Survey Says

These are the 100 most valuable vehicle brands in the world

There are 100 automotive companies that have been ranked according to their value by Brand Finance.

Photo courtesy of Mercedes-Benz

Each year, Brand Finance calculates the values of 5,000 of the world's largest brands. This year's rankings included 100 automotive companies.

Brand Finance calculates brand value as the "net economic benefit that a brand owner would achieve by licensing the brand inn the open market." The see brand strength as "the efficacy of a brand's performance on intangible measures relative to its competitors."

Not all the companies are your typical car brands. The companies on this list sell trucks, commercial vehicles, scooters, buses, cars, and a host of other vehicles.

Here are the rankings, from worst to first.

No. 100 - Smart 

Smart

Photo courtesy of Smart

No. 99 - New Flyer 

New Flyer bus Golden Gate Bridge

Photo courtesy of New Flyer

No. 98 - Tofas 

Tofas car Ferris wheel

Photo courtesy of Tofas

No. 97 - FAW 

Junpai A50

​Photo courtesy of FAW

No. 96 - Paccar 

Photo courtesy of Paccar

No. 95 - UD Trucks 

Photo courtesy of UD Trucks

No. 94 - Piaggio 

Photo courtesy of Piaggio

No. 93 - WEY 

Photo courtesy of WEY

No. 92 - Lada 

Photo courtesy of Lada

No. 91 - Solkon 

Photo courtesy of Solkon

No. 90 - Yulon

Luxgen S 5 GT 225

Photo courtesy of Yulon

No. 89 - MG

MG 77

Photo courtesy of MG

No. 88 - Mack

Photo courtesy of Mack

No. 87 - Royal Enfield

Photo courtesy of Royal Enfield

No. 86 - BAIC

Photo courtesy of BAIC

No. 85 - KTM

Photo courtesy of KTM

No. 84 - GAC

Photo courtesy of GAC

No. 83 - Vauxhall

Photo courtesy of Vauxhall

No. 82 - TVS

Photo courtesy of TVS

No. 81 - DAF

Photo courtesy of DAF

No. 80 - Chrysler

Photo courtesy of FCA US LLC

No. 79 - Oshkosh

Photo courtesy of Oshkosh

No. 78 - Ashok Leyland

Photo courtesy of Ashok Leyland

No. 76 - Wuling

Photo courtesy of Wuling

No. 75 - Yutong

Photo courtesy of Yutong

No. 74 - Baojun

Photo courtesy of Baojun

No. 73 - Great Wall

Photo courtesy of Great Wall

No. 72 - Changan

Photo courtesy of Changan

No. 71 - Sinotuk

Photo courtesy of Sinotuk

No. 70 - Kenworth

Photo courtesy of Kenworth

No. 69 - Song

Photo courtesy of Song

No. 68 - Dongfeng

Photo courtesy of Dongfeng

No. 67 - Lincoln

Photo courtesy of Lincoln Motor Company

No. 66 - Dodge

Photo courtesy of FCA US LLC

No. 65 - Nio

Photo courtesy of Niro​

No. 64 - Seat

Photo courtesy of Seat

No. 63 - Foton

Photo courtesy of Foton

No. 62 - Acura

Photo courtesy of Acura

No. 61 - Roewe

Photo courtesy of Roewe

No. 60 - Infiniti

​Photo courtesy of Infiniti Motors

No. 59 - JAC Motors

Photo courtesy of JAC Motors

No. 58 - McLaren

Photo courtesy of McLaren Automotive

No. 57 - Dacia

Photo courtesy of Dacia

No. 56 - Maserati

Photo courtesy of FCA US LLC

No. 55 - Hero

Photo courtesy of Hero

No. 54 - Iveco

Photo courtesy of Inveco

No. 53 - Lamborghini

Photo courtesy of Lamborghini

No. 52 - Bentley

Photo courtesy of Bentley Motors

No. 51 - Citroën

Photo courtesy of Citroën

No. 50 - Aston Martin

Photo courtesy of Aston Martin

No. 49 - RAM

Photo courtesy of Ram

No. 48 - Bajaj Auto

Photo courtesy of Bajaj Auto

No. 47 - Harley-Davidson

Photo courtesy of Harley-Davidson

No. 46 - Opel

Photo courtesy of Opel

No. 45 - Rolls-Royce

Photo courtesy of Rolls-Royce Motor Cars

No. 44 - Yamaha

Photo courtesy of Yamaha

No. 43 - Fiat

Photo courtesy of FCA US LLC

No. 42 - Hino

Photo courtesy of Hino

No. 41 - MAN

Photo courtesy of MAN

No. 40 - Tata Motors

Photo courtesy of Tata Motors

No. 39 - GMC

Photo courtesy of GMC

No. 38 - Diahatsu

Photo courtesy of Diahatsu

No. 37 - Mitsubishi Motors

Photo courtesy of Mitsubishi Motors

No. 36 - Jaguar

Photo courtesy of Jaguar

No. 35 - Scania

Photo courtesy of Scania

No. 34 - Maruti Suzuki

Photo courtesy of Maruti Suzuki

No. 33 - MINI

Photo courtesy of MINI

No. 32 - Skoda

Photo courtesy of Skoda

No. 31 - Isuzu

Photo courtesy of Isuzu

No. 30 - BYD

Photo courtesy of BYD

No. 29 - Polaris

Photo courtesy of Polaris

No. 28 - Mazda

Photo courtesy of Mazda

No. 27 - Haval

Photo courtesy of Haval

No. 26 - Mahindra

Photo courtesy of Mahindra

No. 25 - Peugeot

Photo courtesy of Peugeot

No. 24 - Jeep

Photo courtesy of Jeep

No. 23 - Cadillac

202

Photo courtesy of Cadillac

No. 22 - Kia

Photo courtesy of Kia Motors

No. 21 - Buick

Photo courtesy of Buick

No. 20 - Geely

Photo courtesy of Gell

No. 19 - Suzuki

Photo courtesy of Suzuki

No. 18 - Land Rover

Photo courtesy of Land Rover

No. 17 - Subaru

Photo courtesy of Subaru of America Inc.

No. 16 - Ferrari

Photo courtesy of Ferrari

No. 15 - Lexus

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

No. 14 - Hyundai

Photo courtesy of Hyundai Motor America

No. 13 - Renault

Photo courtesy of Renault

No. 12 -Tesla

Photo courtesy of Tesla

No. 11 - Chevrolet

Photo courtesy of Chevrolet

No. 10 - Volvo

Photo courtesy of Volvo Car. USA

No. 9 - Audi

Photo courtesy of Audi AG

No. 8 - Nissan

Photo courtesy of Nissan North America

No. 7 - Ford

Photo courtesy of Ford Motor Company

No. 6 - Honda

Photo courtesy of American Honda Motor Co., Inc

No. 5 - Porsche

Photo courtesy of Porsche AG

No. 4 - BMW

Photo courtesy of BMW

No. 3 - Volkswagen

Photo courtesy of Volkswagen AG

No. 2 - Toyota

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

No. 1 - Mercedes-Benz

Photo courtesy of Mercedes-Benz

For the third consecutive year, Mercedes-Benz is the world's most valuable automobile brand, growing 8 percent to $65 billion. The German brand has been investing strongly in R&D in the anticipation of new trends – particularly electric and autonomous vehicles – as well as implementing innovative new business models, including the recently expanded Mercedes Collection subscription service.

According to Brand Finance's research, its customer service is the best in the business. That, combined with its new and existing model ranges and its excellence in design, is helping keep the brand one step ahead of its main competitor BMW (brand value $40.5 billion).

"Mercedes-Benz has stayed one step ahead of its competitors because of its commitment to service and model development. Despite his departure, Dieter Zetsche has set the brand up for long-term success," said Alex Haigh, Director, Brand Finance.

Trending News

 
 

Larger tires headline the upgrades.

Jeep

The off-road wars are heating up. This year alone, we've seen the new Ford Bronco, Rivian's R1T electric pickup truck, new off-road models of the Ford Ranger, GMC Canyon, and Chevrolet Silverado, and more rugged versions of the Subaru Outback and Forester. Jeep, already deep in the game, doesn't need to do much to bolster its off-road offering, but the brand is doing just that for 2022. The automaker is offering a new Xtreme Recon Package for the Wrangler Willys SUV, which brings more capability and style to the boxy off-roader.

Jeep Wrangler Willys Xtreme Recon Package The package can be ordered for Wrangler Willys models later this year. Jeep Wrangler Willys Xtreme Recon Package

Beyond beefy 35-inch tires tires, the Wrangler Willys with Xtreme Recon Package gets a 1.5-inch factory lift, a 4.56:1 axle ratio, 17-inch wheels and swing gate reinforcement. Jeep says those improvements give the Willys best-in-class approach and departure angles, ground clearance, and water fording capability. Approach angle improves to 47.4 degrees, breakover angle improves to 26.7 degrees, and departure angle jumps to 40.4 degrees. The extra ride height also pushes ground clearance to 12.9 inches and the water fording depth to 33.6 inches.

The package's 35-inch tires make the Willys Jeep's third Wrangler model with hardcore rolling stock. It joins the Wrangler Rubicon and Wrangler Rubicon 392 in the 35-inch club, all of which can be equipped with the tires directly from the factory.

Jeep Wrangler Willys Xtreme Recon Package A factory lift helps improve ground clearance and capability.Jeep

The Xtreme Recon Package can be ordered starting in October and will be available for the Jeep Wrangler Willys with 3.6-liter eTorque engine. The package adds $3,995 to the Wrangler Willys' price tag, which brings the total starting price to $40,930, including a $1,495 destination charge.

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New sports sedan

2022 Infiniti Q50 gets more standard tech

The car sees new tech and interior features for 2022.

Infiniti

The Infiniti Q50 is an aging but still-stylish sedan that offers value and power, but it hasn't quite kept pace with the crop of more engaging premium European cars. However, it's still worth a look, and to press that point further, Infiniti has updated the car for 2022 with a healthy list of standard features.

2022 Infiniti Q50 Exterior styling has not changed for 2022.Infiniti

Headline updates for the 2022 Q50 are wireless Apple CarPlay and newly standard Bose Performance Series Audio. There's now leather for every trim, but in the ways that count, the car is the same as the one we saw last year, the year before, and so on.

That's not to say that the car is bad. After all, it still offers a 300-horsepower twin-turbo V6 as standard and can be upgraded with a 400-horsepower version of the engine. And, despite its aging exterior styling, it's still a handsome car with smooth, sculpted bodywork. The seven-speed automatic transmission and available all-wheel drive remain in place.

2022 Infiniti Q50 All-wheel drive is available for all models.Infiniti

Pricing for the 2022 Infiniti Q50 starts at $43,125, which includes a $1,025 destination fee. The car gets standard wireless Apple CarPlay, leather upholstery, 18-inch wheels, and Bose Performance Audio. All-wheel drive is available for a $2,000 upcharge.

2022 Infiniti Q50 Wireless Apple CarPlay and Bose audio are standard.Infiniti

The mid-range Q50 Sensory starts at $48,825, and comes with 19-inch wheels, black open-pore wood interior accents, navigation, and an air purifier system. Stepping up to the top Q50 Red Sport 400 will run $56,975, and brings the more powerful V6 engine, semi-aniline leather upholstery, and Dynamic Digital Suspension, which adjusts damping settings depending on road conditions and driving style.

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