Luxury Lifestyle

Rolls-Royce debuts lifestyle app 'Whispers' that curates exclusive experiences for owners

Rolls-Royce has rolled a new app that caters to the brand's exclusive clientele.

Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce can customize nearly everything about a vehicle for the right price. Now, the company is moving forward with plans to help owners customize their own lives with bespoke experiences befitting their luxurious lifestyle.

The world is at the fingertips of Rolls-Royce owners who use the new Whisper app, billed as, "an entrepôt to a world that Rolls-Royce intimately and uniquely understands – a digital gateway to a curated world of luxury."

Whisper by Rolls-Royce The app offers customized experiences for users.Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce describes Whispers as,

"An ever-changing collection of beguiling products has been curated to surprise, delight and intrigue. Members can create their very own bespoke experiences or products. They are invited to work with experts to design and build their own personal racetrack, or commission a personalized Monopoly set incorporating one's own properties and assets. Need entertaining? - book a private performance by the New York Philharmonic Orchestra. Commission a beautiful portrait of your favorite pet or design your very own minaudiere.

From truffles to caviar or crafting your own Cognac, patrons can peruse and purchase a diverse and eclectic selection of luxurious products and curiosities – all on the Whispers platform, in the comfort of their own home.

Whispers provides Rolls-Royce clients access to transformative, inspiring and entertaining experiences. From backstage-access at the Grammys, front-row seats at Fashion Week, walking the red carpet at the Academy Awards, VIP previews of Art Basel, to meeting artists at Coachella, players at Wimbledon or athletes at the Olympics, Whispers unlocks a world of exclusive access.

Worldwide luxury travel experiences are offered. An expedition to Antarctica or an African Safari can be facilitated at the touch of a button. And, of course, Whispers members are invited to join Rolls-Royce at exclusive, hosted experiences, for example, an Art Weekend visiting the private collection of one of the world's most prestigious collectors, or a weekend at the sumptuous Villa D'Este Concours D'Elegance. Members may receive an invitation to an intimate dinner on the production line at the Home of Rolls-Royce in Goodwood, England, or even a private, curated tour of luxury goods manufacturers in the capitals of global luxury. Additionally, members of the Whispers community receive exclusive world-previews of new Rolls-Royce products and offerings before they become public knowledge.

The app isn't truly new. It launched in trial phases two years ago to a select group of global Rolls-Royce clients. After rounds of feedback, the app has been successfully deployed in the United Kingdom, Europe, the Middle East, and the United States. Membership is strictly limited to owners of new Rolls-Royce motor cars.

Whisper by Rolls-Royce From concierge services to curated experiences, Whispers offers it all.Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce has plans to constantly adapt Whisper's offerings to align with client interests.

Users can download the app for the Apple device via the App Store.

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Nuts & Bolts

 
 

The new Mitsubishi Eclipse Cross used the Internet of Things to connect to the My Mitsubishi Connect app

Photo courtesy of Mitsubishi Motors North Americ

Mitsubishi has enlisted Aeris and Dealer-FX to better connect owners to their vehicles. Using integrations with the Aeris Mobility Services and Dealer-FX ONE platforms, the My Mitsubishi Connect mobile app will now enable Mitsubishi Eclipse Cross drivers to view real-time service and maintenance needs, as reported by their vehicles.

The system will push timely notifications from the vehicle to the app and the owner's smart mobile device allowing them to act in a matter of seconds rather than trying to remember that a warning light cane in while operating the vehicle.

"Mitsubishi customers are dreamers, achievers, entrepreneurs – active in their communities and in their family homes, and their time is extremely valuable," said Mark Chaffin, Chief Operating Officer of MMNA. "The My Mitsubishi Connect app allows us to enhance their experience, be more efficient with their time and continue to demonstrate our commitment to delivering high quality, top value vehicles with leading-edge technology in the U.S."

This isn't the company's first IoT foray. When it debuted, Mitsubishi Road Assist+ was the first hardware-free, smartphone-based app provided by an OEM that allowed owners to realize the cost savings of usage-based insurance without having to own "connected car" with built-in telematics capabilities or aftermarket-installed telematics hardware.

Mitsubishi continues to grow its presence in the U.S. market. The company recently relocated its headquarters from California to the Nashville, Tennessee area near where Renault-Nissan- Mitsubishi Alliance member Nissan has its North American headquarters.

The company recently announced a partnership with the Nashville Entrepreneur Center to create the Small Batch - Big Ideas Entrepreneur Network, which gives entrepreneurs the opportunity to learn from Mitsubishi executives, among other benefits.

The My Mitsubishi Connect and Mitsubishi Road Assist+ apps are currently available on the Google Play store and the Apple's App Store for use on Android and iOS devices.

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The Sierra HD Denali Black Diamond Edition is a new addition to the lineup for 2021.

Photo courtesy of GMC

Truck drivers are no stranger to the challenges of towing. With updates to the GMC Sierra 1500 and Sierra Heavy Duty pickup trucks for 2021, the premium division of General Motors is adding a suite of customer-focused technologies to the make trailering easier.

"Trailering is essential for pickup truck customers. More than half of our Sierra customers use their trucks to primarily tow equipment for outdoor adventures," said GMC Marketing Director Rich Latek. "We continually listen to customer feedback, which tells us they want class-leading safety, technology and comfort to tow what they need, whether it's a boat, an RV or a trailer hauling off-road toys."

2021 GMC Sierra: Jack-Knife Alert

Photo courtesy of GMC

New or enhanced trailering tech available on both 2021 GMC Sierra light-duty and heavy-duty models includes:

  • Trailer Length Indicator - New for 2021, when enabled and driving forward with the turn signal activated, the center console screen displays a red overlay twice the length of the compatible trailer and shows when other vehicles are present and may interfere with a lane-change maneuver.
  • Jack-Knife Alert - New for 2021, Jack-Knife Alert tracks the position of the compatible trailer in relation to the vehicle. If the front of the trailer approaches the rear of the vehicle, an alert is displayed when there may be a potential jack-knife situation.
  • Rear Trailer View now features guidelines and Trailer-Angle Indicator: Rear Trailer View has been enhanced to include guidelines that assist when backing a trailer into place and a Trailer-Angle Indicator to show the relationship between the truck and compatible trailer. Rear Trailer View requires the customer-installed available GM auxiliary accessory camera.
  • Rear Side View enhancement - When driving forward on the 2020 GMC Sierra, Rear Side View provides a split view of the left and right sides of the truck and compatible trailer that is automatically biased based on the trailer's angle. In the 2021 GMC Sierra, drivers will have access to this view while driving in reverse, making it easier to see surrounding vehicles and objects while positioning a trailer.
  • Cargo Bed View enhancement - New Cargo Bed Zoom View and Bed Hitch Guidance are now available, which can be helpful for aligning and hooking up a gooseneck/fifth-wheel trailer.

Select trailering features require a conventional-hitched box or camping trailer and additional setup may be required. Customers can see their dealers for full details.

Additionally, GMC is expanding the availability of their MultiPro Tailgate to Sierra 1500 SLE and Elevation trim models, which will also be offered in a number of new paint colors. The 2021 GMC Sierra 1500 AT4 will be available with 20-inch Goodyear Wrangler Territory tires and off-road high-clearance step.

GMC is also reducing the price of its available 3.0-liter Duramax Turbo-Diesel engine by $1,500 for 2021 making it just $995 above the the Sierra 1500's 5.3L V-8 with Dynamic Fuel Management.

The 2021 GMC Sierra Heavy Duty Denali gets new standard equipment including HD Surround Visionn and Bed Video camera technology. The new Sierra HD Denali Black Diamond Edition will have several unique features, including exclusive 20-inch high-gloss black wheels and new power-retractable assist steps. Similar to the Sierra 1500, the Sierra Heavy Duty AT4 will now have available 18-inch Mud Terrain tires and an available off-road high clearance step accessory.

Other additions to Sierra HD include the MultiPro Tailgate standard on the SLE grade and three new available paint color options.

The 2021 GMC Sierra goes on sale later this year. Pricing will be announced closer to its on-sale date.

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