Dealership Experience

10 takeaways from the last 10 years of U.S. auto sales

Ford trucks reigned supreme over the last decade.

Photo courtesy of Ford Motor Company

For decades, Kelley Blue Book has been studying auto sales trends and reporting on those findings. To mark the close of the decade, 2010-2020, KBB looked back at the numbers for the last 10 years and found some surprising things.

The single best sales month was December 2016.

Nico Rosberg 2016 F1 Champtionship

Photo by Getty Images

There was a lot going on in 2016, not the least exciting of which was Nico Rosberg wining the F1 Championship. Automakers sold more vehicles in 2016 than they did at any other point during the decade. The December 2016 sales capped off a record year. Here's the top five months over the decade by volume:

  • December 2016: 1,683,408
  • March 2018: 1,648,222
  • May 2015: 1,634,833
  • December 2015: 1,634,329
  • August 2019: 1,632,287

Subaru might have had the best decade of everyone.

2020 Subaru Outback

Photo courtesy of Subaru of America, Inc.

Sure, Ford sold a lot of trucks and Nissan saw tremendous early-decade growth in its SUV lineup, but Subaru is the real winner. In 2010, Subaru sold 263,000 vehicles in the U.S. By the end of the decade, in 2019, they sold 700,000. They probably would have sold more but they scaled back production to launch two new vehicles at the end of the decade.

Most forecasts were wrong about December 2019, but that doesn't mean it was a great month.

2020 Ram 1500

Photo courtesy of Fiat Chrysler Automobiles N.V.

Analysts forecasted weak sales for the last month of 2019 but the market surprised them delivering a strong result. However, December 2019 was only the 26th best-selling month of the decade according to KBB, which measured 1,506,401 units sold. See the best-selling trucks of 2019 here.

Volvo's best month was the last month of the decade.

2019 Volvo XC60

Photo courtesy of Volvo Car Corporation

Volvo left the decade with the best month it has had in 10 years. The company sold 12,360 units. However, Volvo had higher sales in the months prior to the Great Recession.

Ford delivered the highest monthly sales total of all automakers in the last 10 years.

2019 Ford Focus

Photo courtesy of Ford Motor Company

While some may bemoan the Blue Oval's current state of automotive affairs, they had a really great month five and a half years ago. In May 2014, Ford sold 244,501 vehicles, roughly 15.5% of the entire industry's sales for the month. In that single month, Ford sold more vehicles than Smart did in the entire decade. See the best-selling new cars of 2019 here.

Buyers are spending more on their cars than ever before.

2020 Toyota Highlander

Photo courtesy of Toyota Motor Sales, U.S.A., Inc.

According to KBB, "At the end of 2011, the average transaction price (ATP) for a new vehicle in the U.S. was near $30,000. In February 2015, ATP for the month was above $33,000 for the first time ($33,056). It broke through $35,000 in June of 2017, and passed $37,000 later that year, in December when transaction prices commonly peak due to the high volume of luxury vehicle sales. Transaction prices were above $38,000 through the final three months of 2019. The Kelley Blue Book ATP in December 2019 was $38,767 – the highest point in the past decade."

See the best-selling new SUVs of 2019 here.

Tesla came to play.

2019 Tesla Model3

Photo courtesy of Tesla

In 2010 and 2011, Tesla wasn't really on anyone's radar and now it's a household name. KBB estimates that Tesla sold 12 vehicles in June 2012. They reached 10,000 in sales per month in March 2018 and hit peak monthly sales in December 2018 when 32,600 vehicles were sold.

High-performance cars were costliest in January 2019.

2020 Ferrari Roma

Photo courtesy of Ferrari N.V.

Everyone seems to drive a Toyota RAV4 or a Honda Civic. For the select few wealthy enough to enjoy the fruits of the Acura NSX, Ford GT, and anything with a horse logo on it, this decade was kind for options but expensive. KBB says that in January 2019, the ATP for the segment peaked for the decade at $121,739.

With the Trump Tax Cuts came more fleet sales.

2019 Mercedes-Benz Sprinter

Photo courtesy of Mercedes-Benz

According to KBB, "Six of the Top 10 best months for fleet sales in the past decade occurred after the Tax Cuts and Jobs Act of 2017. In May 2019, an estimated 425,000 vehicles were sold to fleet buyers, a record 27 percent of total U.S. sales. Fleet, it's worth noting, generally accounts for 20% of sales in a given month."

There was never a time in the last 10 years that the Ford F-Series was not the best-selling vehicle in the U.S.

2020 Ford Super Duty

Photo courtesy of Ford Motor Company

Ten straight years of month-to-month dominance. Muhammed Ali wasn't even that good. Ford has sold 7,578,608 F-Series pickups in the last decade - one every 41 seconds. The best month for the F-Series was December 2017 where, in a single month, the company sold 89,385 F-Series trucks.

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Nuts & Bolts

 
 

Subaru has partnered with Feeding America to deliver over 150 million meals in the last year.

Photo by Getty Images

In April, as the COVID-19 pandemic took hold in America, Subaru of America stepped up donating the funs to supply 50 million meals to hungry Americans via the Feeding America hunger relief organization. To kick off 2021, Subaru of America, Subaru of New England, and Subaru Distributors Corporation.

"Once again, Subaru is working with Feeding America to help the millions of families struggling with hunger across the U.S.," said Thomas J. Doll, President and CEO, Subaru of America, Inc. "As we continue to weather these unprecedented times together, we hope our contribution to Feeding America ensures the most vulnerable members of our communities are fed and cared for."

According to a release, one in four children in the U.S. are vulnerable of facing hunger because of the COVID-19 pandemic.

"The pandemic has posed unique challenges for food banks and the people we serve," said Claire Babineaux-Fontenot, CEO of Feeding America. "We are tremendously grateful to Subaru of America, along with Subaru retailers and distributors, for their generous support and commitment to fighting against hunger in communities across the country."

The 633 Subaru retailers nationwide will work with Feeding America to disburse the donation to the organization's 199 food banks with the highest food insecurity rates and child food insecurity rates. Subaru retailers have made an additional donation of 5.6 million meals to those in need.

For every $1 cash donation, at least 10 meals are secured by Feeding America on behalf of local member food banks.

As they did with the donation last spring, Subaru will launch a new creative campaign showcasing the impact of the donation. The spots will run on broadcast and digital platforms.

This new donation is part of Subaru's Subaru Loves to Help pillar, the community-focused pillar of the Subaru Love Promise. Other recent initiatives include the donation of blankets to the homeless and an anti-litter campaign.

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The BMW iX is just one model that is coming to American for the 2022 model year.

Photo courtesy of BMW

Many cars, trucks, SUVs, and minivans have gotten upgrades for the 2022 model year. There are a a variety of terms you'll frequently see associated with a description of a vehicle for its annual changeover. Here's how AutomotiveMap defines them:

  • New - These models are entering the market for the first time.
  • Carryover - There have been no major changes from one model year to the other. It is common that the year after a new or refreshed model is introduced, it will be a carryover.
  • Refreshed - Commonly occurring three to four years after the new generation of a model is introduced, a refresh usually includes new fascia, perhaps an engine lineup change or tech upgrade, and usually the addition of safety system upgrades.
  • Redesign - This term signals a generation change in the model. This usually requires an architecture change and all new body panels, engine lineup, tech offerings, and the introduction of new packages, trim levels, and pricing. Redesigns typically happens every seven to nine years.

The models on this list are new or have either been redesigned or refreshed for the 2022 model year. This list will grow as more information becomes available. Click here to see the 2021 models that were new, refreshed, or redesigned for the year.

2022 Volkswagen Tiguan

2022 Volkswagen Tiguan Photo courtesy of Volkswagen AG​

Volkswagen announced a refreshed version of the Tiguan SUV in late 2020 but made it known that the model wasn't going to make it stateside until late 2021. The European version (shown above) of the SUV has a new grille that combines with standard LED headlights, VW's new logo right up front, new rear bumpers, redesigned lettering, and a pretty decent tech upgrade in its cabin.

2022 Toyota Corolla Cross

2021 Toyota Corolla Cross Photo courtesy of Toyota Motor Corporation

Word on the street is that the new Toyota Corolla Cross could be coming to the U.S. as a 2022 model. That's unconfirmed at this point. If it were, the Corolla Cross could fill a gap in Toyota's lineup between the RAV4 and CH-R, similar to where the Hyundai Kona fits between the Santa Fe and Venue. Stay tuned for more information.

2022 Nissan Ariya

2022 Nissan Ariya

Photo courtesy of Nissan North America

The 2022 Nissan Ariya is a 300-mile all-electric crossover with a $40,000 price tag. It might be replacing the Murano in the company's lineup as the brand strategically weighs production versus an electrified business model. The Ariya has unique, minimalistic design that uber modern. Stay tuned for more information as it's announced throughout 2021.

2022 Jeep Grand Wagoneer

2020 Grand Wagoneer Concept - Details Photo courtesy of FCA US LLC

When the Grand Wagoneer concept debuted in late 2020, it was touted as coming soon and nearly production ready. The model fits into FCA/Stellantis's multi-year product plans as a 2022 model with production expected to kick off in 2021. Check back for more information.

2022 Hyundai Kona

2022 Hyundai Kona N Line Photo courtesy of Hyundai Motor Company

The Kona is already old enough to have undergone a model refresh. They grow up so quickly! The new design infusion gives the 2022 Kona new cladding, a freshly stretched hood, new grille shape. The lower bumper has a skid plate while intakes dominate the corners of the face. At the back are new taillights with a horizontal graphic. Below is a new bumper. The revised Kona rides on updated 17- or 18-inch wheels, or the 16-inchers that have been carried over from previous model years. The model also gets Hyundai's 10.25-inch infotainment touch screen.

2022 Audi Q5 Sportback and SQ5 Sportback

2022 Audi Q5 Sportback Photo courtesy of Audi AG

In their seemingly never ending move to fastback everything, Audi is making the Q5 Sportback and SQ5 Sportback a reality for the 2022 model year. The two models get basically the same equipment package as their squared-off counterparts and has about the same capability.

2022 Cadillac CT5-V Blackwing

Cadillac Blackwing launch

Photo courtesy of Cadillac

Cadillac will soon be introducing its new performance-centric sedan. We'll update this information when it's announced.

2022 Kia Carnival

2022 Kia Sedona

Photo courtesy of Kia Motors

The Kia Sedona name is gone, replaced by the Kia Carnival moniker for the 2022 model year. That's not as big of a deal as it sounds, the van has always been known as the Carnival to global markets. For 2021, the van got a generational upgrade overseas, but those changes won't make it stateside until the 2022 model year.

2022 BMW 4 Series Cabriolet

2022 BMW 4 Series Convertible Photo courtesy of BMW

The 4 Series is a distinct creature. For the 2022 model year, a cabriolet version of the car will be made available for sale that's lighter and has more cargo space and a lower center of gravity than its predecessor. Like its hard-topped relatives, the 4 Series Convertible is available with a variety of packages but only one engine is available, a 3.0-liter six-cylinder engine that produces 382 horsepower and 369 pound-feet of torque.

2022 Volkswagen Taos

2022 Volkswagen Taos Photo courtesy of Volkswagen AG

Volkswagen is introducing the Taos to the U.S. market for the 2022 model year. The small SUV is akin to the Hyundai Kona in size and the Volkswagen Tiguan in styling. VW made this model explicitly for the U.S. market where SUVs are dominating the sales conversation.

2022 Mitsubishi Eclipse Cross

2022 Mitsubishi Eclipse Cross Photo courtesy of Mitsubishi Motors

In 2020, the automaker revealed the 2022 Mitsubishi Eclipse Cross, which has been refreshed inside and out. Most notably, it has a refreshed face and redesigned hatch. Minor interior improvements are designed to help make the Mitsubishi more palatable to buyers.

2022 Volkswagen Golf R

2022 Volkswagen Golf R

Photo courtesy of Volkswagen AG

The 2022 Volkswagen Golf R is the most powerful Golf to date and yes, it's coming to the U.S. The performance variant of the Golf family delivers 315 horsepower, a 27-horsepower boost over the outgoing model, and 310 pound-feet of torque up from 280). Each Golf R gets a turbocharged 1,984 cc four-cylinder engine hat is paired with a standard six-speed manual transmission. A seven-speed dual-clutch transmission is available.

2022 Cadillac CT4-V Blackwing

Blacwing launch

​Photo courtesy of Cadillac

Cadillac will soon be introducing its new performance-centric sedan. We'll update this information when it's announced.

2022 Hyundai Tucson

2022 Hyundai Tucson Photo courtesy of Hyundai Motor America

The Hyundai Tucson has been completely redesigned for the 2022 model year and it's impressive to say the least. The upmarket two-row SUV comes with high-tech features, comfortable seats, and a seriously budget-friendly price tag.

2022 Infiniti QX55

2022 Infiniti QX55 Photo courtesy of Infiniti Motors

The long-awaited Infiniti QX55 is finally a reality. Like many of the other vehicles on this list, it's a small SUV. The QX55 takes the place of the QX30 in the automaker's lineup and is designed to offer a premium drive experience that's engaging and fun, similar to the Infiniti FX of the past.

2022 Honda Civic

2022 Honda Civic Prototype Photo courtesy of American Honda Motor Co., Inc

A new generation of Honda Civic is on the way. The company recently revealed a near-production prototype of the car (as seen above) and a fully operable next-gen version is planned to debut soon. Stay tuned.

2022 Subaru BR-Z

2022 Subaru BRZ Photo courtesy of Subaru of America, Inc.

The sister of the Toyota 86 has gotten a full blown generational change for the 2022 model year. The 2022 Subaru BRZ keeps its pin-sharp handling but has gotten a significant makeover inside and out. It's also gotten Subaru's standard EyeSight driver assist and safety technology.

2022 Genesis GV70

2022 Genesis GV70 Photo courtesy of Genesis Motors

The Genesis GV80 just landed on U.S. shores but its smaller brother, the GV70 isn't too far behind it. The GV70 carries over the premium looks and features of the GV80 into this smaller, and more budget-friendly package.

2022 Acura MDX

2022 Acura MDX exterior Photo courtesy of Acura

The Acura MDX may be one of the first 2022 models to make it to market. The next-generation MDX has gotten significant enhancements to its interior quality, drivability, and comfort for the new model year. Engineers are also planning a sportier version of the MDX so stay tuned for information about that.

2022 GMC Hummer EV

2022 GMC Hummer EV Photo courtesy of GMC

The GMC Hummer EV finally debuted in mid-2020 but it won't make it to buyers' homes until late 2021. The first editions of the model are slated to be the most powerful and priciest with the cost of each topping $100,000. GMC's first all-electric model combines the comfort of an SUV with the styling of a beefy truck as it attempts to become the ultimate utility vehicle.

2022 GMC Sierra

2022 GMC Sierra Denali

Photo courtesy of GMC

It's been rumored since its interior design fell flat at its debut that the GMC Sierra and Chevrolet Silverado were having interior redos hustled through the design process. GMC gave the first indications that this is true when they announced that the Sierra Denali is getting Super Cruise driving tech for 2022. Stay tuned for more info.

2022 Chevrolet Bolt EV

Chevrolet teases refreshed 2022 Bolt EV, new 2022 Bolt EUV

A refreshed Chevrolet Bolt EV is on the docket for 2022. Chevy has been teasing the model left and right over the last few months so we should know more concrete information soon.

2022 Chevrolet Bolt EUV

2022 Chevrolet Bolt EV Photo courtesy of Chevrolet

A crossover version of the Chevrolet Bolt EV called the Chevrolet Bolt EUV will be coming to market as a 2022 model as well. Information is pending on the model but several clues have already surfaced.

2022 Mitsubishi Outlander

2022 Mitsubishi Outlander

Photo courtesy of Mitsubishi Motors

Mitsubishi is teasing the next-gen 2022 Outlander ahead of its February debut. Stay tuned for more information about the SUV.

2022 BMW iX

2022 BMW iX Photo courtesy of BMW

The 2022 BMW iX is an all-electric SUV slated to arrive in the U.S. later this year. The iX will be the first bit of BMW's future EV plans to reach U.S. shores and bring with it the latest and greatest technology the company offers.

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