Honda, Acura establish online used vehicle marketplaces
Honda and Acura are, like many automakers, taking advantage of the change in buyers' attitudes toward in-person purchasing our to COVID-19, and using the opportunity to transition into new, more modern forms of shopping for and purchasing a new or used vehicle. Acura is the premium brand of American Honda Motor Co.
Both companies are now selling non-certified used vehicles via specialized websites: AcuraCertified.com and HondaCertified.com. The move is in an effort to streamline the buying process for customers and serves as an extension of the Acura Precision Certified and HondaTrue Certified certified pre-owned (CPO) programs.
Shoppers that visit the websites are able to shop dealer inventories of Acura and Honda used vehicles that include up to 10 previous model years. Vehicles traditionally undergo major changes every three to four years. By including these search results, buyers can see if they might be able to get a better deal on a very similar vehicle just one or two (or more) model years older or younger.
"With the continued rise in new-vehicle prices, the first vehicle purchase for many buyers will come from the used-car market, and our upgraded website makes this process more simple and enjoyable," said Dan Rodriguez, manager of auto remarketing at American Honda. "As a leading brand among first-time and younger buyers, expanding our branded website to include used vehicles up to ten years old offers customers more high value options with quality Honda products and their local Honda dealer standing behind their purchase."
Both companies will be adding enhancements to the website in the near future aligning with Acura's Precision Purchase and Shop Simple by Honda online buying tools. This will take the process of purchasing a used Acura vehicle to the next level by enabling customers to complete most of the purchase process online.