Meek Mill auctioning 2018 Rolls-Royce Phantom as part of #AllInChallenge

Rapper Meek Mill is auctioning off his 2018 Rolls-Royce Phantom to benefit those in need.

Photo courtesy of Meek Mill/Instagram

Want Meek Mill's 2018 Rolls-Royce Phantom? It will cost you. The good news is that the money will go toward helping others.

Celebrities from the sports world and beyond are participating in the #AllInChallenge, an online auction of experiences with and property of celebrities. All of the proceeds from the auction lots, hosted by Fanatics, a licensed sports merchandise retailer, benefit five charities: Meals on Wheels, No Kid Hungry, America's Food Fund, World Central Kitchen, and Feeding America.

In a video on the auction site, Mill (real name Robert Williams) calls the Phantom, "my biggest car, my favorite car." Following up on the video, Mill posted a picture of the car on his Instagram feed parked outside in Philadelphia.

Rolls-Royce confirmed the details of the car for AutomotiveMap. It's an eighth-generation model that, though covered in black accents, does not officially wear the Black Badge label as there is no Phantom Black Badge product line. A request for additional information on the car is pending.

The opening bid for the model was $200,000. Currently, bidding is up to $310,000. The auction ends on April 29.

Mills' Phantom joins other lots by sports superstars including Tom Brady, Magic Johnson, Shaq, and Peyton Manning who are offering fan experiences, unique vacation opportunities, and wine making class, among other options.

The Rolls-Royce Phantom was redesigned in 2018. It comes in two variants: standard and extended wheelbase. The model is available with a host of bespoke appointments, making it truly customizable before it even leaves the factory.

Rolls-Royce lists the starting price of the Phantom at $450,000. However, company representatives have confirmed that very few, if any, actually sell at that price point. Most buyers chose to personalize their model via their Rolls-Royce boutique.

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This one-off Rolls-Royce Phantom is the result of a partnership with Hermès.

Photo courtesy of Rolls-Royce Motor Cars
A new, bespoke Rolls-Royce Phantom is the result of a partnership between the super luxury automaker and Hermès, a French luxury goods company. The Phantom Oribe was designed and handcrafted by bespoke specialists at both houses after being commissioned by Japanese entrepreneur, art collector and supercar enthusiast Yusaku Maezawa.

The exterior of the car was designed to match the green and cream glazes of antique Japanese Oribe ware, something Maezawa is a prominent collector of. The upper part of the saloon is finished in Oribe Green, a bespoke color created exclusively for this client over the course of many months by specialists in the Surface Finish Center at Goodwood, the home of Rolls-Royce. In an uncharcacteristic twist, the paint formulation will be made available for use on the client's private jet.

The lower section of the car is cream colored.

Rolls-Royce Phantom Oribe design process

Photo courtesy of Rolls-Royce Motor Cars

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The interior of the Phantom is designed to seamlessly meet the exterior as colorways and textures blend to create a unique and intimate riding experience.​ The cabin of the vehicle is finished predominantly in Hermès Enea Green leather, extending from the steering wheel to the duchess handles, gear selector, and rotary controls. Further, it covers the upper instrument panel, interior pillars, and parcel shelf.

The car's glove compartment, luggage compartment lining, center console, and decanter stowage compartment have also been constructed using the material. The glove compartment lid is embossed with the signature Habillé par Hermès Paris.

Delicate Hermès piping adorns the headrest cushions and calf supports of the rear seats, while soft Seashell White accents and matching lambswool floor mats complete the look.

Hermès created all the leather upholstery using stitching and edge-painting techniques originally employed by master saddlers.

Rolls-Royce Phantom Oribe

Photo courtesy of Rolls-Royce Motor Cars

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The interior also features wooden speaker frets that have been created by perforating open pore Royal Walnut, which also features on the center and rear console and picnic table backs. The Hermès 'Toile H' finds a home on canvas on the door armrests, centre and rear consoles and headliner.

The Phantom's Gallery wears unique artwork that Hermès commissioned that is based on the work of celebrated French artist and illustrator Pierre Péron. The work has been handprinted on the wood and is presented behind a wall of glass.

"This unique Phantom is a fusion of East and West, ancient and modern, serenity and exhilaration. It was a great creative and cultural exchange working with Hermès; we learned a great deal from each other. It is always a pleasure when a client brings us a bold, clear and imaginative vision, and a great thrill to see it realized so perfectly," said Michael Bryden, Lead Designer, Rolls-Royce Bespoke Collective.

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Rolls-Royce Motor Cars Houston was a big winner at this year's Rolls-Royce World Dealer Conference.

Photo courtesy of Rolls-Royce Motor Cars Houston

Rolls-Royce boutiques have been thriving even as the world went into lockdown due to the COVID-19 pandemic. Its award ceremony at the virtual Rolls-Royce World Dealer Conference featured a number of North American dealerships, including one from Texas.

"Our dealer partners are the foundation of our extended worldwide Rolls-Royce family," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. "They are the face, voice and living proof of our brand and its promises to our customers. These global awards recognise and celebrate their outstanding achievements, and inspire greatness in all of us. I extend my congratulations to all the winners, and my personal thanks to every individual in our dealer network around the world."

2020 Rolls-Royce Cullinan Dubai A Rolls-Royce Cullinan took on desert terrain in the United Arab Emirates in October. Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce dealerships in Munich, Germany; Abu Dhabi, United Arab Emirates, Tokyo, Japan; Houston, Texas; and Shanghai Pudong, China received Regional Dealer of the Year awards. Rolls-Royce Motor Cars Houston is part of the larger Post Oak Motor Cars boutique. Post Oak Motor Cars is owned by businessman Tilman Fertitta, CEO of Fertitta Entertainment. It is the Gulf Coast's largest authorized Rolls-Royce dealership.

In 2018, Post Oak Motors began accepting bitcoin cryptocurrency as payment for vehicle purchases. This month, the company announced that it would begin allowing payments made in dogecoin.

Other Rolls-Royce award winners include:

  • Global Sales Dealer of the Year: Rolls-Royce Motor Cars Shanghai Puxi (China)
  • Global Most Improved Dealer of the Year: Rolls-Royce Motor Cars Saint Petersburg (Russia)
  • Global Ownership Services Dealer of the Year: Rolls-Royce Motor Cars Seattle (United States)
  • Global Provenance Dealer of the Year: Rolls-Royce Motor Cars Beverly Hills (United States)
  • Global Bespoke Dealer of the Year: Rolls-Royce Motor Cars Sunningdale (United Kingdom)
  • Global CRM Excellence Award: Rolls-Royce Motor Cars Fort Lauderdale (United States)
  • Social Media Excellence: Rolls-Royce Motor Cars Doha (Qatar), Rolls-Royce Motor Cars Busan (South Korea), Rolls-Royce Motor Cars Hangzhou (China)

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