Luxury Lifestyle

These are the most intricate bespoke cars Rolls-Royce has ever created

Rolls-Royce has crafted numerous vehicles over the last few years that push the envelope.

Photo courtesy of Rolls-Royce Motor Cars

Nearly every aesthetic aspect of a Rolls-Royce can be customized. From traditional leather choices to intricate inlays, vapor blasted titanium, and million-stitch embroidery, the options for owners from the Bespoke side of the brand are nearly endless.

"I am proud to say that the craftsmen and women of Rolls-Royce Motor Cars have surpassed themselves once again in creating an array of extraordinary motor cars, tailored to the requirements of some of the most influential and discerning individuals in the world," said Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars. "These motor cars become unique works of art and it is an extraordinary feat when you consider that each and every single one of these unique commissions has been created on one production line at the Home of Rolls-Royce in Goodwood, West Sussex – the skills of these individuals knows no bounds."

Here, AutomotiveMap takes a closer look at some of the most intricate designs that the luxury automaker crafted in 2019.

The Arabian Gulf Phantom

Photo courtesy of Rolls-Royce Motor Cars

Canvas: Phantom │Medium: Embroidery, Paint, Mother of Pearl, Sculpted Silk Appliqué
The Arabian Gulf Phantom features the rich colors of the Middle East. The Phantom's Turchese paint job is evocative of vibrant water, while the Andalusian White upper two-tone recalls the purity of natural pearls. The car's Arctic White coachline features a hand-painted Nautilus shell motif.

A sculpted silk appliqué Gallery by British Artist Helen Amy Murray takes centre stage across the motor car's fascia. Reminiscent of swelling oceans, the Turchese Gallery is punctuated by a Mother of Pearl clock.

A take on the Nautilus shell that is on the exterior is embroidered on Phantom's rear doors, The motif is executed in Mother of Pearl marquetry on the picnic tables' fascia. Once deployed, the picnic tables present a complex piece of marquetry, incorporating Mother of Pearl to the picnic table-top.

Wraith Eagle VIII Collection

Photo courtesy of Rolls-Royce Motor Cars

Canvas: Wraith │Medium: Gold Vacuum Metalized Wood with Silver and Copper Inlays
Rolls-Royce created 50 unique Wraith Eagle VII Collection models to commemorate the anniversary of the first non-stop transatlantic flight by Alcock and Brown in June 1919. To complete the flight, the pilots were propelled by Rolls-Royce Eagle VIII engines.

The new models feature a unique starlight headliner with 1,183 fiber-optic lights were designed to be reminiscent of the nighttime sky at the time of the historic flight. The flight path and constellations are embroidered with the brass thread. The exact moment the duo left the clouds is marked by a red light.

The brass speaker covers are engraved with Winston Churchill's quote commending the pair's achievement on the driver's door.

It also features smoked eucalyptus fascia, vacuum metalized in gold and inlaid with silver and copper, depicting a birds-eye view of the Earth at night, showing a light map of roads and homes glittering below.

​The Million Stitch Rolls-Royce

Photo courtesy of Rolls-Royce Motor Cars

Canvas: Phantom │Medium: Embroidery
The Million Stitch Rolls-Royce Phantom features flowered embroidery that is made with a million stitches. The starting point of the stitching is a rose bred exclusively for Rolls-Royce by Harkness Roses. The Rolls-Royce headquarters in Goodwood, England, is the only place in the work where the rose is grown. Read more about the model here.

Ghost Zenith Collection

Photo courtesy of Rolls-Royce Motor Cars


Canvas: Ghost │Medium: Engraving, Commemoriate Ignot, Perforated Leather, Embroidery
Rolls-Royce Motor Cars marked the close of a decade of the current generation of Ghost by creating the limited edition Zenith Collection. Just 50 Ghosts were part of the collection, which featured the highest level of bespoke available in a Ghost Collection.

The Ghost Zenith references the 200EX, an experimental car that introduced the contemporary expression of the Ghost nameplate in 2009. This design was immortalized in a blueprint-inspired artwork, divided into 50 distinct parts, and engraved on the centre console of Ghost Zenith.

A commemorative ingot, made from the original Spirit of Ecstasy of 200EX, was set into the centre console of each of the cars. Each Ghost Zenith Collection model's Spirit of Ecstasy and clock are engraved with the Zenith name.

Inside, ambient lighting shines through perforated leather and the rear seats feature embroidery inspired by the seat details of the 1907 Rolls-Royce Silver Ghost. Standard wheelbase models feature a starlight headliner with a unique Shooting Star configuration. Light trails fire at random across the cabin roof, which consists of over 1,340 individual, hand-finished fibre-optic lights.

Bayside Dawn Aero Cowling

Photo courtesy of Rolls-Royce Motor Cars

Canvas: Dawn │Medium: Aero Cowling
Following the arrival of the Dawn Aero Cowling in 2018, a customer in Yokohama, Japan wanted to pay tribute to the sea with the Bayside Dawn Aero Cowling as part of their maritime-themed Bespoke motor car.

This one-off model drew inspiration from yachts and speedboats, and featured a combination of technical and natural materials including open-pore teak Canadel panelling that is reminiscent of a yacht's deck and technical fiber. The leather interior evokes the imagery of blue seas and white sails, two of the hallmarks of Yokohama Bay.

Digital Soul Phantom

Photo courtesy of Rolls-Royce Motor Cars

Canvas: Phantom │Medium: Additive Manufacturing, Gold Plating, Gold Inlays
Rolls-Royce describes the Digital Soul Phantom as, "a study in contemporary artisanship; a fusion of human endeavour and computer-generated design." The sedan features a Carrara White with Smokey Quartz two-tone paint job. The model goes beyond common customization.

The buyer's characteristics have been interpreted by an algorithm which translates the data into a swath of 3D-printed stainless steel. This has been hand-polished and plated in 24-carat gold. Additional gold detailing embellishes the interior of the motor car, with gold inlays set by hand in smoked eucalyptus wood and gold-plated speaker grilles.

Horology Phantom

Photo courtesy of Rolls-Royce Motor Cars

Canvas: Phantom │Medium: Stainless Steel and Gold Inlay, Coachline
This unique Phantom was inspired by a meeting between a Rolls-Royce designer and master horologists from La Chaux-de-Fonds, Switzerland. They had met to explore the complexities and exotic movements of luxury timepieces.

The model has a two-tone gunmetal and black paint job, and features a gold and silver hand-painted twin coachline with a design that was inspired by a watch. The Spirit of Ecstasy is cloaked in 24-carat gold. Its fascia features the largest stainless steel and gold inlay ever made for Phantom.

Positioned below a multiple layered stainless-steel Gallery, the inlay depicts an abstract schematic of a watch movement. The Rolls-Royce clock, housed in the Gallery, is set in a solid silver, guilloché case.

Pebble Beach Pastel Collection

Photo courtesy of Rolls-Royce Motor Cars

Canvas: Ghost, Dawn, Wraith │Medium: Paint, Technical Fiber
The Pastel Collection was showcased at Pebble Beach and featured colors drawn from the wildflower super-bloom in California. They're three Black Badge commissions feature new colors for the Rolls-Royce palette.

The Ghost Black Badge in this collection features a Light Green Solid finish, black leather interior with a Serenity Green splash that highlights the technical fibre of the fascia.

The Dawn Black Badge, in Coral Solid, carries seven coats of paint and took more than nine hours of hand-polishing in the Surface Finish Centre at the Home of Rolls-Royce in Goodwood to get to the finish line. The Coral colour carries over to the Aero Cowling, while the interior is finished in Artic White and Sunset.

The new Wraith Black Badge is featured in Semaphore Yellow, a bright and sunny finish with a complementary Selby Grey and Lemon interior.

Falcon Wraith

Photo courtesy of Rolls-Royce Motor Cars

Canvas: Wraith │Medium: Embroidery, Paint
The Falcon Wraith takes inspiration form the world's fastest bird, the Peregrine Falcon. Its interior features nearly 250,000 stitches. Read more about the Falcon Wraith here.

Tranquility Collection

Photo courtesy of Rolls-Royce Motor Cars

Canvas: Phantom │Medium: Meteorite, Space Grade Aluminum, Gold Plate
This vehicle truly pushes the envelope on Earthly delights. According to the automaker, "Tranquillity's Gallery is inspired by the X-Ray coded aperture masks used on the British Skylark space rocket. The Gallery is made from stainless steel, 24-carat gold plating and space grade aluminum."

This vehicle marks the first time in Rolls-Royce history that a meteorite has been incorporated into a car interior. Shavings of the Muonionalusta meteorite, which fell to earth in Kiruna, Sweden in 1906, adorn the Volume Controller, with a detailed engraving of the location and date of its discovery.

Inspired by the light and dark sides of the Moon, The interior's Arctic White or Selby Grey leather is inspired by the light and dark sides of the moon and combines with the veneer combinations of gloss and satin. Bespoke Audio speaker frets are finished in yellow gold, complementing the additional gold elements throughout the car.

A Bespoke 'Technical' yellow gold, vapor blasted and engraved titanium clock and engineered titanium Spirit of Ecstasy complete the aesthetic.

Cullinan in Fux Orange

Photo courtesy of Rolls-Royce Motor Cars

Canvas: Cullinan │Medium: Paint
At Pebble Beach last year, alongside the Pastel Collection, Rolls-Royce Motor Cars debuted the colourful 'Cullinan in Fux Orange'. Mr. Fux, a prolific car collector, commissioned the model and worked with the Bespoke Collective at the Home of Rolls-Royce in Goodwood, West Sussex to create the custom model.

According to a release, "Fux, challenged designers to match the exterior colour to vibrant orange shawl that had caught his eye in South Florida. The shawl was delivered to Rolls-Royce Motor Cars where a colour-matching process began. Working together for nearly a year, the teams created a seven-layer surface, polished by hand for many hours in the Surface Finish Centre."

Rolls-Royce equipped the interior of the model with hand-crafted Arctic White leather with contrast Orange stitching and Orange Rolls-Royce 'RR' headrest monograms. Arctic White is carried over to the box-grain leather fascia, steering-wheel control stems, and carpets. There's also 'Fux Orange' fascia veneer, rear-view mirror and lambswool floor mats.

Rolls-Royce has rolled a new app that caters to the brand's exclusive clientele.

Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce can customize nearly everything about a vehicle for the right price. Now, the company is moving forward with plans to help owners customize their own lives with bespoke experiences befitting their luxurious lifestyle.

The world is at the fingertips of Rolls-Royce owners who use the new Whisper app, billed as, "an entrepôt to a world that Rolls-Royce intimately and uniquely understands – a digital gateway to a curated world of luxury."

Whisper by Rolls-Royce The app offers customized experiences for users.Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce describes Whispers as,

"An ever-changing collection of beguiling products has been curated to surprise, delight and intrigue. Members can create their very own bespoke experiences or products. They are invited to work with experts to design and build their own personal racetrack, or commission a personalized Monopoly set incorporating one's own properties and assets. Need entertaining? - book a private performance by the New York Philharmonic Orchestra. Commission a beautiful portrait of your favorite pet or design your very own minaudiere.

From truffles to caviar or crafting your own Cognac, patrons can peruse and purchase a diverse and eclectic selection of luxurious products and curiosities – all on the Whispers platform, in the comfort of their own home.

Whispers provides Rolls-Royce clients access to transformative, inspiring and entertaining experiences. From backstage-access at the Grammys, front-row seats at Fashion Week, walking the red carpet at the Academy Awards, VIP previews of Art Basel, to meeting artists at Coachella, players at Wimbledon or athletes at the Olympics, Whispers unlocks a world of exclusive access.

Worldwide luxury travel experiences are offered. An expedition to Antarctica or an African Safari can be facilitated at the touch of a button. And, of course, Whispers members are invited to join Rolls-Royce at exclusive, hosted experiences, for example, an Art Weekend visiting the private collection of one of the world's most prestigious collectors, or a weekend at the sumptuous Villa D'Este Concours D'Elegance. Members may receive an invitation to an intimate dinner on the production line at the Home of Rolls-Royce in Goodwood, England, or even a private, curated tour of luxury goods manufacturers in the capitals of global luxury. Additionally, members of the Whispers community receive exclusive world-previews of new Rolls-Royce products and offerings before they become public knowledge.

The app isn't truly new. It launched in trial phases two years ago to a select group of global Rolls-Royce clients. After rounds of feedback, the app has been successfully deployed in the United Kingdom, Europe, the Middle East, and the United States. Membership is strictly limited to owners of new Rolls-Royce motor cars.

Whisper by Rolls-Royce From concierge services to curated experiences, Whispers offers it all.Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce has plans to constantly adapt Whisper's offerings to align with client interests.

Users can download the app for the Apple device via the App Store.

Cullinan, Rolls-Royce's first SUV features in the new photo series.

Photo by Mark Riccioni

Rolls-Royce Black Badge cars drive the streets under the guise of darkness. Their usual exterior bright chrome, steel, and aluminum parts replaced by darkened versions. To celebrate the arrival of Cullinan Black Badge, Rolls-Royce enlisted automotive culture photographer Mark Riccioni to create a pictorial series of Black Badge Cullinan greeting fellow automotive subcultures in Greater Los Angeles, California.

Cullian is the bespoke automaker's first SUV and completes their current model lineup.

"The things that connect us are always more powerful than the things that separate us, and this series is a wonderful demonstration of that," said Riccioni. "I selected each subculture because it shares the philosophies that inform the creation of a Black Badge Rolls-Royce. From the obsessive attention to detail lavished on a lowrider and visceral power of a hot rod to the bold execution of tuned imports and deeply personal customisations applied to 'brat'-style motorcycles."

"King of the Night" by Mark Riccioni

Photo by Mark Riccioni


The designers, engineers, and craftspeople at the Home of Rolls-Royce in Goodwood, West Sussex, England, created a unique Recreation Module for Riccioni's shoot. The unit, codenamed "Urban Photography", was conceived to incorporate equipment specific to his photography requirements. These include a DJI Mavic Mini drone, 12.9-inch Apple iPad Pro and 16-inch Apple MacBook Pro for image capture and editing on location.

Riccioni also requested additional items in the vehicle to aid in the shoot including Sennheiser PXC550 MkII noise cancelling headphones, Persol PO3225-S sunglasses, outerwear from streetwear brand Supreme and a water bottle. The automated Recreation Module was trimmed in Forge Yellow leather to match the Black Badge Cullinan's interior colourway.

This isn't the first intricate vehicle that Rolls-Royce has created. The automaker specializes in bespoke customization.

Rolls-Royce Black Badge Cullian LA Photo Kit Rolls-Royce developed this unique model just for the shoot.Photo by Mark Riccioni

The photos also aren't the first artistic celebration of Black Badge. Last year, a biopic performance artist starred in a short film featuring Rolls-Royce Black Badge.

A gallery of these images, titled 'King of the Night', will be on display at Rolls-Royce Motor Cars Beverly Hills, 8833 W Olympic Blvd, Beverly Hills, CA 90211 from March 2020 prior to an exclusive Rolls-Royce Black Badge private event.