Survey Says

These are the 100 most valuable vehicle brands in the world

There are 100 automotive companies that have been ranked according to their value by Brand Finance.

Photo courtesy of Mercedes-Benz

Each year, Brand Finance calculates the values of 5,000 of the world's largest brands. This year's rankings included 100 automotive companies.

Brand Finance calculates brand value as the "net economic benefit that a brand owner would achieve by licensing the brand inn the open market." The see brand strength as "the efficacy of a brand's performance on intangible measures relative to its competitors."

Not all the companies are your typical car brands. The companies on this list sell trucks, commercial vehicles, scooters, buses, cars, and a host of other vehicles.

Here are the rankings, from worst to first.

No. 100 - Smart 

Smart

Photo courtesy of Smart

No. 99 - New Flyer 

New Flyer bus Golden Gate Bridge

Photo courtesy of New Flyer

No. 98 - Tofas 

Tofas car Ferris wheel

Photo courtesy of Tofas

No. 97 - FAW 

Junpai A50

​Photo courtesy of FAW

No. 96 - Paccar 

Photo courtesy of Paccar

No. 95 - UD Trucks 

Photo courtesy of UD Trucks

No. 94 - Piaggio 

Photo courtesy of Piaggio

No. 93 - WEY 

Photo courtesy of WEY

No. 92 - Lada 

Photo courtesy of Lada

No. 91 - Solkon 

Photo courtesy of Solkon

No. 90 - Yulon

Luxgen S 5 GT 225

Photo courtesy of Yulon

No. 89 - MG

MG 77

Photo courtesy of MG

No. 88 - Mack

Photo courtesy of Mack

No. 87 - Royal Enfield

Photo courtesy of Royal Enfield

No. 86 - BAIC

Photo courtesy of BAIC

No. 85 - KTM

Photo courtesy of KTM

No. 84 - GAC

Photo courtesy of GAC

No. 83 - Vauxhall

Photo courtesy of Vauxhall

No. 82 - TVS

Photo courtesy of TVS

No. 81 - DAF

Photo courtesy of DAF

No. 80 - Chrysler

Photo courtesy of FCA US LLC

No. 79 - Oshkosh

Photo courtesy of Oshkosh

No. 78 - Ashok Leyland

Photo courtesy of Ashok Leyland

No. 76 - Wuling

Photo courtesy of Wuling

No. 75 - Yutong

Photo courtesy of Yutong

No. 74 - Baojun

Photo courtesy of Baojun

No. 73 - Great Wall

Photo courtesy of Great Wall

No. 72 - Changan

Photo courtesy of Changan

No. 71 - Sinotuk

Photo courtesy of Sinotuk

No. 70 - Kenworth

Photo courtesy of Kenworth

No. 69 - Song

Photo courtesy of Song

No. 68 - Dongfeng

Photo courtesy of Dongfeng

No. 67 - Lincoln

Photo courtesy of Lincoln Motor Company

No. 66 - Dodge

Photo courtesy of FCA US LLC

No. 65 - Nio

Photo courtesy of Niro​

No. 64 - Seat

Photo courtesy of Seat

No. 63 - Foton

Photo courtesy of Foton

No. 62 - Acura

Photo courtesy of Acura

No. 61 - Roewe

Photo courtesy of Roewe

No. 60 - Infiniti

​Photo courtesy of Infiniti Motors

No. 59 - JAC Motors

Photo courtesy of JAC Motors

No. 58 - McLaren

Photo courtesy of McLaren Automotive

No. 57 - Dacia

Photo courtesy of Dacia

No. 56 - Maserati

Photo courtesy of FCA US LLC

No. 55 - Hero

Photo courtesy of Hero

No. 54 - Iveco

Photo courtesy of Inveco

No. 53 - Lamborghini

Photo courtesy of Lamborghini

No. 52 - Bentley

Photo courtesy of Bentley Motors

No. 51 - Citroën

Photo courtesy of Citroën

No. 50 - Aston Martin

Photo courtesy of Aston Martin

No. 49 - RAM

Photo courtesy of Ram

No. 48 - Bajaj Auto

Photo courtesy of Bajaj Auto

No. 47 - Harley-Davidson

Photo courtesy of Harley-Davidson

No. 46 - Opel

Photo courtesy of Opel

No. 45 - Rolls-Royce

Photo courtesy of Rolls-Royce Motor Cars

No. 44 - Yamaha

Photo courtesy of Yamaha

No. 43 - Fiat

Photo courtesy of FCA US LLC

No. 42 - Hino

Photo courtesy of Hino

No. 41 - MAN

Photo courtesy of MAN

No. 40 - Tata Motors

Photo courtesy of Tata Motors

No. 39 - GMC

Photo courtesy of GMC

No. 38 - Diahatsu

Photo courtesy of Diahatsu

No. 37 - Mitsubishi Motors

Photo courtesy of Mitsubishi Motors

No. 36 - Jaguar

Photo courtesy of Jaguar

No. 35 - Scania

Photo courtesy of Scania

No. 34 - Maruti Suzuki

Photo courtesy of Maruti Suzuki

No. 33 - MINI

Photo courtesy of MINI

No. 32 - Skoda

Photo courtesy of Skoda

No. 31 - Isuzu

Photo courtesy of Isuzu

No. 30 - BYD

Photo courtesy of BYD

No. 29 - Polaris

Photo courtesy of Polaris

No. 28 - Mazda

Photo courtesy of Mazda

No. 27 - Haval

Photo courtesy of Haval

No. 26 - Mahindra

Photo courtesy of Mahindra

No. 25 - Peugeot

Photo courtesy of Peugeot

No. 24 - Jeep

Photo courtesy of Jeep

No. 23 - Cadillac

202

Photo courtesy of Cadillac

No. 22 - Kia

Photo courtesy of Kia Motors

No. 21 - Buick

Photo courtesy of Buick

No. 20 - Geely

Photo courtesy of Gell

No. 19 - Suzuki

Photo courtesy of Suzuki

No. 18 - Land Rover

Photo courtesy of Land Rover

No. 17 - Subaru

Photo courtesy of Subaru of America Inc.

No. 16 - Ferrari

Photo courtesy of Ferrari

No. 15 - Lexus

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

No. 14 - Hyundai

Photo courtesy of Hyundai Motor America

No. 13 - Renault

Photo courtesy of Renault

No. 12 -Tesla

Photo courtesy of Tesla

No. 11 - Chevrolet

Photo courtesy of Chevrolet

No. 10 - Volvo

Photo courtesy of Volvo Car. USA

No. 9 - Audi

Photo courtesy of Audi AG

No. 8 - Nissan

Photo courtesy of Nissan North America

No. 7 - Ford

Photo courtesy of Ford Motor Company

No. 6 - Honda

Photo courtesy of American Honda Motor Co., Inc

No. 5 - Porsche

Photo courtesy of Porsche AG

No. 4 - BMW

Photo courtesy of BMW

No. 3 - Volkswagen

Photo courtesy of Volkswagen AG

No. 2 - Toyota

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

No. 1 - Mercedes-Benz

Photo courtesy of Mercedes-Benz

For the third consecutive year, Mercedes-Benz is the world's most valuable automobile brand, growing 8 percent to $65 billion. The German brand has been investing strongly in R&D in the anticipation of new trends – particularly electric and autonomous vehicles – as well as implementing innovative new business models, including the recently expanded Mercedes Collection subscription service.

According to Brand Finance's research, its customer service is the best in the business. That, combined with its new and existing model ranges and its excellence in design, is helping keep the brand one step ahead of its main competitor BMW (brand value $40.5 billion).

"Mercedes-Benz has stayed one step ahead of its competitors because of its commitment to service and model development. Despite his departure, Dieter Zetsche has set the brand up for long-term success," said Alex Haigh, Director, Brand Finance.

Trending News

 
 

New plug-in hybrid SUV

2022 Jeep Grand Cherokee 4xe starts at $59,495

The Grand Cherokee 4xe is premium, inside and out.

Jeep/Stellantis

Last year, Jeep electrified the Wrangler, its most iconic model, with an innovative plug-in hybrid powertrain (PHEV). Not long after, the brand announced a similar version of the Grand Cherokee. The upscale electrified off-roader offers plenty of standard tech and features, solid safety equipment, and 25 miles of all-electric range. Today, Jeep announced pricing for the SUV, which will start arriving in dealers this spring.

2022 Jeep Grand Cherokee 4xe The 4xe powertrain delivers up to 25 miles of all electric range. Jeep/Stellantis

Pricing for the 4xe lineup starts at:

  • Grand Cherokee 4xe: $59,495
  • Grand Cherokee Trailhawk 4xe: $64,280
  • Grand Cherokee Overland 4xe: $67,555
  • Grand Cherokee Summit 4xe: $71,615
  • Grand Cherokee Summit Reserve 4xe: $76,095
The Grand Cherokee 4xe comes with a turbocharged 2.0-,item inline-four that combines with two electric motors for a total output of 375 horsepower and 470 pound-feet of torque. The 4xe powertrain includes plug-in hybrid technology, which enables all-electric driving. In the Grand Cherokee, there's up to 25 miles of electric range, which could enable a completely gas-free ownership experience for people with short commutes. Once the electric range is exhausted the vehicle functions like a normal hybrid, and the batteries must be recharged to replenish range.

2022 Jeep Grand Cherokee 4xe The Grand Cherokee joins the Wrangler 4xe in Jeep's electrified lineup.Jeep/Stellantis

Fortunately, the 4xe's premium starting price buys a premium SUV, even at the base level. Standard features include Capri leather upholstery, a 10.1-inch touchscreen and 10.25-inch passenger display. A dual-pane panoramic moonroof and heated power seats are also standard. A full suite of advanced safety systems come standard as well. All 4xe trims come with full-speed forward collision warnings, blind spot monitoring, rear cross-traffic alerts, adaptive cruise control, lane departure alerts, LED headlights, and more.

Trending News

 
 

The 2023 Sequoia is all-new and a huge improvement over its predecessor.

Toyota

The Toyota Tundra and Sequoia were two of the oldest vehicles on the market, but that's all different now. The new Tundra is already on the streets, and today Toyota released a load of specs and details on the all-new 2023 Sequoia. The full-size SUV gets a major update for the new model year with completely fresh styling, impressive new tech, and a powerful standard engine. We don't have pricing details yet, but Toyota says the 2023 Sequoia will be available starting in summer 2022.

2023 Toyota Sequoia In addition to new styling, the SUV gets a twin-turbo hybrid V6 powertrain and a load of updated tech.Toyota

Five trims of the Texas-built SUV will be offered: SR5, Limited, Platinum, TRD Pro, and Capstone. All 2023 Sequoia models get the impressive twin-turbo V6 hybrid i-Force Max engine from the all-new Tundra. It makes 437 horsepower and 583 pound-feet of torque, and sends it to the rear or all four wheels through a ten-speed automatic transmission. The powertrain delivers a max towing rating of up to 9,000 pounds, which is a solid number and a massive increase over the previous Sequoia.

Toyota offers automatic-leveling air suspension and adaptive suspension settings with modes for Comfort, Sport S+, and Custom. The Sport drive modes also improve throttle response and changes transmission shift points. The electric motor handles most propulsion duties below 18 mph, but after that the gas engine steps in. The motor is constantly involved when the truck is in Tow/Haul mode.

2023 Toyota Sequoia TRD Pro models get under-body cladding and beefier tires.Toyota

Similar to the high-end treatment given to the Tundra, Toyota will offer a Capstone trim for the new Sequoia that brings unique upholstery and trim materials, 22-inch chrome wheels, power side steps, American Walnut inlays, and more. That said, even the standard Sequoia SR5 offers plenty of standard gear. A 12.3-inch digital gauge cluster is standard, along with heated seats and more. An available Premium Package adds an enormous 14-inch infotainment display, power third-row seats, a hands-free liftgate, and additional power outlets.

Toyota Safety Sense 2.5 will also be standard for the SUV. The system includes a pre-collision system with pedestrian detection and daytime cyclist detection, adaptive cruise control, automatic high beams, and rear seat reminders. Blind spot monitoring with rear cross-traffic alerts is also standard.

2023 Toyota Sequoia The new Capstone trim is a super-plush trim with an interior rivaling those in many luxury brands.

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