Crank it up

Check out the Spoitfy playlist MK produced for the new Jaguar F-Pace campaign

Music producer and DJ MK has created a Spotify playlist for a new Jaguar campaign.

Photo courtesy of Jaguar

American music producer and DJ Mark Kinchen "MK" has curated a soundtrack inspired by the launch of the significantly refreshed 2021 Jaguar F-Pace. The playlist was created as a tie-in for the Faces of Jaguar marketing campaign that just launched.

Additionally, Jaguar has collaborated with MK to debut his newest track, "Lies", which can be heard across the latest F-Pace campaign. The tie-in is part of a larger partnership with Sony Music UK 4th Floor Creative that aims to showcase emerging talent and the importance of creativity.

"It's been a lot of fun working with Jaguar," MK said. "I've always been a car guy and love all aspects of design – I studied architecture before I got into music. I'm excited for everyone to see the commercial, and to hear my new song." MK is a Detroit, Michigan native, like DJ D-Nice, who recently was featured in a Ford commercial featuring the redesigned 2021 F-150.

The Spotify track list includes music by Ron Costa, Wheats, Earth n Days, Chez Daimer, Eli Brown, and more. The music can be listened to wherever Spotify streams best for you.

DJ MK A new Jaguar marketing campaign shows of DJ MK as one of the industry's budding new stars.Photo courtesy of Jaguar

DJ MK

In addition to MK, the F-Pace campaign features multiple artists from a number of different genres including music, entertainment, photography, and fashion.

"We know that music has been particularly important for our customers during this challenging time, so we are really excited to be working with MK and Sony Music UK's 4th Floor Creative for the launch of the new F-PACE," said Andy Hunt Cooke, Jaguar Global Communications. "With a philosophy that is focused first and foremost on design, we recognize how important culture and creativity is the wider community and are grateful we can provide this platform for showcasing true talent."

Jaguar hasn't just tweaked the F-Pace here and there for the 2021 model year. They've substantially upgraded the entire model, from front to back and most everything in between. The high-performance F-Pace SVR keeps most of the interior and exterior changes from the traditional F-Pace design and combines them with its tried and true 550-horsepower, supercharged 5.0-liter V8 engine.

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Land Rover currently offers a plug-in electric variant of its Range Rover.

Photo courtesy of Land Rover

Jaguar Land Rover (JLR) Chief Executive Officer Thierry Bolloré has announced a new global strategy called 'Reimagine'. Under his leadership, the company is poised to transition to a sustainability-focused version of two iconic British brands.

JLR has been floating parts of the plan for months now. News coming from its headquarters in England has been promoting a focus on sustainability including word that they are working with Econyl nylon to develop high-quality interiors made from ocean and landfill waste.

Jaguar Land Rover Econyl interior The Econyl process includes recovering nylon waste and transforming it into a premium material. Photo courtesy of Jaguar Land Rover

Despite the shared focus, the Jaguar and Land Rover brands are committing to remain distinct in their design and product offerings, with different architecture.

Nameplate by nameplate, the company will work to make an all-electric version of JLR vehicles available by 2030. JLR is planning to welcome six all-electric Land Rover models in the next five years. Read more about those here.

At the same time, Jaguar will be transforming into a purely electric automaker. In a statement, the company described what is coming for Jaguar:

"...with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential."

By 2030, it is anticipated that 100 percent of all Jaguar sales and 60 percent of Land Rovers sold will be equipped with zero tailpipe emissions.

The company is also striving to achieve net zero carbon emissions across its supply chain, products and operations by 2039. Nissan, Bentley, Volvo, Audi, and Ford have recently made similar statements.

JLR is also readying for hydrogen fuel cell power as it expects the hydrogen economy to expand in the coming decades. This vision is shared by Hyundai. Development of these vehicles is already underway. Test models are slated to arrive on U.K. roads in the next year.

JLR's subscription service, PIVOTAL, will be rolled out to other markets in the coming years.

The new vision is expected to require a £2.5 billion ($3.48 billion USD) annual investment from JLR that will include purchasing and developing electrification technologies, connected services, and data-centric technologies.

The company, which has been hit by slow sales and production delays as the brand has worked to reinvent itself, will work with major shareholder Tata Motors to achieve positive cash net-of-debt by 2025.

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Toyota's Super Bowl LV ad features the story of a Paralympian.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

By their own account, Toyota is sharing messages of hope, strength, and social responsibility during its Super Bowl LV ad. According to a new study conducted by DISQO, that's exactly what Americans don't want to see.

The 60-second spot, titled "Upstream", features Team Toyota athlete Jessica Long's long journey to success, which started when she was adopted by an American couple from a Russian orphanage. Soon after adoption, Long's legs would have to be amputated due to a rare condition.

Long is currently the second most decorated Paralympian in U.S. history. A five-second "billboard" within the ad encourages people to "think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines", according to a release.

Toyota Super Bowl Toyota's Super Bowl LV ad looks to strike a hopeful tone.Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Toyota Super Bowl LV ad paralympics

DISQO surveyed 8,432 people in the U.S. on February 1 and 2 to dermine their level of excitement about the Super Bowl and the activities and activations surrounding the game. The study found that 31.8 percent of people are less excited about this year's Super Bowl than previous editions.

Further, 23 percent of respondents said that they would watch the Super Bowl with a smaller group this year due to the pandemic and 17.3 percent will watch at home instead of going out like they traditionally would.

Just 15.9 percent of those surveyed said that they want want to see Super Bowl ads discussing social issues. The vast majority (83.2 percent) want the ads to be funny and/or entertaining.

Only 35.1 percent of respondents said that they want to see Super Bowl ads ahead of the game. "Upstream", like GM's Norway-centric spot, was shown ahead of the Big Game.

Toyota's ad was created by Toyota's agency of record, Saatchi & Saatchi, in partnership with Dentsu and directed by Tarsem Singh. It will air in the first position in the commercial break before the two-minute warning in the second quarter.

Last year, Toyota showed off its new Highlander in a commercial starring Cobie Smulders that struck a less serious tone.

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