Survey Says

Toyota, BMW, Mercedes-Benz crack the list of the top 100 brands in the world

BMW, Toyota, and Mercedes-Benz are among the top 100 brands in the world.

Photo courtesy of BMW

A new survey of the top brands in the world features three automotive brands ranked in the top 100. To determine the rankings, BrandZ used a formula that looks at the brand's market capitalization and took into consideration the results of a global public survey that measured customer attitudes toward vehicle brands.

The survey included data from 3.8 minion customers and spanned 17,801 brands in 512 categories. The results included 51 markets and 5.3 billion data points.

The top 10 brands in the world read like a list of the usual suspects: Amazon, Apple, Microsoft, Google, Visa, Alibaba Group, Tencent, Facebook, McDonalds, and Mastercard. AT&T, Verizon, Coca-Cola, IBM, Marlboro, The Home Depot, SAP, Moutai, Louis Vuitton, and UPS round out the top 20.

2021 Toyota RAV4 Prime The 2021 Toyota RAV4 Prime will give buyers a plug-in hybrid option for the popular two-row model. Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Between UPS at number 20 and the first automotive brand at number 48 are a section of brands that many Americans use daily: Nike, Disney, PayPal, Starbucks, Netflix, Walmart, Instagram, Adobe, YouTube, Samsung, and American Express.

Then, there's Toyota. Sitting at 48th on the list, Toyota has a valuation of $28.388 billion according to BrandZ. That's down 2.62 percent from 2019.

Eight spots lower on the list at number 56 is Mercedes-Benz. The company has a valuation of $21.349 billion, which is an 8.59 percent drop year-over-year.

Lower on the list, in the 61st position is BMW, which is valued at $20.517 billion. That's 12.04 percent less than they were listed at in 2019.

No other automaker made the list.

The overall value of the companies on the list topped $5 trillion, a six percent increase year-over-year.

To see the list of the top 10 auto brands, click here.

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The Nissan Ariya has wind glide over it in the testing tunnel.

Photo courtesy of Nisan Motor Company

Nissan is targeting a drag coefficient (Cd) of 0.297 for the Ariya all-electric crossover. If it can make that number, it will be the company's most aerodynamic crossover to date. What does that mean? Let's take a closer look.

What is drag?

Simply put, drag is an aerodynamic force. It's mechanical in nature, so it is the result of the interaction of a solid body and a liquid. In the case of a car, this liquid is air. (Yes, air is a liquid.) It only occurs when one part of the equation (the solid body or the liquid) is in motion. If there is no motion, there is no drag.

Drag only occurs in the opposite direction of the object's movement. Think of a car cutting through the air as it drives down a north-south road. As the car heads north, the air it passes through is pushed south. The car is in motion; there is drag.

2022 Nissan Ariya

Photo courtesy of Nisan Motor Company

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What is coefficient of drag?

The coefficient of drag, also called a drag coefficient, is a number that aerodynamics professions (aerodynamicists) use to determine the shape, inclination, and flow conditions on a vehicle's drag. The shape of an object (bullet vs. square vs prism, etc.) has a large impact on the amount of drag created by airflow surrounding a vehicle. Objects with narrower front ends tend to have a lower coefficient.

Scientists and vehicle designers want to keep air moving around the car for maximum efficiency. The inclination of the airflow to either move in a smooth, connected pattern, or to be broken up with air sitting, stalling in one particular part of the vehicle, lessening airflow and making the vehicle less aerodynamic.

A vehicle's Cd is determined by plugging various measurements into an equation. Cd is equal to drag (D) divided by the quantity of density (r) multiplied by half the velocity (V) squared multiple by the reference area (A). As an equation, it looks like this: Cd = D / (A * .5 * r * V^2).

The smaller the Cd, the more aerodynamic a vehicle is.

2022 Nissan Ariya

The Nissan Ariya employs aerodynamic wheel design, made to help it cut though the air with greater ease.

Photo courtesy of Nissan North America

What is the coefficient of drag of the Nissan Ariya?

"With the growing shift towards electric mobility, aerodynamic testing is becoming increasingly important. The aerodynamics of electric vehicles are directly linked to how efficiently the vehicle moves – less drag and better stability allows the customer to drive longer distances before having to recharge," said Sarwar Ahmed, Aerodynamics and Aeroacoustics Engineer at Nissan Technical Centre Europe.

Nissan is targeting a 0.297 coefficient of drag for the Ariya. How will it achieve that number? By utilizing precisely shaped body lines and strategically placed air ducts, among other components. There's a bonus to better aerodynamics when it comes to EVs.

"Following official homologation of the Nissan Ariya later this year, we anticipate the range to improve compared to the 310 mile figure shared in 2020 during the World Premiere. This will give drivers more efficiency and confidence to go even further on a single charge," said Marco Fioravanti, VP Product Planning, Nissan Europe.

How does the Ariya's coefficient of drag compare to other Nissans?

The newest Nissans, the Kicks, Pathfinder, and Frontier, don't have their Cd publicly available yet, but other models have their results. The targeted 0.297 Cd in the Ariya is less than that in the 2021 Armada, Murano, and Rogue. But, it's higher than the Nissan Leaf.

The fact that it's higher than the Leaf is not surprising. Shorter cars tend to be more aerodynamic because they sit lower to the ground and have a smaller profile. That also explains why Nissan's largest and boxiest SUV, the Armada, has the highest number on the list.

How does the Ariya's coefficient of drag compare to numbers from other EVs?

The Nissan Ariya's coefficient of drag is higher than that of most other electric cars, crossovers, and SUVs sold in the U.S. Here's where the others measure up:

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Toyota is mobilizing, putting its money where its mouth is to help Texas affected by severe winter weather.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Winter Storm Uri impacted nearly every single one of Texas's 254 counties. North Texas-based Toyota Motor North America (TMNA) has pledged $1 million in relief for those affected by the storm. The aid is slated to serve both Toyota and Lexus customers and a variety of Texas-based non-profit organizations.

Over 60 Texas counties were part of the Federal Emergency Management Agency's (FEMA) recent Texas Severe Winter Storms (DR-4586-TX). It is currently categorized as an active disaster.

"We take our role as community leaders seriously, so when winter storms affected millions right in our back yard, our top priority became helping Texas get back on its feet after this ordeal," said Sean Suggs, group vice president of Social Innovation, TMNA. "Texans have supported our company in myriad ways, and we want to help our neighbors emerge from this storm stronger than ever."

The $1 million relief effort includes:

North Texas/DFW Metroplex

  • United Way of Metropolitan Dallas, in support of North Texas Cares and West Dallas nonprofits to quickly distribute funds to grassroots organizations: $450,000
  • North Texas Food Bank: $100,000
  • The Family Place and Genesis Women's Shelter to fund hotel rooms, food, and transportation for their clients: $30,000
  • Toyota employees will be able to support the needs of four North Texas community partners significantly impacted by the storms by purchasing items from their Amazon Wish Lists.

San Antonio

  • SAWS Community Pipe Repair Fund, through the San Antonio Area Foundation to assist individuals and families stay in their homes safely with funds for plumbing repairs: $100,000
  • Let's Help SA Fund to provide food, water and shelter: $200,000

Houston

  • United Way of Greater Houston to support the Greater Houston 2021 Winter Storm Relief Fund that supports local home repairs: $50,000
  • Houston Food Bank: $50,000
  • CrowdSource Rescue to provide food, water and fuel: $20,000

Additionally, Toyota will match up to $10,000 in individual employee contributions to nonprofit organizations recovering from the storm.

Toyota and Lexus Financial Services customers who are looking for loan and lease payment relief, and were impacted by the storm, may be able to receive assistance under a new Toyota program that has a variety of options for clients.

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