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Honda’s new ad campaign features the 2021 Odyssey, Disney characters

Honda has launched a new digital campaign that pairs its partnership with Disney with the 2021 Odyssey minivan

Photo courtesy of American Honda Motor Co. Inc.

Cinderella sang, “A dream is a wish your heart makes when you’re fast asleep.“ Honda is hoping that Americans will be dreaming about the 2021 Honda Odyssey and is activating its partnership with Disney to promote the freshened minivan.

The multi-channel marketing campaign, dubbed Enchanted Odyssey, will show off the features and capabilities of the minivan and deliver a soundtrack families can enjoy. The campaign comes as Honda celebrates its 15th anniversary as the Official vehicle of Disneyland Resort.

As part of the digital campaign, a scene features a family reminiscing about Disney while inside the Odyssey.Photo courtesy of American Honda Motor Co. Inc.

As part of the campaign, a Disney Hits playlist is available, presented by the Honda Odyssey: http://disneymusic.co/EnchantedOdyssey.

During the social media aspect of the campaign, a video shows a family traveling down memory lane on a journey that mixes Disneyland Resort attractions and characters including Sleeping Beauty Castle, Star Wars: Galaxy's Edge, Dumbo the Flying Elephant and, of course, Mickey Mouse, while listening to the Disney Hits playlist utilizing Apple CarPlay.

The campaign makes a Disney-themed playlist available.Photo courtesy of American Honda Motor Co. Inc.

Additionally, Pinterest users will be able to view a campaign that includes video, static, and carousel pins as well as a Pin Extension, an interactive micro site, that features the 2021 Odyssey. This is the first of this type of Pinterest activation for Honda. Disney is the most-searched brand on the platform.

For the 2021 model year, the Honda Odyssey has gotten a fascia upgrade as well as changes to the minivan’s interior that are meant to make it more upscale. There’s also moire widespread availability of tech features new pricing, which lowers the cost of a mid-grade model by over $2,000.

The minivan retains its proven 3.5-liter V6 that achieves 280 horsepower. The engine is paired with a 10-speed automatic transmission.

The 2021 Honda Odyssey is on sale today.

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New minivan

Honda announces new Odyssey Sport

Sport is a new trim for the Odyssey minivan.

Honda

The Honda Odyssey may not be the most exciting vehicle in the world, but it's getting a new Sport model that at least makes it look the part. Honda will release the model for the 2023 model year, and the Odyssey line overall will be offered with a new Honda Service Pass, which includes two years of complimentary scheduled maintenance.

The Odyssey Sport slots into the Honda catalog between the EX-L and Touring trims. It comes with gloss-black exterior trim and black 19-inch wheels outside, and black leather with red stitching inside. The cabin comes with red accent lighting on the dash and in the footwells, and the roof pillars and headliner are both black. Under the hood, the Odyssey Sport gets the same 3.5-liter V6 from years past. It makes 280 horsepower and 262 pound-feet of torque, and comes paired with a ten=speed automatic transmission and front-wheel drive.

2023 Honda Odyssey SportThe Sport comes with dark exterior trim and unique leather upholstery with red stitching inside. Honda

All Odyssey models come with Honda Sensing safety equipment, which includes adaptive cruise control and pedestrian detection. The 2023 van hasn't been crash-tested yet, but the 2022 model earned a Top Safety Pick + award, so it's likely the new model will be rated similarly.

Honda Service Pass is a new program for 2023+ Honda vehicles. It covers routine scheduled maintenance for up to two years or 24,000 miles, whichever comes first. Under the program, buyers get free oil changes, tire rotations, and multi-point inspections.

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The 2023 Acura Integra is a very good thing
Acura

After years of rumors and speculation, we finally got confirmation that the Acura Integra is returning. The iconic Japanese sports car left the market in the early 2000s, and has been notably absent since. Now, though, Acura is bringing it back. Today, the automaker announced that production had begun. The new Integra will be the first to be built in the U.S., and production will take place at Acura's Marysville Auto Plant. Interestingly, Acura's five other models are built in the Ohio facility.

2023 Acura Integra2023 Acura Integra reservations begin soonautomotivemap.com

The Integra will start arriving on dealers' lots in early June, and will carry a starting price of $30,800 before destination. The car is the only liftback in its segment, and gets a turbocharged four-cylinder engine with 200 horsepower. A six-speed manual is available, but buyers can opt for a continuously variable transmission.

2023 Acura IntegraThe new Integra comes as a five-door only. Acura

Acura says the Integra rolls down the same production line as the TLX sedan. The car required a rethink of Acura's production processes, and COVID-19 threw a wrench in development efforts. Acura notes its team worked rmotely and traveled to Japan to collaborate with home-office engineers. The Integra will also usher in a new training process for Acura, where associates learn the vehicle, the production process, and tooling before ever seeing the actual car.

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