Crank it up

Check out the Spoitfy playlist MK produced for the new Jaguar F-Pace campaign

Music producer and DJ MK has created a Spotify playlist for a new Jaguar campaign.

Photo courtesy of Jaguar

American music producer and DJ Mark Kinchen "MK" has curated a soundtrack inspired by the launch of the significantly refreshed 2021 Jaguar F-Pace. The playlist was created as a tie-in for the Faces of Jaguar marketing campaign that just launched.

Additionally, Jaguar has collaborated with MK to debut his newest track, "Lies", which can be heard across the latest F-Pace campaign. The tie-in is part of a larger partnership with Sony Music UK 4th Floor Creative that aims to showcase emerging talent and the importance of creativity.

"It's been a lot of fun working with Jaguar," MK said. "I've always been a car guy and love all aspects of design – I studied architecture before I got into music. I'm excited for everyone to see the commercial, and to hear my new song." MK is a Detroit, Michigan native, like DJ D-Nice, who recently was featured in a Ford commercial featuring the redesigned 2021 F-150.

The Spotify track list includes music by Ron Costa, Wheats, Earth n Days, Chez Daimer, Eli Brown, and more. The music can be listened to wherever Spotify streams best for you.

DJ MK A new Jaguar marketing campaign shows of DJ MK as one of the industry's budding new stars.Photo courtesy of Jaguar

DJ MK

In addition to MK, the F-Pace campaign features multiple artists from a number of different genres including music, entertainment, photography, and fashion.

"We know that music has been particularly important for our customers during this challenging time, so we are really excited to be working with MK and Sony Music UK's 4th Floor Creative for the launch of the new F-PACE," said Andy Hunt Cooke, Jaguar Global Communications. "With a philosophy that is focused first and foremost on design, we recognize how important culture and creativity is the wider community and are grateful we can provide this platform for showcasing true talent."

Jaguar hasn't just tweaked the F-Pace here and there for the 2021 model year. They've substantially upgraded the entire model, from front to back and most everything in between. The high-performance F-Pace SVR keeps most of the interior and exterior changes from the traditional F-Pace design and combines them with its tried and true 550-horsepower, supercharged 5.0-liter V8 engine.

Trending News

 
 

The F-Type P450 cars replace the P300 and P380 as part of the Jaguar lineup.

Photo courtesy of Jaguar

Two new versions of the Jaguar F-Type are on the horizon. New versions of the model have been created to further the car's luxury proposition and both are powered by a roaring V8 engine. The new P450 variants replace the P300 and P380 models currently in the lineup. Jaguar is keeping the F-Type R around.

2022 Jaguar F-Type P450

The 2022 Jaguar F-Type P450 will be available as a coupe or convertible in P450 RWD or P450 R-DYNAMIC AWD grades. All varieties come with a 444-horsepower supercharged V8 under the hood that achieves 428 pound-feet of torque. An electronic active differential is standard. In all configurations, the car gets from zero to 60 mph in 4.4 seconds and has a top speed of 177 mph.

2022 Jaguar F-Type P450 The car has received minor exterior updates from the 2021 model.Photo courtesy of Jaguar

In a nod to its suburban buyers, the F-Type has a Quiet Star mode that allows a more subtle roar out the back side of the car upon startup. Drivers who don't care about keeping quiet can switch the car in to Dynamic mode and let the rumble out.

Each F-Type P450 rides on 20-inch wheels, has larger brakes than traditional F-Type models, and has the switchable exhaust. Double J-Blade daytime running lights feature up front while new slender rear lights allow the body of the car to speak for itself.

Buyers who get the F-Type P450 R-Dynamic AWD get bespoke badging; a gloss black front splitter, side sills, valance, and venturi; auto-dimming, power- folding, heated door mirrors with memory; and 20-inch Style 6003, split-spoke, gloss Dark Grey with Contrast Diamond Turned Finish Wheels.

2022 Jaguar F-Type P450 The interior sports a refined appearance.Photo courtesy of Jaguar

Monogram stitch patterns on the car's seats and interior accents in Windsor Leather and satin-finish Noble Chrome enhance the interior. Additionally, there are "Jaguar Est.1935" markings on the center console finisher, glovebox release button surround, and seatbelt guides. Six-way electric power seats are standard on F-Type P450 RWD, while F-Type P450 R-Dynamic AWD adds 12-way electric memory front seats, electrically adjustable steering column with memory, Delta Aluminum Center Console, and R-Dynamic branded metal treadplates as standard equipment.

A 12.3-inch driver information display is standard.

F-Type P450 is available in 11 standard exterior colors, and can be ordered in over a dozen custom SVO paint finishes. It starts at $69,900 for the P450 RWD Coupe and $79,900 for the R450 R-Dynamic AWD Coupe.

2022 Jaguar F-Type R

The F-Type R is the pinnacle of the Jaguar lineup with torque on-demand all-wheel drive, Jaguar Intelligent Driveline Dynamics control technology, a double wishbone front and rear suspension, and electric power-assisted steering.

It can get from zero to 60 mph in 3.5 seconds and has an electronically limited top speed of 186 mph thanks to its 575-horsepower supercharged V8 engine. All-wheel drive is standard.

This model starts at $103,200.

Trending News

 
 

Eugenia Post Modern poses with a Ducati Scrambler in a publicity photo for the musical series.

Photo courtesy of Ducati

A new, six-episode web series brings together the sounds of Italian musicians and the stories of their lives. It's all part of a marketing campaign for the new Ducati Scrambler, a motorcycle that the manufacturer bills as having a "non-conformist nature", the very same thing that many musicians are accused of.

Scrambler Ducati Live features six live sessions and interviews with emerging musicians in Italy. The project is carried out in collaboration with Fonoprint, the historic recording studio in Bologna which has hosted and contributed to the greatest hits of artists such as Zucchero, Vasco Rossi, Francesco Guccini, and Andrea Bocelli.

Ducati Scrambler Series Sunday Morning records their live session as part of the Ducati series.Photo courtesy of Ducati

The bands featured in the series represent a variety of musical genres from rock and blues to folk and post-punk. The bands each sing in English. The list of featured talent includes Jennifer Gentle, Giungla, Bee Bee Sea, Black Snake Moan, and Sunday Morning.

The first episode of the web series is available on Scramblerducati.com, on the YouTube page and on the Scrambler Ducati social channels. It features Eugenia Post Meridiem who, in the setting of the recording and production facilities of Fonoprint's Studio A and the Scrambler Ducati Food Factory restaurant, talk about themselves in music and words.

Ducati isn't the only company incorporating music into the promotional rollout for its products. Singer Chris Stapleton recently covered a vintage song by legendary R&B singer Al Green for a new Ram Trucks campaign. DJ MK created a Spotify playlist as part of a multifaceted initiative surrounding the refreshed 2021 Jaguar F-Pace. Ford tapped DJ D-Nice for an F-150 commercial while Hyundai teamed up with singer/songwriter Ren Harvieu to create new music that celebrates the possibility of a zero emissions future.

Other automakers are getting straight into the headphones and speaker game. Bugatti and Tidal have co-created a new type of speaker system for high-end clients while Lamborghini and Master & Dynamic have launched a series of head- and earphones.

Trending News