New Data

Cars.com research proves women are more sophisticated car shoppers than men

Women seek out vehicles that provide what they need, rather than what they want. Men shop more based on emotion.

Photo by Getty Images

New Cars.com research proves what many men already know. Women take longer to purchase than men. The survey results also indicated that they're more sophisticated car shoppers, researching before they get to the dealership and seeking out vehicles that fit a certain set of practical buying criteria.

Not only are their buying practices more sophisticated, women are influencing 85 percent of new vehicle purchases in the U.S. and leading 62 percent of the overall sales.

Before pulling the trigger, women seek out information on a vehicle's snow worthiness, safety features, overall cost, and how its cargo and seating configurations fit with their lifestyle. Where do they seek that information? From other women. "Women want to hear from other women who are in the same lifestyle phase as them," said Amie Lindaas, Sr. Manager, Research & Insights, Cars.com. "Women want to hear from other like-minded women."

man car buying dealer dealership The car buying process usually leaves men lusting over sports cars and trucks.Photo by Getty Images

Cars.com research indicates that women, in general, take full advantage of all the information at their fingertips. Just 20 percent start with a set of cars that is familiar to them when shopping. Though they have an idea of what they're looking for, 40 percent of women say that they're open to different makes and models. Men are more set in their ways with 59 percent reporting that they usually know what make and model they're shopping for and prefer to search for their new vehicle by that make and model, rather than broader categories.

As they aim to make a practical purchase, women tend to shop for more traditional models from stalwarts of the industry like Chevrolet, Ford, Nissan, Toyota, and Honda. Men are more aspiration-focused in their buying decisions and that's reflected in their Cars.com searches, where luxury brands BMW and Mercedes-Benz in their top five.

Search behavior for women indicates that they look for lower cost vehicles with key clicks on sedans and SUVs. Men tend to search for trucks and Ford Mustangs on Cars.com.

Men and women also differ in the features they see as being important in a new vehicle. A higher percentage of men believe that a backup camera, smartphone integration, available audio package, Wi-Fi hot spot, Android Auto, panoramic roof, Apple CarPlay, smartwatch integration, and a vehicle entertainment package are important. More women believe that automatic emergency braking is necessary.

The research also reveled that test driving and getting detailed pricing is more important to women than men.

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Tesla quietly released the "toy" today.

Tesla

Tesla is known for being unpredictable, so today’s news is not totally shocking, despite being extremely cool. The automaker released a new vehicle today, but not for use on the road, and not for use by grownups. The Cyberquad for Kids landed today with a sophisticated feature set and a very adult price tag of $1,900.

The Cyberquad for Kids checks in at 122 pounds and can carry a person that weighs as much as 150 pounds. Two forward speeds include 5 and 10 mph settings, and reverse can reach 5 mph. Depending on the rider’s weight and speed, the Cyberquad for Kids can travel up to 15+ miles on a charge. Tesla says that an empty battery can take up to five hours to fully recharge.

A full steel frame underpins the quad, and though it’s being pitched for kids, the ATV features adjustable suspension, rear disk brakes, LED light bars, and a cushioned seat. The futuristic EV looks almost identical to the larger Cyberquad we saw during the initial Cybertruck demonstration.

A thorough set of assembly and troubleshooting directions are available on Tesla’s site, but despite the Cyberquad for Kids’ complexity, don’t get any ideas about using it on the street. Tesla recommends using it on sidewalks and for stunts, but I think we’re all looking forward to the eventual tidal wave of YouTube videos this thing is going to generate.

Tesla Cyberquad for Kids Kids 8 years and older, and up to 150 pounds can ride. Tesla

If you’re hoping to get a Cyberquad for Kids, you might be out of luck. Though it only launched today, it’s already out of stock. There’s no word on if more will become available. Those that were lucky enough to snag one should start receiving them in early 2022.

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New performance SUV

Hyundai announces pricing for 2022 Kona N

The Kona N is price right at $35,425.

Hyundai

Hyundai is hard at work developing new electric vehicles, and has released some truly interesting electric concepts in recent months. However, the automaker’s efforts in the electric world haven’t stopped it from rolling out fun-to-drive and affordable performance vehicles under its N brand. Today, Hyundai announced pricing for the latest vehicle in the series. The Kona N will go on sale soon with a reasonable starting price of $35,425, which includes a $1,225 destination charge.

2022 Hyundai Kona N One well-equipped model will be available.Hyundai

The Kona N joins Hyundai’s high-performance stable that also includes the Veloster N and Elantra N, though the latter hasn’t yet hit the streets. The hot crossover gets the same output numbers from its turbocharged 2.0-liter four-cylinder as the Elantra N: 276 horsepower and 289 pound-feet of torque. The Veloster gets 275 horsepower and 260 pound-feet of torque. That rowdy four-banger is paired with an eight-speed wet dual-clutch transmission.

Hyundai’s full-on N cars get plenty of other go-fast bits to keep them planted in corners and stable at higher speeds. The Kona N gets an electronic limited-slip differential, an active sport exhaust system, electronically controlled suspension, and 19-inch wheels with Pirelli P-Zero performance tires.

2022 Hyundai Kona N Aggressive wheels and tires help keep the Kona N planted in corners.Hyundai

Hyundai generally knocks it out of the park with value, and the Kona N is no exception. Its modest price tag buys a generous helping of advanced driver aids in addition to its exciting specs. Standard features include forward collision warnings, lane keep assist, lane following assist, driver attention warnings, automatic high beams, blind spot monitoring, rear cross-traffic alerts, and a safe exit warning system.

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