LA Auto Show 2019

Genesis gives G90 a (nearly) complete makeover just three years in

Eileen Falkenberg-Hull
Nov 26, 2019, 1:23 pm

Genesis has redesigned the G90 for the 2020 model year.

Photo courtesy of Genesis

It's been just three years since the Genesis G90 went on sale in the U.S. but the automaker has decided that it is already time for a complete model update. For the 2020, the flagship sedan gets major exterior and interior changes, new technology, and a safety upgrade.

"G90 is the ultimate expression of the Genesis brand," said Luc Donckerwolke, Executive Vice President and Chief Design Officer, Hyundai Motor Group. "Before the first sketch was even drawn, my team of designers thought carefully about how to evolve its styling and create something even more elegant and harmonic."

2020 Genesis G90 front face rear grille headlights Genesis has redesigned the G90 for the 2020 model year. Photo courtesy of Genesis

With the exception of the car's roof and doors, every body panel on the 2020 Genesis G90 has been replaced or changed. Its new Crest Grille is flanked by quad headlamps. At the rear, quad taillamps wrap around corner to corner is a Lincoln-esque way. Its license plate sits low, making the eyes focus on the rear design rather than a government regulated piece of metal.

Nineteen-inch wheels are available for the first time on the 2020 model and feature a new G-Matrix pattern.

The cabin of the G90 features a horizontal layout that emphasizes the car's vast passenger space. There is chrome plating on the switches and a leather-wrapped steering wheel. Open-pore wood and double stitching and piping are arranged throughout the space.

Genesis is touring the G90's long list of brand firsts including over the air updates for maps and infotainment system software, a 12.3-inch touch screen for navigation with a copper graphic interface.

The model comes with Apple CarPlay, Android Auto, and Mirror Link.

Genesis has enabled the car to log user driving patterns and it informs the driver when there is a need to address vehicle wear with maintenance.

2020 Genesis G90 interior Genesis has simplified the interior of the G90 for the 2020 model year. Photo courtesy of Genesis

The automaker has given the 2020 model a long list of standard safety and driver assistance technology including:

  • Lane Following Assist - expands the reach of lane-keep and lane-departure assists, to help stay centered in a lane and provide steering assistance.
  • Rear Cross-traffic Collision-Avoidance Assist - uses rear side radar to help detect and prevent impact with obstacles.
  • Forward Collision-Avoidance Assist (FCA) can now help detect bicycles and vehicles in front of the vehicle.
  • Safe Exit Assist - may alert a driver and passengers with alerts when an object is approaching an opening door.
  • Highway Driving Assist - assists the driver to maintain the center of a lane on marked interstate highways, while keeping a safe distance from a vehicle in front. It can act in conjunction with Highway Auto Speed Slowdown, which adjusts vehicle speed to match posted signs.

Each 2020 Genesis G90 sold in the U.S. will come with valet services. The no-additional-cost program allows owners to schedule appointments with the use of valet pickup and drop-off.

Also included with every G90 purchase:

  • 3 years/36,000 miles of complimentary scheduled maintenance
  • 3 years/36,000 miles complimentary Service Valet
  • 3 years of complimentary Genesis Connected Services, including Enhanced Roadside Assistance, Destination Search powered by Voice and Remote Start with climate control
  • 3 years of complimentary SiriusXM® Travel Link (Data Services)
  • 3 years of complimentary Annual Multimedia and Navigation Updates
  • Lifetime complimentary traffic data
  • Best-in-class warranty with Enhanced Roadside Assistance and Concierge Services, including tire changes or transportation to the nearest Genesis retailer or authorized service facility, and reimbursement for inconvenience.

Genesis will sell the G90 in two trim levels: 3.3T Premium and 5.0 Ultimate. The 3.3. and 5.0 designee which engine the car uses, either a turbocharged 3.3-liter V6 that gets 365 horsepower and 376 pound-feet of torque, or the 5.0-liter V8 that delivers 420 horsepower and 383 pound-feet of torque. Both engines are paired with an eight-speed automatic transmission and are rear-wheel drive. All-wheel drive is available.

The 2020 Genesis G90 will go on sale in December. Pricing will be announced closer to its on-sale date.

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Super Bowl LIV

John Legend, Chrissy Teigen to star in Genesis's first Super Bowl ad

Entertainers Chrissy Teigen and John Legend star in this year's Genesis Super Bowl ad.

Photo courtesy of Genesis

Like sister companies Hyundai and Kia, Genesis is throwing its hat in the ring. Musician John Legend and his wife, model Chrissy Teigen, will star in a new spot for the automaker that focuses viewers on the company's position of "Young Luxury."

The second-quarter advertisement will introduce the GV80 SUV and be a kickoff to the SUV's campaign featuring the duo.

"Launching GV80 in North America during the Super Bowl offers us exponential visibility for the Genesis brand at the national, and to some extent global, level," said Mark Del Rosso, Chief Executive Officer, Genesis Motor North America. "With John and Chrissy showcasing their signature charm, we will give our first SUV the running room to compete and win."

Del Rosso continued, "Launching our first SUV with amazing support from John and Chrissy in our first Super Bowl spot became the perfect time to launch our new "Young Luxury" brand campaign and is indicative of our desire at Genesis to ignite exploration in everyone by infusing all that we do with the spirit of youth and wonder. Genesis is the youngest luxury automotive brand, why not act our age and have a little fun?"

Caviar director and comedian Neal Brennan, who is known for adding comedic touches to the ads he directs, helmed the ad. "Combining opulence and humor for this spot was a fun challenge," said Brennan. "Thankfully, the comedic flow between Chrissy and John is effortless."

The GV80 is the first SUV developed by the Genesis brand. There are two more Genesis SUVs on the horizon with the third being an electric-powered model, according to a recent article in Motortrend.

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New Model News

Genesis introduces its first SUV, the three-row 2021 Genesis GV80

Genesis has debuted its new SUV. Another is soon on the way.

Photo courtesy of Genesis

An SUV is finally joining the Genesis lineup. This week the Korean automaker unveiled the GV80, its flagship model, showing that the design, engineering, and value proposition of Genesis sedans can carry over into a SUV.

Designed in collaboration between studios in South Korea, the United States, and Germany, the 2021 GV80 features many similar design elements to the recently redesigned 2020 Genesis G90. The Crest Grille sits on the face of the SUV while lines run from the grille and headlights back onto the body of the model.

2021 Genesis GV80 The GV80 has the Genesis Crest Grille at its front.Photo courtesy of Genesis

The GV80 has a commanding stance and looks like a luxury model even at first glance. The Quad Lamp headlights are a signature of the model, the same way they are the G90. The two models also share a G-Matrix pattern in light fixtures throughout the interior, which are inspired by orchids. The GV80 also has the pattern on its 22-inch wheels.

Genesis vehicles are known for being spacious and the GV80 appears to be no exception. The automaker says that the GV80, "focuses on 'the beauty of white space,' characteristic of the elegant South Korean architectural philosophy. The concept of 'luxury in space' defines the open feeling of the cabin of GV80, with the G-Matrix pattern as a motif."

The dashboard of the GV80 is centered by a 14.5-inch infotainment screen. Simplicity has reigned supreme in the cabin design with a special focus on keeping the number of buttons and switches to a minimum.


2021 Genesis GV80 The GV80 has many of the design characteristics of the Genesis G90.Photo courtesy of Genesis

At the center of the console is a dial-style shifter and a controller that features handwriting recognition, a technology used in Mercedes-Benz and BMW vehicles, among others.

2021 Genesis GV80 The interior of the GV80 is suitably plush.Photo courtesy of Genesis

Genesis has made augmented reality navigation which is described by Genesis as utilizing, "virtual driving guidelines over actual driving images to help drivers recognize roads. Video taken by the front-mounted camera will be displayed on the infotainment screen, and the optimal driving path will be displayed in a virtual graphic so that the driver can drive along the route easily and accurately."

The automaker is set on making the GV80 an "oasis." That includes covering the cabin with soft-touch materials from quilted knee pads to the center and installing the first application of the company's Road Active Noise Cancellation, which takes traditional noise cancellation technology a big step forward. The driver's seat has seven air cells to help drivers achieve maximum comfort. Heated and ventilated seats are available in the first two rows.

The GV80 comes standard with rear-wheel drive and has available all-wheel drive. GV80 AWD models will come standard with an electronically controlled limited slip differential at the rear.

2021 Genesis GV80 Genesis has specifically engineered the cabin of the model to be spacious.Photo courtesy of Genesis

The SUV's suspension is electronically controlled and features road preview, which recognizes the road ahead and optimizes the suspension for optimal comfort, similar to what the Lincoln Aviator's system does.

Genesis has plans to sell the GV80 with the buyer's choice between two turbocharged engines in the U.S.

Electronically controlled suspension with road preview, another Genesis first, helps provide passengers with optimal ride comfort by recognizing information on the road ahead in advance via the front camera.

2021 Genesis GV80 Each new GV80 comes with a long list of safety technology.Photo courtesy of Genesis

The new SUV features a number of new technologies for the Genesis brand including:

  • Smart Cruise Control with Machine Learning: A world first, SCC-ML advances the science and engineering behind smart cruise control. It is an artificial intelligence-based intelligent navigation technology that helps enable GV80 to independently learn the driving characteristics of its drivers and implement autonomous driving similar to that of human drivers.
  • Highway Driving Assist II: This system helps assist the driver in a wider variety of situations than before, including lane change when the turn signal is used, and helping to merge in congested situations.
  • Forward Collision-Avoidance Assist: This system is able to help automatically bring GV80 to a stop in certain situations where there is a risk of collision with an approaching vehicle on the left or right side of the intersection. GV80 is also able to help detect potential collision risks, if a pedestrian is in close proximity to the vehicle while in motion.
  • Blind-Spot Collision Avoidance Assist: BCA is essentially a Blind Spot Monitor with active capabilities. BCA helps reduce the chance of potential impact with a moving vehicle, upon departing a parallel parking spot as one example.
  • Rear Cross-traffic Collision-Avoidance Assist: This system uses rear side radar to help detect and prevent impact with obstacles.
  • Driver Attention Alert Warning: This system monitors the driver's attention when driving, by analyzing driving patterns and behaviors, including intermittent steering and unnatural deceleration, through vehicle signals, such as steering angle and steering torque and vehicle position in traffic lane. A forward-looking camera monitors the driver and will generate pop-up messages and warning tones when fatigue or forward-looking neglect is detected.

The 2020 Genesis GV80 will go on sale later this year. Pricing will be announced closer to the model's on-sale date.

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