Dealership Experience

10 takeaways from the last 10 years of U.S. auto sales

Ford trucks reigned supreme over the last decade.

Photo courtesy of Ford Motor Company

For decades, Kelley Blue Book has been studying auto sales trends and reporting on those findings. To mark the close of the decade, 2010-2020, KBB looked back at the numbers for the last 10 years and found some surprising things.

The single best sales month was December 2016.

Nico Rosberg 2016 F1 Champtionship

Photo by Getty Images

There was a lot going on in 2016, not the least exciting of which was Nico Rosberg wining the F1 Championship. Automakers sold more vehicles in 2016 than they did at any other point during the decade. The December 2016 sales capped off a record year. Here's the top five months over the decade by volume:

  • December 2016: 1,683,408
  • March 2018: 1,648,222
  • May 2015: 1,634,833
  • December 2015: 1,634,329
  • August 2019: 1,632,287

Subaru might have had the best decade of everyone.

2020 Subaru Outback

Photo courtesy of Subaru of America, Inc.

Sure, Ford sold a lot of trucks and Nissan saw tremendous early-decade growth in its SUV lineup, but Subaru is the real winner. In 2010, Subaru sold 263,000 vehicles in the U.S. By the end of the decade, in 2019, they sold 700,000. They probably would have sold more but they scaled back production to launch two new vehicles at the end of the decade.

Most forecasts were wrong about December 2019, but that doesn't mean it was a great month.

2020 Ram 1500

Photo courtesy of Fiat Chrysler Automobiles N.V.

Analysts forecasted weak sales for the last month of 2019 but the market surprised them delivering a strong result. However, December 2019 was only the 26th best-selling month of the decade according to KBB, which measured 1,506,401 units sold. See the best-selling trucks of 2019 here.

Volvo's best month was the last month of the decade.

2019 Volvo XC60

Photo courtesy of Volvo Car Corporation

Volvo left the decade with the best month it has had in 10 years. The company sold 12,360 units. However, Volvo had higher sales in the months prior to the Great Recession.

Ford delivered the highest monthly sales total of all automakers in the last 10 years.

2019 Ford Focus

Photo courtesy of Ford Motor Company

While some may bemoan the Blue Oval's current state of automotive affairs, they had a really great month five and a half years ago. In May 2014, Ford sold 244,501 vehicles, roughly 15.5% of the entire industry's sales for the month. In that single month, Ford sold more vehicles than Smart did in the entire decade. See the best-selling new cars of 2019 here.

Buyers are spending more on their cars than ever before.

2020 Toyota Highlander

Photo courtesy of Toyota Motor Sales, U.S.A., Inc.

According to KBB, "At the end of 2011, the average transaction price (ATP) for a new vehicle in the U.S. was near $30,000. In February 2015, ATP for the month was above $33,000 for the first time ($33,056). It broke through $35,000 in June of 2017, and passed $37,000 later that year, in December when transaction prices commonly peak due to the high volume of luxury vehicle sales. Transaction prices were above $38,000 through the final three months of 2019. The Kelley Blue Book ATP in December 2019 was $38,767 – the highest point in the past decade."

See the best-selling new SUVs of 2019 here.

Tesla came to play.

2019 Tesla Model3

Photo courtesy of Tesla

In 2010 and 2011, Tesla wasn't really on anyone's radar and now it's a household name. KBB estimates that Tesla sold 12 vehicles in June 2012. They reached 10,000 in sales per month in March 2018 and hit peak monthly sales in December 2018 when 32,600 vehicles were sold.

High-performance cars were costliest in January 2019.

2020 Ferrari Roma

Photo courtesy of Ferrari N.V.

Everyone seems to drive a Toyota RAV4 or a Honda Civic. For the select few wealthy enough to enjoy the fruits of the Acura NSX, Ford GT, and anything with a horse logo on it, this decade was kind for options but expensive. KBB says that in January 2019, the ATP for the segment peaked for the decade at $121,739.

With the Trump Tax Cuts came more fleet sales.

2019 Mercedes-Benz Sprinter

Photo courtesy of Mercedes-Benz

According to KBB, "Six of the Top 10 best months for fleet sales in the past decade occurred after the Tax Cuts and Jobs Act of 2017. In May 2019, an estimated 425,000 vehicles were sold to fleet buyers, a record 27 percent of total U.S. sales. Fleet, it's worth noting, generally accounts for 20% of sales in a given month."

There was never a time in the last 10 years that the Ford F-Series was not the best-selling vehicle in the U.S.

2020 Ford Super Duty

Photo courtesy of Ford Motor Company

Ten straight years of month-to-month dominance. Muhammed Ali wasn't even that good. Ford has sold 7,578,608 F-Series pickups in the last decade - one every 41 seconds. The best month for the F-Series was December 2017 where, in a single month, the company sold 89,385 F-Series trucks.

Trending News

Nuts & Bolts

 
 

Volvo's Advanced Air Cleaner technology allows owners to be more informed about the environmet of their vehicle.

Photo courtesy of Volvo Cars

Volvo drivers will be able to see the quality of the air inside their vehicle thanks to new, first-to-market technology from the automaker. Called Advanced Air Cleaner, the tech includes a sensor that measures PM 2.5 levels inside the cabin.

PM 2.5 is a measurement that is widely used for air quality. It measures the amount of fine particulate matter in the air. High amounts of fine particulates can be an indication of pollution.

An air quality index rating of below 50 is considered good. Over 100 is hazardous to those with breathing-sensitive medical conditions. Over 200 is considered unhealthy while over 300 is considered hazardous.

Volvo Advanced Air Cleaner The car's infotaiment system displays the air quality amount for owners to see.Photo courtesy of Volvo Cars

In urban regions, PM 2.5 measurements are frequently above the amount recommended by the World Health Organization due to various forms of pollution.

This morning, the air quality in still-smokey San Francisco is 61. Springville, California, near the SQF Complex fire, has an air quality index ratio of 424. At the same time, Minneapolis, Minnesota has a ratings of 11. The main causes of these less-than-ideal numbers are high amounts of PM 2.5 in the atmosphere.

The new technology will be available on Volvo models built on the company's Scalable Product Architecture. This includes the Volvo V90, V90 Cross Country, XC90, and all 60 series models. It uses a synthetic fiber-based filter and ionization, up to 95 percent of all PM 2.5 particles are kept out of the cabin.

The Volvo infotainment system and app allow drivers to check the PM 2.5 levels in their vehicle.

Volvo Advanced Air Cleaner The Volvo app allows users to check the PM 2.5 levels of their vehicle remotely.Photo courtesy of Volvo Cars

"With our Advanced Air Cleaner technology, you can rest assured that the air you breathe inside your Volvo is cleaner and healthier," said Anders Löfvendahl, senior technical expert on cabin air quality at Volvo Cars. "We believe that clean air is good for you, both from a health and from a safety perspective, and will continue to push the envelope in this area."

Trending News

 
 

The 2021 Ford F-150 will come in a hybrid variant

Photo courtesy of Ford Motor Company

If Ford is making anything clear these days, it’s that the future all-electric F-150 won’t just just a mundane street car. The future model will be capable of achieving the same feats as the rest of the company’s family of full-size pickup trucks, if not with more gusto than its relatives.

Ford has confirmed that the battery-electric (BEV) F-150 will be on sale in just a few years. To get to that point, there’s a lot of work that isn’t just going into product development, but also into facilities development. Demand for the F-150 BEV is expected to be high and Ford’s Rouge Complex can’t absorb it as the plant stands now.

Ford Rouge Complex The Ford plant in Dearborn will be the home of the F-150 electric truck.Photo courtesy of Ford Motor Company

The company will invest $700 million in the Dearborn, Michigan plant to include a new high-tech manufacturing home for the model. The investment will add 300 jobs. This $700 million is on top of the $1.45 billion that Ford is spending to equip its Michigan Assembly Plant in Wayne, Michigan to produce the Ranger and Bronco.

"We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150," said Bill Ford, executive chairman, Ford Motor Company. "This year's COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work."

The all-electric Ford F-150 is expected to come to market in mid-2022. The redesigned 2021 F-150 will come to market later this year and include a new hybrid powertrain option dubbed the F-150 PowerBoost.

Recently, the company captured video of the F-1500 BEV testing in the wild.

Trending News