The first Genesis GV70 debuted with little fanfare but all the looks, charm, and charisma of the GV80, but smaller. It joins the rapidly expanding Genesis lineup alongside the G70, G80, and G90 sedans and below the the GV80. Like all other Genesis models, it will be based on a rear-wheel drive platform.

"Genesis continues to build on our solid foundation with the addition of new and exciting products to our lineup," said Mark Del Rosso, President and Chief Executive Officer of Genesis Motor North America. "We recently launched our first-ever SUV, the flagship GV80, with U.S. deliveries beginning in the next thirty days. Now, with the upcoming release of the dynamic GV70 and a further diversified product portfolio, Genesis will be able to reach an even broader audience of American consumers."

2022 Genesis GV70 Sport

Photo courtesy of Genesis Motors

Genesis says that the GV70 gets its name from the following formula: the "G" stands for Genesis and "V" stands for versatility.

Like the sedans and SUV already in the Genesis lineup, the GV70 features the company's crest grille at the front. The grille takes it shape from the Genesis logo. On this model, it's set lower than on the GV80, and below the Quad Lamp headlights to give the GV70 the look of a sporty crossover.

Muscular rear fenders and a coupe-like roofline give the GV70 an athletic appearance. There's a chrome line to the C-pillar to accentuate the sportiness and exude a sense of elegance.

Quad Lamp taillights are set into the bumper, which also features a G-Matrix pattern applied to it. The Muffler is vertical-shaped and the SUV features a body-colored diffuser.

The Genesis G70 Sport variant takes the looks of the model even further. This SUV has an exclusive front bumper, 21-inch G-Matrix pattern-applied wheels, dark chrome garnishes, and a large diameter exhaust. The Sport model's interior features exclusive colors and trim, including a sport steering wheel and carbon-fiber appointed consoles and doors.

"The audaciously designed new GV70 breaks new ground for Genesis through purity of design execution. This follows the Genesis G80 and GV80 which demonstrated the perfect balance of our design identity 'Athletic Elegance,'" said SangYup Lee, Senior Vice President and Head of Global Genesis Design."

He added "The new GV70 inherits the Genesis design DNA including signature elements, such as the Wing Face and Two Lines. Along with the G70, the athletic 70-series line-up expands our design territory. As a luxury brand based in Korea, we are excited to offer the 'Beauty of White Space', Genesis' contemporary spatial experience exclusively to our customers."

The first GV70 is expected to arrive in the United States in calendar year 2021. The GV80 starts at $48,900. Expect the GV70 to have a MSRP far below that starting price.