Ranked

Nissan, Lexus winners in new survey that ranks top automotive brands based on reputation

Lexus has one of the best reputations as a brand, according to new research.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Reputation.com has ranked North America's automotive brands. Each brand was scored, with the industry average coming in at 594, the highest of any industry Reputation.com measures. However, it's not all sunshine and roses.

The industry's average dropped from February 2020's score of 603. Reputation.com says that the lower average is driven by a decrease in review volume due to Google suspending reviews for weeks in the height of the COVID-19 pandemic. During the health crisis, Reputation.com found that a dealership's valet service is the top new driver of positive sentiment while dealership hygiene is the key driver of negative sentiment. Overall, price-related complains constitute the second-highest factor driving negative sentiment, behind service.

Nissan retained its ranking as the top dog with its Reputation Score nearly the same today as it was in February. Mitsubishi had the highest increase over the February rankings (up 54 points) while Cadillac's score dropped the most (down 45 points).

Tesla had a hard go of it. While consumers tend to like their Tesla cars, the company has the lowest rate for responding to negative reviews and lowest engagement scores, as well as worst for pricing and speed of service.

Here's a look at the brand rankings, from worst to first.

No. 32 - Genesis

2020 Genesis G70 Photo courtesy of Genesis Motors

Reputation Score: 366
Sentiment Score: 65%
Visibility Score: 24%
Engagement Score: 61%

No. 31 - Cadillac

2020 Cadillac CT6 Photo courtesy of Cadillac

Reputation Score: 504
Sentiment Score: 74%
Visibility Score: 36%
Engagement Score: 80%

No. 30 - Tesla

Tesla Model S

Photo courtesy of Tesla Motors

Reputation Score: 520
Sentiment Score: 72%
Visibility Score: 40%
Engagement Score: 4%

No. 29 - Jaguar

2019 Jaguar I-PACE

Photo courtesy of Jaguar

Reputation Score: 542
Sentiment Score: 74%
Visibility Score: 43%
Engagement Score: 57%

No. 28 - Mazda

2020 Mazda CX-5 Photo courtesy of Mazda North American Operations

Reputation Score: 549
Sentiment Score: 72%
Visibility Score: 51%
Engagement Score: 64%

No. 27 - Volvo

2020 Volvo XC90 T8 Photo courtesy of Volvo Car USA

Reputation Score: 560
Sentiment Score: 74%
Visibility Score: 43%
Engagement Score: 57%

No. 26 - Fiat

2020 Fiat 500L Photo courtesy of FCA US LLC

Reputation Score: 578
Sentiment Score: 66%
Visibility Score: 57%
Engagement Score: 65%

No. 25 - Land Rover

2020 Land Rover Defender Photo courtesy of Land Rover

Reputation Score: 588
Sentiment Score: 72%
Visibility Score: 49%
Engagement Score: 71%

No. 24 - Mitsubishi

2020 Mitsubishi Eclipse Cross

Photo courtesy of Mitsubishi Motors America

Reputation Score: 593
Sentiment Score: 72%
Visibility Score: 52%
Engagement Score: 61%

No. 23 - Volkswagen

2022 Volkswagen Taos

Photo courtesy of Volkswagen AG

Reputation Score: 596
Sentiment Score: 69%
Visibility Score: 54%
Engagement Score: 66%

No. 22 (tie) - Ram

2020 Ram 1500 EcoDiesel

Photo courtesy of FCA US LLC

Reputation Score: 601
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%

No. 22 (tie) - Chrysler

2020 Chrysler Pacifica Hybrid Photo courtesy of FCA US LLC

Reputation Score: 601
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%

No. 20 - Jeep

2021 Jeep Wrangler 4xe Photo courtesy of FCA US LLC

Reputation Score: 602
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%

No. 19 - Honda

2021 Honda Ridgeline

Photo courtesy of American Honda Motor Co., Inc

Reputation Score: 603
Sentiment Score: 71%
Visibility Score: 56%
Engagement Score: 63%

No. 18 - Kia

2021 Kia K5 Photo courtesy of Kia Motors

Reputation Score: 604
Sentiment Score: 69%
Visibility Score: 56%
Engagement Score: 63%

No. 17 - Porsche

2021 Porsche 911 Targa Photo courtesy of Porsche AG

Reputation Score: 612
Sentiment Score: 78%
Visibility Score: 48%
Engagement Score: 70%

No. 16 - GMC

2020 GMC Terrain Photo courtesy of GMC

Reputation Score: 614
Sentiment Score: 74%
Visibility Score: 52%
Engagement Score: 68%

No. 15 - Dodge

2020 Dodge Challenger

Photo courtesy of Dodge

Reputation Score: 615
Sentiment Score: 72%
Visibility Score: 56%
Engagement Score: 64%

No. 14 - Chevrolet

2020 Chevrolet Silverado HD

Photo courtesy of Chevrolet​

Reputation Score: 616
Sentiment Score: 73%
Visibility Score: 53%
Engagement Score: 69%

No. 13 - Infiniti

2021 Infiniti Q50 Photo courtesy of Infiniti Motors

Reputation Score: 617
Sentiment Score: 72%
Visibility Score: 54%
Engagement Score: 70%

No. 12 - Audi

Audi E-Tron Sportback Photo courtesy of Audi AG

Reputation Score: 625
Sentiment Score: 73%
Visibility Score: 56%
Engagement Score: 71%

No. 11 - Hyundai

2021 Hyundai Palisade Calligraphy Photo courtesy of Hyundai Motor America

Reputation Score: 626
Sentiment Score: 73%
Visibility Score: 59%
Engagement Score: 66%

No. 10 - MINI

2020 MIIN Cooper Photo courtesy of MINI

Reputation Score: 630
Sentiment Score: 79%
Visibility Score: 50%
Engagement Score: 68%

No. 9 - Ford

2021 Ford Ranger Lariat Tremor Photo courtesy of Ford Motor Company

Reputation Score: 631
Sentiment Score: 73%
Visibility Score: 59%
Engagement Score: 68%

No. 8 - Mercedes-Benz

2020 Mercedes-AMG C63 S

Photo courtesy of Mercedes-Benz

Reputation Score: 633
Sentiment Score: 72%
Visibility Score: 59%
Engagement Score: 69%

No. 7 - Toyota

2018 Toyota Tacoma TRD Pro Photo courtesy of Toyota Motor Sales U.S.A., Inc.

Reputation Score: 633
Sentiment Score: 71%
Visibility Score: 62%
Engagement Score: 74%

No. 6 - BMW

2021 BMW M3 Sedan and M4 Coupe Photo courtesy of BMW

Reputation Score: 654
Sentiment Score: 75%
Visibility Score: 61%
Engagement Score: 73%

No. 5 - Lincoln

Lincoln Aviator Photo courtesy of Lincoln Motor Co.

Reputation Score: 658
Sentiment Score: 73%
Visibility Score: 63%
Engagement Score: 71%

No. 4 - Acura

2021 Acura TLX

Photo courtesy of Acura

Reputation Score: 666
Sentiment Score: 78%
Visibility Score: 57%
Engagement Score: 71%

No. 3 - Subaru

2020 Subaru Crosstrek Photo courtesy of Subaru of America Inc.

Reputation Score: 669
Sentiment Score: 75%
Visibility Score: 65%
Engagement Score: 78%

No. 2 - Lexus

2021 Lexus RX Black Line Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Reputation Score: 673
Sentiment Score: 77%
Visibility Score: 63%
Engagement Score: 77%

No. 1 - Nissan

2021 Nissan Rogue

Photo courtesy of Nissan North America

Reputation Score: 681
Sentiment Score: 72%
Visibility Score: 71%
Engagement Score: 79%

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Nuts & Bolts

 
 

CSR Racing 2 is a mobile game that allows gamers to drive a selection of Bugatti concept cars and production vehicles.

Photo courtesy of Bugatt

Bugatti and Zynga, the company behind FarmVille, have teamed up again to deliver a virtual drive experience in the Bugatti Bolide concept car to gamers. Bugatti has not yet decided if the Bolide, a hypercar that the President of Bugatti described as “riding a cannonball”, is bound for production.

Zynga’s CSR Racing 2 (CSR2) mobile game to allow players to compete against each other in drag race with different vehicles in various categories. As players win races they win points. These points can be used to upgrade their vehicle of purchase a more powerful model, like the Bolide.

The Bugatti Bolide is able to be raced at various tracks throughout the game.Photo courtesy of Bugatti

In the concept, Bugatti has used its 8.0-liter W16 engine, which delivers 1,850 PS (1,824 horsepower) and 1,805 nM (1,364 pound-feet) of torque to move the Bolide1's 1,240-kilogram (2,733-pound) body. Bugatti clocks the model's top speed as being almost on-par with that of Formula One cars, well above 500 kilometers per hour (310 mph) and confirms that the weight and speed do not impact the car's agility.

The game gives gamers relatively accurate use of the car’s power.

"We are thrilled to have our fans experience the raw track-ready power of the Bugatti Bolide virtually through CSR2," says Stephan Winkelmann, President of Bugatti. "Interactive entertainment allows racers across all generations to get behind the wheel of our latest hyper sport cars and feel their performance."

This is not the first collaboration between Zynga and Bugatti. Since last year, gamers have been able to add vehicles including the exclusive Chiron Pur Sport, the Chiron Super Sport 300+, La Voiture Noire, and the Centodieci to their garage, configure them and use them to race along the drag strip.

CSR2 is available to download for free on the App Store as well as the Google Play Store.

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The Hispano Suiza Carmen Boulogne is an all-electric hypercar

Photo courtesy of Hispano Suiza

The Hispano Suiza brand has been around for more than a century. Now primarily known as an aerospace company, the automotive side of the business is attempting a revival, first with the Carmen's introduction and now with the Carmen Boulogne, a sportier take on the Carmen.

The Carmen Boulogne is a fully electric and exclusive hypercar that was designed, developed, and manufactured in Barcelona, Spain. The company will create just five examples for sale.

Its name origin stretches back to 1921 when Hispano Suiza made a racing version of its high-performance H6 Coupé and entered it in the George Boillot Cup, an endurance race lasting more than 3.5 hours around the French city of Boulogne. Hispano Suiza took the win at the race in 1921, 1922, and 1923.

Hispano Suiza Carmen Boulogne Photo courtesy of Hispano Suiza

The Hispano Suiza Carmen Boulogne delivers 1,098 horsepower and has an electronically limited maximum speed of 180 mph. The car can get form zero to 60 mph in 2.6 seconds and weighs 3,593 pounds. Its weight is 60 pounds less than the traditional Carmen, a number that was achieved by changing out traditional structural elements for a carbon fiber subframe, among other parts. Additionally, the entire body of the car is carbon fiber.

The car's 80 kilowatt hour battery gives it a driving range of up to 248 miles. That's similar to the range of the 2021 Ford Mustang Mach-E. Its battery is designed and produced in-house, and has fast-charging capability of more than 80 kilowatts, taking just 30 minutes to charge from 30 to 80 percent via a CCS2 fast charger. It also has CHAdeMO and GB/T charging options.

Each rear wheel of the car has two permanent-magnet synchronous motors. The torque deliver of each motor is controlled through a vectoring system honed by experience in Formula E racing. Off the line through 6,500 rpm, the car is capable of reaching 1,180 pound-feet of torque.

The face of the car has the same semi-circular headlights and scowl as the Carmen, with the difference of a copper-colored grille. Buyers can customize their model to include either suede or black Alcantara on the dashboard and door panels.

Hispano Suiza Carmen Boulogne

Photo courtesy of Hispano Suiza

The price of the Hispano Suiza Carmen Boulogne starts at $2 million USD, and its manufacturing process requires approximately twelve month of lead time.

The five units of the Carmen Boulogne hypercar join the 14 units of the Carmen to reach a total of 19 units in production, with the first unit ready to be delivered in 2022.

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