Survey Says

Toyota, BMW, Mercedes-Benz crack the list of the top 100 brands in the world

BMW, Toyota, and Mercedes-Benz are among the top 100 brands in the world.

Photo courtesy of BMW

A new survey of the top brands in the world features three automotive brands ranked in the top 100. To determine the rankings, BrandZ used a formula that looks at the brand's market capitalization and took into consideration the results of a global public survey that measured customer attitudes toward vehicle brands.

The survey included data from 3.8 minion customers and spanned 17,801 brands in 512 categories. The results included 51 markets and 5.3 billion data points.

The top 10 brands in the world read like a list of the usual suspects: Amazon, Apple, Microsoft, Google, Visa, Alibaba Group, Tencent, Facebook, McDonalds, and Mastercard. AT&T, Verizon, Coca-Cola, IBM, Marlboro, The Home Depot, SAP, Moutai, Louis Vuitton, and UPS round out the top 20.

2021 Toyota RAV4 Prime The 2021 Toyota RAV4 Prime will give buyers a plug-in hybrid option for the popular two-row model. Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Between UPS at number 20 and the first automotive brand at number 48 are a section of brands that many Americans use daily: Nike, Disney, PayPal, Starbucks, Netflix, Walmart, Instagram, Adobe, YouTube, Samsung, and American Express.

Then, there's Toyota. Sitting at 48th on the list, Toyota has a valuation of $28.388 billion according to BrandZ. That's down 2.62 percent from 2019.

Eight spots lower on the list at number 56 is Mercedes-Benz. The company has a valuation of $21.349 billion, which is an 8.59 percent drop year-over-year.

Lower on the list, in the 61st position is BMW, which is valued at $20.517 billion. That's 12.04 percent less than they were listed at in 2019.

No other automaker made the list.

The overall value of the companies on the list topped $5 trillion, a six percent increase year-over-year.

To see the list of the top 10 auto brands, click here.

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European sports sedan

Grab this 2000 BMW M5 before someone else does

Classic good looks and a rowdy V8 are the story here.

Bring a Trailer

We could spend all day bemoaning the rise of car auction sites and their impact on prices, but that won't do any good. The damage has been done. Of course, there are exceptions to the sky-high pricing we typically see on auction sites, and some cars are worth the money. This 2000 BMW M5 is one of them, and its current auction bid of just $15,250 makes us think it could go for a decent price.

The E39 M5 is one of the most legendary and sought-aftersports sedans of all time. Its 4.9-liter V8 produced 394 horsepower and 369 pound-feet of torque when it was new, which isn't all that crazy by today's standards, but an almost 400-horsepower family car was a big deal at the time. That magical engine is paired with a six-speed manual transmission and rear-wheel drive – an enthusiast's dream recipe.


2000 BMW M5 This car is in great shape for its age.Bring a Trailer


Inside, this car's tan leather upholstery looks great, and matches well with its black exterior. The seller has kept mods to a minimum, with just a set of aftermarket headlights on the list of changes. The car's original navigation system and head unit appear to be in place and the entire package is so well preserved it's amazing that the car hasn't drawn more interest so far.

Where this M5 will end up is anybody's guess. These cars are particularly difficult to find in any condition that could be called drivable, so this car's relatively low $15,000 current bid amount is surprising. Commentors on this auction are just as surprised as we are, and are asking where the love has gone for this M5. Of course, someone could swoop in at the last moment and start a bidding war, and with a full day left on the clock there's plenty of time for some action.


2000 BMW M5 The tan leather is nearly perfect.Bring a Trailer

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EQS buyers will have access to two years of free charging.

Electrify America

The Mercedes-Benz EQSis set to start hitting dealers' lots in just a few months, and the automaker is working drum up excitement for the all-new EV. Today, Electrify America announced that it will partner with Mercedes to offer charging services to buyers of the upcoming vehicle.

The agreement means that EQS owners will have two years of free charging, which includes 30-minute charging sessions at Electrify America locations. The services go a step further, however, and will include the ability to plug and charge. This means that EQS owners who have activated their Mercedes me Charge accounts can start a free charging session just by plugging the vehicle into the charger. Electrify America says that no authentication or initiation steps will be required.


2022 Mercedes-Benz EQS The EQS is due to hit the market in late 2021.Mercedes-Benz


The agreement between Mercedes-Benz and Electrify America will also extend some services to future EQ battery-electric vehicles, as well as future Mercedes plug-in hybrid vehicles. The company notes that there may be costs to charge for those vehicles, but drivers will still be able to use the Mercedes me app to initiate sessions.

As more automakers jump in the EV game, free charging partnerships are becoming a bigger deal. Just last month, Hyundai announced that buyers of its Ioniq 5 EV will receive two years of free charging from Electrify America, and Ford offered free charging to its Mustang Mach-E customers, also through Electrify America, though The Blue Oval's offer only extended to 250 kilowatt-hours.

2022 Mercedes-Benz EQS The partnership with Electrify America will provide access to chargers across the country.Mercedes-Benz


The EQS itself is Mercedes' first vehicle in what will become an electric sub-brand for the automaker. It will hit the market as a 2022 model late in 2021, and will be offered in two models. The entry level machine features 329 horsepower and 406 pound-feet of torque, while the up-level EQS 580 4Matic will see 516 horsepower and 611 pound-feet of torque. Beyond its electric powertrain, the EQS will offer several advanced tech features, including a 12.3-inch digital gauge cluster and a 17.7-inch touchscreen. Even the passenger gets a display in the new car, as a second 12.3-inch screen will be positioned on the right portion of the dash.

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