New Data

Cars.com research proves women are more sophisticated car shoppers than men

Women seek out vehicles that provide what they need, rather than what they want. Men shop more based on emotion.

Photo by Getty Images

New Cars.com research proves what many men already know. Women take longer to purchase than men. The survey results also indicated that they're more sophisticated car shoppers, researching before they get to the dealership and seeking out vehicles that fit a certain set of practical buying criteria.

Not only are their buying practices more sophisticated, women are influencing 85 percent of new vehicle purchases in the U.S. and leading 62 percent of the overall sales.

Before pulling the trigger, women seek out information on a vehicle's snow worthiness, safety features, overall cost, and how its cargo and seating configurations fit with their lifestyle. Where do they seek that information? From other women. "Women want to hear from other women who are in the same lifestyle phase as them," said Amie Lindaas, Sr. Manager, Research & Insights, Cars.com. "Women want to hear from other like-minded women."

man car buying dealer dealership The car buying process usually leaves men lusting over sports cars and trucks.Photo by Getty Images

Cars.com research indicates that women, in general, take full advantage of all the information at their fingertips. Just 20 percent start with a set of cars that is familiar to them when shopping. Though they have an idea of what they're looking for, 40 percent of women say that they're open to different makes and models. Men are more set in their ways with 59 percent reporting that they usually know what make and model they're shopping for and prefer to search for their new vehicle by that make and model, rather than broader categories.

As they aim to make a practical purchase, women tend to shop for more traditional models from stalwarts of the industry like Chevrolet, Ford, Nissan, Toyota, and Honda. Men are more aspiration-focused in their buying decisions and that's reflected in their Cars.com searches, where luxury brands BMW and Mercedes-Benz in their top five.

Search behavior for women indicates that they look for lower cost vehicles with key clicks on sedans and SUVs. Men tend to search for trucks and Ford Mustangs on Cars.com.

Men and women also differ in the features they see as being important in a new vehicle. A higher percentage of men believe that a backup camera, smartphone integration, available audio package, Wi-Fi hot spot, Android Auto, panoramic roof, Apple CarPlay, smartwatch integration, and a vehicle entertainment package are important. More women believe that automatic emergency braking is necessary.

The research also reveled that test driving and getting detailed pricing is more important to women than men.

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This colorful 1975 Porsche 911 Carrera MFI Safari is up for auction later this month.

Photo courtesy of Silverstone Auctions
When it's in a competition, it's a winning streak of pink, yellow, and silver. This 1975 Porsche 911 Carrera MFI Safari Rally Car is headed to auction with the model set to cross the block during the Silverstone Auctions Race Retro Live Online Auction this spring.

The Tuthill Porsche 911 started its life in January 1975 as a relatively rare Porsche 911 Carrera 2.7 MFI Coupe. The models were only produced from 1974 to 1976 and were mechanically identical to the 1973 Carrera RS.

It was converted to a rally car in the early 1990s and campaigned extensively by legendary Irish driver, Billy Coleman. Coleman is Ireland's most successful motorsport rally driver—in 20 years of racing he has claimed 29 victories.

1975 Porsche 911 Carrera MFI Safari Modifications to the Porsche have made it ready for off-roading competitions.Photo courtesy of Silverstone Auctions

1975 Porsche 911 Carrera MFI Safari

In 1998, the car was hired for The RAC Historic rally by Silverstone Auctions Managing Director, Nick Whale. Recognizing its power and prowess, Whale purchased the car and continued to race it, wining the 1999 Safety Devices Rally Challenge outright. It also won the British Historic Rally Championship held in 2000 over eight rounds, four tarmac and four gravel events.

The car was sold in May 2002 and rallied by new owners for the next decade. It would then be converted by Tuthills into a full house East African Safari spec rally car.

"We are thrilled to offer a car with such outstanding history and one that I have previously owned and won in, for our first sale of 2021," said Nick Whale, Silverstone Auctions Managing Director. "The 1975 Porsche 911 Carrera MFI Safari Rally Car really is a credit and privilege to offer in our tenth year as the official auction partner for Race Retro!"

The interior of the 911 is rally-ready.Photo courtesy of Silverstone Auctions

The car has competed in and finished four East African Safari events. In 2017, the car took the top spot on the podium, winning it outright, with driver Ryan Champion behind the wheel.

This Porsche 911 was even selected by Porsche Club GB as one of 30 specially invited cars to attend as well as participating in Porsches 50th Birthday celebrations at Brands Hatch circuit in 2018.

The car comes with MSA papers and an FIA HTP.

The Tuthills modifications are valued at £40,000. Newly built cars today are around £300,000 plus VAT.

The car features a lifted body style.Photo courtesy of Silverstone Auctions

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The McLaren Artura is a new hybrid supercar.

Photo courtesy of McLaren

The McLaren Artura is the company's first series-production high-performance hybrid supercar and, like everything else McLaren does, they're not letting the natural forces of the Earth get into the way of a good time behind the wheel.

It's more than just a modern car. The Arturo is a way forward for McLaren. It's built on the McLaren Carbon Lightweight Architecture, a new platform that allows for engaging drive dynamics and a hybrid powertrain.

The car is designed to have a low-nose, cab-forward, high-tail stance. It has dihedral doors, a short wheelbase, and low stance. McLaren describes the car as looking "almost 'shrink-wrapped''.

Mclaren Artura The Artura is ready for the track or street.Photo courtesy of McLaren

Mclaren Artura

The Artura's powertrain features a twin-turbocharged 3.0-liter V6 engine that is paired with an electric motor and 7.4-kilowatt-hour battery pack. The power supply produces 671 brake horsepower and 531 pound-feet of torque. Up to 166 pound-feet of torque is available instantaneously, at the push of a throttle. That gets the car from zero to 60 mph in 3.0 seconds, zero to 124 mph in 8.3 seconds, and zero to 186 mph in 21.5 seconds.

The Artura's lithium-ion battery consists of five modules that are refrigerant called using cooling rails. The assembly is bolted onto the rear base of the monocoque. The car delivers 19 miles of all-electric range.

Owners charge the vehicle via a plug-in hybrid power outlet. It can be charged to an 80 percent level in just 2.5 hours with a standard cable. Batteries can harvest power from the V6 while the car is operational. That harvesting is tailored depending on the drive mode selected.

An eight-speed automatic transmission is standard. It pairs with McLaren's first electronic differential. It has an upgraded electro-hydraulic steering and Proactive Damping Control, which are deigned to enhance agility, stability, and dynamic performance.

McLaren Artura

Photo courtesy of McLaren

The total weight of all hybrid components is 287 pounds (194-pound battery pack and a 34-pound electric motor). The car has a dry weight of 3,075 and a wet weight of 3,303 pounds. That all-in weight is on-par with other supercars that aren't hybrids.

Four Powertrain models, including an E-mode for all-electric driving, Comfort mode for range and efficiency, Sport for more aggressive driving, and Track for premium performance. Separate handling mode choices adjust damper firmness and the degree of Electronic Stability Control intervention to suit driver preference and weather and road conditions. Drivers can choose Powertrain and Handling modes via a steering wheel control without their hands leaving the wheel.

The car's wheels are wrapped in next-gen Pirelli P Zero Corsa tires. The Cyber Tires generate real-time data and relay it to the car's stability control systems to optimize tire performance.

The interior sports standard power-adjustable seats and Homelink. Vehicle nose lift, power folding mirrors, carbon ceramic brakes, and soft close doors are also standard.

U.S. customers get standard power-adjustable heated Comfort Seats with memory. They can upgrade to new Clubsport seats that deliver the support of a bucket seat with a moveable backrest. The car's structure means that a 97.5th percentile (6ft 4in) driver can fit behind the wheel.

There are three further core specifications: Performance, which has a sporting, functional aesthetic; TechLux, where the focus is on the technical luxury that the name suggests; and Vision, which displays a more avant-garde and adventurous look and feel.

McLaren presents the Artura with a completely new interior featuring control buttons on the steering wheel, a new 8-inch high-definition infotainment touch screen, Apple CarPlay, and Android Auto. Two high-definition screens include an interface that is built on all-new software. A stealth mode on the main binnacle hides non-essential content on the screens.

The vehicle is capable of over-the-air updates.

McLaren is equipping the car with a number of advanced driver assistance systems (ADAS) including adaptive cruise control, lane departure warning, auto high-beam assist, and road sign recognition.

McLaren backs the Artura with a five-year new vehicle warranty, six-year battery warranty, and 10-year body warranty.

The McLaren Artura is priced to start at $225,000. The first deliveries of the car will commence in the third quarter of 2021.

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