New analysis by BrandZ has determined the most valuable automotive brands in the world. To determine the rankings, the company used a formula that looks at the brand’s market capitalization and took into consideration the results of a global public survey that measured customer attitudes toward vehicle brands.
Scroll down to see the top 10.
No. 10 – Porsche
Photo courtesy of Porsche AG
Porsche doesn’t make as many vehicles as some automakers each year, but they’re still plagued by problems similar to what you’ll find in a mass market car. The Porsche lineup includes the 718, 911, Taycan, Panamera, Macan, and Cayenne. Each of those has multiple variants – the 911 alone has 22 different models.
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No. 9 – Volkswagen
Volkswagen’s U.S. lineup is small, but much of it is made in the U.S.A. There’s Jetta, Jetta GLI, Passat, and Arteon cars as well as Tiguan, Atlas Cross Sport, and AtlasSUVs. If a wagon is more your style, you can get a Golf SportWagen or a Golf Alltrack. The Beetle, Golf, Golf GTI, and Golf R are also still on sale.
No. 8 – Audi
Photo courtesy of Audi AG
Audi has had a big year revamping its lineup and adding the E-Tron all-electric SUV and additional variants of its most popular models.
The Audi cars lineup now includes: A3, S3, RS 3, A4, S4, A5 Sportback, S5 Sportback, RS 5 Sportback, A6, S6, A7, S7, RS 7, A8, S8, A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet, TT Coupe, TTS Coupe, TT RS Coupe, TT Roadster, R8, R8 Spyder, A4 Allroad, A6 Allroad, and RS 6 Avant.
The roster of SUVs includes: Q3, Q5, SQ5, Q7, SQ7, Q8, SQ8, and RS Q8.
The aforementioned E-Tron SUV is joined by the E-Tron Sportback in the Audi EV stable.
No. 7 – Nissan
Nissan has a wide variety of models to choose from. Its Versa, Sentra, and Altima cars have all be redesigned over the last two years. The Maxima got a solid mid-cycle refresh. On the SUV side of things, the Kicks, Rogue Sport, Rogue, Pathfinder, and Armada all remain options. Nissan plans to launch new versions of most of those in the next two years. The Frontier has a new engine for 2020 and will be all-new for 2021. The Titan has also undergone a significant upgrade.
No. 6 – Honda
Ford recently slimmed their lineup as the company’s focused shifted toward next-gen models. Still, there’s a number of competitive offerings. Fusion and Mustang are their only cars. The SUV and crossover lineup includes the EcoSport, Escape, Edge, Explorer, Expedition, and Mustang Mach-E. Some Flex models remain on automaker lots. The Ranger, F-150, and Super Duty round out the trucks lineup while the vans offered are the Transit and Transit Connect. The Ford GT is still sold in limited quantities.
No. 5 – Ford
Photo courtesy of Ford Motor Company
Ford recently slimmed their lineup as the company’s focused shifted toward next-gen models. Still, there’s a number of competitive offerings. Fusion and Mustang are their only cars. The SUV and crossover lineup includes the EcoSport, Escape, Edge, Explorer, Expedition, and Mustang Mach-E. Some Flex models remain on automaker lots. The Ranger, F-150, and Super Duty round out the trucks lineup while the vans offered are the Transit and Transit Connect. The Ford GT is still sold in limited quantities.
No. 4 – Tesla
Tesla sells the Model 3 and Model S cars as well as the Model X SUV and Model Ycrossover. The Cybertruck is Tesla’s next big model release.
No. 3 – BMW
Photo courtesy of BMW
Visiting the BMW lineup is like going to Baskin Robbins. There are a wide variety of flavors to suit nearly every palette. the list of SUVs includes the X1, X2, X3, X4, X5, X6, and X7. There’s the 2, 3, 4, 5, 7, and 8 Series sedans and coupes. There are M and cabriolet variants of most of the cars. BMW also sells the new Z4 as well as the i3 and i8 electric vehicles.
No. 2 – Mercedes-Benz
The Mercedes-Benz stable is nearly full, not just with a wide variety of models, but a slew of engine options to choose from once you pick the car or SUV you’re after.
In the U.S., the automaker sells the A-, C-, E-, and S-Class sedans. There’s also the Mercedes-Maybach sedan line and the E-Clas wagon. The CLA, C-Class, E-Class, CLS, S-Class, and Mercedes-AMG GT (two- and four-door) all have coupe variants.
There are C-, E-, and S-Class cabriolets as well as the SLC and SL roadster and a convertible version of the Mercedes-AMG GT.
As for SUVs, the lineup includes the GLA, GLB, GLC, GLE, GLS, and G-Class. Mercedes offers coupe versions of the GLC and GLE.
No. 1 – Toyota
Photo courtesy of Toyota Motor Sales U.S.A., Inc.
Toyota delivers a lot of what customers are looking for. Its lineup includes the Yaris, 86, Supra, Corolla, Camry, and Avalon cars as well as the CH-R, RAV4, Highlander, Land Cruiser, and Sequoia. The company also sells the Tacoma and Tundra trucks. They recently announced that they would be selling a plug-in version of the RAV4 and bringing back the Venza nameplate for 2021.
