Collaboration

Honda, General Motors sign agreement to share vehicle platforms, co-develop vehicles

The Honda-GM agreement will allow for collaboration on a number of fronts.

Photo by Getty Images

On the heels of successful collaboration regarding the implementation of electric vehicle technologies, General Motors and Honda have announced the signing of a non-binding memorandum of understanding that will increase the level of partnership between the two companies.

This isn't the first time that Honda and GM are collaborating. They have been working together on a variety of projects for over 20 years, including the Cruise Origin.

"This alliance will help both companies accelerate investment in future mobility innovation by freeing up additional resources. Given our strong track record of collaboration, the companies would realize significant synergies in the development of today's vehicle portfolio," said Mark Reuss, president of General Motors.

The agreement is seen as a step toward creating a North American automotive alliance in a vein similar vein to the Renault-Nissan-Mitsubishi Alliance. In that alliance, the three companies share a portion of the development, engineering, and production costs of vehicles and future technology. The scope of the proposed alliance includes vehicles that will be sold under each company's distinct brands as well as cooperation in purchasing, research and development, and connected services.

This proposed alliance would allow Honda and GM to collaborate on a variety of segments in North America that would share vehicle platforms and electrified and internal combustion propulsion systems. This could mean that we see a full-size Honda truck or a Chevrolet car with a Civic engine in the future.

Additionally, the alliance would allow for better market positioning for materials purchasing negotiations, logistics, and localization strategies.

"Through this new alliance with GM, we can achieve substantial cost efficiencies in North America that will enable us to invest in future mobility technology, while maintaining our own distinct and competitive product offerings. Combining the strengths of each company, and by carefully determining what we will do on our own and what we will do in collaboration, we will strive to build a win-win relationship to create new value for our customers. In this way, Honda will continue making steady progress in solidifying our existing business by realizing strong products, strong manufacturing capability and a strong business structure," said Seiji Kuraishi, executive vice president of Honda Motor Co., Ltd.

Co-development planning discussions will begin immediately, with engineering work beginning in early 2021.

The agreement builds on the electric vehicle platform sharing agreement the two automakers signed in April. In that agreement, Honda will work with GM to develop two new electric vehicles based on GM's global EV platform powered by Ultium batteries.

GM is already part of the Materials Marketplace, an initiative of the United States Business Council for Sustainable Development that works to identify ways to reuse or exchange undervalued materials through an online database and establish circular supply chains. This is designed to lengthen product life cycles and lower the environmental impact of many stages of the manufacturing and design process.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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General Motors and Lockheed Martin will design a prototype of a vehicle that's capable of traversing Mars.

Photo courtesy of General Motors

Toyota and Hyundai aren't the only automakers getting into the extra terrestrial mobility game. A new partnership between Lockheed Martin and General Motors will develop the next generation of lunar vehicles to transport astronauts to the surface of the Moon.

NASA's Artemis program has plans to send Americans back to the moon. Like the military did when they asked for an off-road-worthy transport vehicle for combat support use in the early 1940s, NASA is asking the automotive and aeronautics industry to develop a Lunar Terrain Vehicle (LTV) to enable astronauts to explore the lunar surface father than ever before. The Apollo rovers only ventured 4.7 miles.

Lockheed Martin brings a 50-year history of working with NASA on a variety of deep-space human and robotic spacecraft, such as NASA's Orion exploration-class spaceship for Artemis, to the table. The company's crafts and systems have been to every planet in the solar system.

Lockheed Martin General Motors Partner to Develop Next-Generation Lunar Rover www.youtube.com

"This alliance brings together powerhouse innovation from both companies to make a transformative class of vehicles," said Rick Ambrose, executive vice president, Lockheed Martin Space. "Surface mobility is critical to enable and sustain long-term exploration of the lunar surface. These next-generation rovers will dramatically extend the range of astronauts as they perform high-priority science investigation on the Moon that will ultimately impact humanity's understanding of our place in the solar system."

General Motors, which first worked with NASA during the Apollo missions and helped develop the Apollo Lunar Roving Vehicle (LRV), that was used on Apollo 15-17 missions, is bringing its electric battery and autonomous vehicle technology know-how to the partnership.

"General Motors made history by applying advanced technologies and engineering to support the Lunar Rover Vehicle that the Apollo 15 astronauts drove on the Moon," said Alan Wexler, senior vice president of Innovation and Growth at General Motors. "Working together with Lockheed Martin and their deep-space exploration expertise, we plan to support American astronauts on the Moon once again."

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