Frieze New York

'The Ultimate AI Masterpiece' uses BMW cars to explore creative tech

BMW's newest works are equal parts art and car.

Photo courtesy of BMW

BMW has revealed "The Ultimate AI Masterpiece", an exploration of automobiles at the intersection of art in conjunction with Frieze New York 2021, as well as the 50th anniversary of BMW Group Cultural Engagement. The virtual art installation is supported by videos of the exhibit's creation process on YouTube and Instagram.

The installment is the brain child of creative technologist Nathan Shipley of Goodby, Silverstein & Partners, and Gary Yeh, art connoisseur/founder of artDrunk. The duo used the NVIDIA StyleGAN artificial intelligence model to "cross-reference over 50,000 images of artwork spanning 900 years of history and a curated set of 50 works from renowned and emerging contemporary artists BMW has worked with over the past 50 years", according to a release.

Frieze New York 2021: "The Ultimate AI Masterpiece"

Photo courtesy of BMW

1 / 23

The artificial intelligence then used those pieces to create entirely new art, merging classical art with the work of contemporary artists. These new works have been projection-mapped onto a virtual rendition of BMW's flagship 8 Series Gran Coupe.

"For 50 years, BMW has supported the arts and culture through numerous initiatives as a way engage and interact with consumers around the world in an authentic way," said Uwe Dreher, vice president of marketing, BMW of North America. "As we continue these efforts into 2021, and look for new and creative ways to engage audiences, we shift to a virtual setting where we are combining centuries-old art and the latest AI technology to create something completely new and exciting."

Due to the COVID-19 pandemic, Shipley and Yeh collaborated digitally from their homes in San Francisco and Seoul for the project.

"During an unusually isolated time in history, we took the opportunity to curate and work with artists from around the world as a means to give viewers a true art experience digitally," said Gary Yeh, art collector and founder of ArtDrunk. It was particularly exciting to push the boundaries of art, see how technology may influence the art world in the years to come, and build on 50 years of cultural engagement at BMW."

Frieze New York is currently in its 10th edition and taking place at The Shed in Manhattan through May 9. The venue is new and features an event reimagined for its new location, bringing together over 60 major galleries. A dedicated edition of Frieze Viewing Room will run parallel to the fair, through May 14, and will feature an expanded list of over 160 exhibitors.

Trending News

 
 

A long roof with a V8. What could be better?

Bring a Trailer

Spend enough time reading car reviews, and you'll probably notice a trend among writers. We all love wagons, despite the fact that almost nobody in the United States buys them anymore. If there's a wagon that could appeal to almost anyone, however, it's this m2003 BMW 540i M Sport with a very special engine swap. It's up for auction right now and could be yours – or mine.

It doesn't get much better for a car nerd than this. The 2003 540i Sport Wagon has had its engine swapped for an S62 4.9-liter V8 and a six-speed manual transmission. For those of you not obsessed with E39 generation 5-Series cars, that's the engine from the M5 of the time. Here, it sounds every bit as raw and powerful as it does in the car it originally came from, and the six-speed manual gearbox makes this an enthusiast's dream.


2003 BMW 540i M Sport Wagon The car has been upgraded with all the right M5 components.Bring a Trailer


Inside, the black leather appears to be in great shape, considering the car's advanced age and mileage, though this wagon is lacking the in-dash navigation system that the M5 carried at the time. It's probably for the best, given that an 18-year-old computer would feel absolutely ancient compared to even the cheapest infotainment system today.

This auction is a little more than halfway through and the current bit is just over $20,000. There's quite a bit of time left for that to climb substantially, but at even twice the price it'd hard to feel cheated if you won.


2003 BMW 540i M Sport Wagon There's no navigation here, but 20 years haven't been kind to the M5's system, anyway.Bring a Trailer

Trending News

 
 

European sports sedan

Grab this 2000 BMW M5 before someone else does

Classic good looks and a rowdy V8 are the story here.

Bring a Trailer

We could spend all day bemoaning the rise of car auction sites and their impact on prices, but that won't do any good. The damage has been done. Of course, there are exceptions to the sky-high pricing we typically see on auction sites, and some cars are worth the money. This 2000 BMW M5 is one of them, and its current auction bid of just $15,250 makes us think it could go for a decent price.

The E39 M5 is one of the most legendary and sought-aftersports sedans of all time. Its 4.9-liter V8 produced 394 horsepower and 369 pound-feet of torque when it was new, which isn't all that crazy by today's standards, but an almost 400-horsepower family car was a big deal at the time. That magical engine is paired with a six-speed manual transmission and rear-wheel drive – an enthusiast's dream recipe.


2000 BMW M5 This car is in great shape for its age.Bring a Trailer


Inside, this car's tan leather upholstery looks great, and matches well with its black exterior. The seller has kept mods to a minimum, with just a set of aftermarket headlights on the list of changes. The car's original navigation system and head unit appear to be in place and the entire package is so well preserved it's amazing that the car hasn't drawn more interest so far.

Where this M5 will end up is anybody's guess. These cars are particularly difficult to find in any condition that could be called drivable, so this car's relatively low $15,000 current bid amount is surprising. Commentors on this auction are just as surprised as we are, and are asking where the love has gone for this M5. Of course, someone could swoop in at the last moment and start a bidding war, and with a full day left on the clock there's plenty of time for some action.


2000 BMW M5 The tan leather is nearly perfect.Bring a Trailer

Trending News