Frieze New York

'The Ultimate AI Masterpiece' uses BMW cars to explore creative tech

BMW's newest works are equal parts art and car.

Photo courtesy of BMW

BMW has revealed "The Ultimate AI Masterpiece", an exploration of automobiles at the intersection of art in conjunction with Frieze New York 2021, as well as the 50th anniversary of BMW Group Cultural Engagement. The virtual art installation is supported by videos of the exhibit's creation process on YouTube and Instagram.

The installment is the brain child of creative technologist Nathan Shipley of Goodby, Silverstein & Partners, and Gary Yeh, art connoisseur/founder of artDrunk. The duo used the NVIDIA StyleGAN artificial intelligence model to "cross-reference over 50,000 images of artwork spanning 900 years of history and a curated set of 50 works from renowned and emerging contemporary artists BMW has worked with over the past 50 years", according to a release.

Frieze New York 2021: "The Ultimate AI Masterpiece"

Photo courtesy of BMW

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The artificial intelligence then used those pieces to create entirely new art, merging classical art with the work of contemporary artists. These new works have been projection-mapped onto a virtual rendition of BMW's flagship 8 Series Gran Coupe.

"For 50 years, BMW has supported the arts and culture through numerous initiatives as a way engage and interact with consumers around the world in an authentic way," said Uwe Dreher, vice president of marketing, BMW of North America. "As we continue these efforts into 2021, and look for new and creative ways to engage audiences, we shift to a virtual setting where we are combining centuries-old art and the latest AI technology to create something completely new and exciting."

Due to the COVID-19 pandemic, Shipley and Yeh collaborated digitally from their homes in San Francisco and Seoul for the project.

"During an unusually isolated time in history, we took the opportunity to curate and work with artists from around the world as a means to give viewers a true art experience digitally," said Gary Yeh, art collector and founder of ArtDrunk. It was particularly exciting to push the boundaries of art, see how technology may influence the art world in the years to come, and build on 50 years of cultural engagement at BMW."

Frieze New York is currently in its 10th edition and taking place at The Shed in Manhattan through May 9. The venue is new and features an event reimagined for its new location, bringing together over 60 major galleries. A dedicated edition of Frieze Viewing Room will run parallel to the fair, through May 14, and will feature an expanded list of over 160 exhibitors.

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The iX M60 will hit dealers' lots in June 2022.

BMW

BMW's electric vehicle catalog is growing rapidly as the automaker rolls out new electrified cars and SUVs. The latest is the iX M60, a red-hot five-seat SUV with sleek styling and a spectacular list of standard features. BMW announced the new SUV this week, along with pricing and release date details.

The iX M60 is BMW's first performance-oriented electric SUV, though BMW calls it a sports activity vehicle, or SAV. Its powertrain has been massaged to produce up to 610 horsepower and 811 pound-feet of torque. Maximum power delivery is limited to times when the vehicle's launch control is activated, but even the "normal" numbers are impressive: In regular driving situations, the iX puts down 532 horsepower and 749 pound-feet of torque. Acceleration to 60 mph takes 3.6 seconds and the iX M60 can go on to an electronically-limited top speed of 155 mph.

2023 BMW iX M60 Though extremely sporty, BMW doesn't shy away from using loads of luxurious finishes and materials. BMW

The iX brings more than performance, as its charging capabilities are quite strong. Using AC power, the vehicle can charge from 0-100 percent in 10.25 hours on its fastest setting. Using its fastest DC power setting, the iX can charge from 10 to 80% in just 35 minutes.

Two electric motors power the SUV, which provide standard all-wheel drive. Dual-axle air suspension is standard, along with electronically-controlled shock absorbers. BMW says that the air suspension is controlled individually at each wheel, so the vehicle can adjust ride height in several ways to maintain stability and remain level in corners.

2023 BMW iX M60 The vehicle can run from 0-60 mph in under four seconds and features standard AWD.BMW

When it goes on sale in June, 2022, the 2023 BMW iX M60 will have a starting price of $106,095, which includes a $995 destination charge. That's a flagship price tag, but the SUV's got the performance and a flagship-level list of standard features. That six-figure dollar amount buys 21-inch wheels, heated and ventilated front seats, wireless phone charging, AC fast charging, a panoramic sunroof, LED headlights, a Bowers & Wilkins Diamond Surround Sound System, four-zone automatic climate controls, and more.

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The EQXX Concept features a crazy driving range.

Mercedes-Benz

Mercedes-Benz is putting its century-plus of automotive experience into building electric cars, and the results are impressive. The EQS is an electric flagship with great range, and the automaker has unveiled several concepts to show its future plans. The Vision EQXX concept debuted today as an ultra-efficient luxury EV with astonishing range numbers.

Mercedes-Benz EQXX Concept Mercedes focused on efficiency over power with the car. Mercedes-Benz

Mercedes' focus with the EQXX is efficiency over power, as it says the car is its most efficient it has ever made. The EQXX uses less than 10 kWh per 100 kilometers (around 62 miles), which equates to 620 miles on a single charge. The battery was designed with tech and knowledge from Mercedes-AMG Formula 1 team, especially when it comes to size and weight. The EQXX's battery pack is 50 percent smaller by volume and 30 percent lighter than the pack in the EQS, which already featured astonishing efficiency.

The car's impressive range comes at the expense of horsepower, which in this case means just 201 ponies from the EQXX's electric drivetrain. Mercedes says that the system is capable of delivering up to 95 percent energy efficiency - an impressive figure for power delivery to the wheels. Extremely efficient gas powertrains only achieve around 30 percent efficiency and a human long-distance runner can hit around 50 percent.

Mercedes-Benz EQXX Concept The EQXX is impressively slippery, which improves its range.

The EQXX is a slippery car, too, and with a drag coefficient of just 0.17, the car cuts through the air with ease. The typical EV uses up to two-thirds of its battery capacity just to push through the air, so the EQXX's aerodynamics is a big part of its efficiency. The other big part is Mercedes' thermal management system, which uses shutters and cooling plates to maintain an ideal battery and electric drive unit temperature. The plates allow the EQXX to gain about 12 miles of range in its most aerodynamic mode.

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