Dealership Experience

10 takeaways from the last 10 years of U.S. auto sales

Ford trucks reigned supreme over the last decade.

Photo courtesy of Ford Motor Company

For decades, Kelley Blue Book has been studying auto sales trends and reporting on those findings. To mark the close of the decade, 2010-2020, KBB looked back at the numbers for the last 10 years and found some surprising things.

The single best sales month was December 2016.

Nico Rosberg 2016 F1 Champtionship

Photo by Getty Images

There was a lot going on in 2016, not the least exciting of which was Nico Rosberg wining the F1 Championship. Automakers sold more vehicles in 2016 than they did at any other point during the decade. The December 2016 sales capped off a record year. Here's the top five months over the decade by volume:

  • December 2016: 1,683,408
  • March 2018: 1,648,222
  • May 2015: 1,634,833
  • December 2015: 1,634,329
  • August 2019: 1,632,287

Subaru might have had the best decade of everyone.

2020 Subaru Outback

Photo courtesy of Subaru of America, Inc.

Sure, Ford sold a lot of trucks and Nissan saw tremendous early-decade growth in its SUV lineup, but Subaru is the real winner. In 2010, Subaru sold 263,000 vehicles in the U.S. By the end of the decade, in 2019, they sold 700,000. They probably would have sold more but they scaled back production to launch two new vehicles at the end of the decade.

Most forecasts were wrong about December 2019, but that doesn't mean it was a great month.

2020 Ram 1500

Photo courtesy of Fiat Chrysler Automobiles N.V.

Analysts forecasted weak sales for the last month of 2019 but the market surprised them delivering a strong result. However, December 2019 was only the 26th best-selling month of the decade according to KBB, which measured 1,506,401 units sold. See the best-selling trucks of 2019 here.

Volvo's best month was the last month of the decade.

2019 Volvo XC60

Photo courtesy of Volvo Car Corporation

Volvo left the decade with the best month it has had in 10 years. The company sold 12,360 units. However, Volvo had higher sales in the months prior to the Great Recession.

Ford delivered the highest monthly sales total of all automakers in the last 10 years.

2019 Ford Focus

Photo courtesy of Ford Motor Company

While some may bemoan the Blue Oval's current state of automotive affairs, they had a really great month five and a half years ago. In May 2014, Ford sold 244,501 vehicles, roughly 15.5% of the entire industry's sales for the month. In that single month, Ford sold more vehicles than Smart did in the entire decade. See the best-selling new cars of 2019 here.

Buyers are spending more on their cars than ever before.

2020 Toyota Highlander

Photo courtesy of Toyota Motor Sales, U.S.A., Inc.

According to KBB, "At the end of 2011, the average transaction price (ATP) for a new vehicle in the U.S. was near $30,000. In February 2015, ATP for the month was above $33,000 for the first time ($33,056). It broke through $35,000 in June of 2017, and passed $37,000 later that year, in December when transaction prices commonly peak due to the high volume of luxury vehicle sales. Transaction prices were above $38,000 through the final three months of 2019. The Kelley Blue Book ATP in December 2019 was $38,767 – the highest point in the past decade."

See the best-selling new SUVs of 2019 here.

Tesla came to play.

2019 Tesla Model3

Photo courtesy of Tesla

In 2010 and 2011, Tesla wasn't really on anyone's radar and now it's a household name. KBB estimates that Tesla sold 12 vehicles in June 2012. They reached 10,000 in sales per month in March 2018 and hit peak monthly sales in December 2018 when 32,600 vehicles were sold.

High-performance cars were costliest in January 2019.

2020 Ferrari Roma

Photo courtesy of Ferrari N.V.

Everyone seems to drive a Toyota RAV4 or a Honda Civic. For the select few wealthy enough to enjoy the fruits of the Acura NSX, Ford GT, and anything with a horse logo on it, this decade was kind for options but expensive. KBB says that in January 2019, the ATP for the segment peaked for the decade at $121,739.

With the Trump Tax Cuts came more fleet sales.

2019 Mercedes-Benz Sprinter

Photo courtesy of Mercedes-Benz

According to KBB, "Six of the Top 10 best months for fleet sales in the past decade occurred after the Tax Cuts and Jobs Act of 2017. In May 2019, an estimated 425,000 vehicles were sold to fleet buyers, a record 27 percent of total U.S. sales. Fleet, it's worth noting, generally accounts for 20% of sales in a given month."

There was never a time in the last 10 years that the Ford F-Series was not the best-selling vehicle in the U.S.

2020 Ford Super Duty

Photo courtesy of Ford Motor Company

Ten straight years of month-to-month dominance. Muhammed Ali wasn't even that good. Ford has sold 7,578,608 F-Series pickups in the last decade - one every 41 seconds. The best month for the F-Series was December 2017 where, in a single month, the company sold 89,385 F-Series trucks.

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New midsize sedan

Subaru announces refreshed 2023 Legacy

The new Legacy got a facelift and new lighting elements.

Subaru

Sedans are a dying breed as SUVs and pickup trucks take over, but there are still a few compelling options out there, and Subaru has one of them. The Legacy has been a long-time part of the Subaru lineup, and the all-wheel drive family sedan got a notable update for 2023.

2023 Subaru LegacyTop trims get luxury finishes inside.Subaru

Subaru offers the sedan in five trims: Base, Premium, Sport, Limited, and Touring XD. The automaker updated the Legacy with a facelift that brought a new front fascia, redesigned front bumper and new LED lighting. The car features a low dash and open cabin for great visibility in all directions, and the top Touring XT trim offers high-end accommodations, including Nappa leather and metal trim inside.

Every Legacy comes with the latest version of Subaru Starlink infotainment software. It runs on an 11.6-inch display and offers wireless Apple CarPlay and Android Auto as standard equipment. Higher trim levels get the same display with navigation and a new-for-2023 what3words integration.

2023 Subaru LegacyThe Legacy goes on sale this fall.Subaru

The 2023 Legacy comes standard with a 2.5-liter four-cylinder engine that makes 182 horsepower and 176 pound-feet of torque. The top two trims come with a turbocharged 2.4-liter four-cylinder engine rated at 260 horsepower and 277 pound-feet of torque. Both engines come with a continuously variable transmission that offers an eight-speed manual shift mode.

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New minivan

Honda announces new Odyssey Sport

Sport is a new trim for the Odyssey minivan.

Honda

The Honda Odyssey may not be the most exciting vehicle in the world, but it's getting a new Sport model that at least makes it look the part. Honda will release the model for the 2023 model year, and the Odyssey line overall will be offered with a new Honda Service Pass, which includes two years of complimentary scheduled maintenance.

The Odyssey Sport slots into the Honda catalog between the EX-L and Touring trims. It comes with gloss-black exterior trim and black 19-inch wheels outside, and black leather with red stitching inside. The cabin comes with red accent lighting on the dash and in the footwells, and the roof pillars and headliner are both black. Under the hood, the Odyssey Sport gets the same 3.5-liter V6 from years past. It makes 280 horsepower and 262 pound-feet of torque, and comes paired with a ten=speed automatic transmission and front-wheel drive.

2023 Honda Odyssey SportThe Sport comes with dark exterior trim and unique leather upholstery with red stitching inside. Honda

All Odyssey models come with Honda Sensing safety equipment, which includes adaptive cruise control and pedestrian detection. The 2023 van hasn't been crash-tested yet, but the 2022 model earned a Top Safety Pick + award, so it's likely the new model will be rated similarly.

Honda Service Pass is a new program for 2023+ Honda vehicles. It covers routine scheduled maintenance for up to two years or 24,000 miles, whichever comes first. Under the program, buyers get free oil changes, tire rotations, and multi-point inspections.

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