New Data

Cars.com research proves women are more sophisticated car shoppers than men

Women seek out vehicles that provide what they need, rather than what they want. Men shop more based on emotion.

Photo by Getty Images

New Cars.com research proves what many men already know. Women take longer to purchase than men. The survey results also indicated that they're more sophisticated car shoppers, researching before they get to the dealership and seeking out vehicles that fit a certain set of practical buying criteria.

Not only are their buying practices more sophisticated, women are influencing 85 percent of new vehicle purchases in the U.S. and leading 62 percent of the overall sales.

Before pulling the trigger, women seek out information on a vehicle's snow worthiness, safety features, overall cost, and how its cargo and seating configurations fit with their lifestyle. Where do they seek that information? From other women. "Women want to hear from other women who are in the same lifestyle phase as them," said Amie Lindaas, Sr. Manager, Research & Insights, Cars.com. "Women want to hear from other like-minded women."

man car buying dealer dealership The car buying process usually leaves men lusting over sports cars and trucks.Photo by Getty Images

Cars.com research indicates that women, in general, take full advantage of all the information at their fingertips. Just 20 percent start with a set of cars that is familiar to them when shopping. Though they have an idea of what they're looking for, 40 percent of women say that they're open to different makes and models. Men are more set in their ways with 59 percent reporting that they usually know what make and model they're shopping for and prefer to search for their new vehicle by that make and model, rather than broader categories.

As they aim to make a practical purchase, women tend to shop for more traditional models from stalwarts of the industry like Chevrolet, Ford, Nissan, Toyota, and Honda. Men are more aspiration-focused in their buying decisions and that's reflected in their Cars.com searches, where luxury brands BMW and Mercedes-Benz in their top five.

Search behavior for women indicates that they look for lower cost vehicles with key clicks on sedans and SUVs. Men tend to search for trucks and Ford Mustangs on Cars.com.

Men and women also differ in the features they see as being important in a new vehicle. A higher percentage of men believe that a backup camera, smartphone integration, available audio package, Wi-Fi hot spot, Android Auto, panoramic roof, Apple CarPlay, smartwatch integration, and a vehicle entertainment package are important. More women believe that automatic emergency braking is necessary.

The research also reveled that test driving and getting detailed pricing is more important to women than men.

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The 2021 Mazda CX-30 2.5 Turbo is joining the company’s lineup

Photo courtesy of Mazda North American Operations

The decision to add a turbocharged engine variant to the Mazda3 was met with praise for those who like getting in a little more excitement behind the wheel. Now It has been announced that the Mazda3's crossover counterpart, the CX-30 is getting the same treatment.

The 2021 Mazda CX-30 will be available with a turbocharged 2.5-liter four-cylinder engine that puts out 250 horsepower and 320 pound-feet of torque when the tank is filled with 93 octane fuel. The performance drops to 227 horsepower and 310 pound-feet of torque when owners fill up with 87 octane. Engines with the turbo-four also get standard all-wheel drive.

2021 Mazda CX-30 2.5 Turbo The body styling is pretty much the same as the rest of the Mazda CX-30 lineup, but it does have unique wheels and other attributes.Photo courtesy of Mazda North American Operations

To accommodate the new engine option, Mazda has not had to change the outward appearance of the model In earnest but does add some highlights including 18-inch black aluminum alloy wheels, larger tailpipes, gloss black door mirrors and a "TURBO" badge on the liftgate.

As the most premium Mazda CX-30 model, it comes with a frameless auto-dimming rearview mirror, black upper dash and chrome finishes. The features list includes a Bose 12-speaker audio system and an 8.8-inch infotainment screen..

The CX-30 2.5 Turbo, as the models with the engine will be known. Also comes equipped with Smart City Brake Support Reverse and rear cross-traffic braking technologies that can sense a vehicle coming into the lane of travel when reversing, warn the driver, and apply the brakes in order to possibly avoid a collision. Additional available safety technologies include a 360-degree view monitor, Active Drive Display, traffic sign recognition, and adaptation front lighting.

2021 Mazda CX-30 2.5 Turbo The CX-30 debuted just last year.Photo courtesy of Mazda North American Operations

The 2021 Mazda CX-30 2.5 Turbo is scheduled to go on sale by the end of 2020. Specific packaging and pricing details will be announced in the coming months

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Volkswagen has chosen a name for its new SUV.

Photo courtesy of Volkswagen AG

The forthcoming new Volkswagen SUV will be called the Taos after the town in New Mexico. The name was chosen to specifically appeal to North American customers, who are the target market for the SUV, which Will slot below the Tiguan in the VW lineup.

“We're thrilled to announce the name for the newest member of the Volkswagen family," said Hein Schafer, Senior Vice President for Product Marketing and Strategy, Volkswagen of America, Inc. "It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It's a small city that offers big things—from outdoor adventure to arts and design and great cuisine."

Taos New Mexico Taos, New Mexico is the namesake for a forthcoming Volkswagen model.Photo courtesy of Volkswagen AG

"We are excited that Volkswagen has named their sport utility vehicle after the town of Taos," said Taos Mayor Dan Barrone. "It's a great opportunity for our community to share its rich history and culture alongside Volkswagen with its unique and rich history and culture."

Taos, New Mexico is a thriving small town of 6,000 people. It has a 400-year history and a 1,000-year-old Native American community just a few miles from the center fo town. Artists and skiers flock to the city, which is noted for its stunning landscapes.

Incidentally, Taos was also home to John Muir, an engineer turned mechanic, and author of "How To Keep Your Volkswagen Alive: A Manual of Step-by-Step procedures for the Compleat Idiot." First published in 1969, and illustrated by local artist Peter Aschwanden, this counter-culture guide to Volkswagen repairs quickly developed a popular following. The book, started in Muir's Taos shop, has helped keep countless VW models running, from Beetles and Buses to Type 3 and Type 4 models.

Volkswagen promises that the new Taos “will offer great value, excellent fuel economy, and great packaging, as well as advanced infotainment and driver-assistance features”.

The 2022 Volkswagen Taos will be revealed on October 13.

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