Earlier this month, speculation began mounting that General Motors is reviving the Hummer brand. Reports indicate that basketball superstar LeBron James will star in a new advertisement for GMC during the Super Bowl which will feature a new electric GMC pickup that bears the Hummer name.
Whatever it's called, the new GM electric pickup will begin to be produced at the company's Detroit-Hamtramck plant, along with the Cruise Origin. GM is pouring $2.2 billion into the facility to ready it for the production. The plant's paint and body shops, and general assembly area will receive comprehensive upgrades, including new machines, conveyors, controls and tooling.
"Through this investment, GM is taking a big step forward in making our vision of an all-electric future a reality," said Mark Reuss, GM president, during a press event at the plant with Michigan Gov. Gretchen Whitmer and other local and state officials. "Our electric pickup will be the first of multiple electric truck variants we will build at Detroit-Hamtramck over the next few years."
GM will also invest an additional $800 million in supplier tooling and other projects related to the launch of the new electric trucks.
In addition to the investment in dollars, the company will be investing in new workforce personnel, creating more than 2,200 jobs at the plant.
According to a release, Detroit-Hamtramck currently operates on one shift of production and builds the Cadillac CT6 and the Chevrolet Impala. Approximately 900 people are employed at the plant. As previously confirmed, the plant will be idled for several months beginning at the end of February as the renovations begin.
The Ford plant in Dearborn will be the home of the F-150 electric truck.Photo courtesy of Ford Motor Company
The Kia Ray was the company's first production EV.Photo courtesy of Kia Motors