Most bespoke Rolls-Royce Phantom ever created for a U.S. buyer arrives home

Jack Boyd Smith, Jr. has taken delivery of his bespoke Phantom Extended.

Photo courtesy of Rolls-Royce Motor Cars

Whether you prefer the term "customized" or the word "bespoke", the result is nothing short of another extraordinary benchmark in unique design set by the team of artisans and craftspeople at the Home of Rolls-Royce in Goodwood, West Sussex, England.

The most highly customized Rolls-Royce Phantom ever created for a U.S. buyer has reached its home in Elkhart, Indiana. The car joins the collection of Jack Boyd Smith, Jr., the owner of Gaska Tape Inc., a manufacturer of closed cell foams and pressure sensitive adhesive tapes. Smith is also the owner of the JBS Collection, a private collection of 60 vehicles kept in driving condition that have won acclaim at numerous prestigious concours events.

In 2017, Smith saw the new generation Phantom, Phantom VIII, at the Pebble Beach Concours d'Elegance. It was wearing a Tailor Purple paint job and had an Arctic White interior, and immediately caught his eye. Smith had to have one.

Jack Boyd Smith, Jr.'s Rolls-Royce Phantom Extended: Exterior

Photo courtesy of Rolls-Royce Motor Cars

The fifth Rolls-Royce to join Smith's garage, the newest commission is a Phantom Extended that has its color matched to a 1934 Packard Twelve Coupe that is already in the JBS Collection. The automaker went so far as to have the fender of the Packard shipped to Goodwood so they could make sure that the color was. Forty test coats later, the final formulation was decided on.

The exterior of the vehicle features a coachline that matches the wheel center pinstripes. The driver's door bears the personalized initials "JBS Jr" while the passenger door bears the initials of Mrs. Smith, "LAS." The duo's names are also on the car's treadplates, which feature the new brand identity of Rolls-Royce.

On the front of the car sits a sterling silver Spirit of Ecstasy, a rare metal form for the sculpture to be presented in.

That exterior was just the start of Smith's non-negotiable design, which would take three years for the Goodwood team to execute.

Jack Boyd Smith, Jr.'s Rolls-Royce Phantom Extended: Interior

Photo courtesy of Rolls-Royce Motor Cars

Smith also wanted a custom Koa wood interior on the key accent points of his Phantom. The Koa tree grows only in Hawaii and is protected in Hawaiian State and National parks. The only Koa wood that can be harvested comes from private agricultural land. Harvesting may only happen if a tree or its branches have naturally fallen. Finding a unique and usable log was not easy. A Rolls-Royce Wood Specialist described the find as a 'one in a million chance'.

The wood would be featured throughout the vehicle from the steering wheel to the Gallery to the seatbacks.

The Dove Grey color from the exterior carries over to the saddle leather on the interior. There, it is offset by Navy Blue highlights and piping. In the rear there are Serenity Seats with a fixed center console.

Between the seats is a custom fridge that features a pair of of crystal champagne flutes and decanter, engraved with the clients' initials.

On the cabin roof is a bespoke version of the signature Rolls-Royce starlight headliner. For Smith's vehicle, the 1,420 fiber-optic light star pattern depicts the constellation patters of the night sky above Cleveland, Ohio on the date of his birth.

"It is our honor to present Jack Boyd Smith, Jr. with his latest Rolls-Royce Phantom commission," said Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars. "This Bespoke creation joins a collection of truly notable and historic motor cars. The Koa Phantom demonstrates the extraordinary skill of the Rolls-Royce Bespoke Collective – a precious and rare example of a naturally sourced material, Koa Wood, is masterfully incorporated into Phantom's contemporary interior. It took more than three years for this commission to come to life and we are delighted that it will take an important place in The JBS Collection of Jack Boyd Smith, Jr."

In addition to the car, Smith was delivered of his hamper, also made of Koa wood, which included a 12-piece stainless-steel cutlery set, Wedgwood porcelain plates, and hand-made wine glasses and decanters from the Ajka Crystal factory in Hungary.

In an interview today, Smith considered whether or not his new Phantom would someday be a collectable classic like the other cars in his collection. "It already is," he responded.

Trending News


Toyota's Indiana plant is getting a makeover and adding two models.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

In the middle of a press release regarding an $800 million investment in Toyota Motor Manufacturing Indiana (TMMI), Toyota let it slip that two new models will find their place on the production line there - one Toyota and one Lexus.

The two new three-row SUVs are designed with the "active Gen Y American Family in mind". To figure out what they will be, look no further than our list of the new vehicle trademarks that Toyota and Lexus have put forth in the last few months.

The automaker has already filed to trademark the names "Grand Highlander", "TX350", and "TX500h". If you were a gambler, you'd want to put money on at least one of these models being a take on the Lexus LF-1 Limitless concept that was presented a few years ago at the North American International Auto Show. That three-row, coupe-like SUV was a touch ahead of the trend in terms of body styling and was very well received by dealers, media, and the public.

Lexus LF-1 Limitless concept The Lexus LF-1 Limitless concept was well-received by dealers, media, and the public when it premiered half a decade ago.Photo courtesy of Lexus

There's also the possibility that the forthcoming "Grand Highlander" may be a new Sequoia under a fresh name.

The "TX350" and "TX500h" filing makes it apparent that the vehicle will likely come with the same base engine as the Lexus RX, a 3.5-liter V6, and perhaps get a hybrid variant of the 5.0-liter V8 that's in the forthcoming 2022 Lexus IS 500 F Sport.

The release also said that the vehicles will have a semi-automated driving system. Lexus Teammate, a system with characteristics similar to what Toyota has described, will come first to the 2022 Lexus LS 500h. It has Level 2 functionality that "allows for driving on limited-access highways with partial hands-free, eyes-on-the-road operation", according to the automaker.

The announcement from Toyota says that the details of the forthcoming eight-passenger vehicles will be announced "at a later date".

"Over the past 20 years, Toyota has led the way with more electrified vehicles on the road than all automakers combined," said Ted Ogawa, president and CEO of Toyota Motor North America. "This investment and new vehicle line-up will allow us to continue our work with electrification, expand our portfolio to around 70 models globally by 2025, and meet the needs of our customers while we accelerate towards carbon neutrality."

Traditionally it takes 12 to 18 months to build out a factory following an announcement of this nature.

The investment in TMMI will bring 1,400 new jobs to the Princeton, Indiana plant. The factory, which is celebrating its 25th anniversary this year, currently has over 7,200 employees. It's currently the home of the Toyota Sienna, Sequoia, and Highlander.

Trending News


This one-off Rolls-Royce Phantom is the result of a partnership with Hermès.

Photo courtesy of Rolls-Royce Motor Cars
A new, bespoke Rolls-Royce Phantom is the result of a partnership between the super luxury automaker and Hermès, a French luxury goods company. The Phantom Oribe was designed and handcrafted by bespoke specialists at both houses after being commissioned by Japanese entrepreneur, art collector and supercar enthusiast Yusaku Maezawa.

The exterior of the car was designed to match the green and cream glazes of antique Japanese Oribe ware, something Maezawa is a prominent collector of. The upper part of the saloon is finished in Oribe Green, a bespoke color created exclusively for this client over the course of many months by specialists in the Surface Finish Center at Goodwood, the home of Rolls-Royce. In an uncharcacteristic twist, the paint formulation will be made available for use on the client's private jet.

The lower section of the car is cream colored.

Rolls-Royce Phantom Oribe design process

Photo courtesy of Rolls-Royce Motor Cars

1 / 19

The interior of the Phantom is designed to seamlessly meet the exterior as colorways and textures blend to create a unique and intimate riding experience.​ The cabin of the vehicle is finished predominantly in Hermès Enea Green leather, extending from the steering wheel to the duchess handles, gear selector, and rotary controls. Further, it covers the upper instrument panel, interior pillars, and parcel shelf.

The car's glove compartment, luggage compartment lining, center console, and decanter stowage compartment have also been constructed using the material. The glove compartment lid is embossed with the signature Habillé par Hermès Paris.

Delicate Hermès piping adorns the headrest cushions and calf supports of the rear seats, while soft Seashell White accents and matching lambswool floor mats complete the look.

Hermès created all the leather upholstery using stitching and edge-painting techniques originally employed by master saddlers.

Rolls-Royce Phantom Oribe

Photo courtesy of Rolls-Royce Motor Cars

1 / 18

The interior also features wooden speaker frets that have been created by perforating open pore Royal Walnut, which also features on the center and rear console and picnic table backs. The Hermès 'Toile H' finds a home on canvas on the door armrests, centre and rear consoles and headliner.

The Phantom's Gallery wears unique artwork that Hermès commissioned that is based on the work of celebrated French artist and illustrator Pierre Péron. The work has been handprinted on the wood and is presented behind a wall of glass.

"This unique Phantom is a fusion of East and West, ancient and modern, serenity and exhilaration. It was a great creative and cultural exchange working with Hermès; we learned a great deal from each other. It is always a pleasure when a client brings us a bold, clear and imaginative vision, and a great thrill to see it realized so perfectly," said Michael Bryden, Lead Designer, Rolls-Royce Bespoke Collective.

Trending News