Ranked

Nissan, Lexus winners in new survey that ranks top automotive brands based on reputation

Lexus has one of the best reputations as a brand, according to new research.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Reputation.com has ranked North America's automotive brands. Each brand was scored, with the industry average coming in at 594, the highest of any industry Reputation.com measures. However, it's not all sunshine and roses.

The industry's average dropped from February 2020's score of 603. Reputation.com says that the lower average is driven by a decrease in review volume due to Google suspending reviews for weeks in the height of the COVID-19 pandemic. During the health crisis, Reputation.com found that a dealership's valet service is the top new driver of positive sentiment while dealership hygiene is the key driver of negative sentiment. Overall, price-related complains constitute the second-highest factor driving negative sentiment, behind service.

Nissan retained its ranking as the top dog with its Reputation Score nearly the same today as it was in February. Mitsubishi had the highest increase over the February rankings (up 54 points) while Cadillac's score dropped the most (down 45 points).

Tesla had a hard go of it. While consumers tend to like their Tesla cars, the company has the lowest rate for responding to negative reviews and lowest engagement scores, as well as worst for pricing and speed of service.

Here's a look at the brand rankings, from worst to first.

No. 32 - Genesis

2020 Genesis G70 Photo courtesy of Genesis Motors

Reputation Score: 366
Sentiment Score: 65%
Visibility Score: 24%
Engagement Score: 61%

No. 31 - Cadillac

2020 Cadillac CT6 Photo courtesy of Cadillac

Reputation Score: 504
Sentiment Score: 74%
Visibility Score: 36%
Engagement Score: 80%

No. 30 - Tesla

Tesla Model S

Photo courtesy of Tesla Motors

Reputation Score: 520
Sentiment Score: 72%
Visibility Score: 40%
Engagement Score: 4%

No. 29 - Jaguar

2019 Jaguar I-PACE

Photo courtesy of Jaguar

Reputation Score: 542
Sentiment Score: 74%
Visibility Score: 43%
Engagement Score: 57%

No. 28 - Mazda

2020 Mazda CX-5 Photo courtesy of Mazda North American Operations

Reputation Score: 549
Sentiment Score: 72%
Visibility Score: 51%
Engagement Score: 64%

No. 27 - Volvo

2020 Volvo XC90 T8 Photo courtesy of Volvo Car USA

Reputation Score: 560
Sentiment Score: 74%
Visibility Score: 43%
Engagement Score: 57%

No. 26 - Fiat

2020 Fiat 500L Photo courtesy of FCA US LLC

Reputation Score: 578
Sentiment Score: 66%
Visibility Score: 57%
Engagement Score: 65%

No. 25 - Land Rover

2020 Land Rover Defender Photo courtesy of Land Rover

Reputation Score: 588
Sentiment Score: 72%
Visibility Score: 49%
Engagement Score: 71%

No. 24 - Mitsubishi

2020 Mitsubishi Eclipse Cross

Photo courtesy of Mitsubishi Motors America

Reputation Score: 593
Sentiment Score: 72%
Visibility Score: 52%
Engagement Score: 61%

No. 23 - Volkswagen

2022 Volkswagen Taos

Photo courtesy of Volkswagen AG

Reputation Score: 596
Sentiment Score: 69%
Visibility Score: 54%
Engagement Score: 66%

No. 22 (tie) - Ram

2020 Ram 1500 EcoDiesel

Photo courtesy of FCA US LLC

Reputation Score: 601
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%

No. 22 (tie) - Chrysler

2020 Chrysler Pacifica Hybrid Photo courtesy of FCA US LLC

Reputation Score: 601
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%

No. 20 - Jeep

2021 Jeep Wrangler 4xe Photo courtesy of FCA US LLC

Reputation Score: 602
Sentiment Score: 70%
Visibility Score: 56%
Engagement Score: 63%

No. 19 - Honda

2021 Honda Ridgeline

Photo courtesy of American Honda Motor Co., Inc

Reputation Score: 603
Sentiment Score: 71%
Visibility Score: 56%
Engagement Score: 63%

No. 18 - Kia

2021 Kia K5 Photo courtesy of Kia Motors

Reputation Score: 604
Sentiment Score: 69%
Visibility Score: 56%
Engagement Score: 63%

No. 17 - Porsche

2021 Porsche 911 Targa Photo courtesy of Porsche AG

Reputation Score: 612
Sentiment Score: 78%
Visibility Score: 48%
Engagement Score: 70%

No. 16 - GMC

2020 GMC Terrain Photo courtesy of GMC

Reputation Score: 614
Sentiment Score: 74%
Visibility Score: 52%
Engagement Score: 68%

No. 15 - Dodge

2020 Dodge Challenger

Photo courtesy of Dodge

Reputation Score: 615
Sentiment Score: 72%
Visibility Score: 56%
Engagement Score: 64%

No. 14 - Chevrolet

2020 Chevrolet Silverado HD

Photo courtesy of Chevrolet​

Reputation Score: 616
Sentiment Score: 73%
Visibility Score: 53%
Engagement Score: 69%

No. 13 - Infiniti

2021 Infiniti Q50 Photo courtesy of Infiniti Motors

Reputation Score: 617
Sentiment Score: 72%
Visibility Score: 54%
Engagement Score: 70%

No. 12 - Audi

Audi E-Tron Sportback Photo courtesy of Audi AG

Reputation Score: 625
Sentiment Score: 73%
Visibility Score: 56%
Engagement Score: 71%

No. 11 - Hyundai

2021 Hyundai Palisade Calligraphy Photo courtesy of Hyundai Motor America

Reputation Score: 626
Sentiment Score: 73%
Visibility Score: 59%
Engagement Score: 66%

No. 10 - MINI

2020 MIIN Cooper Photo courtesy of MINI

Reputation Score: 630
Sentiment Score: 79%
Visibility Score: 50%
Engagement Score: 68%

No. 9 - Ford

2021 Ford Ranger Lariat Tremor Photo courtesy of Ford Motor Company

Reputation Score: 631
Sentiment Score: 73%
Visibility Score: 59%
Engagement Score: 68%

No. 8 - Mercedes-Benz

2020 Mercedes-AMG C63 S

Photo courtesy of Mercedes-Benz

Reputation Score: 633
Sentiment Score: 72%
Visibility Score: 59%
Engagement Score: 69%

No. 7 - Toyota

2018 Toyota Tacoma TRD Pro Photo courtesy of Toyota Motor Sales U.S.A., Inc.

Reputation Score: 633
Sentiment Score: 71%
Visibility Score: 62%
Engagement Score: 74%

No. 6 - BMW

2021 BMW M3 Sedan and M4 Coupe Photo courtesy of BMW

Reputation Score: 654
Sentiment Score: 75%
Visibility Score: 61%
Engagement Score: 73%

No. 5 - Lincoln

Lincoln Aviator Photo courtesy of Lincoln Motor Co.

Reputation Score: 658
Sentiment Score: 73%
Visibility Score: 63%
Engagement Score: 71%

No. 4 - Acura

2021 Acura TLX

Photo courtesy of Acura

Reputation Score: 666
Sentiment Score: 78%
Visibility Score: 57%
Engagement Score: 71%

No. 3 - Subaru

2020 Subaru Crosstrek Photo courtesy of Subaru of America Inc.

Reputation Score: 669
Sentiment Score: 75%
Visibility Score: 65%
Engagement Score: 78%

No. 2 - Lexus

2021 Lexus RX Black Line Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Reputation Score: 673
Sentiment Score: 77%
Visibility Score: 63%
Engagement Score: 77%

No. 1 - Nissan

2021 Nissan Rogue

Photo courtesy of Nissan North America

Reputation Score: 681
Sentiment Score: 72%
Visibility Score: 71%
Engagement Score: 79%

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Buying guide

How to buy a modified car: Three tips

This is a clean modified truck, but they don't all end up this way.

Bring a Trailer

Modified cars are a mixed bag. Sometimes, they're incredibly well built and better than the original, but too many times they're only partially finished or end up being rushed as their owners get late-project anxiety. Whatever the case, buying a modified car can be a stressful process if you haven't done your homework ahead of time. The good news is that you can get a good deal on a reasonably well sorted project or modified car, but you'll need to be careful. Looking at used Lexus LXs earlier today, it became clear that there are as many modified vehicles for sale as there are clean examples.

This LX got me thinking about the breakdown between buying a rig and building one. The modifications made by this Lexus' seller are almost exactly what I would do if I were building a light overlanding rig. What could go wrong? I'm still on the fence about the Lexus, but the three topics below will help you make the right decision on buying a modified car.

2004 Lexus LX 470 Even if the mods are well done, you'll want to have the vehicle inspected before you buy.Bring a Trailer

Understand your personal taste

I mentioned the LX470 and how the owner's updates were pretty close to what I'd do with the truck. That's an exception to the rule, because 90 percent of the time I walking away from a sales listing because of modifications, rather than the other way around. If you're hoping to find a tastefully modified car that matches your exact tastes, you could be waiting a while. If you're hoping to sell a modified car, the same is true in reverse. Finding a buyer for your extremely personalized project car may not be the easiest thing you've ever done.

2004 Lexus LX 470 It's a good idea to seek out vehicles in solid shape, regardless of mods.Bring a Trailer

Be aware of condition and quality

This Lexus looks to be well maintained and in good shape. It also doesn't hurt that the LX is one of the most reliable vehicles built by one of the world's most quality-conscious automakers. Even so, it's hard to know what you're getting with this, or any other, modified vehicle. There's a little rust in this image, but the lift kit, wheels, and bumper mods all look good. However, even if the truck looked brand-new, you'd want to get a pre-purchase inspection. An independent mechanic can tell you if there are potential issues that are unrelated to mods, and you'll want to be sure that any modifications are installed properly.

2004 Lexus LX 470 Some mods are more useful than others.Bring a Trailer

Keep an eye on the price

Most people are reasonable when it comes to selling their modified cars, but there are hundreds of "I know what I got" memes on the internet for a reason. Some sellers want to recover every penny of the money they spent customizing their cars. They're convinced that the mods drastically increased the car's value and can't understand why the customized car isn't as attractive to you as it is to them. Tread lightly and be careful not to insult the owner, but it's your job to work toward a reasonable, fair price.

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New AWD performance car

The Subaru WRX is all-new for 2022

The new WRX's body cladding is already stirring up controversy.

Subaru

The Subaru WRX is a rally-bred performance car that offers a unique mix of rowdy all-wheel drive fun, a value price, and youthful styling. The car is long overdue for an update, though, and Subaru is doing just that for the 2022 model year. The fifth-generation WRX is all-new, and features a more powerful engine, along with several go-fast upgrades.

2022 Subaru WRX Both a manual and an automatic transmission will be offered.Subaru

A new GT trim joins the WRX lineup for 2022. It features a new automatic transmission, adaptive dampers, and drive mode selections. With various customization options available to the driver, the system offers up to 430 different settings combinations. The GT's interior adds Recaro seats wrapped in Ultrasuede with red stitching. The GT also gets exclusive 18-inch wheels.

Though still a Boxer engine, the 2022 WRX's powerplant is new and more powerful than before. It delivers 271 horsepower and 258 pound-feet of torque, as well as a broader torque curve. Subaru says that the larger engine plus an electronically controlled turbo wastegate and air bypass valves improve responsiveness and acceleration.

2022 Subaru WRX A larger 11.6-inch infotainment screen is on board. Subaru

All WRX models come with Subaru's Symmetrical all-wheel drive system and active torque vectoring, which can shift power to individual wheels that need the most traction. A six-speed manual transmission is standard, but a new Subaru Performance Transmission is available, which features faster shifts and other features to improve performance.

The 2022 WRX also gets a tech upgrade that brings a large 11.6-inch tablet-style touchscreen. It runs Subaru Starlink infotainment, handles HVAC and vehicle controls, and offers split-screen functionality for two apps to run simultaneously. Apple CarPlay and Android Auto are standard, as is Bluetooth, SiriusXM radio, and HD radio. An upgraded version of the system also offers navigation with three years of free map updates.

2022 Subaru WRX Subaru will offer a new GT trim with upgraded suspension and finishes.Subaru

As it has done with many of its other vehicles, Subaru is equipping every WRX with its EyeSight suite of advanced driver aids. The packge includes lane departure prevention, adaptive cruise control with lane centering, and more. A new available automatic emergency steering system works with the car's pre-collision braking feature to help avoid collisions at speeds under 50 mph.

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