Tires

111-year old tire brand sets its sights on the North American market

Vredestein tires is making its debut in the U.S. market.

Photo courtesy of Vredestein

The Vredestein brand name has been synonymous with tires for 111 years, but never before in North America. The company is now entering the marketplace with a lineup of tires designed and developed specifically for North American roads and drivers.

The lineup is the result of a $30 million research and development effort.

"We learned that today's drivers place a greater premium on tire-performance versatility than ever before," said Abhishek Bisht, Assistant Vice President for Americas, Apollo Tyres Ltd., Vredestein's parent company. "In North America, we found that the customers want, and expect to feel, supreme confidence across the wide range of road surfaces, conditions and climates they are likely to encounter during their travels."

Vredestein tires Six varieties of Vredestein tires are currently available or coming soon to retailers across the U.S.Photo courtesy of Vredestein

The Vredestein passenger tires currently available of coming soon to retailers in the U.S. and Canada includes:

  • Hypertrac - Vredestein's all-new all-season ultra-high-performance (UHP) tire is designed to offer superb performance on both wet and dry road surfaces for drivers of premium sport sedans, coupes, and SUVs.
  • Quatrac Pro - Vredestein's innovative UHP all-weather tire offers drivers a single solution that delivers excellent performance for cars and crossovers year-round, including the challenging winter months that many drivers in this market experience.
  • Wintrac Pro - Vredestein's dedicated winter UHP tire is developed for drivers who do not want to compromise on performance and handling, even in the harshest, coldest, and snowiest winter climates.
  • Ultrac Vorti - Vredestein's flagship summer ultra-high-performance tire is the ultimate enthusiast's choice, designed by Giugiaro and developed for the world's greatest sports cars and supercars to unlock their maximum dynamic potential.
  • Hitrac - Vredestein's all-new high-performance all-season tire is designed to invigorate the daily drive experience and unlock the full potential of North America's most popular mainstream sedans and crossovers while maintaining the quiet and comfort that makes the daily commute more pleasant.
  • Pinza - Vredestein's first-ever dedicated truck and SUV tire line, launching in early 2021, is engineered to deliver the off-road capability expected of a premium all-terrain tire without the sacrifices many drivers are forced to accept as a trade-off. When it transitions from the trail to paved surfaces, Pinza offers unparalleled comfort and quiet operation, as well as excellent performance in wet and winter weather.

"We are, as crazy as it sounds, a new kid on the block, with 111-year old lineage," said Bisht. "We have a diverse and critically acclaimed tire lineup that's poised to make an immediate impact and resonate with North American drivers. We are excited to share our rich and continually evolving brand story with them. It's a century in the making, and yet, it's just a beginning."

The tires are currently available on TireRack.com and MavisTire.com among other online retail locations.

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The new Porsche Boxster 25 years celebrates the anniversary of the convertible's debut.

Photo courtesy of Porsche AG

Twenty eight years ago, a convertible concept car made its debut at the 1993 Detroit Motor Show. The production version of that car launched in 1996 with hardly any changes. It was the Porsche Boxster. Now it its fourth generation, Porsche has sold more than 357,000 of the coupes.

To commemorate the anniversary, Porsche is selling the Boxster 25 years, a limited edition model that takes design notes from the original Boxster and applies them to the current edition. All Boxster 25 years models are based on the Boxster GTS.

Porsche Boxster 25 Years

Photo courtesy of Porsche AG

The model features a copper-like shimmering brown Neodyme paint color in the front apron, side air intakes with mono bar, lettering, and two-tone 20-inch alloy wheels. The original car was colored GT Silver Metallic and the special edition will be offered in that paint color as well as Deep Black Metallic and Carrara White Metallic.

Porsche script is featured own the fuel filler cap and there are high-gloss tailpipes on the car's sport exhaust system. The windscreen surround is finished in a contrasting black color.

The Bordeaux leather interior sits below a red fabric convertible top that bears the Boxster 25 lettering. Both are also available in black. The car's cabin also has an interior package in Aluminum, 14-way electrically adjustable sports seats, door sill trims with "Boxster 25" lettering, and the heated GT multifunction sports leather steering wheel.

Each model is powered by a 4.0-liter flat-six engine that has a top speed of 182 mph. There's a PDK gearbox and standard Sport Chrono package, Porsche Active Suspension Management sports suspension, and Porsche Torque Vectoring with mechanical limited-slip differential.

The Boxster 25 years is available to order now and will roll into dealerships from the end of March 2021. Just 1,250 units will be allocated.

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The Avenir trim level joins the Buick Envision lineup for 2021.

Photo courtesy of Buick

The redesigned 2021 Buick Envision builds on the success of its little brother, the 2020 Buick Encore GX, giving customers more premium features and making the two-row SUV more competitive in its class.

Buick will sell the 2021 Envision, which slots below the three-row Enclave in the Buick lineup, in trim levels with more distinctions between them than the previous generation Envision offered, including the Preferred, Essence, and Avenir grades. Preferred and Essence trim levels are available with a Sport Touring package, which gives the car darkened exterior finishes and dark 20-inch wheels.

The Envision Avenir is distinguished by an exclusive mesh grille design, with tinted chrome trim and unique 20-inch wheels with a Pearl Nickel finish.

2021 Buick Envision Avenir

Photo courtesy of Buick

Each Envision comes with a more athletic body design for the new generation. At the front, there are LED headlights with LED daytime running light signatures. LED taillamps are at the back. Welcome/walkaway lighting and animation is activated via key fob.

Buick has put a turbocharged 2.0-liter four-cylinder engine under the hood of the Envision that makes 228 horsepower and 258 pound-feet of torque. It's paired with a nine-speed automatic transmission. Push/pull buttons shift the vehicle in the place of a traditional shifter.

All-wheel drive (AWD) is available. Model with AWD get selectable drive modes: Tour, AWD, Snow/Ice, and Sport. Front-wheel drive models have all those with the exception of the AWD mode. Hill descent control is standard on AWD Envisions. A continuous damping control suspension is available on top-tier Envision Avenir models.

Buyers can get their Envision's interior with either a light or dark interior color scheme. Perforated leather upholstery is available on Envision Essence models. Heated front seats are standard on Essence and available on Preferred. Heated and ventilated front seats, diamond-quilted perforated leather upholstery, driver's seat massage, heated rear outboard seats, navigation, and wireless smartphone charging are standard on the Envision Avenir.

The Envision is the first model in the Buick lineup to incorporate the company's new 10.2-inch infotainment touch screen, which faces more toward the driver than the front seat passenger. A covered compartment below the instrument panel is home to the SUV's wireless charging pad, SD card slot, accessory outlet, and USB ports. Amazon Alexa, wireless Apple CarPlay, and Android Auto are available.

The system also has Buick-exclusive apps including Reese's Book Club and NCAA March Madness.

The dual-wing armrest is back by popular demand on the center console between the front seats. A heated steering wheel and air ionizer are standard on Essence and Avenir, and available on Preferred versions of the SUV. A power moonroof is available on Essence and Avenir models.

The five-passenger Envision has a 60/40 split-folding rear seat that can fold flat. There is 52.7 cubic feet of cargo space behind the first-row seats and 25.2 cubic feet behind the second-row seats. A hands-free programmable power liftgate is standard on Essence and Avenir and available on Preferred models.

Buick is making the SUV available with the Buick Drive Confidence Plus package, which includes a suite of nine standard advanced safety and driver assistance technologies like forward colliosn alert, front pedestrian braking, and rear park assist. Additional available driver assistance technologies include HD Surround Vision, enhanced automatic parking assist, adaptive cruise control, and a head-up display.

The 2021 Buick Envision is on sale now, with a starting MSRP of $32,995.

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