New Data

Cars.com research proves women are more sophisticated car shoppers than men

Women seek out vehicles that provide what they need, rather than what they want. Men shop more based on emotion.

Photo by Getty Images

New Cars.com research proves what many men already know. Women take longer to purchase than men. The survey results also indicated that they're more sophisticated car shoppers, researching before they get to the dealership and seeking out vehicles that fit a certain set of practical buying criteria.

Not only are their buying practices more sophisticated, women are influencing 85 percent of new vehicle purchases in the U.S. and leading 62 percent of the overall sales.

Before pulling the trigger, women seek out information on a vehicle's snow worthiness, safety features, overall cost, and how its cargo and seating configurations fit with their lifestyle. Where do they seek that information? From other women. "Women want to hear from other women who are in the same lifestyle phase as them," said Amie Lindaas, Sr. Manager, Research & Insights, Cars.com. "Women want to hear from other like-minded women."

man car buying dealer dealership The car buying process usually leaves men lusting over sports cars and trucks.Photo by Getty Images

Cars.com research indicates that women, in general, take full advantage of all the information at their fingertips. Just 20 percent start with a set of cars that is familiar to them when shopping. Though they have an idea of what they're looking for, 40 percent of women say that they're open to different makes and models. Men are more set in their ways with 59 percent reporting that they usually know what make and model they're shopping for and prefer to search for their new vehicle by that make and model, rather than broader categories.

As they aim to make a practical purchase, women tend to shop for more traditional models from stalwarts of the industry like Chevrolet, Ford, Nissan, Toyota, and Honda. Men are more aspiration-focused in their buying decisions and that's reflected in their Cars.com searches, where luxury brands BMW and Mercedes-Benz in their top five.

Search behavior for women indicates that they look for lower cost vehicles with key clicks on sedans and SUVs. Men tend to search for trucks and Ford Mustangs on Cars.com.

Men and women also differ in the features they see as being important in a new vehicle. A higher percentage of men believe that a backup camera, smartphone integration, available audio package, Wi-Fi hot spot, Android Auto, panoramic roof, Apple CarPlay, smartwatch integration, and a vehicle entertainment package are important. More women believe that automatic emergency braking is necessary.

The research also reveled that test driving and getting detailed pricing is more important to women than men.

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Custom sports car

2022 Chevy COPO Camaro announced

Yes, that's a wheelie.

Chevrolet

In the late 1960s, Chevrolet dealers realized that they could use the automaker's Central Office Production Orders (COPO) to spec the Camaro with a larger engine than was offered to everyday buyers. A legend was born, but it only ran for a year before being discontinued until 2012. The newest iterations of the car have run in extremely limited quantities each year, and Chevrolet has just announced updates made to the car for 2022.

New for 2022, the COPO Camaro gets a 572 cubic-inch V8 that features a casti-iron block, four-bolt main caps, aluminum heads, a forged steel crankshaft, forged steel connecting rods, and forged aluminum pistons. Pricing for the 572-equipped cars starts at $105,500 before destination.


2022 COPO Camaro The COPO will be available with a 572 cubic-inch V8.Chevrolet


Beyond the headline-grabbing 572, the drag strip-focused car will be offered with a pair of rowdy V8 engines. The COPO powertrain lineup includes a supercharged 350 cubic-inch V8 with 580 horsepower and a 427 cubic-inch V8 with 470 horsepower. All 2022 COPO Camaros get an ATI Racing Products TH400 three-speed automatic gearbox.

Production of the original COPO Camaro only ran for one year, but Chevy brought the car back in 2012. Production has continued since then, but only 69 cars have been built each year, a throwback to the original car's super-limited 69-car run. Since there are far more people wanting a car than there are actual cars, Chevrolet runs a lottery every November. The automaker says that thousands of people apply and the select few winners are notified in December that their purchase certificate is on the way.


2022 COPO Camaro Only 69 of the cars will be built.Chevrolet

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The G70 got a makeover for 2022.

Genesis

The Genesis G70 got a refresh for 2022, which brought an updated interior with new tech, along with a massaged front- and rear-end. I'm spending a week testing the renewed sports sedan, and have some initial thoughts after two days with the new model. I drove the 2021 G70 and felt that it was a cohesive package with few major downfalls. The 2022 model's improvements have made me like it even more. A full review will be out next week, but in the meantime, here are three things to know about the 2022 Genesis G70.

It's Plush


2022 Genesis G70 The G70's interior is top-shelf and gorgeous to look at.Genesis


Close your eyes and step into a G70 and you'll be hard pressed to believe you're sitting in anything other than a European luxury sedan. The cabin is gorgeous, and features high-end materials, great visibility, and intuitive technology. The front seats are sporty but supportive and comfortable, and high trim levels features super diamond stitched leathers and very few low-rent materials inside.

It's Quick

I'm testing the Sport Prestige 3.3T model, which his powered by a – you guessed it – twin-turbocharged 3.3-liter V6 engine. With 365 horsepower and 376 pound-feet of torque on tap, the car will boogie. Its 0-60 mph time lands a at a modest 4.7 seconds, but Genesis did a good job of building in enough drama to make things interesting. The car's sonorous exhaust, rush of power off the line, and responsive transmission all work together to create a special experience. Even G70s equipped with the lesser turbocharged 2.0-liter engine still feel quick, thanks to 252 horsepower.

It's Gorgeous


2022 Genesis G70 The G70 isn't a large car, but offers enough room for a family of four to ride in comfort.Genesis


I tested a Genesis GV80 a few months ago, and found that it was the first car I'd driven around town that caused people to stop and take photos. Now, with the G70, I have my second. Despite a few awkward lines, created when Genesis added the split headlight and taillight look to the car, it's otherwise one of the sleekest and most eye-catching sedans around. Deeply sculpted sides and the large-but-not-too-large diamond grille also add to the look.

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