Survey Says

These are the 100 most valuable vehicle brands in the world

There are 100 automotive companies that have been ranked according to their value by Brand Finance.

Photo courtesy of Mercedes-Benz

Each year, Brand Finance calculates the values of 5,000 of the world's largest brands. This year's rankings included 100 automotive companies.

Brand Finance calculates brand value as the "net economic benefit that a brand owner would achieve by licensing the brand inn the open market." The see brand strength as "the efficacy of a brand's performance on intangible measures relative to its competitors."

Not all the companies are your typical car brands. The companies on this list sell trucks, commercial vehicles, scooters, buses, cars, and a host of other vehicles.

Here are the rankings, from worst to first.

No. 100 - Smart 

Smart

Photo courtesy of Smart

No. 99 - New Flyer 

New Flyer bus Golden Gate Bridge

Photo courtesy of New Flyer

No. 98 - Tofas 

Tofas car Ferris wheel

Photo courtesy of Tofas

No. 97 - FAW 

Junpai A50

​Photo courtesy of FAW

No. 96 - Paccar 

Photo courtesy of Paccar

No. 95 - UD Trucks 

Photo courtesy of UD Trucks

No. 94 - Piaggio 

Photo courtesy of Piaggio

No. 93 - WEY 

Photo courtesy of WEY

No. 92 - Lada 

Photo courtesy of Lada

No. 91 - Solkon 

Photo courtesy of Solkon

No. 90 - Yulon

Luxgen S 5 GT 225

Photo courtesy of Yulon

No. 89 - MG

MG 77

Photo courtesy of MG

No. 88 - Mack

Photo courtesy of Mack

No. 87 - Royal Enfield

Photo courtesy of Royal Enfield

No. 86 - BAIC

Photo courtesy of BAIC

No. 85 - KTM

Photo courtesy of KTM

No. 84 - GAC

Photo courtesy of GAC

No. 83 - Vauxhall

Photo courtesy of Vauxhall

No. 82 - TVS

Photo courtesy of TVS

No. 81 - DAF

Photo courtesy of DAF

No. 80 - Chrysler

Photo courtesy of FCA US LLC

No. 79 - Oshkosh

Photo courtesy of Oshkosh

No. 78 - Ashok Leyland

Photo courtesy of Ashok Leyland

No. 76 - Wuling

Photo courtesy of Wuling

No. 75 - Yutong

Photo courtesy of Yutong

No. 74 - Baojun

Photo courtesy of Baojun

No. 73 - Great Wall

Photo courtesy of Great Wall

No. 72 - Changan

Photo courtesy of Changan

No. 71 - Sinotuk

Photo courtesy of Sinotuk

No. 70 - Kenworth

Photo courtesy of Kenworth

No. 69 - Song

Photo courtesy of Song

No. 68 - Dongfeng

Photo courtesy of Dongfeng

No. 67 - Lincoln

Photo courtesy of Lincoln Motor Company

No. 66 - Dodge

Photo courtesy of FCA US LLC

No. 65 - Nio

Photo courtesy of Niro​

No. 64 - Seat

Photo courtesy of Seat

No. 63 - Foton

Photo courtesy of Foton

No. 62 - Acura

Photo courtesy of Acura

No. 61 - Roewe

Photo courtesy of Roewe

No. 60 - Infiniti

​Photo courtesy of Infiniti Motors

No. 59 - JAC Motors

Photo courtesy of JAC Motors

No. 58 - McLaren

Photo courtesy of McLaren Automotive

No. 57 - Dacia

Photo courtesy of Dacia

No. 56 - Maserati

Photo courtesy of FCA US LLC

No. 55 - Hero

Photo courtesy of Hero

No. 54 - Iveco

Photo courtesy of Inveco

No. 53 - Lamborghini

Photo courtesy of Lamborghini

No. 52 - Bentley

Photo courtesy of Bentley Motors

No. 51 - Citroën

Photo courtesy of Citroën

No. 50 - Aston Martin

Photo courtesy of Aston Martin

No. 49 - RAM

Photo courtesy of Ram

No. 48 - Bajaj Auto

Photo courtesy of Bajaj Auto

No. 47 - Harley-Davidson

Photo courtesy of Harley-Davidson

No. 46 - Opel

Photo courtesy of Opel

No. 45 - Rolls-Royce

Photo courtesy of Rolls-Royce Motor Cars

No. 44 - Yamaha

Photo courtesy of Yamaha

No. 43 - Fiat

Photo courtesy of FCA US LLC

No. 42 - Hino

Photo courtesy of Hino

No. 41 - MAN

Photo courtesy of MAN

No. 40 - Tata Motors

Photo courtesy of Tata Motors

No. 39 - GMC

Photo courtesy of GMC

No. 38 - Diahatsu

Photo courtesy of Diahatsu

No. 37 - Mitsubishi Motors

Photo courtesy of Mitsubishi Motors

No. 36 - Jaguar

Photo courtesy of Jaguar

No. 35 - Scania

Photo courtesy of Scania

No. 34 - Maruti Suzuki

Photo courtesy of Maruti Suzuki

No. 33 - MINI

Photo courtesy of MINI

No. 32 - Skoda

Photo courtesy of Skoda

No. 31 - Isuzu

Photo courtesy of Isuzu

No. 30 - BYD

Photo courtesy of BYD

No. 29 - Polaris

Photo courtesy of Polaris

No. 28 - Mazda

Photo courtesy of Mazda

No. 27 - Haval

Photo courtesy of Haval

No. 26 - Mahindra

Photo courtesy of Mahindra

No. 25 - Peugeot

Photo courtesy of Peugeot

No. 24 - Jeep

Photo courtesy of Jeep

No. 23 - Cadillac

202

Photo courtesy of Cadillac

No. 22 - Kia

Photo courtesy of Kia Motors

No. 21 - Buick

Photo courtesy of Buick

No. 20 - Geely

Photo courtesy of Gell

No. 19 - Suzuki

Photo courtesy of Suzuki

No. 18 - Land Rover

Photo courtesy of Land Rover

No. 17 - Subaru

Photo courtesy of Subaru of America Inc.

No. 16 - Ferrari

Photo courtesy of Ferrari

No. 15 - Lexus

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

No. 14 - Hyundai

Photo courtesy of Hyundai Motor America

No. 13 - Renault

Photo courtesy of Renault

No. 12 -Tesla

Photo courtesy of Tesla

No. 11 - Chevrolet

Photo courtesy of Chevrolet

No. 10 - Volvo

Photo courtesy of Volvo Car. USA

No. 9 - Audi

Photo courtesy of Audi AG

No. 8 - Nissan

Photo courtesy of Nissan North America

No. 7 - Ford

Photo courtesy of Ford Motor Company

No. 6 - Honda

Photo courtesy of American Honda Motor Co., Inc

No. 5 - Porsche

Photo courtesy of Porsche AG

No. 4 - BMW

Photo courtesy of BMW

No. 3 - Volkswagen

Photo courtesy of Volkswagen AG

No. 2 - Toyota

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

No. 1 - Mercedes-Benz

Photo courtesy of Mercedes-Benz

For the third consecutive year, Mercedes-Benz is the world's most valuable automobile brand, growing 8 percent to $65 billion. The German brand has been investing strongly in R&D in the anticipation of new trends – particularly electric and autonomous vehicles – as well as implementing innovative new business models, including the recently expanded Mercedes Collection subscription service.

According to Brand Finance's research, its customer service is the best in the business. That, combined with its new and existing model ranges and its excellence in design, is helping keep the brand one step ahead of its main competitor BMW (brand value $40.5 billion).

"Mercedes-Benz has stayed one step ahead of its competitors because of its commitment to service and model development. Despite his departure, Dieter Zetsche has set the brand up for long-term success," said Alex Haigh, Director, Brand Finance.

The refreshed E-Class features a strong stance, modern features, and new styling.

Photo courtesy of Mercedes-Benz

The 2021 Mercedes-Benz E-Class sedan and wagon features all the things you think it will – a high-quality interior, the latest Mercedes tech innovations, and a familiar yet progressive body style. There's also a new variant, the All-Terrain.

The German luxury automaker has given the E-Class redesigned front headlamps (standard full-LED, available multibeam LED), new taillights, and a fresh grille and front bumper. Chrome and gloss black accents play across the exterior of the car.

2021 Mercedes-Benz E-Class The taillights are almost triangular, a departure from traditional Mercedes-Benz rear styling.Photo courtesy of Mercedes-Benz

Mercedes has given the E-Class sedan standard AMG body cladding. It also has a new bumper, split taillamps, and a new trunk lid.

While the E-Class All-Terrain is technically a car, its visual cues are more closely associated with a Mercedes SUV. Its radiator grille and stylized skid plate have a mirror chrome finish.

Mercedes is making three new paint jobs available: Cirrus Silver, Graphite Grey and Mojave Silver. Aero wheels are also now available.

For the first time, the U.S. market will get electrified models. The M265 engine in the E450 is a 3.0-liter six-cylinder gasoline powerplant with a 48-volt electrical system. It achieves 362 horsepower.

2021 Mercedes-Benz E-Class The wagon version is already proving a popular addition to the lineup with enthusiasts.Photo courtesy of Mercedes-Benz

The cabin of the E-Class is appropriately luxurious. There are new color combinations including Magma Grey/Neva Grey and Magma Grey/Macchiato Beige, and trim in Natural Grain Grey Ash Wood and an updated version of Burl Walnut Wood.

In front of the driver is a cockpit with two 12.3-inch displays. Voice control is standard and augmented video for navigation is available.

Drivers can pick an interior tone to match their mood. Modern Classic is a classically elegant display, Sport has black and yellow contrasting elements, Progressive has less digital information displayed, and Discreet only shows what information is absolutely necessary.

2021 Mercedes-Benz E-Class The interior of the car feature two 12.3-inch screens in the dashboard.Photo courtesy of Mercedes-Benz

The 2021 E-Class is available with next-gen driving technology including a new steering wheel that is able to detect if the driver has removed their hands, adaptive cruise control with route-based speed adjustment, stop and go assist, active steering assist, active brake assist, active blind spot assist, and a 360-degree camera.

Mercedes is making the steering wheel available in the buyer's choice of a full leather or a wood-leather combination.

The refreshed E-Class will go on sale in the U.S. this autumn. Pricing has yet to be announced.

The sportier and flashier Mercedes-AMG GLA 45 is coming later this year.

Photo courtesy of Mercedes-Benz

The Mercedes-Benz GLA has previously been known more for its tin can-like drive quality than as a zippy choice for commuters. The 2021 GLA redesign took care of much of the crossover's image problems and a new power infusion from Mercedes-AMG is taking care of the second bit. Meet the 2021 Mercedes-AMG GLA 45.

The fresh model is powered by the company's new M139 2.0-liter turbo-four that delivers 382 horsepower and 354 pound-feet of torque. That's a lot for a little package. Engineers have paired the engine with AMG's eight-speed dual-clutch transmission (manual transmission mode is standard). Top speed is electronically limited to 155 mph and the crossover can get from zero to 60 mph in 4.3 seconds.

2021 Mercedes-AMG GLA 45 Mercedes has opted to up the crossovers rigidity over the traditional GLA.Photo courtesy of Mercedes-Benz

Race-Start functionality is standard on the model as are other drive modes including Comfort, Slippery, Sport, Sport+, Race, and Individual. Switch the crossover into Pro or Master mode (available with the AMG Dynamic Plus package) and the system switches into Sport mode.

All-wheel drive is standard and has active torque control functionality that can determine which wheels get how much power based on the driving conditions.

Mercedes brags that the model's new body structure, struts, and suspension allows it to be more rigid which limits body roll, even at higher speeds. An adaptive damping system, called Ride Control, allows drivers to choose from three different settings. Additionally, AMG engineers attached a lightweight aluminum plate under the engine, known as the "shearing plate", to increase torsional rigidity and added diagonal struts at the front and rear.

2021 Mercedes-AMG GLA 45 The SUV is electronically limited to 155 mph.Photo courtesy of Mercedes-Benz

The German automaker has upped the impact of the brakes as well. At the front of the GLA 45 are four-piston fixed front calipers act on 13.8 x 1.3 in brake discs, while at the rear axle, one-piston floating calipers act on 13.0 x 0.9 in brake discs. The discs are internally ventilated and perforated to better dissipate heat and prevent brake fading, even with extreme use. The grey-painted brake calipers feature white AMG lettering.

The interior of the GLA 45 has been given the standard AMG treatment. Upholstery is a combination of black MB-Tex with Dinamica with red double topstitching, red seat belts' nd a carbon fiber-look trim on the dashboard. MB-Tex in Neva Grey/Black with mid-grey double topstitching and light-longitudinal-grain aluminum trim, four other leather upholsteries, and AMG Performance seats are available.

In front of the driver, the instrument screen features three different appearance options: Comfort, Sport, and Supersport. The Supersport mode features a three-dimensional perspective. Via the AMG menu, the driver can call up various special displays such as gear speed indicator, Warm-up, Set-up, G-Meter, Racetimer, and Engine Data.

2021 Mercedes-AMG GLA 45 A number of leather and Dinamica interior upholstery options are available.Photo courtesy of Mercedes-Benz

AMG Race Pace technology gives the model track day functionality with the ability to count laps, keep track of times, and continuously monitors over 80 sets of data.

The model will go on sale later this year and be priced at a premium over the traditional GLA. The 2019 GLA 45 started around $53,000 and there was no 2020 model.