Real Estate

McLaren-themed Super Garage parks at new development in West Hollywood

The above rendering is an example of what the Super Garage could look like. Buyers are able to customize the space.

Photo courtesy of Pendry Residences West Hollywood

The Sunset Strip is set to get even posher. The Beverly-Hills adjacent region of Los Angeles is home to the Pendry Residences West Hollywood by Montage Hotels & Resorts. The development has added its unique Super Garage to the property. Nicknamed "The Show Room", the 1,719-square-foot private gated garage provides direct access via private elevator to Terrace Estate 608, a two-story penthouse Residence.

With the purchase of the space, the buyer will receive a one-year lease of a McLaren 765LT to complement their new West Hollywood home. It can take its space in the garage next to four other cars and a private washroom. The car is one of 765 models that McLaren will make. This year's allocation is already sold out.

Pendry Residences West Hollywood The rooftop of the building provides panoramic views of the Los Angeles skyline.Photo courtesy of Pendry Residences West Hollywood

"We are delighted to be working with Pendry Residences West Hollywood to help create the ultimate auto enthusiast's dream garage," says Tony Joseph, President, McLaren North America. "The 765LT is the most dynamically advanced and engaging McLaren LT model to date. With allocations for the US market already filled, this is a unique chance to experience this incredible supercar."

The buyer will also receive a design allowance to help them customize the garage as they see fit, which inches the options to create the ultimate McLaren garage designed by EYRC Architecture in collaboration with McLaren Automotive.

But that's not all. For the auto-enthusiast-in-training, McLaren is also including one of the newly-released kid's ride-on electric-powered McLaren Senna cars.

"We are excited to partner with McLaren Automotive North America as they share the our dedication to an unparalleled luxury experience. Through our collaboration with McLaren, Pendry Residences West Hollywood further elevates the residential living experience in Los Angeles," says Tina Necrason, Executive Vice President, Residential, Montage International. "Los Angeles residents are passionate about their cars and our Super Garage offers one discerning owner the opportunity to house their most prized vehicles in a space that is as luxurious as the Residence itself."

Pendry Residences West Hollywood The development is located in the heart of West Hollywood on the Sunset Strip.Photo courtesy of Pendry Residences West Hollywood

The garage is being offered together with Terrace Estate 608 for a package price of $16 million.

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The Ferrari 812 Competizione comes in two varieties.

Photo courtesy of Ferrari

A new variant of the Ferrari 812 Superfast has been revealed. The Ferrari 812 Competizione models are a limited edition series of vehicles in two variants, coupe and targa, known as the Ferrari 812 Competizione and the Ferrari 812 Competizione A.

Both models sport a naturally-aspirated 6.5-liter V12 engine that achieves 818 horsepower. The power plant is, on the surface, the same that is in the Ferrari 812 Superfast but engineers have tinkered with the fresh version to optimize fluid dynamics of the intake system and combustion, reducing internal friction.

Ferrari has paired the engine with a seven-speed dual-clutch gearbox that the automaker says delivers a new type of shifting feeling. The setup retains the same gear ratios as the 812 Superfast but has more rpm range. The engine can rev to 9,500 rpm and a progressive growling comes spewing out of the car's exhaust system, which comes complete with a gasoline particulate filter that ensures the car meets modern emissions standards.

Ferrari 812 Competizione & Ferrari 812 Competizione A

Photo courtesy of Ferrari

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A single front air intake works to keep things cool up front marking the first time such an adaptation has occurred on a V12-powered Ferrari. The cooling circuit has also been improved making it 10 percent more efficient and the oil tank has been redesigned to allow for extra flow.

Engineers have given the new Ferraris added braking power. That includes a redesigned version of the caliper that was first used on the SF90 Stradale and other modifications. These changes allowed Ferrari to redesign the car's front underbody freeing up space around the lower front wishbone suspension and extending the area that could be used to generate downforce. The car has a passive mobile aero system.

The backside of the new variants has a unique design with a fresh exhaust layout, diffuser geometry, spoiler volume, patented rear screen, and bumper design. The rear diffuser now extends across the full width of the car and redesigned silencers and tailpipes that are integrated into a single pipe.

Four-wheel steering and independent rear-wheel steering features a new electronic management system. Refinements have been made to the car's response system to deliver a more connected drive experience. It features a new iteration of Ferrari's Side Slip Control system and rides on new Michelin Cup2R tires.

Weight savings abounds throughout the car and though much of it isn't apparent to the untrained eye, it helps the performance of the car. This includes the dashboard and door panels. The door panel pocket juts out from the main structure almost as if it were a floating element.

The 812 Competizione A features a number of modifications that differentiate it from the 812 Competizione including the implementation of a flying buttress design that helps the car's center of gravity to appear lower that the coupe's. When the targa top is stowed, the roll bars jut out becoming a secondary visual element.

Each of the cars comes standard with Ferrari's extended seven-year maintenance program.

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BMW's newest works are equal parts art and car.

Photo courtesy of BMW

BMW has revealed "The Ultimate AI Masterpiece", an exploration of automobiles at the intersection of art in conjunction with Frieze New York 2021, as well as the 50th anniversary of BMW Group Cultural Engagement. The virtual art installation is supported by videos of the exhibit's creation process on YouTube and Instagram.

The installment is the brain child of creative technologist Nathan Shipley of Goodby, Silverstein & Partners, and Gary Yeh, art connoisseur/founder of artDrunk. The duo used the NVIDIA StyleGAN artificial intelligence model to "cross-reference over 50,000 images of artwork spanning 900 years of history and a curated set of 50 works from renowned and emerging contemporary artists BMW has worked with over the past 50 years", according to a release.

Frieze New York 2021: "The Ultimate AI Masterpiece"

Photo courtesy of BMW

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The artificial intelligence then used those pieces to create entirely new art, merging classical art with the work of contemporary artists. These new works have been projection-mapped onto a virtual rendition of BMW's flagship 8 Series Gran Coupe.

"For 50 years, BMW has supported the arts and culture through numerous initiatives as a way engage and interact with consumers around the world in an authentic way," said Uwe Dreher, vice president of marketing, BMW of North America. "As we continue these efforts into 2021, and look for new and creative ways to engage audiences, we shift to a virtual setting where we are combining centuries-old art and the latest AI technology to create something completely new and exciting."

Due to the COVID-19 pandemic, Shipley and Yeh collaborated digitally from their homes in San Francisco and Seoul for the project.

"During an unusually isolated time in history, we took the opportunity to curate and work with artists from around the world as a means to give viewers a true art experience digitally," said Gary Yeh, art collector and founder of ArtDrunk. It was particularly exciting to push the boundaries of art, see how technology may influence the art world in the years to come, and build on 50 years of cultural engagement at BMW."

Frieze New York is currently in its 10th edition and taking place at The Shed in Manhattan through May 9. The venue is new and features an event reimagined for its new location, bringing together over 60 major galleries. A dedicated edition of Frieze Viewing Room will run parallel to the fair, through May 14, and will feature an expanded list of over 160 exhibitors.

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