Advertising

Cadillac signs Regina King to be the new, human face of redesigned 2021 Escalade

A new ad campaign features the Cadillac Escalade alongside Emmy- and Oscar-winning actress and director Regina King.

Photo courtesy of Cadillac

Emmy and Academy Award winning director and actress Regina King has been tapped as the new, human face of the Cadillac Escalade. King served as a brand ambassador to assist in the debut of the 2021 Escalade earlier this year alongside Spike Lee.

The first part of the campaign, dubbed "Never Stop Arriving", features King and will center around Cadillac's first-to-market technologies and bold design. This includes Super Cruise hands-free driving technology and a long OLED driver information and infotainment screen. This aspect of the marketing push begins in October.

Regina King Cadillac Escalade Never Stop Arriving Regina King worked with two other powerhouse women in the film industry on the campPhoto courtesy of Cadillac

King – who recently won an Emmy for her performance in "Watchmen," also won an Oscar in 2019 for her performance in "If Beale Street Could Talk" makes her directorial debut in her forthcoming film, "One Night in Miami", set to open on Christmas Day.

"The Cadillac experience is all about ambition, being hopeful and being relentless as you work toward your goals," said King. "Cadillac looks to make every journey extraordinary, and we all should be striving for that."

Dee Rees, the campaign's director, says that the campaign is all about the theme of bravery, resilience, and overcoming obstacles. Cadillac's new marketing initiative brings together three women who exemplify those traits: Reese, King, and award-winning Director of Photography Rachel Morrison.

"This is a new era for Cadillac – fearless, innovative and one where we never stop pushing boundaries, and Regina King reflects all those facets and so much more," said Melissa Grady, Cadillac chief marketing officer. "King's unique ability to defy convention and look toward the future are how we approach the opportunities ahead of us at Cadillac."

2021 Cadillac Escalade | Never Stop Arriving | Cadillac www.youtube.com

The 2021 Cadillac Escalade is arriving at dealerships now, but it's not the only thing Cadillac has been busy doing. The company launched Cadillac Live, an interactive virtual vehicle shopping experience, earlier this year. The 2023 Cadillac Lyriq was unveiled and promised to be riding on the new General Motors platform technology, which includes the Ultium battery.

The company confirmed that the -iq ending as part of its vehicle names will expand in the coming years, including in the Cadillac Celestiq ultra-luxury electric car. One thing the company has not confirmed is the rumored plans to add an all-electric Escalde to the lineup by 2025.

Trending News

 
 

The Type S gets a 355-hp V6.

Acura

The Acura MDX is a sharp three-row SUV that shares its roots with the Honda Pilot. The similarities between the two stop at the platform, however, as the MDX is more upscale, more engaging to drive, and more sharply styled. Acura skipped over the 2021 model year for the MDX, instead opting for a refreshed model in 2022. The new SUV is more of all the good things that it predecessor was, with the addition of new technologies and features. Acura recently announced that production for the higher-performance MDX Type S has begun, meaning we're about to see the hotted-up SUV in the wild.

2022 Acura MDX Type S Interior finishes and features are all high-end.Acura

While the standard MDX gets a 290-hp V6, the Type S receives a massaged version of the engine with a turbocharger that produces 355 horsepower. Beyond its significant power advantage, the Type S also gets adaptive air suspension, Brembo front brakes, and 21-inch wheels. Acura says the Type S is the most luxurious MDX it has made to date. To prove it, the automaker added nine-way massaging front seats and a 25-speaker Acura ELS Studio sound system to the Advance Package trim.

2022 Acura MDX Type S Massaging seats are available for the top Advance Package trim.Acura

Unsurprisingly, the Type S carries a notable price premium over its standard counterpart. The SUV's starting price is $67,745 including destination. The top MDX Type S with Advance Package starts at $73,095. The 2022 MDX was designed, tested, and developed in the United States. It's joined by the standard MDX in production at Acura's East Liberty facility in Ohio. The NSX supercar is also built in America, by hand, in Marysville, Ohio. Additionally, Acura notes that all of its 2022 model-year vehicles sold in the U.S. are built in the U.S. using domestic and global parts.

From Your Site Articles

Trending News

 
 

Dodge offers upgrades that push power to 885 ponies in some models.

Dodge

The world may be going electric, but Dodge is still offering plenty of support to owners of its famed Hellcat muscle cars. Today, the automaker announced a program to provide factory-backed performance parts for SRT Hellcat cars. The components can be ordered and installed by one of Dodge's "Power Broker" dealerships.

Dodge Challenger SRT Hellcat Dodge's packages include graphics for the Challenger.Dodge

Called Direct Connection, the service is Dodge's official source for performance parts and other components. Dodge offers two kits for Challenger SRT models: Challenger SRT Hellcat Redeye cars can be upgraded to 885 horsepower and the standard Hellcat can be pushed to 750 ponies. In all, Direct Connection offers 14 kits for the Challenger and 13 race-ready kits. There are also four graphics packages for the Challenger Mopar Drag Park model.

Because of their connections with the company that designed and built the cars in the first place, factory-backed tuning and performance operations are usually top-notch. Dodge's program offers live technical support and an online catalog that allows users to mix and match performance parts using the site's "recipes." All parts that are installed or replaced by a certified Dodge dealer do not interfere with the cars' three-year/36,000-mile basic warranty or the five-year/60,000-mile powertrain warranty.

Direct Connection Challenger Performance Parts | Dodge youtu.be

If Dodge-approved performance parts get you excited, you don't have long left to wait. The kits will go on sale late in the first quarter of 2022. The Dodge Power Brokers dealer network will also start around that time.

Trending News