Hello, winter. The seasons have changed and just like that freezing rain, ice, snow, road salt, and hidden potholes have become the norm. According to the AAA Foundation for Traffic Safety, winter storms, bad weather and sloppy road conditions are a factor in nearly half a million crashes and more than 2,000 road deaths every winter.

Pirelli is kicking off a new campaign, #Below44. The 44-day campaign aims to educated drives on why winter tires are critical for anyone who lives in an environment where the temperature regularly dips below 44 degrees.

Pirelli Winter Tires: Enjoy the bad season.Video by Pirelli

Sure, there's always going to be people out there that boast about driving their rear-wheel drive boat of a sedan on all-season tires through "Nor'easter of '75" but that doesn't mean that you should tempt fate.

Why make the switch to winter tires?

"There are two reasons why we recommend consumers who live in colder climates switch over to true winter tires," said Ian Coke, Head of R&D, Pirelli North America. "The first is because tires are made of rubber compounds that respond to extreme temperatures and become stiffer as temperatures decrease. This stiffness can significantly reduce the traction levels of the tire tread – the part of the tire that makes direct contact with the road surface – and compromise the tire's overall performance and a driver's safety. As the temperature continues to drop the performance level of the tire will also continue to be impacted."

In Canada, where winter tires are mandatory, there has been a significant reduction in serious accidents that occur during the winter driving season, AAA reports. In Montreal alone, the rate dropped 46 percent.

Pirelli Winter Tires: The winter season is not so bad.Video by Pirelli

The Pirelli Pro Guide: Winter has launched and features answers to some questions you might have rattling around in your head about winter tires and driving. There are also tips and a consumer rebate offer.