Survey Says

These are the 100 most valuable vehicle brands in the world

There are 100 automotive companies that have been ranked according to their value by Brand Finance.

Photo courtesy of Mercedes-Benz

Each year, Brand Finance calculates the values of 5,000 of the world's largest brands. This year's rankings included 100 automotive companies.

Brand Finance calculates brand value as the "net economic benefit that a brand owner would achieve by licensing the brand inn the open market." The see brand strength as "the efficacy of a brand's performance on intangible measures relative to its competitors."

Not all the companies are your typical car brands. The companies on this list sell trucks, commercial vehicles, scooters, buses, cars, and a host of other vehicles.

Here are the rankings, from worst to first.

No. 100 - Smart 

Smart

Photo courtesy of Smart

No. 99 - New Flyer 

New Flyer bus Golden Gate Bridge

Photo courtesy of New Flyer

No. 98 - Tofas 

Tofas car Ferris wheel

Photo courtesy of Tofas

No. 97 - FAW 

Junpai A50

​Photo courtesy of FAW

No. 96 - Paccar 

Photo courtesy of Paccar

No. 95 - UD Trucks 

Photo courtesy of UD Trucks

No. 94 - Piaggio 

Photo courtesy of Piaggio

No. 93 - WEY 

Photo courtesy of WEY

No. 92 - Lada 

Photo courtesy of Lada

No. 91 - Solkon 

Photo courtesy of Solkon

No. 90 - Yulon

Luxgen S 5 GT 225

Photo courtesy of Yulon

No. 89 - MG

MG 77

Photo courtesy of MG

No. 88 - Mack

Photo courtesy of Mack

No. 87 - Royal Enfield

Photo courtesy of Royal Enfield

No. 86 - BAIC

Photo courtesy of BAIC

No. 85 - KTM

Photo courtesy of KTM

No. 84 - GAC

Photo courtesy of GAC

No. 83 - Vauxhall

Photo courtesy of Vauxhall

No. 82 - TVS

Photo courtesy of TVS

No. 81 - DAF

Photo courtesy of DAF

No. 80 - Chrysler

Photo courtesy of FCA US LLC

No. 79 - Oshkosh

Photo courtesy of Oshkosh

No. 78 - Ashok Leyland

Photo courtesy of Ashok Leyland

No. 76 - Wuling

Photo courtesy of Wuling

No. 75 - Yutong

Photo courtesy of Yutong

No. 74 - Baojun

Photo courtesy of Baojun

No. 73 - Great Wall

Photo courtesy of Great Wall

No. 72 - Changan

Photo courtesy of Changan

No. 71 - Sinotuk

Photo courtesy of Sinotuk

No. 70 - Kenworth

Photo courtesy of Kenworth

No. 69 - Song

Photo courtesy of Song

No. 68 - Dongfeng

Photo courtesy of Dongfeng

No. 67 - Lincoln

Photo courtesy of Lincoln Motor Company

No. 66 - Dodge

Photo courtesy of FCA US LLC

No. 65 - Nio

Photo courtesy of Niro​

No. 64 - Seat

Photo courtesy of Seat

No. 63 - Foton

Photo courtesy of Foton

No. 62 - Acura

Photo courtesy of Acura

No. 61 - Roewe

Photo courtesy of Roewe

No. 60 - Infiniti

​Photo courtesy of Infiniti Motors

No. 59 - JAC Motors

Photo courtesy of JAC Motors

No. 58 - McLaren

Photo courtesy of McLaren Automotive

No. 57 - Dacia

Photo courtesy of Dacia

No. 56 - Maserati

Photo courtesy of FCA US LLC

No. 55 - Hero

Photo courtesy of Hero

No. 54 - Iveco

Photo courtesy of Inveco

No. 53 - Lamborghini

Photo courtesy of Lamborghini

No. 52 - Bentley

Photo courtesy of Bentley Motors

No. 51 - Citroën

Photo courtesy of Citroën

No. 50 - Aston Martin

Photo courtesy of Aston Martin

No. 49 - RAM

Photo courtesy of Ram

No. 48 - Bajaj Auto

Photo courtesy of Bajaj Auto

No. 47 - Harley-Davidson

Photo courtesy of Harley-Davidson

No. 46 - Opel

Photo courtesy of Opel

No. 45 - Rolls-Royce

Photo courtesy of Rolls-Royce Motor Cars

No. 44 - Yamaha

Photo courtesy of Yamaha

No. 43 - Fiat

Photo courtesy of FCA US LLC

No. 42 - Hino

Photo courtesy of Hino

No. 41 - MAN

Photo courtesy of MAN

No. 40 - Tata Motors

Photo courtesy of Tata Motors

No. 39 - GMC

Photo courtesy of GMC

No. 38 - Diahatsu

Photo courtesy of Diahatsu

No. 37 - Mitsubishi Motors

Photo courtesy of Mitsubishi Motors

No. 36 - Jaguar

Photo courtesy of Jaguar

No. 35 - Scania

Photo courtesy of Scania

No. 34 - Maruti Suzuki

Photo courtesy of Maruti Suzuki

No. 33 - MINI

Photo courtesy of MINI

No. 32 - Skoda

Photo courtesy of Skoda

No. 31 - Isuzu

Photo courtesy of Isuzu

No. 30 - BYD

Photo courtesy of BYD

No. 29 - Polaris

Photo courtesy of Polaris

No. 28 - Mazda

Photo courtesy of Mazda

No. 27 - Haval

Photo courtesy of Haval

No. 26 - Mahindra

Photo courtesy of Mahindra

No. 25 - Peugeot

Photo courtesy of Peugeot

No. 24 - Jeep

Photo courtesy of Jeep

No. 23 - Cadillac

202

Photo courtesy of Cadillac

No. 22 - Kia

Photo courtesy of Kia Motors

No. 21 - Buick

Photo courtesy of Buick

No. 20 - Geely

Photo courtesy of Gell

No. 19 - Suzuki

Photo courtesy of Suzuki

No. 18 - Land Rover

Photo courtesy of Land Rover

No. 17 - Subaru

Photo courtesy of Subaru of America Inc.

No. 16 - Ferrari

Photo courtesy of Ferrari

No. 15 - Lexus

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

No. 14 - Hyundai

Photo courtesy of Hyundai Motor America

No. 13 - Renault

Photo courtesy of Renault

No. 12 -Tesla

Photo courtesy of Tesla

No. 11 - Chevrolet

Photo courtesy of Chevrolet

No. 10 - Volvo

Photo courtesy of Volvo Car. USA

No. 9 - Audi

Photo courtesy of Audi AG

No. 8 - Nissan

Photo courtesy of Nissan North America

No. 7 - Ford

Photo courtesy of Ford Motor Company

No. 6 - Honda

Photo courtesy of American Honda Motor Co., Inc

No. 5 - Porsche

Photo courtesy of Porsche AG

No. 4 - BMW

Photo courtesy of BMW

No. 3 - Volkswagen

Photo courtesy of Volkswagen AG

No. 2 - Toyota

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

No. 1 - Mercedes-Benz

Photo courtesy of Mercedes-Benz

For the third consecutive year, Mercedes-Benz is the world's most valuable automobile brand, growing 8 percent to $65 billion. The German brand has been investing strongly in R&D in the anticipation of new trends – particularly electric and autonomous vehicles – as well as implementing innovative new business models, including the recently expanded Mercedes Collection subscription service.

According to Brand Finance's research, its customer service is the best in the business. That, combined with its new and existing model ranges and its excellence in design, is helping keep the brand one step ahead of its main competitor BMW (brand value $40.5 billion).

"Mercedes-Benz has stayed one step ahead of its competitors because of its commitment to service and model development. Despite his departure, Dieter Zetsche has set the brand up for long-term success," said Alex Haigh, Director, Brand Finance.

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Nuts & Bolts

 
 

Photo courtesy of Cars & Bids

When it was new in 2005, this Mercedes-Benz G55 AMG Kompressor was merely a traditional G-Wagon with a hand-built, supercharged AMG 5.5-liter V8 under the hood, a boxy body, and a rigid frame that only those that scoot around L.A.'s smooth streets could love.

But then someone (read: not the current owner) had an idea.: 6x6 it. So, Squared Customs did.

The now six-wheeled utility vehicle has an extensive list of modifications. Its exterior is finished in a Designo Magno Matte Gray paint job and accented by carbon fiber fenders, snorkel, and hood scoop. There's also full differential locks, portal axles, forged wheels, and fresh exterior lighting. The bed is made of composite decking.

2005 Mercedes-Benz G55 AMG 6x6: 6x6 conversion, plus many other modifications

Photo courtesy of Cars & Bids

The ute's dimensions match a traditional 6x6 from the manufacturer.

The original engine, which produces 469 horsepower and 516 pound-feet of torque, and five-speed automatic transmission have not been altered. It also has its original Brabus bi-xenon black headlights.

The upgraded interior features black quilted leather upholstery and carbon fiber trim. It also has a 5.0-inch infotainment touch screen, navigation, a Harman/Kardon premium audio system, power-adjustable front and rear seats with memory, heated front and rear seats, automatic climate control, a multi-function steering wheel, and SmartKey.

The model is currently up for sale on Cars & Bids. With six days left in the auction, the bids are up to $47,000 at the time of publication.

The seller, out of Deerfield Beach, Florida, reports that despite its 15-year age, the ute only has 97,800 miles on the odometer. It comes with two keys and an owners manual.

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The new limited edition model is track-focused.

Photo courtesy of American Honda Motor Co., Inc

Honda's latest iteration of the Civic Type R has set a new track record for front-wheel drive cars at the Suzuka circuit. The Nagoya, Japan track is 3.6 miles long and features a figure-eight design.

The 2021 Honda Civic Type R Limited Edition posted a time of 2 minutes 23.993 seconds. That's good, but not as good as an F1 car. Lewis Hamilton holds the pole record at the track clocking in at 1:27.319 in his F1 weekender. In 2005, Kimi Räikkönen set the lap record in a McLaren MP4-20, registering a time of 1:31.540.

2021 Honda Civic Type R Limited Edition The Honda was piloted by Takuya Izawa.Photo courtesy of American Honda Motor Co., Inc

Super GT Series racer Takuya Izawa piloted the Type R Limited Edition around the track in February using a development car built to final European specs with no modifications or performance enhancements

"The Type R Limited Edition reflects Honda's dedication to refining the essence and driving pleasure of Type R as a sports car and exceeding the expectations of our customers," said Civic Type R Project Leader Hideki Kakinuma. "The engineering team and I embraced a racing spirit that has been passed down for generations, and it's this strong passion that's driving the evolution of the Civic Type R towards becoming the ideal sports car. Now the "advanced" Type R that I envisioned at the beginning of this development is a reality and I am overwhelmed by the result and how our efforts have been rewarded."

The Type R Limited Edition features all the updates the 2020 Honda Civic Type R received plus, it has been modified including the addition of forged aluminum BBS wheels, specially tuning the dampers, and recalibrating the steering for better control and feedback. The wheels alone are an 18-pound weight reduction. An additional 28 pounds of weight has been saved by reducing the amount of sound deadening insulation in the car.

The Type R Limited Edition is limited in paint jobs to just one: Phoenix Yellow. It also has a black gloss roof, outside mirror cabs, and intake vent on the hood. The Civic badge on the rear hatch is dark chrome.

All models feature an individually numbered serial plate denoting the vehicle's original country of sale.Each Limited Edition model has same 2.0-liter turbo-four under the hood that puts out 306 horsepower and 295 pound-feet of torque. It also has a six-speed manual and a limited-slip differential. Drivers can opt for Comfort, Sport, or +R drive modes.

Manufacturer's Suggested Pricing for the 2021 Civic Type R Limited Edition will be made available closer to its launch.

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