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Honda’s new ad campaign features the 2021 Odyssey, Disney characters

Honda has launched a new digital campaign that pairs its partnership with Disney with the 2021 Odyssey minivan

Photo courtesy of American Honda Motor Co. Inc.

Cinderella sang, “A dream is a wish your heart makes when you’re fast asleep.“ Honda is hoping that Americans will be dreaming about the 2021 Honda Odyssey and is activating its partnership with Disney to promote the freshened minivan.

The multi-channel marketing campaign, dubbed Enchanted Odyssey, will show off the features and capabilities of the minivan and deliver a soundtrack families can enjoy. The campaign comes as Honda celebrates its 15th anniversary as the Official vehicle of Disneyland Resort.

As part of the digital campaign, a scene features a family reminiscing about Disney while inside the Odyssey.Photo courtesy of American Honda Motor Co. Inc.

As part of the campaign, a Disney Hits playlist is available, presented by the Honda Odyssey: http://disneymusic.co/EnchantedOdyssey.

During the social media aspect of the campaign, a video shows a family traveling down memory lane on a journey that mixes Disneyland Resort attractions and characters including Sleeping Beauty Castle, Star Wars: Galaxy's Edge, Dumbo the Flying Elephant and, of course, Mickey Mouse, while listening to the Disney Hits playlist utilizing Apple CarPlay.

The campaign makes a Disney-themed playlist available.Photo courtesy of American Honda Motor Co. Inc.

Additionally, Pinterest users will be able to view a campaign that includes video, static, and carousel pins as well as a Pin Extension, an interactive micro site, that features the 2021 Odyssey. This is the first of this type of Pinterest activation for Honda. Disney is the most-searched brand on the platform.

For the 2021 model year, the Honda Odyssey has gotten a fascia upgrade as well as changes to the minivan’s interior that are meant to make it more upscale. There’s also moire widespread availability of tech features new pricing, which lowers the cost of a mid-grade model by over $2,000.

The minivan retains its proven 3.5-liter V6 that achieves 280 horsepower. The engine is paired with a 10-speed automatic transmission.

The 2021 Honda Odyssey is on sale today.

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Pininfarina is set to begin delivers of its Battista hypercard soon.

Photo courtesy of Pininfarina

The Pininfarina Residenza at-home electric vehicle charging point may be the most exclusive wall box charger in the world. The exclusive home charger is available to buyers of its 1,900-horsepower Pininfarina Battista.

The box was designed in partnership with Green Motion and is badged with the Automobili Pininfarina name. It has up to 7.2 kilowatts of energy flow in North America.

The design of the wall box was inspired by the lines of the Battista. It features a painted cover finished in the same color the owner has selected for their pure electric, Italian luxury hyper GT. The box is constructed of recycled and organic materials.

Pininfarina Battista Pininfarina promises 1,900-horsepower Battista electric hypercar deliveries will begin soon. Photo courtesy of Pininfarina

For North American customers, the Residenza wall box features a tethered Type 1 cable (Mode 3) which includes an integrated cable management system which automatically gathers and rolls the lead into the box.

Each Battista is powered by a 120-kilowatt-hour lithium-ion battery pack. The pack can be charged by the wall charger in six hours. The top-up provides 310 miles of range (WLTP).

Pininfarina has announced a partnership with ChargePoint for charging outside the home. ChargePoint's network has approximately 115,000 places to charge in North American and Europe, as well as 133,000 charging spots through roaming integrations with other charging network providers.

Using a 180kW DC-charging system, owners will be able to charge their Battista from 20 percent to 80 percent in just 25 minutes.

Battista owners receive five years of unlimited public charging at no extra cost with their purchase.

"Our clients will love the thrill of Battista's extreme electrified performance, yet they also need to enjoy living with this advanced technology," said Automobili Pininfarina Chief Product and Engineering Officer Paolo Dellacha. "For that reason we have ensured there are a comprehensive number of public charging points available to them, made possible through our collaboration with ChargePoint.

"At the same time, a large proportion of the Battista's charging will be done at home and our exclusive wall box design provides owners with a bespoke solution, finished to their exact taste."

The Residenza wall box may be activated through a dedicated app, which allows owners to remotely schedule the charging of their Battista and monitor its charging status. The app also enables owners to view the charging history and is integrated with Amazon Alexa and Google Assistant for enhanced convenience.

Owners use their Battista keyfob or app to link to ChargePoint network chargers. Each fob contains a secure RFID chip that can be used to complete a charge purchase without any additional charging cards required.

The Pininfarina Battista is priced at over $2 million.

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The SCC Tautara is now the world's fastest car.

Photo courtesy of SCC North America

He's an entrepreneur, philanthropist, and car enthusiast. He's also the new King of Speed. Dr. Larry Caplin's SSC Tuatara recently became the fastest production car ever with a set of of records during an October 10 event in Pahrump, Nevada along a seven-mile stretch of State Route 160.

With professional racing driver Oliver Webb at the wheel, the Tuatara hit an average of 316.11 mph following two consecutive high-speed test runs. To comply with test regulations, the car traveled first in one direction down the road clocking 301.07 mph then turned around and went the other direction on the same road getting to 331.15 mph, consecutively, within one hour.

SCC Tautara Shelby Webb sign Jerod Shelby, CEO of SSC (left) and driver Oliver Webb (right) celebrate the car's record.Photo courtesy of SCC North America

The times were then averaged. Officials were on site to verify all world record criteria was met and even reviewed Dewetron GPS measurements, which tracked the speed runs using 15 satellites. The Tuatara earned the title of the "Fastest Production Vehicle".

The car also earned three other titles: "Fastest Flying Mile on a Public Road" at 313.12 mph, "Fastest Flying Kilometer on a Public Road" at 321.35 mph (517.16 km/h), and "Highest Speed Achieved on a Public Road" at 331.15 mph.

Caplin is celebrating the milestone by donating community programs that support children, youth, and military families worldwide. His $316,000 donations will support health and wellness programs in underserved schools, provide college scholarships to first-generation students, and help military communities and families nationwide.

Larry Caplin SCC Tautara record car Dr. Larry Caplin celebrates the record set by his car.Photo courtesy of Dr. Larry Caplin

"I am beyond thrilled to own the World's fastest car because it's another opportunity to shine a light on important issues that support local communities and serve military families," said Caplin. "Never in my wildest dreams did I imagine that I would be the owner of a historic vehicle, but I recognize that I have a responsibility to use this opportunity to help those who need support in a tangible way."

SSC North America is producing 100 SSC Tuatara hypercars. High-speed,high-downforce, and track versions are now available to customers.

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