Survey Says

Toyota, BMW, Mercedes-Benz crack the list of the top 100 brands in the world

BMW, Toyota, and Mercedes-Benz are among the top 100 brands in the world.

Photo courtesy of BMW

A new survey of the top brands in the world features three automotive brands ranked in the top 100. To determine the rankings, BrandZ used a formula that looks at the brand's market capitalization and took into consideration the results of a global public survey that measured customer attitudes toward vehicle brands.

The survey included data from 3.8 minion customers and spanned 17,801 brands in 512 categories. The results included 51 markets and 5.3 billion data points.

The top 10 brands in the world read like a list of the usual suspects: Amazon, Apple, Microsoft, Google, Visa, Alibaba Group, Tencent, Facebook, McDonalds, and Mastercard. AT&T, Verizon, Coca-Cola, IBM, Marlboro, The Home Depot, SAP, Moutai, Louis Vuitton, and UPS round out the top 20.

2021 Toyota RAV4 Prime The 2021 Toyota RAV4 Prime will give buyers a plug-in hybrid option for the popular two-row model. Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Between UPS at number 20 and the first automotive brand at number 48 are a section of brands that many Americans use daily: Nike, Disney, PayPal, Starbucks, Netflix, Walmart, Instagram, Adobe, YouTube, Samsung, and American Express.

Then, there's Toyota. Sitting at 48th on the list, Toyota has a valuation of $28.388 billion according to BrandZ. That's down 2.62 percent from 2019.

Eight spots lower on the list at number 56 is Mercedes-Benz. The company has a valuation of $21.349 billion, which is an 8.59 percent drop year-over-year.

Lower on the list, in the 61st position is BMW, which is valued at $20.517 billion. That's 12.04 percent less than they were listed at in 2019.

No other automaker made the list.

The overall value of the companies on the list topped $5 trillion, a six percent increase year-over-year.

To see the list of the top 10 auto brands, click here.

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Nuts & Bolts

 
 

The 2021 Mazda CX-30 2.5 Turbo is joining the company’s lineup

Photo courtesy of Mazda North American Operations

The decision to add a turbocharged engine variant to the Mazda3 was met with praise for those who like getting in a little more excitement behind the wheel. Now It has been announced that the Mazda3's crossover counterpart, the CX-30 is getting the same treatment.

The 2021 Mazda CX-30 will be available with a turbocharged 2.5-liter four-cylinder engine that puts out 250 horsepower and 320 pound-feet of torque when the tank is filled with 93 octane fuel. The performance drops to 227 horsepower and 310 pound-feet of torque when owners fill up with 87 octane. Engines with the turbo-four also get standard all-wheel drive.

2021 Mazda CX-30 2.5 Turbo The body styling is pretty much the same as the rest of the Mazda CX-30 lineup, but it does have unique wheels and other attributes.Photo courtesy of Mazda North American Operations

To accommodate the new engine option, Mazda has not had to change the outward appearance of the model In earnest but does add some highlights including 18-inch black aluminum alloy wheels, larger tailpipes, gloss black door mirrors and a "TURBO" badge on the liftgate.

As the most premium Mazda CX-30 model, it comes with a frameless auto-dimming rearview mirror, black upper dash and chrome finishes. The features list includes a Bose 12-speaker audio system and an 8.8-inch infotainment screen..

The CX-30 2.5 Turbo, as the models with the engine will be known. Also comes equipped with Smart City Brake Support Reverse and rear cross-traffic braking technologies that can sense a vehicle coming into the lane of travel when reversing, warn the driver, and apply the brakes in order to possibly avoid a collision. Additional available safety technologies include a 360-degree view monitor, Active Drive Display, traffic sign recognition, and adaptation front lighting.

2021 Mazda CX-30 2.5 Turbo The CX-30 debuted just last year.Photo courtesy of Mazda North American Operations

The 2021 Mazda CX-30 2.5 Turbo is scheduled to go on sale by the end of 2020. Specific packaging and pricing details will be announced in the coming months

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The teaser image of the 2027 Kia lineup includes numerous cars and SUVs.

Photo courtesy of Kia Motors

Kia has revealed plans to launch seven new battery electric vehicles (BEVs) by 2027 in numerous segments. The first, code named CV, will launch in 2021 and serve as the kickoff to a new Kia design direction. The move is known internally as the “Plan S" strategy. Under Plan S, Kia's BEV line will include 11 models by 2025.

The announcement coincides with the company's stated goal of having 25 percent of Kia's global sales come from BEVs by 2029. To do that, the company plans to work to expand the world's electric vehicle (EV) charging network. Kia has sold over 100,000 BEVs worldwide since the company introduced its first model in 2011, the Kia Ray.

Kia Ray EV 2011 The Kia Ray was the company's first production EV.Photo courtesy of Kia Motors

Plan S includes a company-wide business transformation that will include production, sales, and services. Dealerships will likely be required too invest in equipment to handle the influx of EVs. In the U.S, Kia will increase the number of EV work bays at dealerships to 600 by the end of 2020 and increase the number to more than 2,000 by 2023..

The product plan includes a diverse number of models. The vehicles will include BEVs that are “suitable for urban centers, long-range journeys, and performance driving". They will be based on the company's new adaptable Electric-Global Modular Platform (E-GMP). The platform will allow for best-in-class interior spaciousness, according to Kia.

Though subscription services have not gained widespread popularity in the U.S., the company is exploring the creation of subscription services, as well as EV battery leasing and rental programs. Other “second life" battery-related businesses may be part of the plan as well.

Kia also plans to add around 500 charging stations in North America, partnering with its dealer networks. Further, the company is seeking a partner in North America to support a larger infrastructure buildout.

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