Tires

New Pirelli tire development simulator slashes lead times by 30 percent

Pirelli's simulator has helped with the company's sustainability efforts.

Photo courtesy of Pirelli

A new tire simulator will help Pirelli reduce the development time of its products by 30 percent. This is because it greatly reduces the number of physical prototypes that the company needs to produce during the development process.

The simulator lives in Milan, Italy at Pirelli's research and development division. According to the company, the simulator makes it possible for different development parameters to be remodeled rapidly, which leads to a faster exchange of information between Pirelli and the world's car manufacturers.

Pirelli simulator Behind the simulator sits a control room where researchers and engineers can employ a number factors to test the tires.Photo courtesy of Pirelli

When compared to traditional research and development techniques, the ability to virtually model any car in the system and apply a variety of environmental and roadway factors, and equipment to the model.

Pirelli also says that this innovation plays into the company's commitment to sustainability. Less prototypes equal less waste.

This type of advanced product simulation has been used for more than a decade during the design and development of Formula 1 and other motorsport tires. Automakers, including Honda, use simulators for other functions, including testing innovations in safety technology.

Pirelli describes the simulator as being "produced by VI-grade and consists of a 210-degree panoramic screen, 24.6 feet in diameter, which visually reproduces a wide range of different driving conditions, roads and circuits. At the heart of the system is a static car equipped with various active technologies to accurately reproduce the sensations that any driver would feel in a real car, including the seat, steering wheel, seat belts and different shaker systems, which precisely replicate the movements of the suspension and engine."

Behind protective glass in the control room are personnel that can program the simulator to reproduce a variety of different technical specifications for the tire or the car. The results of each test is then logged, measuif the interaction between the tire and the "road" as well as other parameters relevant to tire behavior.

The simulator is also able to add in subjective impressions that may be felt by a driver, encompassing nearly all the impactful applications of a tire.

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Hardtop and softop versions the MINI John Cooper Works have been updated for 2022.

Photo courtesy of MINI

MINI recently announced refreshed model information about more traditional Cooper models. Enthusiasts have been patiently waiting for the plans for the performance-focused John Cooper Works models to be made public. Now those retails are known.

The 2022 MINI John Cooper Works Hardtop and Convertible will feature newly fashioned round LED headlights, a larger hexagonal grille, large side air intakes, modified front scuttles, and a diffuser on the rear apron.

MINI's twin-turbocharged 2.0-liter four-cylinder engine sits under the hood of both models and generates 228 horsepower and a maximum torque of 235 pound-feet of torque. The engine moves the MINI Hardtop from zero to 60 mph in 6.1 seconds when equipped with its standard six-speed manual transmission. To cut that number to 5.9 seconds, opt for the eight-speed Steptronic Sport transmission. The cabrio has a 6.3 zero to 60 mph time and has its engine paired exclusively with the automatic transmission.

2022 MINI Cooper John Cooper Works

Photo courtesy of MINI

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The rag top of the MINI JCW Convertible opens in 18 seconds via the touch of a button at speeds up to 18.6 mph. Buyers can get the MINI Yours soft top that features a woven-in Union Jack graphic.

Two 85-millimetre stainless steel tailpipes serve as the car's available exhaust option.

MINI's engineers have fine-tuned the car's sporty suspension and given the car a sports brake system co-developed with Brembo and 17-inch JCW light alloy wheels. Eighteen-inchers are available, including a new JCWW Circuit Spoke two-tone designed wheel.

The team has also worked on the available Adaptive Suspension, adding new frequency-selective damper technology that operates with an additional valve acting on the traction side. Additionally, the maximum damping force of the Adaptive Suspension is up to 10 percent higher than before.

MINI buyers will get their cars equipped with the company's redesigned 8.8-inch infotainment touch screen display with a black panel design. Two different color schemes are available for the displays on the central instrument display - Lounge and Sport. In Lounge mode, the display surfaces appear in relaxing shades of blue and turquoise. Switching to Sport mode causes the screen backgrounds to glow in red and anthracite. If desired, the color worlds of the displays can be linked to the standard MINI Driving Modes.

The JCW sport seats have integrated headrests and the model gets an anthracite-colored roof lining, a stainless steel pedal gallery and a model-specific gearshift or gear selector lever.. There's a Nappa leather steering wheel with fresh multifunction buttons, grey contrast stitching, and a John Cooper Works logo on the center spoke.

MINI will sell the models with new comfort, connectivity, and driver assistance equipment packages. The roster of new options includes a heated steering wheel, lane departure warning in the Driving Assistant and the Stop & Go function for Active Cruise Control.

Pricing for the 2022 MINI John Cooper Works Hardtop starts at $32,900 and maxes out at $33,900. The Convertible has a starting MSRP of $38,900 and stretches to $44,900 in its top-tier trim level. Every model has an additional $850 destination and delivery fee.

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K-pop group BTS is back showcasing the benefits of a hydrogen-led lifestyle.

Photo courtesy of Hyundai Motor America

Hyundai's marketing partnership with K-pop group BTS has given us another video, the second the company and the musicians have teamed up on together for Earth Day. Last year's Earth Day message has 100 million views on the streaming platform.

The video shows BTS members taking part in simple eco-friendly activities that can be incorporated into viewers' everyday routines. This includes mindfully removing trash from the ocean and off the streets, taking up urban gardening and farming, making sustainable fashion choices and simply turning lights off to save electricity when leaving a room.

Additional earth-friendly lifestyle choices shown in the video include drinking out of reusable tumblers and living a zero-waste lifestyle, by bringing their own bags and jars while shopping for groceries to reduce the amount of packaging waste.

"Hyundai Motor and BTS have continued to work together to spread the values of sustainability to the world," said Thomas Schemera, Executive Vice President and Chief Marketing Officer at Hyundai Motor. "The MZ generation's growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs."

Throughout the video, BTS members travel in a Hyundai Nexo, one of only two mass-produced hydrogen-fueled vehicles sold in the U.S. The other is the Toyota Mirai.

The video concludes with Hyundai Motor's message, 'For Tomorrow We Won't Wait, Because of You', before ending as the lights are switched off by Spot, Boston Dynamics' first commercial robot, which is designed to help industrial firms meet sustainability goals through remote site monitoring and inspection. Hyundai purchased a controlling stake in Boston Dynamics last year. Ford already uses Boston Dynamics technology in its manufacturing facilities.

Hyundai Motor plans to extend this campaign in June for World Environment Day.

Watch the full video below.

’21 Hyundai x BTS | For Tomorrow, We Won’t Wait www.youtube.com

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