Ranked

Top 10 most valuable automotive brands on the planet according to BrandZ

BMW, which recently introduced the new 4 Series coupe is one of the most valuable automotive brands in the world.

Photo courtesy of BMW

New analysis by BrandZ has determined the most valuable automotive brands in the world. To determine the rankings, the company used a formula that looks at the brand's market capitalization and took into consideration the results of a global public survey that measured customer attitudes toward vehicle brands.

Scroll down to see the top 10.

No. 10 - Porsche

Porsche 911 Turbo S

Photo courtesy of Porsche AG

Porsche doesn't make as many vehicles as some automakers each year, but they're still plagued by problems similar to what you'll find in a mass market car. The Porsche lineup includes the 718, 911, Taycan, Panamera, Macan, and Cayenne. Each of those has multiple variants - the 911 alone has 22 different models.

No. 9 - Volkswagen

2020 Volkswagen Jetta Photo courtesy of Volkswagen AG

Volkswagen's U.S. lineup is small, but much of it is made in the U.S.A. There's Jetta, Jetta GLI, Passat, and Arteon cars as well as Tiguan, Atlas Cross Sport, and AtlasSUVs. If a wagon is more your style, you can get a Golf SportWagen or a Golf Alltrack. The Beetle, Golf, Golf GTI, and Golf R are also still on sale.

No. 8 - Audi

2021 Audi Q5

Photo courtesy of Audi AG

Audi has had a big year revamping its lineup and adding the E-Tron all-electric SUV and additional variants of its most popular models.

The Audi cars lineup now includes: A3, S3, RS 3, A4, S4, A5 Sportback, S5 Sportback, RS 5 Sportback, A6, S6, A7, S7, RS 7, A8, S8, A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet, TT Coupe, TTS Coupe, TT RS Coupe, TT Roadster, R8, R8 Spyder, A4 Allroad, A6 Allroad, and RS 6 Avant.

The roster of SUVs includes: Q3, Q5, SQ5, Q7, SQ7, Q8, SQ8, and RS Q8.

The aforementioned E-Tron SUV is joined by the E-Tron Sportback in the Audi EV stable.

No. 7 - Nissan

2020 Nissan Titan PRO-4X Photo courtesy of Nissan North America

Nissan has a wide variety of models to choose from. Its Versa, Sentra, and Altima cars have all be redesigned over the last two years. The Maxima got a solid mid-cycle refresh. On the SUV side of things, the Kicks, Rogue Sport, Rogue, Pathfinder, and Armada all remain options. Nissan plans to launch new versions of most of those in the next two years. The Frontier has a new engine for 2020 and will be all-new for 2021. The Titan has also undergone a significant upgrade.

No. 6 - Honda

Honda CR-V Photo courtesy of American Honda Motor Co., Inc

Ford recently slimmed their lineup as the company's focused shifted toward next-gen models. Still, there's a number of competitive offerings. Fusion and Mustang are their only cars. The SUV and crossover lineup includes the EcoSport, Escape, Edge, Explorer, Expedition, and Mustang Mach-E. Some Flex models remain on automaker lots. The Ranger, F-150, and Super Duty round out the trucks lineup while the vans offered are the Transit and Transit Connect. The Ford GT is still sold in limited quantities.

No. 5 - Ford

2021 Ford F-150

Photo courtesy of Ford Motor Company

Ford recently slimmed their lineup as the company's focused shifted toward next-gen models. Still, there's a number of competitive offerings. Fusion and Mustang are their only cars. The SUV and crossover lineup includes the EcoSport, Escape, Edge, Explorer, Expedition, and Mustang Mach-E. Some Flex models remain on automaker lots. The Ranger, F-150, and Super Duty round out the trucks lineup while the vans offered are the Transit and Transit Connect. The Ford GT is still sold in limited quantities.

No. 4 - Tesla

Tesla To Release Fourth Quarter Earnings Photo by Justin Sullivan/Getty Images

Tesla sells the Model 3 and Model S cars as well as the Model X SUV and Model Ycrossover. The Cybertruck is Tesla's next big model release.

No. 3 - BMW

BMW i4 concept

Photo courtesy of BMW

Visiting the BMW lineup is like going to Baskin Robbins. There are a wide variety of flavors to suit nearly every palette. the list of SUVs includes the X1, X2, X3, X4, X5, X6, and X7. There's the 2, 3, 4, 5, 7, and 8 Series sedans and coupes. There are M and cabriolet variants of most of the cars. BMW also sells the new Z4 as well as the i3 and i8 electric vehicles.

No. 2 - Mercedes-Benz

2021 Mercedes-AMG E 63 S Photo courtesy of Mercedes-Benz

The Mercedes-Benz stable is nearly full, not just with a wide variety of models, but a slew of engine options to choose from once you pick the car or SUV you're after.

In the U.S., the automaker sells the A-, C-, E-, and S-Class sedans. There's also the Mercedes-Maybach sedan line and the E-Clas wagon. The CLA, C-Class, E-Class, CLS, S-Class, and Mercedes-AMG GT (two- and four-door) all have coupe variants.

There are C-, E-, and S-Class cabriolets as well as the SLC and SL roadster and a convertible version of the Mercedes-AMG GT.

As for SUVs, the lineup includes the GLA, GLB, GLC, GLE, GLS, and G-Class. Mercedes offers coupe versions of the GLC and GLE.

No. 1 - Toyota

2020 Toyota Tacoma

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

Toyota delivers a lot of what customers are looking for. Its lineup includes the Yaris, 86, Supra, Corolla, Camry, and Avalon cars as well as the CH-R, RAV4, Highlander, Land Cruiser, and Sequoia. The company also sells the Tacoma and Tundra trucks. They recently announced that they would be selling a plug-in version of the RAV4 and bringing back the Venza nameplate for 2021.

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Interesting backstory

Volkswagen Bus part inspired popular dog toy

The classic VW Bus inspired one of the most popular dog toys of all time.

Volkswagen

Product designs sometimes take inspiration from the places we expect the least. Moments of genius are driven by finding solutions to unique problems, and as it turns out, that's exactly how we ended up with KONG. The beefy, durable dog chew toy is modeled after a Volkswagen Bus part.

Joe Markham's shop Markham needed a dog for security, but he unexpectedly got a chew-crazy pet.Volkswagen

KONG's inventor, Joe Markham, adopted a German Shepherd to help with security at his auto repair shop in downtown Denver, CO. The dog, while a great addition to the shop, came with a few bad habits. The dog's most worrisome hobby was chewing, which he would do with almost anything he could find, especially rocks. As you might imagine, chewing on rocks is not good for the dog's teeth. Markham needed a durable chew toy, but nothing seemed to work, from animal bones to radiator hoses.

The solution came from an unlikely place: While working on a 1960sVW Type 2 Bus, Markham discovered that the rubber axle stop made a perfect chew toy. The dog had gotten ahold of the rubber stop, and while he was chewing viciously, neither the stop nor his teeth were damaged.

The discovery led Markham to spend the next six years experimenting with various rubbers, sizes, and shapes for his dog toy. After working with rubber experts in Germany, the design was finalized and the KONG was born. The shape for the toy ended up being very close to that of the axle stop. The funky, bulbous design meant that the toy wouldn't bounce like a ball, and would instead flop around randomly, which is similar to the way that small animals run away from predators.

VW Bus axle stop The axle stop from a VW Bus inspired KONG's shape.Volkswagen

It's worth noting that you should not intentionally let your dog chew on any part of your vehicle. Even unused automotive parts can contain chemicals and other harmful materials that could make your dog sick or worse. This isn't a pitch to buy a KONG, just a warning about the hazards of car parts being used as dog toys.

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The new Tiguan sports an all-new front-end design.

Volkswagen

The Volkswagen Tiguan is an interesting compact SUV with a fun-to-drive personality and plenty of style. After 14 years on sale, the Tiguan is just in its second generation, but VW has given it a significant update for the 2022 model year that brings new tech, updated styling, and a refreshed interior.

2022 Volkswagen Tiguan The rear has been massaged with new badging and standard LED taillights. Volkswagen

The restyled Tiguan is available in four trim levels: S, SE, and SE R-Line Black. All models get a turbocharged 2.0-liter four-cylinder engine that makes 184 horsepower and 221 pound-feet of torque. An eight-speed automatic transmission and front-wheel drive are standard, but VW's 4Motion all-wheel drive can be optioned in.

Styling updates are the big story for the 2022 Tiguan. The front end is entirely new and carries design cues from the larger Atlas and Atlas Cross Sport. LED headlights are now standard, and an illuminated light line is available for the SUV's grille. On the rear liftgate, the Tiguan model name lettering also mirrors that of the Atlas, with the name spelled out underneath the VW logo.

2022 Volkswagen Tiguan Most trims get an 8-inch touchscreen.Volkswagen

Inside, the Tiguan now comes standard with heated seats, while a heated steering wheel and ventilated seats are available. Cloth upholstery is standard, while mid-range trims get leatherette. The top SEL R-Line comes with leather and a perforated leather-wrapped sport steering wheel. Front-wheel drive models come standard with three rows of seating as well, making the Tiguan one of the more family-friendly vehicles in its class.

2022 Volkswagen Tiguan The top trim gets upscale leather upholstery.Volkswagen

The base Tiguan S comes with a 6.5-inch touchscreen running Volkswagen's excellent MIB 2 software, but all others get MIB 3 infotainment software running on a glass-covered 8.0-inch touchscreen. The automaker notes that it's a capacitive touch system, which functions more like a smartphone than other infotainment systems, which sometimes require pressure to register a touch input. All Tiguans get a digital gauge cluster with an 8-inch display, while the top SEL R-Line upgrades to a 10.25-inch configurable gauge cluster that offers full-screen navigation and other views.

Pricing for the 2022 Volkswagen Tiguan starts at $25,995 for the base S trim with front-wheel drive. Adding all-wheel drive pushes the prices to $27,495. All Tiguan models will see a $1,195 destination charge tacked on at the bottom line.

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