Ranked

Top 10 most valuable automotive brands on the planet according to BrandZ

BMW, which recently introduced the new 4 Series coupe is one of the most valuable automotive brands in the world.

Photo courtesy of BMW

New analysis by BrandZ has determined the most valuable automotive brands in the world. To determine the rankings, the company used a formula that looks at the brand's market capitalization and took into consideration the results of a global public survey that measured customer attitudes toward vehicle brands.

Scroll down to see the top 10.

No. 10 - Porsche

Porsche 911 Turbo S

Photo courtesy of Porsche AG

Porsche doesn't make as many vehicles as some automakers each year, but they're still plagued by problems similar to what you'll find in a mass market car. The Porsche lineup includes the 718, 911, Taycan, Panamera, Macan, and Cayenne. Each of those has multiple variants - the 911 alone has 22 different models.

No. 9 - Volkswagen

2020 Volkswagen Jetta Photo courtesy of Volkswagen AG

Volkswagen's U.S. lineup is small, but much of it is made in the U.S.A. There's Jetta, Jetta GLI, Passat, and Arteon cars as well as Tiguan, Atlas Cross Sport, and AtlasSUVs. If a wagon is more your style, you can get a Golf SportWagen or a Golf Alltrack. The Beetle, Golf, Golf GTI, and Golf R are also still on sale.

No. 8 - Audi

2021 Audi Q5

Photo courtesy of Audi AG

Audi has had a big year revamping its lineup and adding the E-Tron all-electric SUV and additional variants of its most popular models.

The Audi cars lineup now includes: A3, S3, RS 3, A4, S4, A5 Sportback, S5 Sportback, RS 5 Sportback, A6, S6, A7, S7, RS 7, A8, S8, A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet, TT Coupe, TTS Coupe, TT RS Coupe, TT Roadster, R8, R8 Spyder, A4 Allroad, A6 Allroad, and RS 6 Avant.

The roster of SUVs includes: Q3, Q5, SQ5, Q7, SQ7, Q8, SQ8, and RS Q8.

The aforementioned E-Tron SUV is joined by the E-Tron Sportback in the Audi EV stable.

No. 7 - Nissan

2020 Nissan Titan PRO-4X Photo courtesy of Nissan North America

Nissan has a wide variety of models to choose from. Its Versa, Sentra, and Altima cars have all be redesigned over the last two years. The Maxima got a solid mid-cycle refresh. On the SUV side of things, the Kicks, Rogue Sport, Rogue, Pathfinder, and Armada all remain options. Nissan plans to launch new versions of most of those in the next two years. The Frontier has a new engine for 2020 and will be all-new for 2021. The Titan has also undergone a significant upgrade.

No. 6 - Honda

Honda CR-V Photo courtesy of American Honda Motor Co., Inc

Ford recently slimmed their lineup as the company's focused shifted toward next-gen models. Still, there's a number of competitive offerings. Fusion and Mustang are their only cars. The SUV and crossover lineup includes the EcoSport, Escape, Edge, Explorer, Expedition, and Mustang Mach-E. Some Flex models remain on automaker lots. The Ranger, F-150, and Super Duty round out the trucks lineup while the vans offered are the Transit and Transit Connect. The Ford GT is still sold in limited quantities.

No. 5 - Ford

2021 Ford F-150

Photo courtesy of Ford Motor Company

Ford recently slimmed their lineup as the company's focused shifted toward next-gen models. Still, there's a number of competitive offerings. Fusion and Mustang are their only cars. The SUV and crossover lineup includes the EcoSport, Escape, Edge, Explorer, Expedition, and Mustang Mach-E. Some Flex models remain on automaker lots. The Ranger, F-150, and Super Duty round out the trucks lineup while the vans offered are the Transit and Transit Connect. The Ford GT is still sold in limited quantities.

No. 4 - Tesla

Tesla To Release Fourth Quarter Earnings Photo by Justin Sullivan/Getty Images

Tesla sells the Model 3 and Model S cars as well as the Model X SUV and Model Ycrossover. The Cybertruck is Tesla's next big model release.

No. 3 - BMW

BMW i4 concept

Photo courtesy of BMW

Visiting the BMW lineup is like going to Baskin Robbins. There are a wide variety of flavors to suit nearly every palette. the list of SUVs includes the X1, X2, X3, X4, X5, X6, and X7. There's the 2, 3, 4, 5, 7, and 8 Series sedans and coupes. There are M and cabriolet variants of most of the cars. BMW also sells the new Z4 as well as the i3 and i8 electric vehicles.

No. 2 - Mercedes-Benz

2021 Mercedes-AMG E 63 S Photo courtesy of Mercedes-Benz

The Mercedes-Benz stable is nearly full, not just with a wide variety of models, but a slew of engine options to choose from once you pick the car or SUV you're after.

In the U.S., the automaker sells the A-, C-, E-, and S-Class sedans. There's also the Mercedes-Maybach sedan line and the E-Clas wagon. The CLA, C-Class, E-Class, CLS, S-Class, and Mercedes-AMG GT (two- and four-door) all have coupe variants.

There are C-, E-, and S-Class cabriolets as well as the SLC and SL roadster and a convertible version of the Mercedes-AMG GT.

As for SUVs, the lineup includes the GLA, GLB, GLC, GLE, GLS, and G-Class. Mercedes offers coupe versions of the GLC and GLE.

No. 1 - Toyota

2020 Toyota Tacoma

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

Toyota delivers a lot of what customers are looking for. Its lineup includes the Yaris, 86, Supra, Corolla, Camry, and Avalon cars as well as the CH-R, RAV4, Highlander, Land Cruiser, and Sequoia. The company also sells the Tacoma and Tundra trucks. They recently announced that they would be selling a plug-in version of the RAV4 and bringing back the Venza nameplate for 2021.

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Nuts & Bolts

 
 

The 2022 Audi Q5 Sportback has debuted but Americans will have to wait around six months to get one.

Photo courtesy of Audi AG

The Audi Q5 Sportback takes the traditional dimensions of the Audi Q5 and shaves some off the back of the roof to creating a more sloping design. The result is a model that fits right into Audi's lineup.

At the front of the new all-wheel drive model is an octagonal Singleframe grille that is flanked by large air inlets. The car's headlights feature daytime running lights with the buyer's choice of LED or matrix-design LED technology. At the rear are taillights that feature OLED lighting technology split into three ties of six segments each.

2022 Audi Q5 Sportback

Photo courtesy of Audi AG

Like the roof, the car's windows taper as the design of the vehicle flows backward. Its rear bumper appears to be high-mounted.

Base Audi Q5 Sportback models are powered by a 2.0-liter four-cylinder engine that is paired with a 12-volt mild-hybrid system to to deliver 261 horsepower and 273 pound-feet of torque. Buyers can upgrade to the 3.0-liter V6 engine that produces 349 horsepower and 369 pound-feet of torque.

The SQ5 will come standard with adaptive dampers and has an available air suspension and dynamic steering capability.

Each model has Audi's new MIB 3 infotainment system, which can be optioned to include a 12.3-inch digital display in front of the driver as well as virtual cockpit and head-up display technologies. At the center of the dashboard is a 10.1-inch infotainment touch screen with navigation. The system allows for multiple user profiles.

The Audi phone box and a Bang and Olufsen sound system with 3D sound are available.

Inside the cabin, the car has a rear bench seat the can be shifted laterally as well as forward and aft. The seat also reclines.

Each Q5 Sportback comes with a standard hands-free power tailgate.

Buyers can option their model to include numerous driver assist systems including adaptive cruise control with traffic jam assist, standard Audi Side Assist and Audi Pre Sense Rear, lane departure warning, and Parking System Plus.

The 2020 Audi Q5 starts at $43,000. Expect the Sportback model to be slightly pricier when it arrives in the U.S. in the first half of 2021. It will be assembled at the San José Chiapa plant in Mexico.

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The Jeep Gladiator Rubicon is made to be trail-ready

Photo courtesy of FCA US LLC

If you want to go off-roading but you’re apprehensive behind the wheel? Jeep is introducing the Jeep Adventure Academy, a program that provides hands-on, off-road driving instruction to Jeep 4x4 owners.

"Off-roading is a rite of passage for Jeep 4x4 owners and the new Jeep Adventure Academy will provide key knowledge every off-roader can use for hitting the trails," said Jim Morrison, Head of Jeep Brand, FCA - North America. "The new Jeep Adventure Academy underscores the Jeep brand's commitment to delivering Jeep 4x4 vehicles that provide owners with a sense of capability, safety and security to handle any condition or adventure with confidence."

2021 Jeep Cherokee Trailhawk Jeep Trailhawk models are trail-tested ahead of their retail salePhoto courtesy of FCA US LLC

The Academy kicks off this October and will take place at select locations nationwide. Instructors from Jeep Jamboree USA will lead the program alongside off-roading experts.

Each Academy session will focus on several essential areas of off-roading instruction, including 4x4 system basics, driving techniques, trail etiquette, vehicle preparation and equipment, how to properly read terrain and challenging obstacles, safety tips and more.

The Jeep Adventure Academy will take place during the first three weeks in October at the following locations:

  • Holly Oaks Off-road Vehicle Park, Holly, Michigan: October 2-4
  • Southern Missouri Off-Road Ranch, Seymour, Missouri: October 9-11
  • Hollister Hills State Vehicular Recreation Area, Hollister, California: October 16-18

Registration is available at jeepadventureacademy.com. A one-day session starts at $99 and requires Jeep 4x4 vehicle ownership. The academy sessions will be led by professional staff from Jeep Jamboree USA, an organization that has been conducting off-road adventures since 1953.

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