Car-Sharing

GM pulls the plug on Maven car-sharing service

Maven users logged into a smartphone app to reserve a car.

Photo courtesy of MAven

Maven is no more. The car-sharing business experiment built on the hope that people wouldn't want to own cars anymore has reached the end of the road.

Last year, Maven's parent company General Motors announced that the service was pulling out of most of its service areas. Now, in an email to subscribers, the company says that it is shuttering the service due, in part, to the COVID-19 pandemic.

Launched in 2016, Maven originally stared as an on-demand car sharing program where smartphone app users were able to have access to a General Motors vehicle for a set length of time, picking it up from a designated area and dropping it off at another. That space was already occupied by ZipCar, among others.

The company pivoted, then allowing users to share their own General Motors vehicles peer-to-peer style like Turo does, as well as in the original style.

Later, with the launch of Maven Gig in 2017, the company attempted to rent out vehicles to drivers who work for ride-hailing apps like Uber and Lyft.

Maven Gig launch Austin Texas Maven Gig allowed users to utilize GM vehicles for Lyft and Uber responsibilities.Photo courtesy of Maven

In its heyday, the service was available in 17 cities. However, despite the analysts projections about millennials wanting everything as a subscription service, Maven was never really ever able to catch on. In May 2019, it was announced that service would cease in eight cities but remain available in Ann Arbor, Baltimore, Boston, Chicago, Detroit, Denver, Los Angeles, New York, Orlando, San Francisco, Washington, D.C, and Toronto.

At the time of its launch, former GM President Dan Ammann said, "GM is at the forefront of redefining the future of personal mobility. With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized mobility services our customers expect today and in the future."

Ammann currently works as the President of Cruise, a company GM purchased at the same time it launched Maven, which is also designed to transform mobility solutions. Recently, they launched the Cruise Origin, a self-driving all-electric shuttle that acts much like Mcity driverless shuttles that were used at the University of Michigan in 2019.

GM is currently gearing up to produce the Origin at their Detroit-Hamtramck plant alongside the GMC Hummer EV.

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Nuts & Bolts

 
 

As part of its CES presentation, General Motors showed off its future electric vehicles.

Photo courtesy of General Motors

General Motors has made no secret of the fact that they see the future of the company is electric. Their presentation at CES this year put their future products out there for public consumption, but hidden in the shadows. Let's turn up the brightness and take a peek at what is there.

Scroll down to the bottom of this article to see a lightened, clearer view of all the models.

GMC Hummer EV

General Motors EV preview CES 2021

Photo courtesy of General Motors

Front and center is the 2022 GMC Hummer EV. The Hummer EV is slated to have 1,000 horsepower, a 350-mile range, and a $112,959 price tag when it arrives at dealership lots in 2021. Other forthcoming Hummer variants are set to have unique powertrain setups and lower price points.

Cadillac Lyriq

General Motors EV preview CES 2021

Photo courtesy of General Motors

The 2023 Cadillac Lyriq debuted in prototype form mid-2020. When it comes to market, Cadillac expects the Lyriq SUV to offer drivers 300+ miles of all-electric range, luxurious accommodations, and the buyers choice of rear-wheel drive or performance all-wheel drive. The Lyriq will come with Super Cruise, the General Motors hands-free driving system that allows for 200,000 miles of hands-free highway driving and automated lane change.

Cadillac Celestiq

General Motors EV preview CES 2021

Photo courtesy of General Motors

In addition to showing the Celestiq here, Cadillac decided to show off its flagship electric car with some close ups. They don't give too much detail about the car, but we do know some interesting tidbits. Cadillac says that the car embodies their commitment to "reimagine what's possible in design and technology". The GM division will offer the Celestiq with a curated selection of hand-crafted materials and they've has hinted that there will be some customization options available for owners.

Chevrolet pickup

General Motors EV preview CES 2021

Photo courtesy of General Motors

We don't yet know if it will be called the Silverado, but a Chevrolet pickup truck that runs on all-electric power is on the way. It's been confirmed that the plan is for the truck to have a maximum 400-mile range (likely when it's not towing or hauling much weight). Originally slated for a 2025 debut date, indications are that GM is pushing to get the truck to market sooner.

Buick EVs

General Motors EV preview CES 2021

Photo courtesy of General Motors

In 2020, GM described the two new Buick models that are coming by 2023. They're both electric vehicles. The first, an SUV will be a model that offers "more conventional crossover proportion that maximizes interior space and cargo." The second is a Buick CUV that has "expressive proportions with a greater emphasis on form and athletic fashion." It looks like the SUV is on the right in the photo while the CUV is on the left.

"Mystery EV"

General Motors EV preview CES 2021

Photo courtesy of General Motors

What is this mystery EV? We know the Cadillac XT4 is getting an electrified brother so there's a chance that this could that. Brightening and zooming in on the picture appears to reveal an SUV-like body design. We'll just have to stay tuned.

... and now let's turn the lights on.

General Motors EV preview CES 2021

Photo courtesy of General Motors

Last year, General Motors divulged while models it plans to introduce by 2023, including a number of EVs. You can see that full list here.

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The vehicle is, for now, merely a concept.

Photo courtesy of General Motors

Cruising, the art of driving slowly through cities so you could see and be seen, was popular in the 90s. So popular in fact that jurisdictions nationwide passed ordinances banning the practice, which could create traffic woes. In a new video, General Motors and its Cadillac brand look to bring back cruising, this time in what appears to be a gussied up version of the Cruise Origin autonomous vehicle.

The structure of the Cadillac Halo portfolio concept vehicle looks like the shape of the Cruise Origin. This people mover, however, wears fancier clothes complete with exterior chrome design treatments and Cadillac badging. Its body is white while glass that appears clear from the inside is tinted black to eliminate some outsider peeping. The whole rig rides on large black wheels and is lighted by thin LED strips at the corners that follow vertical body lines.

General Motors Cadillac Halo concept car interior The vehicle's cabin has luxe accommodations.Photo courtesy of General Motors

There's a front window, rear window, and expansive glass roof. On one side, instead of side windows there are wall spaces with ambient lighting and wraparound hard plastic.

The video makes the Cadillac personal autonomous vehicle look like a living room on wheels. Occupants face each other on what looks more like a wraparound sofa than a traditional car seat and share legroom. There is also one recliner-like captains chair at the back that sits alongside a chaise lounge-like seat whose bottom fades into the rest of the bench seating.

The entire cabin is finely appointed with what looks like real wood and metal accents, sculpted seating, and flattering ambient lighting. The five-seater has seat belts for every passenger.

At the front of the vehicle is a long, horizontal screen that is raised, but can be lowered to near-flush showing what appears to be vehicle drive information. A larger screen that appears to be in the same location (which may just be a computer-generated error o GM's part) shows destination, time, occupant, weather, and climate zone control information.

General Motors Cadillac Halo concept car interior A large screen shows a picture of the occupants along with vital information.Photo courtesy of General Motors

When the screens are nested in the cabin, a hologram-like fire graphic can (apparently) be displayed.

There's an infotainment touch screen screen that illuminates on an embedded piece of plastic next to a seat that allows occupants to control navigation.

Voice control and gesture control are both included.

Though unseen, the video alludes to the fact that the vehicle is capable of "aromatherapy and light therapy". Many luxury cars allow buyers to add a fragrance to their vehicle so the aromatherapy aspect isn't too far out in left field. The vehicle's biometric sensors monitor vital signs to adjust humidity, temperature, lighting, aromatics, and ambient noise, according to a presentation by GM.

Though just a concept, it would be very GM-like for the company to be looking for ways to rebrand and reuse current platforms and mobility solutions.

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