New Mexico Auto Show

2020 New Mexico International Auto Show cancelled

The 2020 New Mexico International Auto Show has been cancelled.

Photo courtesy of the New Mexico International Auto Show

Due to the coronavirus outbreak, the 2020 New Mexico International Auto Show has been cancelled. The event will not be made up during the year and instead, the New Mexico Auto Dealers Association will focus on the 2021 event.

The event was originally slated for April 3-5, 2020.

Though new dates for the show have not yet been announced, it is assumed that a future event will take place at the Albuquerque Convention Center, where the April event was to have taken place.

Like other auto shows around the country, the Albuquerque event serves as a way for attendees to cross-shop vehicles all in one place, often without the hassle of dealing with sales personnel.

A recent study by Capital One found that 74 percent of shoppers do not describe themselves as confident car shoppers. Cars.com research indicates that potential car buyers would rather clean toilets than go through the hassle of buying a car from a dealership.

Stay tuned to www.NewMexicoAutoShow.com for more information.

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Spider-man performers are seen at the premiere of Sony Pictures' "Spider-Man Far From Home" at TCL Chinese Theatre on June 26, 2019 in Hollywood, California.

Photo by Kevin Winter/Getty Images

Usually its the stars that are bragging about a multi-picture deal. This go-round it's Hyundai. The automaker has teamed up with Sony Pictures Entertainment that will place Hyundai's new models and technologies in coming productions. Hyundai will also offer marketing support and the companies will collaborate on a wide range of ancillary content-creation.

"This strategic partnership with Sony Pictures will allow customers to understand and experience our human-centered future mobility vision through innovative vehicles and technologies, illuminating a way forward for transforming how we move, interact, and design our lives for optimal benefits. We will offer various ways to inspire our customers and movie fans around the globe," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor.

2020 Hyundai Sonata Hybrid The 2020 Hyundai Sonata Hybrid starts at $27,750, comes in three trim levels. Photo courtesy of Hyundai Motor America

Hyundai isn't the first automaker to collaborate with a production, nor is it the first to enter into a relationship of this kind. Nissan worked with Disney on a number of pictures including the recent Star Wars movies, the remake of "Mary Poppins" and "A Wrinkle in Time" among others. Audi has had its vehicles appear in animated features. Porsche presented a new vehicle at the last Star Wars movie premiere. Land Rover and Aston Martin are virtually synonymous with the James Bond brand.

Hyundai Motor's new models and technologies will be featured in five upcoming Sony Pictures films including "Uncharted" (July 2021); the sequel to "Spider-Man: Far From Home" (November 2021); the sequel to "Spider-Man: Into the Spider-Verse" (October 2022); and other tentpoles to be determined.

In the last Spider-Man movie, Audi had a supporting role. It looks like their time with the Spidey stories has come to an end.

"This deal embodies the true definition of the word partnership," said Jeffrey Godsick, EVP of Global Partnerships and Brand Management, and Head of Location Based Entertainment at Sony Pictures Entertainment. "The deal has many layers, including substantial marketing support, but its real potential and impact come from groundbreaking content that we will develop together."

Hyundai has a great deal of new-age tech on the horizon including hydrogen-powered transportation, cloud-based driving dynamics, and air travel.

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