Car-Sharing

GM pulls the plug on Maven car-sharing service

Maven users logged into a smartphone app to reserve a car.

Photo courtesy of MAven

Maven is no more. The car-sharing business experiment built on the hope that people wouldn't want to own cars anymore has reached the end of the road.

Last year, Maven's parent company General Motors announced that the service was pulling out of most of its service areas. Now, in an email to subscribers, the company says that it is shuttering the service due, in part, to the COVID-19 pandemic.

Launched in 2016, Maven originally stared as an on-demand car sharing program where smartphone app users were able to have access to a General Motors vehicle for a set length of time, picking it up from a designated area and dropping it off at another. That space was already occupied by ZipCar, among others.

The company pivoted, then allowing users to share their own General Motors vehicles peer-to-peer style like Turo does, as well as in the original style.

Later, with the launch of Maven Gig in 2017, the company attempted to rent out vehicles to drivers who work for ride-hailing apps like Uber and Lyft.

Maven Gig launch Austin TexasMaven Gig allowed users to utilize GM vehicles for Lyft and Uber responsibilities.Photo courtesy of Maven

In its heyday, the service was available in 17 cities. However, despite the analysts projections about millennials wanting everything as a subscription service, Maven was never really ever able to catch on. In May 2019, it was announced that service would cease in eight cities but remain available in Ann Arbor, Baltimore, Boston, Chicago, Detroit, Denver, Los Angeles, New York, Orlando, San Francisco, Washington, D.C, and Toronto.

At the time of its launch, former GM President Dan Ammann said, "GM is at the forefront of redefining the future of personal mobility. With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized mobility services our customers expect today and in the future."

Ammann currently works as the President of Cruise, a company GM purchased at the same time it launched Maven, which is also designed to transform mobility solutions. Recently, they launched the Cruise Origin, a self-driving all-electric shuttle that acts much like Mcity driverless shuttles that were used at the University of Michigan in 2019.

GM is currently gearing up to produce the Origin at their Detroit-Hamtramck plant alongside the GMC Hummer EV.

Trending News

 
 

The Denali Ultimate trim is new for 2023.

GMC

The GMC Yukon has always been a luxurious family hauler with beefy capability, but it moved even more upmarket in recent years with added tech and upscale interior materials. GMC just announced an even cushier version of the SUV for the 2023 model year. The Yukon Ultimate Denali gets unique styling touches and upgrades that take the already plush SUV to another level.

2023 GMC Yukon Denali Ultimate22-inch wheels are standard GMC

The Denali Ultimate gets exclusive upgrades over other trims that include 22-inch wheels and chrome accents outside. The full-size SUV just got a complete redesign for 2021, which brought updated boxy styling, and a sleek look, so there are no additional exterior changes for 2023.

GMC offers three engines in the standard Yukon, but only two make it into the Ultimate. The standard powertrain includes a 6.2-liter V8 that produces 420 horsepower. A 3.0-liter turbodiesel is also available that makes 277 horsepower and a whopping 460 pound-feet of torque. A ten-speed automatic transmission is standard for all engines, and four-wheel drive is available.

Inside, the Ultimate comes with Alpine Umber full-grain leather upholstery with 16-way power front seats and massaging. Trim-exclusive contrast stitching and aluminum trim accent the space, and the top model gets an 18-speaker Bose audio system with stainless steel speaker grilles.

2023 GMC Yukon Denali UltimateGrained leather upholstery and upscale interior finishes are standard. GMC

A 10.2-inch infotainment touchscreen comes standard, and offers Google services built in. Wireless Apple CarPlay and Android Auto are also standard, along with wireless phone charging. A Wi-Fi hotspot and Amazon Alexa functionality are available. GMC also offers Super Cruise hands-free driving system in the Denali Ultimate.

GMC hasn’t detailed pricing for the new SUV yet, but we expect it to start at a premium over the standard Denali, which starts at just over $70,000.

Trending News

 
 

First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

Trending News