Tires

New Pirelli tire development simulator slashes lead times by 30 percent

Pirelli's simulator has helped with the company's sustainability efforts.

Photo courtesy of Pirelli

A new tire simulator will help Pirelli reduce the development time of its products by 30 percent. This is because it greatly reduces the number of physical prototypes that the company needs to produce during the development process.

The simulator lives in Milan, Italy at Pirelli's research and development division. According to the company, the simulator makes it possible for different development parameters to be remodeled rapidly, which leads to a faster exchange of information between Pirelli and the world's car manufacturers.

Pirelli simulator Behind the simulator sits a control room where researchers and engineers can employ a number factors to test the tires.Photo courtesy of Pirelli

When compared to traditional research and development techniques, the ability to virtually model any car in the system and apply a variety of environmental and roadway factors, and equipment to the model.

Pirelli also says that this innovation plays into the company's commitment to sustainability. Less prototypes equal less waste.

This type of advanced product simulation has been used for more than a decade during the design and development of Formula 1 and other motorsport tires. Automakers, including Honda, use simulators for other functions, including testing innovations in safety technology.

Pirelli describes the simulator as being "produced by VI-grade and consists of a 210-degree panoramic screen, 24.6 feet in diameter, which visually reproduces a wide range of different driving conditions, roads and circuits. At the heart of the system is a static car equipped with various active technologies to accurately reproduce the sensations that any driver would feel in a real car, including the seat, steering wheel, seat belts and different shaker systems, which precisely replicate the movements of the suspension and engine."

Behind protective glass in the control room are personnel that can program the simulator to reproduce a variety of different technical specifications for the tire or the car. The results of each test is then logged, measuif the interaction between the tire and the "road" as well as other parameters relevant to tire behavior.

The simulator is also able to add in subjective impressions that may be felt by a driver, encompassing nearly all the impactful applications of a tire.

Pirelli has cancelled their 2021 calendar

Photo courtesy of Pirelli

The 2021 Pirelli Calendar has been cancelled in the wake of the COVID-19 pandemic. Italy, the home of Pirelli, is one of the hardest hit countries. Italy has experienced over 6,000 deaths that can be attributed to COVID-19-related symptoms.

Pirelli's cancellation includes the production and launch of the calendar, slated to be the 48th edition. This isn't an unprecedented move. Pirelli has cancelled the calendar in the past, as a result of a variety of economic conditions.

"The production of the Pirelli Calendar has been stopped before, in 1967 and then from 1975 to 1983. The unprecedented Covid-19 emergency has forced us to do so again today. We will return to the project when the time is right, together with the people who today were working on it with us", said the Executive Vice Chairman and CEO of Pirelli, Marco Tronchetti Provera.

Traditionally, the calendar does not go on sale, rather it is gifted to friends of Pirelli.

Instead of investing in the project, "The Cal" project will donate 100,000 euro to the fight against and research into coronavirus.

Click here to see behind the scenes of the making of the 2020 calendar.

Lamborghini, Roger Dubuis, and Pirelli joined forces in Aspen to launch a new, very exclusive watch.

Photo courtesy of Roger Dubuis

Swiss watchmaker Roger Dubuis has added a new, automotive themed watch to its collection. The Excalibur Pirelli Ice Zero 2 recently debuted in Aspen, showcasing an avant-garde approach to watch design that incorporates prized modern materials.

Surrounded by the legendary ski runs and snowy peaks of the Rocky Mountains, the watch made its debut as select guests were welcomed to drive a Lamborghini on ice, something usually avoided by the supercar owner set.

Excalibur Pirelli ICE ZERO 2 by Roger Dubuis www.youtube.com

The watch features sporty characteristics including its Poinçon de Genève-certified astral skeleton signature (820SQ calibre). The 28-piece watch has the Pirelli Cinturato intermediate pattern on the inside and wraps around the wrist with a Ice Zero 2 studded tire strap. It sits in a natural titanium case offset by icy blue accents.

Owners also received an additional bimaterial strap featuring a black rubber base and blue rubberTech inlay. It has a 52-hour power reserve.

The watch gets its name from the new studded tire of the Pirelli range. The Lamborghini that was driven on the ice during the reveal wore the shoes that leant their name to the model.

Only eight of the timepieces will be produced.