Sponsorship

Ford ups the horsepower at the Kentucky Derby, becomes multi-year partner of Churchill Downs

The Ford F-Series will be on display during the Kentucky Derby.

Photo courtesy of Ford Motor Company

Every running of the Kentucky Derby kicks off with the crowd together singing "My Old Kentucky Home". Traditionally, the sun shines bright in the land of Churchill Downs, which is also where Ford makes the Ford F-Series Super Duty, Ford Escape, and Ford Expedition.

Ford has announced a new multi-year partnership with Churchill Downs, unseating Ram as the official automotive company of the famed horse racing track.

"With Louisville Assembly Plant and Kentucky Truck Plant practically in the backyard of Churchill Downs, Ford's participation in this uniquely American tradition is long overdue," said Matt Van Dyke, Ford marketing director. "While our workhorse trucks naturally play a huge role supporting the many aspects of the equine and racing industries, our legendary sports car is named Mustang and our much-anticipated off-roading icon is Bronco. Ford products capture the freedom synonymous with the relationship between a winning horse and jockey."

The new 2020 Ford F-Series Super Duty will serve as featured vehicle of the 146th Kentucky Derby on Saturday, May 2, 2020.

As official truck, non-luxury SUV, car and van of Churchill Downs and the Kentucky Derby, Ford is hosting on-site activations throughout Derby Week, including special access for FordPass Rewards members plus celebrations for veterans and active duty military personnel.

Each Kentucky Oaks and Derby horse owner will also receive a Ford Explorer to use during the event.

In addition, Derby attendees can experience a wide variety of displays highlighting the Ford lineup, including the new 2020 Ford F-Series Super Duty that recently began production at Kentucky Truck Plant and the 2020 Ford Escape, which is built at Louisville Assembly Plant.

"Our employees here in Louisville are proud to be building products that play an integral role in our customers' lives, and now for the great American tradition that is the Kentucky Derby," said Joe Bobnar, Ford director of manufacturing for Louisville Assembly Plant and Kentucky Truck Plant. "This partnership means something special to our thousands of dedicated employees, retirees and dealers in the Louisville community."

The company will also host a Ford Day during the 2020 racing season, granting Ford employees and their guests free admission to a race day at Churchill Downs.

Trending News

 
 

Ford just announced specs for the new hardcore off-roader.

Ford

After years of speculation over the Bronco's return, Ford finally pushed the revived SUV to market last year. The rumor mill immediately kicked back into action with speculation of a higher-powered Raptor version of the Bronco to match Ford's F-150 Raptor here in the U.S. We've seen teases and a short film on the SUV, but today, The Blue Oval announced specs for what will surely be a highly desirable new vehicle in 2022 and beyond.

2022 Ford Bronco Raptor The Bronco Raptor gets upgraded cooling and engine tuning to handle high-temperature operation.Ford

The Bronco Raptor gets an exclusive twin-turbo 3.0-liter EcoBoost V6 that makes 400 horsepower, which is a big improvement over the standard SUV's V6 that makes an already healthy 330 horsepower. Four-wheel drive and a ten-speed automatic gearbox are standard. Ford says the Raptor also comes with a new towing mode that allows a max tow rating of 4,500 pounds - a 1,000-pound improvement over the base Bronco. Trail Control, trail Turn Assist, and Trail One-Pedal driving are also present here.

The Raptor gets seven of the standard Bronco's G.O.A.T. (Goes Over Any Type of Terrain) driving modes, including a new Baja Mode that works with the engine's turbo system to reduce lag and improve performance during high-speed runs in desert temperatures. An active exhaust allows four selectable sound modes, including normal, sport, quiet, and Baja, and the Raptor's intercooler helps keep operating temperatures at reasonable levels when running in hot weather.

Using the Bronco's modular design, Ford gave the Raptor unique front and rear quarter panels, fender flares, and door appliqués. The new body components add 9.8 inches to the Raptor's width, and removable running boards help improve rock crawling abilities. Model-exclusive amber LED running lights accent the Raptor's front end, and Raptor logos set the hardcore model apart from its "lesser" counterpart.

2022 Ford Bronco Raptor Amber LEDs and special badging designate the much-upgraded Raptor model.Ford

Inside, the Bronco Raptor gets a 12-inch digital gauge cluster with configurable view for vehicle performance and other information. Black marine-grade vinyl seats and rubberized flooring are standard. Orange accents on the dash vents, door netting, and steering wheel help break up the all-black interior, and Ford offers a synthetic suede upholstery upgrade for buyers wanting a little more comfort with their capable off-roader. A 12-inch infotainment touchscreen and 360-degree camera system are also standard.

Bronco Raptor hopefuls can start placing orders in March, but be aware that there will be a wait involved for everyone. Ford says that the majority of 2022 Bronco Raptors will go to existing reservation holders based on their reservation timestamp. It's worth noting that many 2021 Bronco buyers are still waiting for the SUVs, which are being converted into 2022 orders, so the wait time for the Raptor could be severe for anyone without a standing reservation.

Trending News

 
 

Off-road performance truck

Shelby American announces new Ford F-150 Raptor

Shelby just announced the new truck, which has a starting price of more than $124,000.

Shelby American

The third-generation Ford F-150 Raptor is a true off-road menace, with a strong turbocharged V6, beefy tires and shocks, and a luxury-level interior. Most people would consider the truck overkill for all but the hardest-core off-road enthusiasts, but the wizards at Shelby American have other ideas. As it has done with Ford vehicles for years, Shelby gave the new Raptor a performance makeover, and the finished product is quite impressive.

Shelby F-150 Raptor There's no mistaking a Shelby-tuned Raptor. Shelby American

The F-150 Raptor is already a capable beast, but Shelby turns things up a few notches. Performance upgrades include a performance intake and high-flow filter, an aluminum intercooler, a tune that pushes power to more than 525 ponies and 610 pound-feet of torque, a Shelby exhaust, and a BDS lift kit. The Shelby Raptor rides on 18-inch wheels with 37-inch BFG KM3 Mud Terrain tires.

If you’re thinking Shelby slaps a few go-fast parts on the Raptor and calls it good, think again. The truck’s interior features embroidered custom leather upholstery and exclusive floor mats. A unique serial number plate is mounted in the dash. Shelby also fits billet racing pedals, carbon fiber accents, and deep tinted windows.

Outside, the Raptor gest several touches to let everyone know it’s not a standard Ford. A special Shelby hood with intake and extraction vents is standard, along with power side steps with rock sliders. A bevy of Shelby logos and badging grace the truck’s body, and both bumpers have been replaced with steel units to accommodate light bars and additional tow points.

Shelby F-150 Raptor Shelby fits performance parts and gives the truck a tune.Shelby American

If you’re hoping to be one of the insane few to own a Shelby Raptor, get your wallet ready. The truck’s base price starts at $124,820, which includes the MSRP of the truck itself. That said, it’s unclear how extreme demand and supply chain issues will impact Shelby’s ability to get new trucks to modify.

Trending News