Dealerships

Ford partners with Cox Automotive to launch new certified used vehicle digital marketplace

Ford's new certification program brings a new level of scrutiny to used vehicles.

Photo courtesy of Ford Motor Company

Ford Motor Company, its dealers, and Cox Automotive are partnering to create a new, digital used car marketplace. Ford Blue Advantage allows dealers to list and sell certified used vehicles on a single platform, backed by a Ford warranty. Cox Automotive's Autotrader and Kelley Blue Book brands had hands in developing and populating content on the site.

The online marketplace, which features familiar Autotrader styling, allows users to filter vehicles by location, Ford Vehicle Exchange Program eligibility, dealer home services (including test drive at home), price, vehicle history (no accidents, single owner), year, mileage, make, body style, drive type, fuel type, fuel economy, transmission, cylinders, exterior color, interior color, features, doors, and price rating.

The new online marketplace features technology by Autotrader and a familiar design.Photo courtesy of Ford Motor Company

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"We can now connect the right shopper to the right pre-owned Ford vehicle faster than ever," said Andrew Frick, vice president, U.S. marketing. "Providing a great digital experience is paramount today, but we know customers still want to touch, smell and feel a vehicle before they buy it. Ford Blue Advantage offers the best of both worlds, enabling customers to shop online or come into a dealership, or a combination of both."

The Ford Blue Advantage site features Kelley Blue Book Price Advisor to signify if a vehicle has a Good or Great price. Visitors are also able to see a vehicle's original window sticker.

"At Cox Automotive, we believe that the automotive industry thrives when dealers, consumers and manufacturers are completely connected," said Jessica Stafford, senior vice president, Autotrader and Kelley Blue Book. "This philosophy drove us to engineer a uniquely integrated platform for Ford dealers to help simplify, streamline and personalize the car-buying experience for consumers and drive more value."

More than half of Ford's dealerships are currently enrolled in the program.

All vehicles listed on the platform have undergone an inspection by Ford factory-trained technicians. Participating dealers are able to certify vehicles under two different levels, Gold Certified and Blue Certified, covering up to 90 percent of their used-vehicle inventory.

Gold Certified vehicles have passed a 172-point inspection and come with a 12-month/12,000-mile Comprehensive Limited Warranty and a seven-year/100,000-mile Powertrain Limited Warranty. Dealers can certify Ford vehicles up to six years old that have less than 80,000 miles on the odometer as Gold Certified.

Older, Blue Certified vehicles pass a 139-point inspection and come with 90-day/4,000-mile Comprehensive Limited Warranty coverage. Blue Certified models are less than 10 years old and have fewer than 120,000 miles on them. Ford and non-Ford vehicles are eligible for this certification.

Ford promises to run a Carfax Vehicle History Report on every Blue and Gold Certified used vehicle to identify any issues that might not be detected during the inspection.

Gold and Blue Certified vehicles are sold with 24/7 roadside assistance and complimentary FordPass Rewards Points (11,000 points for Blue Certified and 22,000 for Gold Certified) that can be used for future service visits at Ford dealerships. FordPass is the automaker's mobile app. The Rewards Points program allows users to earn rewards by visiting their dealership for service, purchasing a vehicle, and other purchases.

Ford isn't the only automaker making an online sales shift for certified used cars. Honda and Acura recently launched similar sites.

Ford Blue Advantage can be found at FordBlueAdvantage.com.

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The Ford Super Duty has a number of additions for the 2022 model year.

Photo courtesy of Ford Motor Company

The 2022 Ford Super Duty is benefiting from the redesign of the Ford F-150. The car is getting a number of high-tech upgrades and a new appearance package option for the 2022 model year as well as fresh color schemes for the interior and exterior of the truck. It continues to offer the highest available payload, and max conventional and fifth-wheel towing capacity.

Buyers now have the option of adding a 12-inch infotainment touch screen to their truck with Ford's SYNC 4 infotainment system, which includes cloud connectivity, wireless Apple CarPlay, Android Auto, and navigation. The screen is orientated similarly to how it is positioned in the F-150 - landscape rather than portrait like the Explorer's screen. Information on the screen can be split in half.

Ford switches to a fully digital owner's manual for the 2022 Super Duty. It will save a considerable amount of paper and, in turn, trees.

2022 Ford Super Duty Lariat Tremor with Sport Appearance Pack The 2022 Ford Super Duty Lariat Tremor with Sport Appearance Pack is available with the new, larger 12-inch infotainment touch screen.Photo courtesy of Ford Motor Company

SYNC voice control and a 4.2-inch center screen remains standard on the XL series trucks with SYNC 3 available while an 8-inch center touch screen and SYNC 3 are standard on XLT.

Photo courtesy of Ford Motor Company

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Ford is also offering the new Lariat Sport Appearance Package to the Super Duty lineup. Buyers who check that box get body-color bumpers, exterior mirrors, and grille, as well as a chrome exhaust tip and black platform running boards.The automaker is also making its popular Black Appearance Package available for XLT models. That group of equipment and features includes 20-inch Ebony Black painted premium wheels, body-color front and rear bumpers, grille bars, and six-inch Ebony Black running boards. Trucks with this package will be available in the autumn of 2021.

Ford will offer Lariat models of the truck with a new Baja colored interior. Limited models get new Navy Pier and Light Slate options, plus a new Atlas Blue exterior color.

2022 Ford Super Duty Limited

Photo courtesy of Ford Motor Company

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The 2022 Ford Super Duty is built at Kentucky Truck Plant in Louisville, Kentucky, and Ohio Assembly Plant in Avon Lake, Ohio. It will be available this summer. Pricing has yet to be announced.

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The new ClickShop interface allows customers to shop for and purchase a vehicle online.

Photo courtesy of Mitsubishi Motors North America

If you like a Mitsubishi but don't like your local Mitsubishi dealership, there's good news. Today Mitsubishi Motors North America has launched a 24-hour digital showroom on mitsubishicars.com that allows customers to start, pause, restart, and complete the car buying process from the comfort and convenience of their home.

Called ClickShop, the process is designed to make the buying process as click, click, car." It rolls together the ability to browse real-time inventory; build a custom deal, with pre-populated, applicable incentives, including payment, trade, and taxes; submit their credit application and book an in-person or virtual appointment. Customers are also not required to submit their contact information to unlock deals.

"Mitsubishi Motors has so much to be proud of in 2021," said Mark Chaffin, Mitsubishi Motors North America Chief Operating Officer. "We are delivering a bold, capable and stylish lineup of vehicles that will result in one of the freshest showrooms in the industry, and we are delivering a fast, fair and fun car-buying experience to our customers. Tools like ClickShop allow us to deliver on what really matters to the modern customer by using data in a thoughtful, strategic way."

Still wondering how it works? Mitsubishi has a handy video you can watch the explains the process.

Between now and the end of the second quarter of 2021, Mitsubishi Motors will launch three revised vehicles and one all-new, ground-up redesign.

"We want people to feel good about buying a car, after all it is one of the most expensive purchases people will make in their lifetime," said Richard Herod III, White Bear Mitsubishi (White Bear Lake, Minn.) Dealer Principal. "This means we have to meet them where they are, be respectful of their time and sensitive to their budget, and we must be transparent. ClickShop allows us to show up for and support our customers, even before they walk in the door."

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