Ranked

Nissan, Lexus winners in new survey that ranks top automotive brands based on reputation

Lexus has one of the best reputations as a brand, according to new research.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Reputation.com has ranked North America's automotive brands. Each brand was scored, with the industry average coming in at 594, the highest of any industry Reputation.com measures. However, it's not all sunshine and roses.

The industry's average dropped from February 2020's score of 603. Reputation.com says that the lower average is driven by a decrease in review volume due to Google suspending reviews for weeks in the height of the COVID-19 pandemic. During the health crisis, Reputation.com found that a dealership's valet service is the top new driver of positive sentiment while dealership hygiene is the key driver of negative sentiment. Overall, price-related complains constitute the second-highest factor driving negative sentiment, behind service.

Nissan retained its ranking as the top dog with its Reputation Score nearly the same today as it was in February. Mitsubishi had the highest increase over the February rankings (up 54 points) while Cadillac's score dropped the most (down 45 points).

Tesla had a hard go of it. While consumers tend to like their Tesla cars, the company has the lowest rate for responding to negative reviews and lowest engagement scores, as well as worst for pricing and speed of service.

Here's a look at the brand rankings, from worst to first.

No. 32 - Genesis

2020 Genesis G70 Photo courtesy of Genesis Motors

Reputation Score: 366
Sentiment Score: 65%
Visibility Score: 24%
Engagement Score: 61%

No. 31 - Cadillac

2020 Cadillac CT6 Photo courtesy of Cadillac

Reputation Score: 504
Sentiment Score: 74%
Visibility Score: 36%
Engagement Score: 80%

No. 30 - Tesla

Tesla Model S

Photo courtesy of Tesla Motors

Reputation Score: 520
Sentiment Score: 72%
Visibility Score: 40%
Engagement Score: 4%

No. 29 - Jaguar

2019 Jaguar I-PACE

Photo courtesy of Jaguar

Reputation Score: 542
Sentiment Score: 74%
Visibility Score: 43%
Engagement Score: 57%

No. 28 - Mazda

2020 Mazda CX-5 Photo courtesy of Mazda North American Operations

Reputation Score: 549
Sentiment Score: 72%
Visibility Score: 51%
Engagement Score: 64%

No. 27 - Volvo

2020 Volvo XC90 T8 Photo courtesy of Volvo Car USA

Reputation Score: 560
Sentiment Score: 74%
Visibility Score: 43%
Engagement Score: 57%

No. 26 - Fiat

2020 Fiat 500L Photo courtesy of FCA US LLC

Reputation Score: 578
Sentiment Score: 66%
Visibility Score: 57%
Engagement Score: 65%

No. 25 - Land Rover

2020 Land Rover Defender Photo courtesy of Land Rover

Reputation Score: 588
Sentiment Score: 72%
Visibility Score: 49%
Engagement Score: 71%

No. 24 - Mitsubishi

2020 Mitsubishi Eclipse Cross

Photo courtesy of Mitsubishi Motors America

Reputation Score: 593
Sentiment Score: 72%
Visibility Score: 52%
Engagement Score: 61%

No. 23 - Volkswagen

2022 Volkswagen Taos

Photo courtesy of Volkswagen AG

Reputation Score: 596
Sentiment Score: 69%
Visibility Score: 54%
Engagement Score: 66%

No. 22 (tie) - Ram

2020 Ram 1500 EcoDiesel

Photo courtesy of FCA US LLC

Reputation Score: 601
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%

No. 22 (tie) - Chrysler

2020 Chrysler Pacifica Hybrid Photo courtesy of FCA US LLC

Reputation Score: 601
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%

No. 20 - Jeep

2021 Jeep Wrangler 4xe Photo courtesy of FCA US LLC

Reputation Score: 602
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%

No. 19 - Honda

2021 Honda Ridgeline

Photo courtesy of American Honda Motor Co., Inc

Reputation Score: 603
Sentiment Score: 71%
Visibility Score: 56%
Engagement Score: 63%

No. 18 - Kia

2021 Kia K5 Photo courtesy of Kia Motors

Reputation Score: 604
Sentiment Score: 69%
Visibility Score: 56%
Engagement Score: 63%

No. 17 - Porsche

2021 Porsche 911 Targa Photo courtesy of Porsche AG

Reputation Score: 612
Sentiment Score: 78%
Visibility Score: 48%
Engagement Score: 70%

No. 16 - GMC

2020 GMC Terrain Photo courtesy of GMC

Reputation Score: 614
Sentiment Score: 74%
Visibility Score: 52%
Engagement Score: 68%

No. 15 - Dodge

2020 Dodge Challenger

Photo courtesy of Dodge

Reputation Score: 615
Sentiment Score: 72%
Visibility Score: 56%
Engagement Score: 64%

No. 14 - Chevrolet

2020 Chevrolet Silverado HD

Photo courtesy of Chevrolet​

Reputation Score: 616
Sentiment Score: 73%
Visibility Score: 53%
Engagement Score: 69%

No. 13 - Infiniti

2021 Infiniti Q50 Photo courtesy of Infiniti Motors

Reputation Score: 617
Sentiment Score: 72%
Visibility Score: 54%
Engagement Score: 70%

No. 12 - Audi

Audi E-Tron Sportback Photo courtesy of Audi AG

Reputation Score: 625
Sentiment Score: 73%
Visibility Score: 56%
Engagement Score: 71%

No. 11 - Hyundai

2021 Hyundai Palisade Calligraphy Photo courtesy of Hyundai Motor America

Reputation Score: 626
Sentiment Score: 73%
Visibility Score: 59%
Engagement Score: 66%

No. 10 - MINI

2020 MIIN Cooper Photo courtesy of MINI

Reputation Score: 630
Sentiment Score: 79%
Visibility Score: 50%
Engagement Score: 68%

No. 9 - Ford

2021 Ford Ranger Lariat Tremor Photo courtesy of Ford Motor Company

Reputation Score: 631
Sentiment Score: 73%
Visibility Score: 59%
Engagement Score: 68%

No. 8 - Mercedes-Benz

2020 Mercedes-AMG C63 S

Photo courtesy of Mercedes-Benz

Reputation Score: 633
Sentiment Score: 72%
Visibility Score: 59%
Engagement Score: 69%

No. 7 - Toyota

2018 Toyota Tacoma TRD Pro Photo courtesy of Toyota Motor Sales U.S.A., Inc.

Reputation Score: 633
Sentiment Score: 71%
Visibility Score: 62%
Engagement Score: 74%

No. 6 - BMW

2021 BMW M3 Sedan and M4 Coupe Photo courtesy of BMW

Reputation Score: 654
Sentiment Score: 75%
Visibility Score: 61%
Engagement Score: 73%

No. 5 - Lincoln

Lincoln Aviator Photo courtesy of Lincoln Motor Co.

Reputation Score: 658
Sentiment Score: 73%
Visibility Score: 63%
Engagement Score: 71%

No. 4 - Acura

2021 Acura TLX

Photo courtesy of Acura

Reputation Score: 666
Sentiment Score: 78%
Visibility Score: 57%
Engagement Score: 71%

No. 3 - Subaru

2020 Subaru Crosstrek Photo courtesy of Subaru of America Inc.

Reputation Score: 669
Sentiment Score: 75%
Visibility Score: 65%
Engagement Score: 78%

No. 2 - Lexus

2021 Lexus RX Black Line Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Reputation Score: 673
Sentiment Score: 77%
Visibility Score: 63%
Engagement Score: 77%

No. 1 - Nissan

2021 Nissan Rogue

Photo courtesy of Nissan North America

Reputation Score: 681
Sentiment Score: 72%
Visibility Score: 71%
Engagement Score: 79%

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The 2022 Kia Carnival was designed to look more like an SUV than a minivan.

Photo courtesy of Kia Motors

When is a minivan not a minivan? When Kia's marketing department decides its not. Apparently. The 2022 Kia Carnival replaces the Sedona minivan in the company's lineup and instead of being called a minivan, Kia has decided that it's a 'multi-purpose vehicle' or MPV for short.

Kia says that the new Carnival stakes a claim on the "unoccupied space between SUV and family hauler". It's not the first model in that territory. The Ford Carousel may be considered the first modern model to occupy the space, but it was just a prototype.

The Carnival was designed at Kia's California design studio. It's bold and boxy rather than sleek and function-forward, like the bodies of the Honda Odyssey, Chrysler Pacifica, and Toyota Sienna. The Odyssey and Pacifica were both refreshed for the 2021 model year while the Sienna was redesigned.

2022 Kia Carnival: Exterior

Photo courtesy of Kia Motors

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Kia carries over many of the design elements of the Telluride, Sorento, and Seltos into the new Carnival. It has the company's new tiger nose grille and integrated LED headlights. At its sides are substantial wheel catches while two-tone mirrors and and cutlines run the length of the vehicle. At the rear, geometric trail lamps, a rear skid plate garnish, and reflectors are positioned to make the vehicle look like an SUV. The model rides on 17- and 19-inch wheels, which are available in gloss black.

The Carnival is a three-row van that seats seven or eight, depending on the buyer's preference. The vehicle uniquely features Side-Flex seating in its eight-passenger variant that allows for multiple configurations. Kia describes it as including "a sliding second row center seat which, when in the forward-most position, allows the front passenger easy access the baby or child riding in it. This seat also converts into a functional table."

Heated and ventilated second row 'VIP Lounge Seating' with power controls, wing-out headrests, and leg extensions is available for seven-passengers Carnivals.

2022 Kia Carnival: Interior

Photo courtesy of Kia Motors

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Kia will offer the model in four trim levels: LX, EX, SX< and SX-Prestige.

Kia has given the U.S.-bound version of the Carnival a 3.5-liter V6 engine that delivers best-in-class 290 horsepower and 262 pound-feet of torque. The powertrain is completed by an eight-speed automatic transmission and provides 3,500 pounds of towing capacity.

The van's dimensions offer best-in-class passenger room (168.2 cubic feet) and best-in-class cargo room (145.1 cubic feet behind the front row in LX, EX, and SX grades). Removable second-row seats and fold-in-floor third-row seats help the model achieve its best-in-class cargo room (second row seats not removable in SX-Prestige) title.

Kia will offer the model in three interior color schemes.

The list of standard features includes hands-free opening power sliding doors with Smart Key, and 8-inch infotainment touch screen with wireless Apple CarPlay and Android Auto.

2022 Kia Carnival: Details

Photo courtesy of Kia Motors

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A hands-free power lift gate with auto close, Smart Key with one-button open/close functionality for rear sliding doors and liftgate, passenger voice recognition (allows second row occupants to control numerous in-vehicle functions through voice commands by pushing a button mounted on the ceiling), the Passenger Talk intercom system, Rear Passenger View in-cabin camera, dual-screen entertainment system with wireless Apple CarPlay and Android screen mirroring, wireless smartphone charging, navigation, full digital instrument cluster, multi-Bluetooth, up to nine USB ports, a Bose premium audio system, and UVO link telematics are available.

The long list of standard advanced driver assistance systems (ADAS) on the Carnival includes: forward collision warning with collision avoidance assist, blind spot monitoring with collision avoidance assist, rear cross traffic warning with collision avoidance assist, rear park assist, lane departure warning with lane keeping assist, automatic high beam headlights, and driver attention monitor.

Buyers can add to the safety technology in the Carnival to include the new 'Kia Drive Wise' ADAS, which includes: Blind-Spot View Monitor, a technology that projects live video view of adjacent lanes in the instrument cluster and activated via the turn signal; speed limit adjustment; navigation-based adaptive cruise control; park assist; and surround-view monitor.

It's the first vehicle Kia is selling in the U.S. with the company's new logo displayed on it. It will go on sale in the second quarter of 2021. Pricing is expected to be made public in the coming months.

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The redesigned 2022 Subaru BRZ joins the company's lineup this year.

Photo courtesy of Subaru of America, Inc.

Want to buy a new refrigerator? They have a ranking for that. Consumer Reports also takes a close look at automotive brands rating them based on a combination of feedback from testing and member surveys. Each year they release a list ranking all the brands sold in the U.S.

Here's how Consumer Reports determines their rankings, straight from the horse's mouth:

Brand report cards are built on an average of the Overall Score for each model tested. A brand must have at least two models tested to be included. The Overall Score is based on four key factors: road test, reliability, owner satisfaction, and safety.

• The road-test scores are for vehicles purchased by CR and run through more than 50 tests.
• Reliability predictions are based on problems reported by CR members in 17 trouble areas.
• Owner satisfaction from surveyed CR members reflects whether drivers would purchase the same car if they had it to do again.
• Safety includes crash-test results and extra points awarded for proven advanced safety features that come standard for the model.

From worst to first, check out how the brands scored below. Click here to see 2020's results.

No. 32 - Alfa Romeo

Alfa Romeo 4C

Photo courtesy of FCA US LLC

Alfa Romeo scored a 59/100, 15 points lower than they did in 2020. Consumer Reports tested two of the company's vehicles and was not able to recommend either of them.

No. 31 - Land Rover

2020 Land Rover Defender

Photo courtesy of Land Rover

Land Rover earned a 46/100 in the ratings, four points less than in the 2020 ratings, and drops one position. None of its products are recommended by Consumer Reports.

No. 30 - Mitsubishi

2022 Mitsubishi Outlander: Exterior Photo courtesy of Mitsubishi Motors

Mitsubishi is up three spots from their 2020 position with a score of 46/100 - the same score as lat year. None of their vehicles are recommended by Consumer Reports.

No. 29 - Jeep

Jeep Gladiator

Photo courtesy of FCA US LLC

Jeep earned a 48/100 score but went up two places from their 2020 position, which was up from the 2019 spot. The company has only one product Consumer Reports would recommend out of the six they tested.

No. 28 - Lincoln

Lincoln Corsair

Photo courtesy of Lincoln Motor Company

Lincoln fell 15 spots in this year's rankings, after falling five the year before, getting a 53/100 score despite earning a respectable 78/100 in road testing.

No. 27 - Jaguar

2021 Jaguar XF: Exterior Photo courtesy of Jaguar

Jaguar climbs one in 2021 and was up four places in 2020. The company scored a 54/100 and has one green vehicle in its lineup.

No. 26 - GMC

GMC Acadia AT4

Photo courtesy of GMC

There's some good news for GMC. Despite being in the bottom third of the ratings, Consumer Reports recommends one of their vehicles. That's one more than they did last year. Overall, the company earned a 57/100, down two points from 2020.

No. 25 - Ford

2022 Ford Mustang Mach-E Photo courtesy of Ford Motor Company

Ford fell three places in 2020 and two more in 2021, earning a 57/100 score, the same as what GMC got.

No. 24 - Chevrolet

2022 Chevrolet Bolt EV Photo courtesy of Chevrolet

Chevy is up one place in 2021, scoring 58/100. Out of the 13 Chevy vehicles Consumer Reports tested, they recommend two of of them.

No. 23 - Acura

2021 Acura TLX Advance Photo courtesy of Acura

Acura is up one spot for 202, earning a 59/100. The company had decent road test scores but Consumer Reports doesn't recommend any of their models.

No. 22 - Cadillac

2020 Cadillac XT5 Photo courtesy of Cadillac

Cadillac's brand score of 62/100 helped it jump seven places in the 2021 rankings. Consumer Reports recommends one out of the five Caddy products they tested.

No. 21 - Mercedes-Benz

2021 Mercedes-Benz E-Class Photo courtesy of Mercedes-Benz

With its 62/100 score, Mercedes-Benz finds itself one spots lower on the list than where it ended up last year. Consumer Reports recommends three of their vehicles.

No. 20 - Volvo

Volvo XC60

​​Photo courtesy of Volvo Car Corporation

Volvo pops up two spots in the' rankings with its 64/100 score. Two of its five vehicles that were tested by the Consumer Reports team are recommended.

No. 19 - Kia

2021 Kia K5 Photo courtesy of Kia Motors

Kia fell down 10 spots in the rankings earning a 64/100, a score 10 points lower than the company scored in 2020. The good news is that out of the 11 of their vehicles that were tested, Consumer Reports recommends four of them.

No. 18 - Volkswagen

2022 Volkswagen Taos Photo courtesy of Volkswagen AG

Volkswagen has better road-test scores than anyone lower than it on this list. The company scored 65/100 and Consumer Reports recommends two of its models.

No. 17 - MINI

2021 MINI Paddy Hopkirk Edition Photo courtesy of MINI

Mini was up five places in the 2020 rankings compared to 2019, but fell seven places from their 2020 level in 2021. The company earned a 66/100 score for this year.

No. 16 - Tesla

Tesla Model X Photo courtesy of Tesla Motors

Tesla was the biggest mover in this year's rankings, gong up eight places to end up at No. 11. But, this year, they're down five spots scoring just 66/100.

No. 15 - Genesis

2020 Genesis G90 Photo courtesy of Genesis Motors

Genesis placed second with an 66/100 score, 18 points lower than they scored in 2020. The automaker fell 13 spots from their 2020 placement

No. 14 - Dodge

2020 Dodge Challenger Photo courtesy of Dodge

Dodge was up four places in 2020 earning a 68/100 score. For 2021, the company moves up one place but only earned 67 points.

No. 13 - Nissan

2021 Nissan Rogue Photo courtesy of Nissan North America

Nissan jumped four places to No. 17 earning 70/100. For 2021 they are up another four places, getting a 68/1000 with Consumer Reports recommending half of their 12 tested vehicles.

No. 12 - Infiniti

2021 Infiniti QX80 Photo courtesy of Infiniti Motors

Infiniti, the premium arm of Nissan, jumps two spots for 2021 earning a score of 70/100. Like Nissan, Consumer Reports recommends half of the company's vehicles to shoppers.

No. 11 - Audi

Audi Q7

Photo courtesy of Audi AG

Audi fell five spots in the 2021 rankings earning a 71/100 score, just one better than Infiniti. However, Audi's road test score was an 88 compared to Infiniti's 77.

No. 10 - Hyundai

2021 Hyundai Sonata Hybrid

Hyundai jumped three spots in the 2020 rankings, earning a 75/100 score. For 2021, they fell three spots with a 71/100 score.

No. 9 - Buick

Buick Envision

Photo courtesy of Buick

Buick slid down one spot with its 69/100 score in 2020, but has made up for it in 2021, jumping up 10. Out of the three Buicks Consumer Reports tested, they recommend two of them.

No. 8 - Chrysler

2021 Chrysler Pacifica Pinnacle Photo courtesy of FCA US LLC

Like Buick, Chrysler is up 10 places for 2021 earning 74/100. This is on top of the four places they gained in 2020 with a score of 69/100.

No. 7 - Toyota

2021 Toyota Venza Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Toyota fell three places in 2020's rankings, but gained five in the 2020 ratings, scoring 74/100. Consumer Reports recommends 15 of the 19 Toyotas it tested - impressive!

No. 6 - Lexus

Lexus LX

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

Lexus is down one position for 2021, scoring 75/100, which is two points worse than the company scored in 2020. Seven fo the eight Lexus vehicles tested by the publication are recommended.

No. 5 - Honda

Honda Accord Photo courtesy of American Honda Motor Co., Inc

Like Buick and Chrysler, Honda jumped 10 places in 2021 with a 75/100 score. In 2020, the company earned a 72/100. Eight of the 10 Hondas tested are recommended by Consumer Reports.

No. 4 - Porsche

2021 Porsche Panamera 2021 Porsche Panamera Photo courtesy of Porsche AGPhoto courtesy of Porsche AG

Porsche scored 10 less points in 2021 than they did in 2020 (76 vs. 86/100). The company has earned the same road test score as Audi: 88. Three of the four Porsches that were test driven earned recommended ratings.

No. 3 - Subaru

2022 Subaru BRZ Photo courtesy of Subaru of America, Inc.

Subaru sits in the same place in 2021 as it did in 2020. The company scored worse, however, earning just 76/100 compared to the 81/100. Five out of the seven models Consumer Reports test drove they recommended.

No. 2 - BMW

BMW X7

Photo courtesy of BMW

BMW is up six spots compared to their 2020 ranking, earning 78/100. Subaru and BMW scored the same in Consumer Reports road testing, getting an 87. Ten out the 12 BMWs Consumer Reports tested are recommended.

No. 1 - Mazda

Mazda CX-5

Photo courtesy of Mazda North American Operations

Mazda moved up three places to claim the 2021 crown with a score of 80/100. That rating is one point higher than the company earned in 2020. Consumer Reports recommends all seven of the Mazdas they test drove this year.

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