Survey Says

Ford Trend Report shows lack of trust, feelings of loneliness dominate modern culture

People all over the world are finding themselves more lonely than in years past according to the new Ford Trends report.

Photo by Getty IMages

Each year Ford Motor Company releases the results of its survey, called the Ford Trend Report, detailing the global trends consumers are facing. The findings are meant to help influence the way automakers, and other companies, understand the consumers they are targeting.

In its 2020 Looking Further with Ford Trend Report, the company's eighth annual publication of the kind, shows that the trend story has shifted from a concentration on shared ownership and community to isolation, loneliness, and distrust.

"The rate of change globally has been on the rise – and without the trust in the institutions, brands and peers to rely on, a majority of people are feeling extremely overwhelmed," said Sheryl Connelly, Global Consumer Trends and Futuring Manager, Ford Motor Company. "Consumers want to believe that companies are doing the right thing, but companies also need to give them a clear reason to do so. At Ford, we remain deeply focused on improving the lives of consumers and their communities, so we can continue to have a trusted relationship that moves us forward together."

To achieve the survey results, Harris insights & Analytics polled 13,003 adults ages 18 years and older from 14 countries including Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States. Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries. All fieldwork took place between November 8 and November 16, 2019.

A number of trends emerged, which Ford has broken down into seven main categories:

  • All Alone - Loneliness has become an epidemic of global proportions. Loneliness is particularly prevalent among young people – 62 percent of Gen Zers globally agree with the statement "I feel lonely on a regular basis" and 50% agree "I often feel lonely when I'm around other people."
  • Below the Surface - There's growing interest in the unseen elements of building consumer trust. Consumers want to believe that companies are doing the right thing but they need to see behind the curtain to believe it. 67 percent of adults globally agree that "Once a brand loses my trust, there is no getting it back."
  • Call to Stand - People are asking brands to move from a product-based mindset to a values-based mindset – although it doesn't always impact their decision to buy: 59 percent of adults globally say they care more about purchase convenience than brand values.
  • Great Expectations - As internet commerce grows, so do expectations for brands. 67% of adults globally agree with the statement "I have higher expectations for brands than I did in the past."
  • The Green Paradox - Worldwide, consumers are increasingly worried about climate change. Yet, that worry isn't translating into urgency: 64 percent of people who aren't changing their behavior to help fight climate change say they think they can't make a difference.
  • Identity Matters - Conversations and language around identity are evolving — more specifically, understanding that identities are built from both visible attributes and invisible ones, like sexual identity, ancestry, religion and more. Only 67 percent of adults globally say "I understand the concept of gender fluidity."
  • The Second Time Around - New upcycle companies around the globe have modernized resale shopping. The so-called re-commerce movement is on the rise for sophisticated and market-savvy shoppers, breathing new life into previously owned fashion pieces, appliances, electronics, household items and other goods — and more and more consumers are opting in. 60 percent of adults globally agree "I am more open to buying used goods than I was five years ago."
To read the entire Ford Trends report, visit www.social.ford.com.

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Nuts & Bolts

 
 

The 2021 Jaguar E-Pace is much improved for the new model year.

Photo courtesy of Jaguar

The Jaguar E-Pace is getting the same treatment for 2021 that the automaker gave its big brother, the F-Pace. There's refreshed fascia, a fresh interior, and a bevy of new engine options that make the E-Pace seem almost completely new.

Jaguar will sell the 2021 E-Pace in three grades: P250, P250 SE, 300 Sport. All models come standard with all-wheel drive.

On its outside, the E-Pace gets a revised lower aperture, fresh grille mesh design with diamond detailing with Jaguar's heritage logo in the center wearing a Noble Chrome finish, and side fender vents with the brand's Leaper emblem. All-LED headlights feature Jaguar's 'Double J' signature and feature adaptive lighting technology. E-Pace S models get advanced LED technology while SE and HSE grades receive premium LED headlights with automatic high beam assist. All models get rear animated directional indicators. E-Pace SE and HSE get front ones as well.

2021 Jaguar E-Pace The rear of the E-Pace now has chicane styled taillights.Photo courtesy of Jaguar

Out back, the lower rear bumper fascia has a new mesh insert that sits between integrated tailpipes (standard with four-cylinder petrol engines). Slim horizontal bald finishers are standard on models with other engines. Full-LED taillights feature Jaguar's chicane graphic.

E-Pace models with R-Dynamic specification feature distinct black design elements. All models are available with Jaguar's Black Exterior Pack, which includes additional elements finished in Gloss Black.

The 2021 E-Pace is sold in two powertrain variants in the U.S. Both are turbocharged 2.0-liter four-cylinders paired with a nine-speed automatic transmission. E-Pace P250 and P250 SE models have 246 horsepower while the E-Pace 300 Sport ups the output to 296 horsepower.

Jaguar has revised the E-Pace's architecture for 2021 lessening the amount of noise, vibration, and harshness transferred to riders while retaining an expected level of agility and improving throttle response.

2021 Jaguar E-Pace The E-Pace retains its familiar silhouette. Photo courtesy of Jaguar

All E-Pace models have JaguarDrive Control featuring Comfort, Eco, Dynamic, and Adaptive Surface Response drive modes, which can be chosen manually by the driver based on the road conditions. The setting is selected through a toggle switch next to the JaguarDrive Selector and adapts the steering, transmission, and throttle.

Jaguar has curated the interior of the E-Pace to be more luxurious. It features an 11.4-inch high-definition infotainment touch screen that sits at the center of the dashboard. The screen features two coatings - one that reduces glare and one that resists fingerprints.

In front of the driver is an available 12.3-inch interactive driver display with configurable layout. Buyers can also opt for an interior rearview camera mirror and adaptive cruise control.

The company has added a drive selector in place of a traditional shifter and made space for an available wireless smartphone charger. E-Pace's steering wheel features hidden-until-lit switches and metal gearshift paddles.

Designers have taken care to outfit the E-Pace with high-end materials including metallic dials, speaker accents, and vent finishes. An embossed Jaguar Leaper lives on the headrests while 'Est.1935 Jaguar Coventry' upholstery tags reference the history and heritage of the brand. A unique Jaguar animal print pattern fills the central cubby area and in front of the drive selector.

2021 Jaguar E-Pace

Photo courtesy of Jaguar

The interior can be specified in Ebony, Light Oyster, Deep Garnet, Caraway and Cloud. The range-topping 300 Sport model features a collection of the latest design enhancements. The 300 Sport also has 20-inch five-spoke Diamond-turned with Satin Dark Grey accent wheels, Black Exterior Pack, illuminated metal Jaguar treadplates, Ebony Suede cloth headliner, and grained leather sport seats (available in Ebony, Cloud and Deep Garnet).

The 2021 E-Pace starts at $40,995 for the P250 while the E-Pace P250 SE has a starting MSRP of $46,095. The top-tier E-Pace 300 Sport is priced at $49,995.

Every new E-Pace comes with a five-year/60,000-mile new vehicle limited warranty, a term of five-years/60,000-mile of complimentary scheduled maintenance, five years/60,000-mile 24/7 roadside assistance, and five-years of Jaguar InControl Remote & Protect connected services.

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The initial allotment of 646 ISVs will now begin heading to their assigned bases and regiments.

Photo courtesy of GM Defense

General Motors isn't just about electric vehicles, massive family haulers, driverless technology, and trucks. They're also in the defense business. Today, GM Defense LLC, a subsidiary of General Motors, delivered its first Infantry Squad Vehicle (ISV) to the U.S. Army.

In June, the military awarded GM a $214.3 million contract to manufacture 649 ISVs with an additional authorization for up to 2.065 over eight years. This is the first major award and delivery for GM Defense since it was reestablished as a subsidiary in 2017.

"One hundred and twenty days from contract award to delivery is a significant milestone, and I am very proud of the team for this accomplishment," said David Albritton, president of GM Defense. "We're leveraging General Motors' engineering prowess and immense manufacturing capabilities to bring transformative solutions to the military vehicle market. Our initial success with the ISV shows our commitment to our customer and highlights our unique right to win in the military mobility market."

GM Defense's Infantry Squad Vehicle for U.S. Army

Photo courtesy of GM Defense

The ISV is a light and agile all-terrain troop carrier. It's designed to transport a nine-soldier infantry squad and their equipment in a variety of theaters. It is based on the midsize truck architecture of the 2020 Chevrolet Colorado ZR2. Ninety percent of its parts are off-the-shelf from GM commercial models, including Multimatic dual spool-valve dampers and Chevrolet Performance suspension components.

GM has extensively tried the performance components, not just as part of the traditional equipment set of the Colorado ZR2 the average customer buys, but also in the Best in the Desert race series. This fits with the terrain the infantry frequently finds itself in. Most of the large scale conflicts the military has been involved with in the last two decades have been in areas of the world with desert climates and dirt-filled primitive landscape.

The model's comparatively low weight allows it to be slightly loaded from a UH-60 Blackhawk helicopter. It is compact enough to fit inside a CH-47 Chinook helicopter.

All ISVs are powered by a 186-horsepower 2.8-liter Duramax turbo-diesel engine, which is paired with a six-speed automatic transmission.

GM Defense has a teaming agreement with Ricardo Defense, which will lead the Integrated Product Support for the ISV, including technical manual development, new equipment training, provisioning, total package fielding and field service support.

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