Survey Says

These are the 100 most valuable vehicle brands in the world

There are 100 automotive companies that have been ranked according to their value by Brand Finance.

Photo courtesy of Mercedes-Benz

Each year, Brand Finance calculates the values of 5,000 of the world's largest brands. This year's rankings included 100 automotive companies.

Brand Finance calculates brand value as the "net economic benefit that a brand owner would achieve by licensing the brand inn the open market." The see brand strength as "the efficacy of a brand's performance on intangible measures relative to its competitors."

Not all the companies are your typical car brands. The companies on this list sell trucks, commercial vehicles, scooters, buses, cars, and a host of other vehicles.

Here are the rankings, from worst to first.

No. 100 - Smart 

Smart

Photo courtesy of Smart

No. 99 - New Flyer 

New Flyer bus Golden Gate Bridge

Photo courtesy of New Flyer

No. 98 - Tofas 

Tofas car Ferris wheel

Photo courtesy of Tofas

No. 97 - FAW 

Junpai A50

​Photo courtesy of FAW

No. 96 - Paccar 

Photo courtesy of Paccar

No. 95 - UD Trucks 

Photo courtesy of UD Trucks

No. 94 - Piaggio 

Photo courtesy of Piaggio

No. 93 - WEY 

Photo courtesy of WEY

No. 92 - Lada 

Photo courtesy of Lada

No. 91 - Solkon 

Photo courtesy of Solkon

No. 90 - Yulon

Luxgen S 5 GT 225

Photo courtesy of Yulon

No. 89 - MG

MG 77

Photo courtesy of MG

No. 88 - Mack

Photo courtesy of Mack

No. 87 - Royal Enfield

Photo courtesy of Royal Enfield

No. 86 - BAIC

Photo courtesy of BAIC

No. 85 - KTM

Photo courtesy of KTM

No. 84 - GAC

Photo courtesy of GAC

No. 83 - Vauxhall

Photo courtesy of Vauxhall

No. 82 - TVS

Photo courtesy of TVS

No. 81 - DAF

Photo courtesy of DAF

No. 80 - Chrysler

Photo courtesy of FCA US LLC

No. 79 - Oshkosh

Photo courtesy of Oshkosh

No. 78 - Ashok Leyland

Photo courtesy of Ashok Leyland

No. 76 - Wuling

Photo courtesy of Wuling

No. 75 - Yutong

Photo courtesy of Yutong

No. 74 - Baojun

Photo courtesy of Baojun

No. 73 - Great Wall

Photo courtesy of Great Wall

No. 72 - Changan

Photo courtesy of Changan

No. 71 - Sinotuk

Photo courtesy of Sinotuk

No. 70 - Kenworth

Photo courtesy of Kenworth

No. 69 - Song

Photo courtesy of Song

No. 68 - Dongfeng

Photo courtesy of Dongfeng

No. 67 - Lincoln

Photo courtesy of Lincoln Motor Company

No. 66 - Dodge

Photo courtesy of FCA US LLC

No. 65 - Nio

Photo courtesy of Niro​

No. 64 - Seat

Photo courtesy of Seat

No. 63 - Foton

Photo courtesy of Foton

No. 62 - Acura

Photo courtesy of Acura

No. 61 - Roewe

Photo courtesy of Roewe

No. 60 - Infiniti

​Photo courtesy of Infiniti Motors

No. 59 - JAC Motors

Photo courtesy of JAC Motors

No. 58 - McLaren

Photo courtesy of McLaren Automotive

No. 57 - Dacia

Photo courtesy of Dacia

No. 56 - Maserati

Photo courtesy of FCA US LLC

No. 55 - Hero

Photo courtesy of Hero

No. 54 - Iveco

Photo courtesy of Inveco

No. 53 - Lamborghini

Photo courtesy of Lamborghini

No. 52 - Bentley

Photo courtesy of Bentley Motors

No. 51 - Citroën

Photo courtesy of Citroën

No. 50 - Aston Martin

Photo courtesy of Aston Martin

No. 49 - RAM

Photo courtesy of Ram

No. 48 - Bajaj Auto

Photo courtesy of Bajaj Auto

No. 47 - Harley-Davidson

Photo courtesy of Harley-Davidson

No. 46 - Opel

Photo courtesy of Opel

No. 45 - Rolls-Royce

Photo courtesy of Rolls-Royce Motor Cars

No. 44 - Yamaha

Photo courtesy of Yamaha

No. 43 - Fiat

Photo courtesy of FCA US LLC

No. 42 - Hino

Photo courtesy of Hino

No. 41 - MAN

Photo courtesy of MAN

No. 40 - Tata Motors

Photo courtesy of Tata Motors

No. 39 - GMC

Photo courtesy of GMC

No. 38 - Diahatsu

Photo courtesy of Diahatsu

No. 37 - Mitsubishi Motors

Photo courtesy of Mitsubishi Motors

No. 36 - Jaguar

Photo courtesy of Jaguar

No. 35 - Scania

Photo courtesy of Scania

No. 34 - Maruti Suzuki

Photo courtesy of Maruti Suzuki

No. 33 - MINI

Photo courtesy of MINI

No. 32 - Skoda

Photo courtesy of Skoda

No. 31 - Isuzu

Photo courtesy of Isuzu

No. 30 - BYD

Photo courtesy of BYD

No. 29 - Polaris

Photo courtesy of Polaris

No. 28 - Mazda

Photo courtesy of Mazda

No. 27 - Haval

Photo courtesy of Haval

No. 26 - Mahindra

Photo courtesy of Mahindra

No. 25 - Peugeot

Photo courtesy of Peugeot

No. 24 - Jeep

Photo courtesy of Jeep

No. 23 - Cadillac

202

Photo courtesy of Cadillac

No. 22 - Kia

Photo courtesy of Kia Motors

No. 21 - Buick

Photo courtesy of Buick

No. 20 - Geely

Photo courtesy of Gell

No. 19 - Suzuki

Photo courtesy of Suzuki

No. 18 - Land Rover

Photo courtesy of Land Rover

No. 17 - Subaru

Photo courtesy of Subaru of America Inc.

No. 16 - Ferrari

Photo courtesy of Ferrari

No. 15 - Lexus

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

No. 14 - Hyundai

Photo courtesy of Hyundai Motor America

No. 13 - Renault

Photo courtesy of Renault

No. 12 -Tesla

Photo courtesy of Tesla

No. 11 - Chevrolet

Photo courtesy of Chevrolet

No. 10 - Volvo

Photo courtesy of Volvo Car. USA

No. 9 - Audi

Photo courtesy of Audi AG

No. 8 - Nissan

Photo courtesy of Nissan North America

No. 7 - Ford

Photo courtesy of Ford Motor Company

No. 6 - Honda

Photo courtesy of American Honda Motor Co., Inc

No. 5 - Porsche

Photo courtesy of Porsche AG

No. 4 - BMW

Photo courtesy of BMW

No. 3 - Volkswagen

Photo courtesy of Volkswagen AG

No. 2 - Toyota

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

No. 1 - Mercedes-Benz

Photo courtesy of Mercedes-Benz

For the third consecutive year, Mercedes-Benz is the world's most valuable automobile brand, growing 8 percent to $65 billion. The German brand has been investing strongly in R&D in the anticipation of new trends – particularly electric and autonomous vehicles – as well as implementing innovative new business models, including the recently expanded Mercedes Collection subscription service.

According to Brand Finance's research, its customer service is the best in the business. That, combined with its new and existing model ranges and its excellence in design, is helping keep the brand one step ahead of its main competitor BMW (brand value $40.5 billion).

"Mercedes-Benz has stayed one step ahead of its competitors because of its commitment to service and model development. Despite his departure, Dieter Zetsche has set the brand up for long-term success," said Alex Haigh, Director, Brand Finance.

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A diamond mesh grille fronts the 2022 Kia K8.

PhPhoto courtesy of Kia Motorsoto courtesy of Kia Motors

Goodbye, Cadenza. Hello, K8. The Kia Cadenza is one of those cars that is easy forgotten about (if you ever knew about it in the first place) and frequently passed over in favor of the Toyota Avalon or the like. Still, most every automotive journalist who has driven it likes it.

So, Kia's taking the lessons learned from the Cadenza and some from the K5 and Stinger, and rolling them into a new large sedan, the 2022 Kia K8. This week the company unveiled the first official images of the car ahead of its debut. This is the first vehicle named the K8 in Kia history.

2022 Kia K8 The K8's headlights have integrated turn signals.Photo courtesy of Kia Motors

2022 Kia K8

"Following our recent company rebrand, we keep moving toward our new brand values with a new model – the K8. This modern sedan has been designed with innovation and elegance at its very core," said Karim Habib, Senior Vice President and Head of Kia Global Design Center. "While paying homage to the K7, the K8 looks to the future. Its progressive exterior takes on character and emotion, and combines those qualities with an expressive looking front and a dynamic swooping rear, giving the K8 a high-quality, premium presence that takes direct inspiration from some of the world's most technically advanced yachts."

As seen in the photos, the car wears Kia's new logo on its badging, and has design lines reminiscent of the vehicles it has taken lessons from. There's a frameless tire nose grille with diamond lattice, turn signals integrated into the headlights, an elongated side profile, chrome finish along the bottom of the doors, and a roofline that trails off into the trunk. It's all very much from the Kia sedan lineup.

Kia promises that the car will have a "first class" interior that establishes "new benchmarks in premium quality". The sedan will deliver a high-performance driving experience yet be comfortable to ride in, according to Kia messaging.

The rear of the Kia K8 features elongated taillights.Photo courtesy of Kia Motors

The Kia K8 is expected to arrive in showrooms later this year but the U.S. might not get it until after it's arrived in Korea and Europe.

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New Amazon Fire TV for Auto technology is debuting in the Jeep Wagoneer and Grand Wagoneer.

Photo courtesy of Stellantis

The Jeep Wagoneer and Grand Wagoneer are set to be unveiled soon. Ahead of those debuts, Jeep has announced that those vehicles will be the first in the industry to integrate Amazon Fire TV for Auto.

Amazon Fire TV for Auto will give Wagoneer family occupants access to their favorite shows, movies, apps, unique vehicle features, and Alexa. It will communicate directly with the SUV's Uconnect 5 infotainment operating system. Just like in other Amazon devices, content syncs with an existing Amazon account. This means that customers will be able to pause a show in their home and seamlessly continue watching once they get into their vehicle.

"The all-new 2022 model-year Wagoneer and Grand Wagoneer are designed and engineered to set a new standard for American premium in the large SUV segment," said Christian Meunier, Jeep® Brand Chief Executive Officer - Stellantis. "Launching Fire TV for Auto as an industry-first technology to the Wagoneer lineup illustrates one of the many ways we intend to deliver class-leading technology and connectivity to our customers."

Amazon The screen for Amazon Fire TV for Auto looks very similar to what you'd see on a TV at your home.Photo courtesy of Stellantis

Amazon

Fire TV for Auto builds on the Fire TV experience that exists today with unique features that include:

  • Passengers can view Fire TV in high definition from the rear seats and the front passenger screen (a privacy filter disables driver viewing). When the vehicle is in park, the driver also can view Fire TV on the main Uconnect 5 screen
  • Touchscreen controls and support for compatible content can be downloaded on trips where wireless service is limited or to save on data
  • A Fire TV for Auto-specific remote provides control of the experience and includes push-to-talk access to Alexa, making it easy to find and quickly play shows
  • The remote includes a button that connects Fire TV with the new Uconnect 5 system for control of vehicle features, such as climate, maps and more

"We reimagined Fire TV for the automobile with a purpose-built experience that delivers the best in entertainment, anywhere you go," said Sandeep Gupta, Vice President and General Manager of Amazon Fire TV. "With Fire TV built in, customers can stream their favorite shows, see if they left the lights on at home with Alexa, and take advantage of unique controls through the Uconnect system."

Fire TV for Auto will be packaged with other connected services and made available in fall 2021 in Canada, Mexico and the United States.

This isn't the first time a Stellantis company has been on the cutting edge of in-vehicle tech. Jeep's stablemate, Ram, was the first to integrate SiriusXM 360L into a vehicle, its 2019 Ram 1500.

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