dee Rees, the campaign's director, says that the campaign is all about the theme of bravery, resilience, and overcoming obstacles. Cadillac's new marketing initiative brings together three women who exemplify those traits: Reese, King, and award-winning Director of Photography Rachel Morrison.

"This is a new era for Cadillac – fearless, innovative and one where we never stop pushing boundaries, and Regina King reflects all those facets and so much more," said Melissa Grady, Cadillac chief marketing officer. "King's unique ability to defy convention and look toward the future are how we approach the opportunities ahead of us at Cadillac."

2021 Cadillac Escalade | Never Stop Arriving | Cadillac www.youtube.com

The 2021 Cadillac Escalade is arriving at dealerships now, but it's not the only thing Cadillac has been busy doing. The company launched Cadillac Live, an interactive virtual vehicle shopping experience, earlier this year. The 2023 Cadillac Lyriq was unveiled and promised to be riding on the new General Motors platform technology, which includes the Ultium battery.

The company confirmed that the -iq ending as part of its vehicle names will expand in the coming years, including in the Cadillac Celestiq ultra-luxury electric car. One thing the company has not confirmed is the rumored plans to add an all-electric Escalde to the lineup by 2025.

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The QX60 is all-new for 2022.

Infiniti

Infiniti has released detailed specs and features for its all-new QX60 SUV. The upscale family hauler will land later this year with a reasonable starting price, updated tech, a nicely appointed cabin, and plenty more. The automaker offers its new SUV in four trims, each of which is available with all-wheel drive: Pure, Luxe, Sensory, and Autograph.

The QX60 is powered by a 3.5-liter V6 that makes 295 horsepower and 270 pound-feet of torque. Front-wheel drive is standard, but all-wheel drive is available, and all models get a new nine-speed automatic transmission. Infiniti says that the gearbox has a low first gear that helps deliver better acceleration and power off the line, and taller upper gears for smoother cruising on the highway. The revised all-wheel drive system is more responsive and engages more quickly than the system in the previous model.


2022 Infiniti QX60 The QX60 gets leather and several luxury features as standard kit. Infiniti


An upgraded interior is in the cards for the new QX60, as all models now get leather, heated front seats, and a heated steering wheel as standard equipment. Front passengers' backsides are treated to Infiniti's excellent zero-gravity seats and a stiffer second-row seat frame reduces vibration and noise in the cabin. Infiniti says that the cabin itself has more sound-deadening materials and thicker glass in the second row, which together yield a 7 percent improvement in noise on the highway.


2022 Infiniti QX60 A digital gauge cluster comes on all but the base model.Infiniti


A 12.3-inch infotainment touchscreen is standard that runs wireless Apple CarPlay and Android Auto. Six USB ports, nine speakers, HD Radio Bluetooth, voice commands, and SiriusXM radio are also standard. All but the base Pure trim level come with a 12.3-inch digital gauge cluster, and the top Autograph model gets a 10.8-inch full-color head-up display and a smart rearview mirror.

The new QX60 goes on sale this fall in the U.S. and Canada. Pricing starts at $47,875 for the base Pure model and tops out at $64,275 for the top Autograph AWD trim.

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The Navigator gets several updates for 2022, including new styling and tech.

Lincoln

The Lincoln Navigator was one of the first ultra-luxury SUVs when it launched over two decades ago, which helped kickstart the big-vehicle craze that still rages on today. Lincoln has continued improving the Navigator over the years to the point that it's now a rolling showcase of the latest and most impressive tech, staggering luxury features, and actual utility vehicle functionality. The vehicle was last fully overhauled in 2018, but the 2022 model picks up revised style, even more premium features, and new themes for the range-topping Navigator Black Label model.


2022 Lincoln Navigator Black Label is Lincoln's top trim offering, and is available in several of its vehicles. Lincoln


Lincoln introduced two new themes as part of the Navigator's Black Label offering for 2022. The Central Park theme features dark walnut open-pore wood trim, luxury leather in an exclusive Urban Green color, and an available Black Label-exclusive Manhattan Green Metallic paint color. The Invitation theme brings open-pore Khaya wood, Venetian luxury black leather, special interior lighting elements, and brandy-colored stitching. Both themes feature laser etching and other intricate detail work inside the vheicle.


2022 Lincoln Navigator The Navigator Black Label is offered with two new themes: Central Park and Invitation.Lincoln


Black Label launched in 2014 and is Lincoln's top-end end model offering. It's available in the Nautilus, Aviator, and Navigator, and brings several vehicle features and auxiliary services to Lincoln owners. Black Label vehicle features and services include:

  • Concierge access: The Lincoln concierge can schedule service or cleaning, answer vehicle questions, and help schedule dinners or other experiences. Black Label owners also get a complimentary dinner for two, which can be scheduled through the concierge.
  • Special airport and rental car services: Lincoln partnered with Avis to provide guaranteed rental car access, an exclusive and dedicated phone line for Black Label owners, and free rentals at select airports. Owners also get a membership to CLEAR, which offers expedited airport security passage and other perks.
  • Extended complimentary maintenance plan: Black Label owners receive four years of free maintenance. If the owner lives within 50 miles of a dealer, they will pick up and deliver the vehicle so that the owner does not need to leave home. Free car washes and annual detailing are also part of the deal.

We don't have pricing details for the 2022 Navigator yet, but we expect its price tag to be similar to that of the 2021 Black Label model, which started at around $100,000 after destination. Lincoln says that it will release more information closer to the Navigator's expected on-sale date early in 2022.


2022 Lincoln Navigator Black Label models feature a staggering level of attention to detail.Lincoln

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