Tires

111-year old tire brand sets its sights on the North American market

Vredestein tires is making its debut in the U.S. market.

Photo courtesy of Vredestein

The Vredestein brand name has been synonymous with tires for 111 years, but never before in North America. The company is now entering the marketplace with a lineup of tires designed and developed specifically for North American roads and drivers.

The lineup is the result of a $30 million research and development effort.

"We learned that today's drivers place a greater premium on tire-performance versatility than ever before," said Abhishek Bisht, Assistant Vice President for Americas, Apollo Tyres Ltd., Vredestein's parent company. "In North America, we found that the customers want, and expect to feel, supreme confidence across the wide range of road surfaces, conditions and climates they are likely to encounter during their travels."

Vredestein tires Six varieties of Vredestein tires are currently available or coming soon to retailers across the U.S.Photo courtesy of Vredestein

The Vredestein passenger tires currently available of coming soon to retailers in the U.S. and Canada includes:

  • Hypertrac - Vredestein's all-new all-season ultra-high-performance (UHP) tire is designed to offer superb performance on both wet and dry road surfaces for drivers of premium sport sedans, coupes, and SUVs.
  • Quatrac Pro - Vredestein's innovative UHP all-weather tire offers drivers a single solution that delivers excellent performance for cars and crossovers year-round, including the challenging winter months that many drivers in this market experience.
  • Wintrac Pro - Vredestein's dedicated winter UHP tire is developed for drivers who do not want to compromise on performance and handling, even in the harshest, coldest, and snowiest winter climates.
  • Ultrac Vorti - Vredestein's flagship summer ultra-high-performance tire is the ultimate enthusiast's choice, designed by Giugiaro and developed for the world's greatest sports cars and supercars to unlock their maximum dynamic potential.
  • Hitrac - Vredestein's all-new high-performance all-season tire is designed to invigorate the daily drive experience and unlock the full potential of North America's most popular mainstream sedans and crossovers while maintaining the quiet and comfort that makes the daily commute more pleasant.
  • Pinza - Vredestein's first-ever dedicated truck and SUV tire line, launching in early 2021, is engineered to deliver the off-road capability expected of a premium all-terrain tire without the sacrifices many drivers are forced to accept as a trade-off. When it transitions from the trail to paved surfaces, Pinza offers unparalleled comfort and quiet operation, as well as excellent performance in wet and winter weather.

"We are, as crazy as it sounds, a new kid on the block, with 111-year old lineage," said Bisht. "We have a diverse and critically acclaimed tire lineup that's poised to make an immediate impact and resonate with North American drivers. We are excited to share our rich and continually evolving brand story with them. It's a century in the making, and yet, it's just a beginning."

The tires are currently available on TireRack.com and MavisTire.com among other online retail locations.

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The F-Type P450 cars replace the P300 and P380 as part of the Jaguar lineup.

Photo courtesy of Jaguar

Two new versions of the Jaguar F-Type are on the horizon. New versions of the model have been created to further the car's luxury proposition and both are powered by a roaring V8 engine. The new P450 variants replace the P300 and P380 models currently in the lineup. Jaguar is keeping the F-Type R around.

2022 Jaguar F-Type P450

The 2022 Jaguar F-Type P450 will be available as a coupe or convertible in P450 RWD or P450 R-DYNAMIC AWD grades. All varieties come with a 444-horsepower supercharged V8 under the hood that achieves 428 pound-feet of torque. An electronic active differential is standard. In all configurations, the car gets from zero to 60 mph in 4.4 seconds and has a top speed of 177 mph.

2022 Jaguar F-Type P450 The car has received minor exterior updates from the 2021 model.Photo courtesy of Jaguar

In a nod to its suburban buyers, the F-Type has a Quiet Star mode that allows a more subtle roar out the back side of the car upon startup. Drivers who don't care about keeping quiet can switch the car in to Dynamic mode and let the rumble out.

Each F-Type P450 rides on 20-inch wheels, has larger brakes than traditional F-Type models, and has the switchable exhaust. Double J-Blade daytime running lights feature up front while new slender rear lights allow the body of the car to speak for itself.

Buyers who get the F-Type P450 R-Dynamic AWD get bespoke badging; a gloss black front splitter, side sills, valance, and venturi; auto-dimming, power- folding, heated door mirrors with memory; and 20-inch Style 6003, split-spoke, gloss Dark Grey with Contrast Diamond Turned Finish Wheels.

2022 Jaguar F-Type P450 The interior sports a refined appearance.Photo courtesy of Jaguar

Monogram stitch patterns on the car's seats and interior accents in Windsor Leather and satin-finish Noble Chrome enhance the interior. Additionally, there are "Jaguar Est.1935" markings on the center console finisher, glovebox release button surround, and seatbelt guides. Six-way electric power seats are standard on F-Type P450 RWD, while F-Type P450 R-Dynamic AWD adds 12-way electric memory front seats, electrically adjustable steering column with memory, Delta Aluminum Center Console, and R-Dynamic branded metal treadplates as standard equipment.

A 12.3-inch driver information display is standard.

F-Type P450 is available in 11 standard exterior colors, and can be ordered in over a dozen custom SVO paint finishes. It starts at $69,900 for the P450 RWD Coupe and $79,900 for the R450 R-Dynamic AWD Coupe.

2022 Jaguar F-Type R

The F-Type R is the pinnacle of the Jaguar lineup with torque on-demand all-wheel drive, Jaguar Intelligent Driveline Dynamics control technology, a double wishbone front and rear suspension, and electric power-assisted steering.

It can get from zero to 60 mph in 3.5 seconds and has an electronically limited top speed of 186 mph thanks to its 575-horsepower supercharged V8 engine. All-wheel drive is standard.

This model starts at $103,200.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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