Reputation.com has ranked North America's automotive brands. Each brand was scored, with the industry average coming in at 594, the highest of any industry Reputation.com measures. However, it's not all sunshine and roses.
The industry's average dropped from February 2020's score of 603. Reputation.com says that the lower average is driven by a decrease in review volume due to Google suspending reviews for weeks in the height of the COVID-19 pandemic. During the health crisis, Reputation.com found that a dealership's valet service is the top new driver of positive sentiment while dealership hygiene is the key driver of negative sentiment. Overall, price-related complains constitute the second-highest factor driving negative sentiment, behind service.
Nissan retained its ranking as the top dog with its Reputation Score nearly the same today as it was in February. Mitsubishi had the highest increase over the February rankings (up 54 points) while Cadillac's score dropped the most (down 45 points).
Tesla had a hard go of it. While consumers tend to like their Tesla cars, the company has the lowest rate for responding to negative reviews and lowest engagement scores, as well as worst for pricing and speed of service.
Here's a look at the brand rankings, from worst to first.
No. 32 - Genesis
Photo courtesy of Genesis MotorsReputation Score: 366
Sentiment Score: 65%
Visibility Score: 24%
Engagement Score: 61%
No. 31 - Cadillac
Photo courtesy of CadillacReputation Score: 504
Sentiment Score: 74%
Visibility Score: 36%
Engagement Score: 80%
No. 30 - Tesla
Photo courtesy of Tesla Motors
Reputation Score: 520
Sentiment Score: 72%
Visibility Score: 40%
Engagement Score: 4%
No. 29 - Jaguar
Photo courtesy of Jaguar
Reputation Score: 542
Sentiment Score: 74%
Visibility Score: 43%
Engagement Score: 57%
No. 28 - Mazda
Photo courtesy of Mazda North American OperationsReputation Score: 549
Sentiment Score: 72%
Visibility Score: 51%
Engagement Score: 64%
No. 27 - Volvo
Photo courtesy of Volvo Car USAReputation Score: 560
Sentiment Score: 74%
Visibility Score: 43%
Engagement Score: 57%
No. 26 - Fiat
Photo courtesy of FCA US LLCReputation Score: 578
Sentiment Score: 66%
Visibility Score: 57%
Engagement Score: 65%
No. 25 - Land Rover
Photo courtesy of Land RoverReputation Score: 588
Sentiment Score: 72%
Visibility Score: 49%
Engagement Score: 71%
No. 24 - Mitsubishi
Photo courtesy of Mitsubishi Motors America
Reputation Score: 593
Sentiment Score: 72%
Visibility Score: 52%
Engagement Score: 61%
No. 23 - Volkswagen
Photo courtesy of Volkswagen AG
Reputation Score: 596
Sentiment Score: 69%
Visibility Score: 54%
Engagement Score: 66%
No. 22 (tie) - Ram
Photo courtesy of FCA US LLC
Reputation Score: 601
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%
No. 22 (tie) - Chrysler
Photo courtesy of FCA US LLCReputation Score: 601
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%
No. 20 - Jeep
Photo courtesy of FCA US LLCReputation Score: 602
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%
No. 19 - Honda
Photo courtesy of American Honda Motor Co., Inc
Reputation Score: 603
Sentiment Score: 71%
Visibility Score: 56%
Engagement Score: 63%
No. 18 - Kia
Photo courtesy of Kia MotorsReputation Score: 604
Sentiment Score: 69%
Visibility Score: 56%
Engagement Score: 63%
No. 17 - Porsche
Photo courtesy of Porsche AGReputation Score: 612
Sentiment Score: 78%
Visibility Score: 48%
Engagement Score: 70%
No. 16 - GMC
Photo courtesy of GMCReputation Score: 614
Sentiment Score: 74%
Visibility Score: 52%
Engagement Score: 68%
No. 15 - Dodge
Photo courtesy of Dodge
Reputation Score: 615
Sentiment Score: 72%
Visibility Score: 56%
Engagement Score: 64%
No. 14 - Chevrolet
Photo courtesy of Chevrolet
Reputation Score: 616
Sentiment Score: 73%
Visibility Score: 53%
Engagement Score: 69%
No. 13 - Infiniti
Photo courtesy of Infiniti MotorsReputation Score: 617
Sentiment Score: 72%
Visibility Score: 54%
Engagement Score: 70%
No. 12 - Audi
Photo courtesy of Audi AGReputation Score: 625
Sentiment Score: 73%
Visibility Score: 56%
Engagement Score: 71%
No. 11 - Hyundai
Photo courtesy of Hyundai Motor AmericaReputation Score: 626
Sentiment Score: 73%
Visibility Score: 59%
Engagement Score: 66%
No. 10 - MINI
Photo courtesy of MINIReputation Score: 630
Sentiment Score: 79%
Visibility Score: 50%
Engagement Score: 68%
No. 9 - Ford
Photo courtesy of Ford Motor CompanyReputation Score: 631
Sentiment Score: 73%
Visibility Score: 59%
Engagement Score: 68%
No. 8 - Mercedes-Benz
Photo courtesy of Mercedes-Benz
Reputation Score: 633
Sentiment Score: 72%
Visibility Score: 59%
Engagement Score: 69%
No. 7 - Toyota
Photo courtesy of Toyota Motor Sales U.S.A., Inc.Reputation Score: 633
Sentiment Score: 71%
Visibility Score: 62%
Engagement Score: 74%
No. 6 - BMW
Photo courtesy of BMWReputation Score: 654
Sentiment Score: 75%
Visibility Score: 61%
Engagement Score: 73%
No. 5 - Lincoln
Photo courtesy of Lincoln Motor Co.Reputation Score: 658
Sentiment Score: 73%
Visibility Score: 63%
Engagement Score: 71%
No. 4 - Acura
Photo courtesy of Acura
Reputation Score: 666
Sentiment Score: 78%
Visibility Score: 57%
Engagement Score: 71%
No. 3 - Subaru
Photo courtesy of Subaru of America Inc.Reputation Score: 669
Sentiment Score: 75%
Visibility Score: 65%
Engagement Score: 78%
No. 2 - Lexus
Photo courtesy of Toyota Motor Sales U.S.A. Inc.Reputation Score: 673
Sentiment Score: 77%
Visibility Score: 63%
Engagement Score: 77%
No. 1 - Nissan
Photo courtesy of Nissan North America
Reputation Score: 681
Sentiment Score: 72%
Visibility Score: 71%
Engagement Score: 79%
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