Rolls-Royce debuts lifestyle app 'Whispers' that curates exclusive experiences for owners
Rolls-Royce can customize nearly everything about a vehicle for the right price. Now, the company is moving forward with plans to help owners customize their own lives with bespoke experiences befitting their luxurious lifestyle.
The world is at the fingertips of Rolls-Royce owners who use the new Whisper app, billed as, "an entrepôt to a world that Rolls-Royce intimately and uniquely understands – a digital gateway to a curated world of luxury."
The app offers customized experiences for users.Photo courtesy of Rolls-Royce Motor Cars
Rolls-Royce describes Whispers as,
"An ever-changing collection of beguiling products has been curated to surprise, delight and intrigue. Members can create their very own bespoke experiences or products. They are invited to work with experts to design and build their own personal racetrack, or commission a personalized Monopoly set incorporating one's own properties and assets. Need entertaining? - book a private performance by the New York Philharmonic Orchestra. Commission a beautiful portrait of your favorite pet or design your very own minaudiere.
From truffles to caviar or crafting your own Cognac, patrons can peruse and purchase a diverse and eclectic selection of luxurious products and curiosities – all on the Whispers platform, in the comfort of their own home.
Whispers provides Rolls-Royce clients access to transformative, inspiring and entertaining experiences. From backstage-access at the Grammys, front-row seats at Fashion Week, walking the red carpet at the Academy Awards, VIP previews of Art Basel, to meeting artists at Coachella, players at Wimbledon or athletes at the Olympics, Whispers unlocks a world of exclusive access.
Worldwide luxury travel experiences are offered. An expedition to Antarctica or an African Safari can be facilitated at the touch of a button. And, of course, Whispers members are invited to join Rolls-Royce at exclusive, hosted experiences, for example, an Art Weekend visiting the private collection of one of the world's most prestigious collectors, or a weekend at the sumptuous Villa D'Este Concours D'Elegance. Members may receive an invitation to an intimate dinner on the production line at the Home of Rolls-Royce in Goodwood, England, or even a private, curated tour of luxury goods manufacturers in the capitals of global luxury. Additionally, members of the Whispers community receive exclusive world-previews of new Rolls-Royce products and offerings before they become public knowledge.
The app isn't truly new. It launched in trial phases two years ago to a select group of global Rolls-Royce clients. After rounds of feedback, the app has been successfully deployed in the United Kingdom, Europe, the Middle East, and the United States. Membership is strictly limited to owners of new Rolls-Royce motor cars.
From concierge services to curated experiences, Whispers offers it all.Photo courtesy of Rolls-Royce Motor Cars
Rolls-Royce has plans to constantly adapt Whisper's offerings to align with client interests.
Users can download the app for the Apple device via the App Store.
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