Survey Says

Toyota, BMW, Mercedes-Benz crack the list of the top 100 brands in the world

BMW, Toyota, and Mercedes-Benz are among the top 100 brands in the world.

Photo courtesy of BMW

A new survey of the top brands in the world features three automotive brands ranked in the top 100. To determine the rankings, BrandZ used a formula that looks at the brand's market capitalization and took into consideration the results of a global public survey that measured customer attitudes toward vehicle brands.

The survey included data from 3.8 minion customers and spanned 17,801 brands in 512 categories. The results included 51 markets and 5.3 billion data points.

The top 10 brands in the world read like a list of the usual suspects: Amazon, Apple, Microsoft, Google, Visa, Alibaba Group, Tencent, Facebook, McDonalds, and Mastercard. AT&T, Verizon, Coca-Cola, IBM, Marlboro, The Home Depot, SAP, Moutai, Louis Vuitton, and UPS round out the top 20.

2021 Toyota RAV4 PrimeThe 2021 Toyota RAV4 Prime will give buyers a plug-in hybrid option for the popular two-row model.Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Between UPS at number 20 and the first automotive brand at number 48 are a section of brands that many Americans use daily: Nike, Disney, PayPal, Starbucks, Netflix, Walmart, Instagram, Adobe, YouTube, Samsung, and American Express.

Then, there's Toyota. Sitting at 48th on the list, Toyota has a valuation of $28.388 billion according to BrandZ. That's down 2.62 percent from 2019.

Eight spots lower on the list at number 56 is Mercedes-Benz. The company has a valuation of $21.349 billion, which is an 8.59 percent drop year-over-year.

Lower on the list, in the 61st position is BMW, which is valued at $20.517 billion. That's 12.04 percent less than they were listed at in 2019.

No other automaker made the list.

The overall value of the companies on the list topped $5 trillion, a six percent increase year-over-year.

To see the list of the top 10 auto brands, click here.

Trending News

 
 

The Supra finally gets a manual transmission for 2023.

Toyota

After an almost nonstop chorus of enthusiasts and journalists asking for a manual transmission in the new Supra, Toyota has gone and done it. The car will get an available six-speed manual transmission that will be available on both variants of the GR Supra 3.0, plus a limited-edition model on the U.S. market next year.

2023 Toyota Supra 3.0 MTToyota had to modify the car's interior for the new gearbox. Toyota

The A91-MT Edition Supra will be limited to 500 units, and gets two exterior colors with an exclusive Cognac leather interior. All 2023 Supras come with a 3.0-liter straight-six engine that makes 382 horsepower and 367 pound-feet of torque. Toyota says the six-speed manual has been specially tuned to work with the car's engine, and notes that it modified an existing transmission housing to come up with the design. The gearbox's final drive ratio is shortened to improve response and take-off.

Toyota had to modify the car's interior to accommodate a gearshift lever, so the iDrive controller and other buttons had to be relocated. The automaker says that it focused on the feeling of shifting, from the weight of the knob to the ergonomics and location of the component.

2023 Toyota Supra 3.0 MTThe limited-edition A91-MT trim gets an exclusive cognac leather interior.Toyota

A Supra with a manual gearbox is reason to celebrate, but availability is limited to the top Supra 3.0. The "base" Supra 2.0 won't get the transmission. Toyota says pricing and other information will be available later this year.

Trending News

 
 

New performance sedan

2023 Mercedes-AMG C 43 on the way with F1 tech

The new C 43 gets engine tech straight from Formula 1.

Mercedes-AMG

It's about time we started considering Mercedes-AMG's 43-level cars in some of the same conversations that include the 53- and 63-level monsters. Today, Mercedes-AMG announced the 2023 C 43 Sedan. But even though it's the "entry-level" C-Class performance car, AMG gave it some serious upgrades, including standard rear-wheel steering, a mild-hybrid system, and plenty of power.

2023 Mercedes-AMG C 43 SedanRear-wheel steering is standard, as is adaptive suspension. Mercedes-AMG

The new turbocharged four-cylinder engine makes 402 horsepower and 369 pound-feet of torque - up from last year's 385 ponies. It's paired with a 48-volt mild-hybrid system, a nine-speed automatic transmission, and rear-biased all-wheel drive. Mercedes says the powertrain is strong enough to propel the C43 to 60 mph from a standstill in just 4.6 seconds.

The four-cylinder is the first production engine with an electric exhaust-gas turbocharger. The tech came directly from the Mercedes-AMG Petronas Formula 1 Team, who won the 2021 Constructor's Championship. Where traditional turbochargers have to build boost over a short period of time, an electric motor spins the turbo to start before allowing the exhaust gases to take over. The system is driven by the car's 48-volt mild-hybrid system and should reduce turbo lag and improve responsiveness.

2023 Mercedes-AMG C 43 SedanThe car's electric turbocharger is a first in a production car. Mercedes-AMG

Five driving modes are available, including Slippery, Comfort, Sport, Sport +, and Individual. The drive modes alter throttle and steering response, transmission shift points, exhaust sound, and settings for the adaptive dampers. Shockingly, the car comes standard with rear-wheel steering with an angle of up to 2.5 degrees. The system works at speeds of up to 37 mph, and can drastically reduce the C 43's turning radius while improving turn-in and handling.

Trending News