Survey Says

Ford Trend Report shows lack of trust, feelings of loneliness dominate modern culture

People all over the world are finding themselves more lonely than in years past according to the new Ford Trends report.

Photo by Getty IMages

Each year Ford Motor Company releases the results of its survey, called the Ford Trend Report, detailing the global trends consumers are facing. The findings are meant to help influence the way automakers, and other companies, understand the consumers they are targeting.

In its 2020 Looking Further with Ford Trend Report, the company's eighth annual publication of the kind, shows that the trend story has shifted from a concentration on shared ownership and community to isolation, loneliness, and distrust.

"The rate of change globally has been on the rise – and without the trust in the institutions, brands and peers to rely on, a majority of people are feeling extremely overwhelmed," said Sheryl Connelly, Global Consumer Trends and Futuring Manager, Ford Motor Company. "Consumers want to believe that companies are doing the right thing, but companies also need to give them a clear reason to do so. At Ford, we remain deeply focused on improving the lives of consumers and their communities, so we can continue to have a trusted relationship that moves us forward together."

To achieve the survey results, Harris insights & Analytics polled 13,003 adults ages 18 years and older from 14 countries including Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States. Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries. All fieldwork took place between November 8 and November 16, 2019.

A number of trends emerged, which Ford has broken down into seven main categories:

  • All Alone - Loneliness has become an epidemic of global proportions. Loneliness is particularly prevalent among young people – 62 percent of Gen Zers globally agree with the statement "I feel lonely on a regular basis" and 50% agree "I often feel lonely when I'm around other people."
  • Below the Surface - There's growing interest in the unseen elements of building consumer trust. Consumers want to believe that companies are doing the right thing but they need to see behind the curtain to believe it. 67 percent of adults globally agree that "Once a brand loses my trust, there is no getting it back."
  • Call to Stand - People are asking brands to move from a product-based mindset to a values-based mindset – although it doesn't always impact their decision to buy: 59 percent of adults globally say they care more about purchase convenience than brand values.
  • Great Expectations - As internet commerce grows, so do expectations for brands. 67% of adults globally agree with the statement "I have higher expectations for brands than I did in the past."
  • The Green Paradox - Worldwide, consumers are increasingly worried about climate change. Yet, that worry isn't translating into urgency: 64 percent of people who aren't changing their behavior to help fight climate change say they think they can't make a difference.
  • Identity Matters - Conversations and language around identity are evolving — more specifically, understanding that identities are built from both visible attributes and invisible ones, like sexual identity, ancestry, religion and more. Only 67 percent of adults globally say "I understand the concept of gender fluidity."
  • The Second Time Around - New upcycle companies around the globe have modernized resale shopping. The so-called re-commerce movement is on the rise for sophisticated and market-savvy shoppers, breathing new life into previously owned fashion pieces, appliances, electronics, household items and other goods — and more and more consumers are opting in. 60 percent of adults globally agree "I am more open to buying used goods than I was five years ago."
To read the entire Ford Trends report, visit www.social.ford.com.

Trending News

 
 

The Ford Explorer Timberline joins the 2021 Explorer King Ranch as a new model for 2021.

Photo courtesy of Ford Motor Company

Following in the footsteps of the Raptor and Tremor versions of Ford trucks, the 2021 Ford Explorer Timberline debuts with a host of new equipment designed to make the popular SUV a more capable off-roader. Like what Subaru is doing with its Wilderness packaging, Ford will carry over the Timberland trimmings to multiple models.

"Ford is delivering on more capable SUVs with Timberline. Consumer data has shown us that now more than ever, customers want to get outside and explore nature with friends and family," said Kumar Galhotra, president, Americas & International Markets Group, Ford Motor Company. "Timberline hits a new sweet spot with these customers who want an ideal combination of passenger space, moderate off-road capability and great manners around town."

The Explorer Timberline has a new Forged Green Metallic exterior color. It has a blackout treatment on the headlights and taillamps, as well as the Ford oval. Timberline badges feature on the C-pillars and lift gate. Red Ember tow hoods are at the front and rated at 150 percent gross vehicle weight.

2021 Ford Explorer Timberline

Photo courtesy of Ford Motor Company

1 / 13

LED fog lamps, a Carbonized Gray grille, and dealer-installed Ford Performance auxiliary lights with a 160,000-candelas output come on the vehicle.

The 2021 Explorer Timberline comes standard with four-wheel drive with torque vectoring technology that works to distribute the right amount of torque to each wheel. It also has a Torsen limited slip rear differential, which helps prevent wheel spin.

Ford's Terrain Management System is also standard, allowing drivers to select between seven drive modes depending on road conditions. The Ford Bronco and Bronco Sport have a similar system. Hill Descent Control is also standard.

Steel skid plates line the front and rear underbody of the vehicle protecting the engine and transmission. Ford has given the model a 0.8-inch ride height increase and heavy-duty shocks that were originally developed for the Explorer Police Interceptor. Steering calibration, stabilizer bars and springs are specially tuned for Timberline – including an exclusive front rebound spring that helps prevent sudden jarring off-road.

The new Explorer has an approach angle of 23.5 degrees and maximum departure angle of 23.7 degrees, plus minimum ground clearance of 8.7 inches.

The rig rides on high-sidewall Bridgestone Dueler P265/65R-18 all-terrain tires with a tread pattern designed to balance off-road traction and on-road quietness. The shoes are wrapped around high-gloss painted aluminum wheels that feature a laser-etched Timberline logo.

Explorer Timberline is powered by a 2.3-liter EcoBoost engine that produces 300 horsepower and 310 pound-feet of torque. It is paired with a 10-speed automatic transmission.

For customers who need to tow RVs, ATVs and boats to their adventures, the standard Class III Trailer Tow Package brings 5,300 pounds of towing capability.

The interior sports a Deep Cypress color way that is matched with an Ebony headliner, overhead console, pillar trim, grab handles, visors, and moonroof shade. The instrument panel has a Stone Mesh appliqué while other colors feature elsewhere. Satin Silver Twilight is on the center stack, steering wheel bezel and door armrest trim; Deep Cypress on door trim panel inserts; Deep Tangerine stitching on the seats, steering wheel and door trim; and Timberline logos on the front seats.

Rubber floor liners are standard and ActiveX cloth seats inserts are designed to be cleaned easily and keep bottoms in place on rough terrain.

Standard Ford Co-Pilot360 and Co-Pilot360 Assist+ technology features that include Intelligent Adaptive Cruise Control with Stop-and-Go and Speed Sign Recognition, Lane Centering, Evasive Steering Assist and voice-activated touch screen navigation. A 360-degree camera also comes on the model.

Buyers can choose three Outfitters packages – Outfitters SkyBox, Outfitters MegaWarrior and Outfitters FrontLoader. All three packages combine all-weather floor mats, crossbars and the selected Yakima rooftop accessories for customers to take even more equipment with them on their next adventure.

The 2021 Ford Explorer Timberline is available to order now and arrives at Ford dealers this summer joining the Explorer King Ranch and new Platinum grades in the company's lineup.

Trending News

 
 

The 2021 Audi E-Tron is able to tow a modest amount.

Photo courtesy of Audi AG

Discussing electric vehicles (EVs) today is a funny thing, because the models people are most excited about haven't yet hit the market. That's even more true for EVs with towing capabilities, as electric pickup trucks won't start leaving factory assembly lines until mid-2021 at the absolute earliest, and most are months behind that ambitious timeline. Still, looking at what we can buy today, along with models that will soon be available, we can get a good feel for where the EV world stands on towing.

As we get closer to the end of 2021, we'll start to see even more electric vehicles with respectable towing capacities. GMC has been quiet on the capabilities of its Hummer EV, but its power numbers and size indicate that it'll be one to watch. Ford already towed a freight train with a prototype of its EV pickup, but again, no word on actual numbers. We also know that Chevrolet will roll out an electric pickup of its own, but don't count on seeing the Silverado name on the electrified model.

2022 GMC Hummer EV The 2022 GMC Hummer EV is expected to arrive late this year. Photo courtesy of GMC

It's important to remember that towing capacity is different than payload capacity, which deals with the weight of the vehicle itself, plus any fluids, passengers, and cargo. It's also good to note that most vehicles, even today's gas pickup trucks, need to be properly equipped before they're able to tow anything, trailer or otherwise. Many vehicles, such as the Tesla Model Y on our list, require a towing package, which adds a hitch and other hardware, as well as software patches to handle the strain that towing puts on the vehicle.

Don't get caught up in fancy range and torque numbers, because just like their gas counterparts, EVs will be nowhere near as efficient while pulling a trailer. There's some dispute over whether the outrageous torque claims from GMC and Tesla are real, or an engineering flim-flam meant to tempt an unknowing public.

If you're looking for an EV and need to tow, this is a decent time to be in the market, but the longer you can wait the more selection you'll have. Be prepared to open your wallet for an electric vehicle of any type, however, because most are currently more expensive than comparable gas models. No matter where you end up with your next towing rig, gas or electric, be sure you understand your vehicle's capabilities and your own skill before hitting the road.

Tesla Model Y

Tesla Model Y

Photo courtesy of Tesla

Towing Capacity: 3,500 pounds
It may seem farfetched that an electric crossover could tow a trailer, but the three models on our list that you can actually walk out and buy today are crossovers. The all-wheel drive Model Y is rated at up to 3,500 pounds but must be equipped with a $1,200 tow package, which includes a high-strength steel tow bar with two-inch hitch receiver, a trailer harness with NA 7-pin standard connector, and a tow mode software package. That's on top of the Model yYs ability to carry up to seven people and blistering performance.

Hyundai Ioniq 5

2022 Hyundai Ioniq 5 Photo courtesy of Hyundai Motor Group

Towing Capacity: 3,500 pounds
Like its corporate cousin, Kia, Hyundai is set to debut a surprisingly capable small EV for 2022. The Ioniq 5 brings quirky forward-looking style to the table, along with a stout 3,500-pound tow rating. Hyundai says that the Ioniq 5 will sport a driving range of between 250 and 300 miles, and notes that it will be available with two powertrain options, one that can deliver 215 horsepower and a more powerful unit with 315 horsepower. The Hyundai offers a clean, futuristic cabin with two large driver-oriented screens, and will be available with semi-autonomous driving features.

Rivian R1T and R1S

Rivian R1S

Photo courtesy of Rivian

Towing Capacity: 11,000 pounds
Rivian captured everyone's attention with big investments from Ford, Amazon, and others, but it will also be one of the first companies to deliver an electric pickup truck when the first units land in late 2021. The R1T is a compelling electric truck with supercar acceleration, legitimate off-road chops, and the ability to tow up to 11,000 pounds, which puts it on par with some of the best full-size trucks available today. Making things even better for Rivian buyers, the company's R1S SUV will sport much of the same capability and a towing capacity of up to 7,700 pounds.

Tesla Cybertruck

Tesla Cybertruck Photo courtesy of Tesla

Towing Capacity: 14,000 pounds
The Cybertruck's unveiling press event was weird on a bunch of levels, from Elon Musk's theatrics to a broken window, of all things. But if any of the specs that were laid out at the event and soon after are true, the funky Tesla will be a revelation for people needing to tow heavy loads. Mixed in with a bunch of other eye-popping specs are the towing numbers. In its most basic configuration, Tesla says the traditional Cybertruck will be able to tow up to 7,500 pounds, but in its most capable configurations the truck is said to tow up to 14,000 pounds.

It's important to take a step back for a moment and note that nobody's actually driven or tested the Cybertruck and things could change drastically before it actually reaches the market.

Audi E-Tron Sportback

2021 Audi E-Tron Sportback Photo courtesy of Audi AG

Towing Capacity: 4,000 pounds
Audi's electric offerings range from cushy premium crossovers to red-hot electric sports sedans, and some can tow an impressive amount. The E-Tron Sportback is one, and with the ability to tow up to 4,000 pounds, it can take the whole family, all of their gear, and pull a small trailer at the same time. On top of that, the Audi's interior is packed with upscale materials and useful tech.

Volvo XC40 Recharge

Volvo XC40 Recharge side plug Photo courtesy of Volvo Cars

Towing Capacity: 3,307 pounds
The funky XC40 crossover got an all-electric model a couple of years ago, and though it's small, the Recharge EV model can tow up to 3,307 pounds. The crossover's upright and slightly boxy shape give it excellent headroom inside, and the folding seats inside open up the storage area to a decent 47.39 cubic feet of cargo space. To sweeten the pot, Volvo offers the XC40 Recharge with several desirable feature, such as a panoramic sunroof, a large touchscreen infotainment system, and the latest advanced driver assistance tech.

Kia EV6

2022 Kia EV6 GT-Line Photo courtesy of Kia Motors

Towing Capacity: 3,500 pounds
Despite its name being strikingly similar to a popular band from the 1990s, the Kia EV6 has some serious capability. When properly equipped, it can tow up to 3,500 pounds which is more than enough for a small boat or trailer. That's impressive for such a small vehicle, but the Kia offers more than that, with futuristic looks, an available long-range battery, and an open, airy cabin.

Volkswagen ID.4

2021 Volkswagen ID.4: Exterior Photo courtesy of Volkswagen AG

Towing Capacity: 2,200 pounds
The Volkswagen ID.4 isn't the most powerful vehicle on our list, but it's got just enough capability to get the job done for folks wanting to pull a small trailer or boat. The ID.4's tow rating of 2,200 pounds may not be all that impressive, but its price tag, upscale interior, and clever features make it a compelling choice among small electric crossovers. The ID.4 also gets a slew of advanced driver aids, many of which are standard, as well as a 10.0-inch infotainment touchscreen with navigation.

Polestar 2

2021 Polestar 2 Photo courtesy of Polestar

Towing Capacity: 2,000 pounds
The Polestar 2 lands just under VW ID.4 at the low end of the towing spectrum, with capability of pulling up to 2,000 pounds. Volvo's sub-brand offers plenty of other compelling features for the vehicle that more than make up for the slight lack of towing ability. Polestar says the 2 can accelerate from zero to 60 mph in under five seconds, and notes that the vehicle is built with the goal of being as sustainable as possible in the areas of battery design and manufacturing.

Tesla Model X

2021 Tesla Model X Photo courtesy of Tesla Motors

Towing Capacity: 5,000 pounds
Tesla's funky gullwing-doored crossover is weird, expensive, and surprisingly capable. When properly equipped, the Model X can tow up to 5,000 pounds. It's also blazingly quick, and in some configurations can reach 60 mph from a standstill in just 2.5 seconds. Teslas are also known for their technology, and the Model X is no different. It can be equipped with advanced driver assist systems and comes with one of the largest and most functional infotainment touchscreens on the market today.

Hyundai Kona Electric

2020 Hyundai Kona Electric Photo courtesy of Hyundai Motor America

Towing Capacity: 2,800 pounds
Hyundai's EV offerings are growing in number and sophistication, and no vehicle illustrates that point better than the Kona Electric. The tiny but mighty Hyundai Kona Electric is able to tow up to 2,800 pounds when properly equipped, and with an MSRP that lands well under $40,000, it brings a healthy dose of value to the table as well. Though the Kona isn't offered with all-wheel drive, its 201-horsepower electric motor is strong enough to propel it from zero to 60 mph in a little over six seconds.

Audi E-Tron

2021 Audi E-Tron

Photo courtesy of Audi AG

Towing Capacity: 4,000 pounds
Another crossover. This time from a legacy European automaker with a catalog full of premium vehicles. The E-Tron is powered by twin electric motors with up to 402 horsepower and 490 pound-feet of torque. On top of that, it's got a top speed of 124 mph and a cabin packed with upscale materials. Audi also says that the E-Tron is good to tow up to 4,000 pounds, which is plenty for a small trailer or boat.

Trending News