Sponsorship

Honda re-ups naming rights to Anaheim's Honda Center, adding 10 years to partnership

The Honda Center will be known as the Honda Center until at least 2031.

Photo courtesy of American Honda Motor Co., Inc

The home of the Anaheim Ducks will keep the same name for at least the next decade. Honda has added 10 years to its already 15-year long sponsorship of the Honda Center. The partnership will now run through 2031. The company first entered into partnership with the arena in October 2006.

Along with retaining the naming rights, the sponsorship will be supported with exterior signage, freeway marquee placement, integration throughout all forms of media, car displays on two exterior corners of the arena, and the continuation of the annual Anaheim Ducks Fan Appreciation Night sweepstakes where one Ducks' fan takes home a new Honda vehicle.

"We are thrilled to extend our partnership with Honda Center for another 10 years. We've been partners with the arena and Anaheim Ducks for over 13 years and are pleased to support the vision and financial resources that Henry and Susan Samueli invest in the building to maintain it as a state-of-the-art facility," said Jay Joseph, vice president of the Marketing Division of Automobile Sales at American Honda Motor Co.

Honda has its North American roots in Southern California 60 years ago and has its North American headquarters in Torrance, which is about 30 miles west of the arena. The company recently celebrated selling its 400 millionth motorcycle.

The arena isn't the only place where Honda has supported athletic endeavors and events in California. The company has had partnerships with the Rose Parade, the Aquarium of the Pacific, Acura Grand Prix of Long Beach and Disneyland Resort.

Additionally, Honda has sponsored the Anaheim Ducks Foundation's annual Anaheim Ducks Golf Classic and Dux in Tux events, which have raised over $4.5 million since the start of the Honda partnership in 2006.

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Subcompact SUV

Honda details all-new 2023 HR-V

The Honda HR-V is all-new for 2023.

Honda

The HR-V is Honda's smallest and most affordable SUV, slotting into the automaker's catalog beneath the long-running CR-V. The entry-level HR-V got a complete overhaul for 2023 that brought a new powertrain, updated technology, and refined styling that aligns closely with the new Civic Sedan.

2023 Honda HR-VThe new SUV features more refined, upscale styling, better tech, and new safety features.Honda

Honda offers the HR-V in three trims: LX, Sport, and EX-L. While the 2022 HR-V got a 1.8-liter four-cylinder, the 2023 model gets a larger 2.0-liter engine that produces 158 horsepower and 138 pound-feet of torque. It's mated to a continuously variable transmission and either front- or all-wheel drive. The new SUV comes with hill descent control for the first time in a Honda, and three drive modes are included.

Inside, a 7-inch touchscreen comes standard that runs Apple CarPlay and Android Auto. A larger 9-inch screen comes in the top EX-L trim that adds wireless smartphone connectivity. The EX-L trims also gets wireless charging and navigation. Both touchscreens come with a physical volume knob for easier interactions with the system. All models are wider and longer than before, which improves interior passenger and cargo space.

All 2023 HR-Vs come with Honda Sensing safety equipment. The package has been updated for 2023 with a traffic jam assist feature and traffic sign recognition. Honda offers blind spot monitoring for the first time in an HR-V, and a driver attention monitoring system comes standard.

2023 Honda HR-VThe HR-V picked up sleek styling for the new model year with hints of Honda Civic sprinkled in.Honda

The new HR-V starts at $24,895, including a $1,245 destination charge. The range-topping EX-L all-wheel drive model starts at $30,195. Honda says the new SUV will go on sale soon.

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New electric SUV

Honda teases its first EV

The Prologue will go on sale as a 2024 model.

Honda

Honda is nearing the unveiling of its first electric vehicle, the Prologue, and today the automaker gave us our first glimps of the new vehicle. It's just a sketch, but Honda did share some production details and information on its product roadmap.

Honda DealerHonda plans to sell half a million EVs by the end of the decade. Honda

Honda says the Prologue will be an adventure-ready SUV "capable of satisfying everyday driving and weekend getaways with a strong hint of the well-received Honda e in the front fascia." The SUV was developed in Honda's Design Studio in Los Angeles, and was designed with an eye on Honda's global EV models. Honda said it focused on aerodynamics and fine-tuning the body to reducelines and improve range.

The Japanese automaker developed the Prologue alongside GM, but it has other EVs coming to market by 2026. By 2030, Honda says it will release 30 new EVs globally with a production volume of two million units. The co-developed vehicle is the first, but the rest will be built on Honda e:Architecture. In 2027, the automaker will begin building and selling a line of affordable EVs using the architecture developed with General Motors. Honda says it plans to sell half a million EVs in North America by the end of hte decade.

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