Gear

Puma's new motorsports-inspired shoe conceived in partnership with Pirelli

Puma has teamed up with Pirelli to design a new lifestyle shoe.

Photo courtesy of Pirelli, Puma

High performance tires shine on the track and the street. They're equal parts athlete and lifestyle choice. The same is true for high performance sneakers. Two companies that know this as well as anyone are Puma and Pirelli, who have teamed up to create the Replicat-X 1.8 Pirelli.

According to a release, "The Replicat-X 1.8 Pirelli takes on the ferocity and form of a modern supercar, inspired by motorsports heritage, to transform it into the fastest footwear in the entire collection."

Puma Replicat-X 1.8 Pirelli The sneakers bring the hallmark design elements of life at the track to the street.Photo courtesy of Pirelli, Puma

This is not the first foray into a sport-inspired lifestyle sneaker for the apparel company. Puma's design team regularly puts forth concepts influenced by sports including football, basketball, and golf.

The sneaker's upper features layering making it more like a booty. Its kit is an "oversized" wraparound full rubber outsoul that features Pirelli's unique Cinturato Blue tread pattern. This design gives the sneaker an obvious racing-inspired look. It also has a molded sock liner.

The new sneaker features a quick lacing system which the companies say is inspired by one of the most iconic turbo engines in motorsports history. The sneaker's upper has a perforated mash vamp, with lateral mesh panels for breathability.

The PUMA Replicat-X 1.8 Pirelli is currently available in stores in PUMA Black-Luminous Purple-Sunny Lime, PUMA White-Peacoat-Limepunch and Gray Violet-Sunny Lime-Palace Blue. The men's shoes retail for $120 and are available in U.S. sizes 7-14. The shoes are not sold in women's sizes.

Pirelli's simulator has helped with the company's sustainability efforts.

Photo courtesy of Pirelli

A new tire simulator will help Pirelli reduce the development time of its products by 30 percent. This is because it greatly reduces the number of physical prototypes that the company needs to produce during the development process.

The simulator lives in Milan, Italy at Pirelli's research and development division. According to the company, the simulator makes it possible for different development parameters to be remodeled rapidly, which leads to a faster exchange of information between Pirelli and the world's car manufacturers.

Pirelli simulator Behind the simulator sits a control room where researchers and engineers can employ a number factors to test the tires.Photo courtesy of Pirelli

When compared to traditional research and development techniques, the ability to virtually model any car in the system and apply a variety of environmental and roadway factors, and equipment to the model.

Pirelli also says that this innovation plays into the company's commitment to sustainability. Less prototypes equal less waste.

This type of advanced product simulation has been used for more than a decade during the design and development of Formula 1 and other motorsport tires. Automakers, including Honda, use simulators for other functions, including testing innovations in safety technology.

Pirelli describes the simulator as being "produced by VI-grade and consists of a 210-degree panoramic screen, 24.6 feet in diameter, which visually reproduces a wide range of different driving conditions, roads and circuits. At the heart of the system is a static car equipped with various active technologies to accurately reproduce the sensations that any driver would feel in a real car, including the seat, steering wheel, seat belts and different shaker systems, which precisely replicate the movements of the suspension and engine."

Behind protective glass in the control room are personnel that can program the simulator to reproduce a variety of different technical specifications for the tire or the car. The results of each test is then logged, measuif the interaction between the tire and the "road" as well as other parameters relevant to tire behavior.

The simulator is also able to add in subjective impressions that may be felt by a driver, encompassing nearly all the impactful applications of a tire.

The tires have been improved for better traction in wet conditions.

Photo courtesy of Pirelli

Tiremaker Pirelli is adding a new tire to its large catalogue of options for car owners. The fresh Cinturato P7 All Season Plus II tire was specifically designed for the North American touring market.

Pirelli's engineers also worked to improve wet handling and traction in ways that would not impact tread wear, winter conditions traction, noise, comfort, dry handling, and steering performance that was achieved in the last generation.

Pirelli Cinturato P7 All Season Plus II The new tire was engineered for buyers in North America.Photo courtesy of Pirelli

The new tires are part of Pirelli's new line of Plus products that have been better engineered to meet the requirements of North America's drivers. The Cinturato P7 All Season Plus II has a new tread compound and optimized footprint that improves the tire's performance on wet surfaces. Specifically, the tread has helped improve the stopping distance of the tire on wet ground.

Here's where they focused their efforts:

  • New Compound - A new functionalized polymer and increased silica content forms the new tread compound, which can also be found on the recently released Scorpion Verde All Season Plus II. This new compound delivers improved stopping distance in the Cinturato P7 All Season Plus II as well as enhanced overall performance in wet traction, handling and braking while maintaining the previous generation's tread wear, winter traction, noise, comfort, dry handling and steering performance.
  • Optimized Footprint - A five percent larger contact area and optimized shape improves overall wet performance, braking and handling over the previous generation.
  • All Season Performance -The Cinturato P7 All Season Plus II is an extremely well-balanced tire that delivers high performance, low noise, and excellent handling.

The tire maker is covering each Cinturato P7 All Season Plus II shoe with a 70,000-mile limited tread wear warranty.

Pirelli's new tire is available in 30 sizes now ad a full 50-size range will be available in the coming months.