SEMA 2019

Honda celebrates 60 years in the U.S. with 15 builds at SEMA (including one Chevy)

Honda is celebrating its 60th year selling vehicles in the U.S. with a big display at SEMA that includes this motorcycle.

Photo courtesy of American Honda Motor Company

SUVs, trucks, and powersports machines are all on display as Honda stages its enthusiast-centric display at SEMA in a bid to show that the automaker is about more than just mundane mommy-centric mobility.

Here's what Honda has brought to SEMA this year.

1968 Honda S800 Coupe “Outlaw”

1968 Honda S800 Coupe \u201cOutlaw\u201d

Photo courtesy of American Honda Motor Company

Producer and actor Daniel Wu, most famous for playing Sunny in "Into the Badlands" built this custom 1968 Honda S800 Coupe "Outlaw". The vehicle is based on one of the first production cars Honda ever made. Instead of doing an engine swap, Wu had the original engine completely rebuilt, adding a custom exhaust system made by GReddy. There's a custom body kit by Pandem's Kei Miura that features custom flares, a custom air dam, and a 2-inch lower suspension. Its fender flares make the vehicle 4-inches wider and support widened wheels wrapped in Toyota R888R tires. The vehicle has a custom interior with red leather seating.

Proctor Racing Talon 1000R

Photo courtesy of American Honda Motor Company

Proctor Race Group has given the Talon design and equipment touches that are meant to reflect Honda's racing routes. It as Sparco seats mounted with Jsport SXS aluminum seat mounts, Mastercraft cam-lock harnesses, a custom MPI Innovations steering wheel, KMC "Grenade" bead-lock wheels, 32-inch EFX Motohammer tires, Jsport SXS front and rear bumpers, a Jsport SXS intrusion bumper, and a strut-mounted spare tire carrier.

2020 Honda CR-V Hybrid “Do” Build by Jsport Performance Accessories

Photo courtesy of American Honda Motor Company

The 2020 CR-V Hybrid "Do" was created for weekend warriors that need to everyday practicality that the CR-V offers but also the capability to get them to a trailhead with all their equipment. It features a 1.5-inch lift kit, side steps, and roof basket from Jsport, 17-inch KMC off-road wheels with Nitto Terra Grappler all-terrain tires, and a Cannondale mountain bike mounted to the roof basket.

Ridgeline HFP Concept with Lifestyle Accessories

Ridgeline HFP Concept with Lifestyle Accessories

Photo courtesy of American Honda Motor Company

Honda Factory Performance is exploring a more rugged Ridgeline with this build, which features a lift, widened track, and all-terrain tires on 18-inch bronze-finished HFP alloy wheels. The truck's bed holds custom Fuji mountain bikes that are standing in Thule bed bike fork mounts. There's also a Thule Xsportser bed rack and Kukenam 3 tent on the Ridgeline.

City Slicker 2019 Super Cub 125

Photo courtesy of American Honda Motor Company

Steady Garage built the City Slicker Super Club, chopping and shortening its front and rear fenders, and retrofitting the front suspension with aftermarket parts designed for the Honda Ruckus. It has custom hubs with three-piece front and rear wheels. It has a custom two-tone green and off-white paint job that was done by Midnight Garage/Advance Auto Group and custom seats by Rogelio's Auto Upholstery. It gets its deep, throaty roar from the Yoshimura Magnum GP exhaust system.

Heritage Chevy Truck with Vintage Cub and CB160

Photo courtesy of American Honda Motor Company

Honda has faithfully recreated a 1961 Chevrolet half-ton pickup that was used by American Honda Motor Co. Inc. shortly after the company opened for business in 1959. It's modeled after the one used in the 1961 photo that was originally in front of Honda's first office in Los Angeles. The truck features hand-painted lettering and period-correct trim. In the truck's bed are two motorcycles that played a big role in the creation of the company's U.S. presence, a 1965 Honda 50 and a 1965 Honda CB160.

2019 CRF1000L Africa Twin Adventure Sports

Photo courtesy of American Honda Motor Company

With this display, Honda expands the story of the CRF1000L Africa Twin to include a new family member, the CRF1000L2 Africa Twin Adventure Sports. The new model is even more off-roading ready and comes equipped with features designed for camping including more off-road friendly tires and gear for sleeping under the stars.

Rally Passport

Photo courtesy of American Honda Motor Company

This model was built by Honda R&D as a private, after-hours showcase of the off-roading potential of the 2019 Honda Passport. It is designed to compete in a stage rally competition in the Limited 4WD class of the American Rally Association. The vehicle placed second in its class and 12th overall out of 75 competitors in the Southern Ohio Forest Rally. Modifications made to the model for the rave include a roll cage and safety equipment, Maxxis RAZR MT Tires on Braid Wheels, Carbotech brake pads, front and rear skid plates, and a hand-operated hydraulic brake.

Honda Super Tuner Legends Series Winner: N600

Photo courtesy of American Honda Motor Company

This head-turner was built by Dean Williams and is now owned by Stephen Mines. If features a Honda VFR 800cc V4 motorcycle engine under its hood, which drives the rear wheels on a modified Mazda MX-5 Miata suspension system. It has a 12,000 RPM redline and a deep growl coming from the exhaust. The hot rod came out on top at the Honda Super Tuner Legends Series competition this year.

2020 CR-V “Dream” Build by Jsport Performance Accessories

Photo courtesy of American Honda Motor Company

The "Dream" kicks it up a notch from the "Do." The model was designed for overlanding adventurers who don't need a high level of capability but still want a properly equipped vehicle for their journey. The mods list for the CR-V is extensive and includes a 1.5-inch lift kit, side steps, front bumper, rear tire gate, and Plateau modular roof rack from Jsport, 17-inch KMC off-road wheels with Nitto Ridge Grappler all-terrain tires, and a Roofnest Falcon clamshell-style rooftop tent. An organization cabinet and a slide-out refrigerator are located in the CR-V's cavernous cargo area.

Honda Tuning 2018 Civic Si Project by Super Street Magazine

Honda Tuning 2018 Civic Si Project by Super Street Magazine

Photo courtesy of American Honda Motor Company

This Civic Si was designed to test multiple aftermarket products and put the Civic Si through its performance paces. Modifications include an intake and intercooler kit, an ECU re-flash, complete front-to-rear exhaust system, a complete turbo kit with a new downpipe, lower-positioned seats with more pronounced thigh and side bolsters, an adjustable length and height shifter, and adjustable gas pedal spacer. All the mods are completely reversible.

Jeanneret Racing and Olson Kustom Works Civic Si Drift Car

Photo courtesy of American Honda Motor Company

The modifications to this Civic Si change it from sporty commuter to a full blown drift car. It has extensive chassis modifications that change it from a front-wheel drive car to a rear-wheel drive one and engine transformations that reorient the K24 engine and bring its ability up to a competition-spec 926 horsepower. Chassis, engine and body modifications to the Formula Drift vehicle were performed in-house in conjunction with Jeanneret Racing and Olson Kustom Works.

Super Street 2000 Civic Si Challenge Winner

Photo courtesy of American Honda Motor Company

In 2000, this 1999 Honda Civic Si was modified by Super Street magazine then preserved by American Honda as a showpiece of early 21st century innovation. All of its modifications were completed with just a $10,000 budget. After winning, the Super Street Honda Civic Si was duplicated by Mattel as a 1:18-scale model.

2019 Monkey 125 “SARU with Love”

Photo courtesy of American Honda Motor Company

This model, built by Arthur Yang, features a whopping 125 aftermarket enhancements including forged aluminum wheels, a titanium exhaust system, aluminum swing arm, CNC side-plate covers, and an Over Racing handlebar system. Over Racing has given the vehicle a refitted suspension using Ohilns components with a Chimera Engineering ram intake. There's also a Kitaco seat and an Asia-spec light conversion.

Custom CRF450L “Grey Area”

Photo courtesy of American Honda Motor Company

If you've tuned in to see Honda Supercross and Motocross racer Cole Seely's vlogs, you know that he's outfitted this Custom CRF450L "Grey Area" with a number of modifications. Working with Bleach Design Werks, Seely added black Dubya wheels and Throttle Jockey helped design the vehicle's graphics. Its suspension has been upgraded for supercross duty.

Honda is pledging at least $1 million in donations as it kicks off charitable spending in the era of COVID-19.

Photo courtesy of American Honda Motor Co., Inc

Honda is committing $1 million to food banks and meal programs across the United States, Canada and Mexico in communities that are most vulnerable for food access during the COVID-19 pandemic. The automaker is also matching up to $1,000 for each individual gift that Honda employees make that benefit their local communities.

"We are focusing our societal response on three vital and immediate human needs," said Rick Schostek, Executive Vice President of Honda North America, Inc. "We are addressing food insecurity at a time when many families are struggling, investigating the potential to use our manufacturing know-how to produce medical equipment to help those battling COVID-19, and deploying our associate 'virtual volunteers,' to help people in need."

In addition to the $1 million dollar pledge to address food insecurity, Honda's response includes a number of activities to support community and government efforts aimed at combatting the COVID-19 pandemic:

  • Inventoried our stocks of Personal Protective Equipment at our North American facilities and have donated much of this equipment, including N95 face masks, to support frontline healthcare providers.
  • Deploying our 3-D printers to manufacture visors for protective face shields that will be used by medical providers. And we continue investigating the ability to meet critical manufacturing needs related to medical equipment, including partnering with other companies.
  • Engaging and empowering Honda associates throughout North America while at home, to serve as "virtual volunteers," to help non-profits and people in need in their local communities while respecting the requirements of social distancing. This will include reaching out to many of its nonprofit partners to assess their needs and determine opportunities to support them with virtual tasks at a time when nonprofit resources are stretched.
  • Offering payment extensions and deferrals, as well as late fee waivers for existing Honda and Acura finance customers impacted by the pandemic, and a 90-day deferred payment to qualified customers for new vehicle sales that are financed by Honda and Acura Financial Services.

Honda recently changed the business plans for their plants in North America in response to the coronavirus crisis.

The Honda Insight is mostly unchanged from the 2020 model year.

Photo courtesy of American Honda Motor Co., Inc

The 2021 Honda Insight is mostly unchanged from the 2020 model year. However, there are a few notable improvements.

Honda is making blind spot monitoring and cross traffic monitoring technology available in the low-cost model. The car will also come in a new paint color - Radiant Red Metallic.

It retains its size, fitting between the Civic and Accord in the Honda lineup, with a focus on budget-friendly fuel efficiency rather than creature comforts and family friendliness.

2021 Honda Insight Honda has added the Insight's Radiant Red Metallic job to the options list for the new model year. Photo courtesy of American Honda Motor Co., Inc

The Insight continues to have best-in-class passenger space and a high fuel economy rating.

All models come standard with LED headlights, push-button start, and the Honda Sensing suite of safety and driver assistance technology.

The mid-grade Insight EX comes standard with an 8-inch infotainment touch screen, Apple CarPlay, and Android Auto. The top-tier model gains leather seating surfaces, an 8-way power driver's seat, Honda Satellite-Linked Navigation System, dual-zone automatic climate control, and more.

Honda has priced the 2021 Insight starting at $22,930 for the base LX model. The Insight EX starts at $24,810 while the Insight Touring is priced at $28,840. All models carry a $955 destination and handling charge.