Survey Says

Ford Trend Report shows lack of trust, feelings of loneliness dominate modern culture

People all over the world are finding themselves more lonely than in years past according to the new Ford Trends report.

Photo by Getty IMages

Each year Ford Motor Company releases the results of its survey, called the Ford Trend Report, detailing the global trends consumers are facing. The findings are meant to help influence the way automakers, and other companies, understand the consumers they are targeting.

In its 2020 Looking Further with Ford Trend Report, the company's eighth annual publication of the kind, shows that the trend story has shifted from a concentration on shared ownership and community to isolation, loneliness, and distrust.

"The rate of change globally has been on the rise – and without the trust in the institutions, brands and peers to rely on, a majority of people are feeling extremely overwhelmed," said Sheryl Connelly, Global Consumer Trends and Futuring Manager, Ford Motor Company. "Consumers want to believe that companies are doing the right thing, but companies also need to give them a clear reason to do so. At Ford, we remain deeply focused on improving the lives of consumers and their communities, so we can continue to have a trusted relationship that moves us forward together."

To achieve the survey results, Harris insights & Analytics polled 13,003 adults ages 18 years and older from 14 countries including Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States. Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries. All fieldwork took place between November 8 and November 16, 2019.

A number of trends emerged, which Ford has broken down into seven main categories:

  • All Alone - Loneliness has become an epidemic of global proportions. Loneliness is particularly prevalent among young people – 62 percent of Gen Zers globally agree with the statement "I feel lonely on a regular basis" and 50% agree "I often feel lonely when I'm around other people."
  • Below the Surface - There's growing interest in the unseen elements of building consumer trust. Consumers want to believe that companies are doing the right thing but they need to see behind the curtain to believe it. 67 percent of adults globally agree that "Once a brand loses my trust, there is no getting it back."
  • Call to Stand - People are asking brands to move from a product-based mindset to a values-based mindset – although it doesn't always impact their decision to buy: 59 percent of adults globally say they care more about purchase convenience than brand values.
  • Great Expectations - As internet commerce grows, so do expectations for brands. 67% of adults globally agree with the statement "I have higher expectations for brands than I did in the past."
  • The Green Paradox - Worldwide, consumers are increasingly worried about climate change. Yet, that worry isn't translating into urgency: 64 percent of people who aren't changing their behavior to help fight climate change say they think they can't make a difference.
  • Identity Matters - Conversations and language around identity are evolving — more specifically, understanding that identities are built from both visible attributes and invisible ones, like sexual identity, ancestry, religion and more. Only 67 percent of adults globally say "I understand the concept of gender fluidity."
  • The Second Time Around - New upcycle companies around the globe have modernized resale shopping. The so-called re-commerce movement is on the rise for sophisticated and market-savvy shoppers, breathing new life into previously owned fashion pieces, appliances, electronics, household items and other goods — and more and more consumers are opting in. 60 percent of adults globally agree "I am more open to buying used goods than I was five years ago."
To read the entire Ford Trends report, visit www.social.ford.com.

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New compact pickup truck

2022 Ford Maverick: A small truck with big ability

The Maverick can tow up to 4,000 pounds when properly equipped.

Ford

Pickup trucks are big. And, over the past two decades as sales have skyrocketed in this segment of the automotive market, mid-sized, full-sized and Super Duty-sized trucks have grown more popular and larger in nearly every dimension. Bigger was better. However, for Ford and many buyers now, the option of a pickup with tidy dimensions is . The 2022 Ford Maverick is the revitalization of the compact truck and this all-new model is filled with a host of surprises and appealing features. Among the surprises are clever design and storage solutions, with the built-in opportunity for DIY customization, as well as a long list of available accessories.

2022 Ford Maverick The Maverick's bed can swallow 4x8 sheets of plywood.Ford

The Maverick starts at $19,995 and comes standard with a hybrid powertrain. A 2.0-liter four-cylinder EcoBoost engine is available. Ford says over 100,000 customers have already ordered the entry-level pickup that comes with a 4.5-foot bed and a crew cab body style only. Both front-wheel-drive and all-wheel-drive versions are available, although AWD can be optioned with the gasoline engine. The mini-truck comes in XL, XLT and Lariat trims, with an available FX4 package that adds toughness and technology for off-the-road terrain. The package adds different suspension tuning, underbody protection, all-terrain tires, and backcountry drive modes, like Mud/Ruts and Sand, as well as Hill Descent Control. A First Edition Package offered for the first model year only comes on the Lariat trim and brings unique graphics, trims, and wheels. Sized like Ford's Ranger and other compact trucks of the past, Maverick is the solo offering in this reborn segment, although some might cross-shop it with the all-new Hyundai Santa Cruz that has a truck bed, but is pitched as a sports activity vehicle.

The Maverick is built on the same unibody platform and high-strength steel subframe as the Ford Escape and Bronco Sport. In the right light, it even looks a bit like the "baby Bronco" from the front with an upright body style, an eye-attracting front face and Ford's drop-down side windows. Standard LED headlights flank the grille while bed rail caps are vertical and extend from the bed to the top of the back window. One of the most appealing features of the truck is Flexbed that offers many different ways to organize and stow cargo within the bed's box 54.4-inch back end that can accommodate 4 x 8 sheets of plywood and has low sides for easy access along with a multi-position tailgate. Of note, Maverick has standard built-in 12-volt electrical power prewired on both sides of the bed at the rear to help with DIY electrical projects, plus two available 110-volt 400-watt outlets (one in the bed and one in the cabin) to power phones, laptops, small TVs and small corded tools. Fun features are under-the-bed stowage and a tailgate cleat that serves as a bottle opener.

2022 Ford Maverick An eight-inch touchscreen is standard. Ford

The base powertrain's hybrid is motivated by a 2.5-liter Atkinson-cycle four-cylinder that is shifted through Ford's PowerSplit CVT transmission; the internal combustion engine joins with an electric motor to improve fuel economy and bring a power boost. This Maverick version has 191 combined horsepower sent to the front wheels and 155 lb.-ft of torque while the 2.0-liter EcoBoost directs 250 horsepower and 277 lb.-ft of torque to either the front wheels or all (for the AWD) and is mated to an eight-speed automatic transmission. Drive modes include Normal, Eco, Sport, Slippery and Tow/Haul. The hybrid has a payload of 1,500 pounds that can accommodate an ATV in back and a tow rating of 2,000 pounds, which will allow the truck to tow a pair of personal watercraft or small camper. The EcoBoost-powered truck equipped with the optional 4,000-pound Tow Package can tug a 21-foot boat.

We sampled a few different trucks and performed some towing and hauling exercises on roadways in the Nashville, TN environs. Top of our "likes" list is the hybrid powertrain that garnered great fuel economy and moves quickly when motivated by the throttle, as a result of good torque-on-tap. We were impressed by the backcountry prowess of the FX4 model that we motored on a dirt tow track that included a modest uphill climb and a section with a small rock ledge. The truck performed well with no slippage or drama. Of note, the AWD set-up has a more sophisticated rear suspension, a multi-link configuration in place of the front-driver's torsion-beam design.

2022 Ford Maverick Two powertrains are offered, including an incredibly efficient hybrid.Ford

The Maverick interior is somewhat simple and utilitarian, with materials and surfaces that favor function over form. The doors have large pockets that can hold a one-liter water bottle, and there are cupholders to hold up to 18 beverages, plus store a tablet or notebook. Base trucks are Apple CarPlay and Android Auto-ready with a 8.0-inch touch screen for infotainment and ride on painted 17-inch steel wheels. Uplevel trucks get a few extra goodies, with wheel options that include 18-inchers. The five-passenger, four-door truck has a clever and deep stowage well under the rear seat that can even hold a fully-inflated basketball. The compact truck is projected to get better fuel economy than a Honda Civic; Ford says the hybrid can achieve up to 40 mpg city and has a 500-mile-long range on a single tank of gas. During our day-long drive exercises, we actually had a slightly higher rating.

There are a number of standard safety features onboard with Ford Co-Pilot 360, such as Pre-Collision Assist with Emergency Braking and Automatic High Beams Headlights and a list of optional safety technologies that includes Adaptive Cruise Control with Stop-and-Go, Blind Spot Information with Cross Traffic Alert and more.

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Custom SUVs

Ford Bronco to rule SEMA this year

The Bronco RTR features a fun livery and several off-road upgrades.

Ford

The annual Specialty Equipment Market Association (SEMA) show is an opportunity for the aftermarket and manufacturers to come together on wildly customized vehicles and to show off the latest parts and tech in the space. Now that the Ford Bronco has finally made its way to the public, it's not surprising to see several wild SEMA takes on the hottest SUV to hit the market in some time.

2021 Bronco by Tucci Hot Rods The tracks are said to improve the Bronco's abilities in deep snow and ice.Ford

2021 Bronco by Tucci Hot Rods

The new Bronco is capable and rugged on its own, but Tucci Hot Rods felt it needed more. The shop gave it that boost with a set of tracks in place of wheels, which are said to be great for deep snow and ice. This Bronco features a 2.3-liter EcoBoost four-cylinder engine and a seven-speed manual transmission to go with its Mattracks 88-Series quad tracks.

2021 Bronco RTR Fun-Runner by RTR Vehicles

Vaghn Gittin Jr's RTR Vehicles imagined a Bronco package that could be installed at the dealer. The result is the Fun-Runner, which features several Ford Performance and Ford Licensed Accessories parts. It's based on a 2021 two-door Bronco Badlands, and comes with an eye-catching wrap, an Ultimate Dana 44 front axle, Ultimate Dana 60 semi-float rear axle, RCV Performance CV axles, and a performance intake for its four-cylinder engine.

2021 Bronco by BDS Supensions SEMA presents an excellent opportunity for shops to show off their skill and imagination.Ford

2021 Bronco by BDS Supensions

BDS is a subsidiary of Fox Shocks and has worked with Ford for quite some time. The results of that long-running relationship are on display with the BDS Bronco, which features Fox 2.5 PES coilovers, BDS rear adjustable control arms and track bar, swaybar disconnect, and 37-inch BFGoodrich KM3 tires. The Bronco's bumpers have been replaced with CrawlTek Revolution units that feature a recessed winch mount, recovery hooks and more.

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