Honda re-ups naming rights to Anaheim's Honda Center, adding 10 years to partnership
The home of the Anaheim Ducks will keep the same name for at least the next decade. Honda has added 10 years to its already 15-year long sponsorship of the Honda Center. The partnership will now run through 2031. The company first entered into partnership with the arena in October 2006.
Along with retaining the naming rights, the sponsorship will be supported with exterior signage, freeway marquee placement, integration throughout all forms of media, car displays on two exterior corners of the arena, and the continuation of the annual Anaheim Ducks Fan Appreciation Night sweepstakes where one Ducks' fan takes home a new Honda vehicle.
"We are thrilled to extend our partnership with Honda Center for another 10 years. We've been partners with the arena and Anaheim Ducks for over 13 years and are pleased to support the vision and financial resources that Henry and Susan Samueli invest in the building to maintain it as a state-of-the-art facility," said Jay Joseph, vice president of the Marketing Division of Automobile Sales at American Honda Motor Co.
Honda has its North American roots in Southern California 60 years ago and has its North American headquarters in Torrance, which is about 30 miles west of the arena. The company recently celebrated selling its 400 millionth motorcycle.
The arena isn't the only place where Honda has supported athletic endeavors and events in California. The company has had partnerships with the Rose Parade, the Aquarium of the Pacific, Acura Grand Prix of Long Beach and Disneyland Resort.
Additionally, Honda has sponsored the Anaheim Ducks Foundation's annual Anaheim Ducks Golf Classic and Dux in Tux events, which have raised over $4.5 million since the start of the Honda partnership in 2006.