Tis The Season

Amazon Prime, 'The Marvelous Mrs. Maisel' partner with Intersect By Lexus to celebrate Hanukkah

Intersect By Lexus is hosting a celebration of Hanukkah and everything Mrs. Maisel this winter.

Photo courtesy of Lexus, Amazon Prime Video, The Marvelous Mrs. Maisel

If you're in New York City this December, the seasonal attractions you'll want to have on your calendar won't just be the tree at Rockefeller Center and the skating rink in Central Park. Amazon Prime Video and "The Marvelous Mrs. Maisel" have announced a collaboration with Intersect By Lexus - NYC to celebrate Hanukkah. Intersect's current chef in residence is Buenos Aires' modern Jewish phenomena Mishiguene.

Throughout the holiday, visitors can order The Marvelous Martini, enjoy giveaways, food demonstrations, tastings and workshops including:

  • December 22:
    • Beginning at sundown (4:30 p.m.*), menorah lighting with a special demonstration and tasting of the special Intersect-created Manischewitz cocktail "Friday Night Lights" (6 p.m.).
    • Special giveaways include mini pink The Marvelous Mrs. Maisel
  • December 23:
    • Latke demonstration led by Intersect's Executive Chef Nickolas Martinez (starting at 12 p.m.) with a present wrapping workshop and tutorial (12-5 p.m.).
    • Special giveaways include pink Hanukkah gelt.
  • December 24
    • During holiday Café hours (8 a.m.-1 p.m.),
    • Special giveaways include pink The Marvelous Mrs. Maisel glass ball ornaments.
  • December 25:
    • INTERSECT and Amazon Prime Video will contribute a joint donation to Covenant House, where The Marvelous Mrs. Maisel star Rachel Brosnahan serves on its Board.
  • December 26:
    • Warm up with a complimentary Marvelous hot chocolate.**
    • Special giveaways include pink The Marvelous Mrs. Maisel
  • December 27:
    • Marvelous happy hour (4-6 p.m.) at Intersect's Bar and Lounge.
    • Special giveaways include The Marvelous Mrs. Maisel Carry-On Cocktail Kits.
  • December 28:
    • Wish lantern making (12-2 p.m.) for the New Year with recycled wrapping paper.
    • Special giveaways include The Marvelous Mrs. Maisel pink journals for New Year's resolutions.
  • December 29:
    • Warm up with a complimentary Marvelous hot chocolate.**
    • Special giveaways include The Marvelous Mrs. Maisel luggage tags.
  • December 30:
    • Special giveaways include The Marvelous Mrs. Maisel 2020

Guests can visit Resy to make Mishiguene holiday reservations and can view the full Eight Marvelous Nights of Hanukkah schedule here.

Intersect By Lexus – NYC is located at 412 West 14th Street New York, NY 10014. The restaurant will serve lunch Wednesday-Sunday from 12-2:30 p.m. and dinner daily from 5-11 p.m. The café will be open from 8 a.m.-7 p.m. seven days a week.

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Eugenia Post Modern poses with a Ducati Scrambler in a publicity photo for the musical series.

Photo courtesy of Ducati

A new, six-episode web series brings together the sounds of Italian musicians and the stories of their lives. It's all part of a marketing campaign for the new Ducati Scrambler, a motorcycle that the manufacturer bills as having a "non-conformist nature", the very same thing that many musicians are accused of.

Scrambler Ducati Live features six live sessions and interviews with emerging musicians in Italy. The project is carried out in collaboration with Fonoprint, the historic recording studio in Bologna which has hosted and contributed to the greatest hits of artists such as Zucchero, Vasco Rossi, Francesco Guccini, and Andrea Bocelli.

Ducati Scrambler Series Sunday Morning records their live session as part of the Ducati series.Photo courtesy of Ducati

The bands featured in the series represent a variety of musical genres from rock and blues to folk and post-punk. The bands each sing in English. The list of featured talent includes Jennifer Gentle, Giungla, Bee Bee Sea, Black Snake Moan, and Sunday Morning.

The first episode of the web series is available on Scramblerducati.com, on the YouTube page and on the Scrambler Ducati social channels. It features Eugenia Post Meridiem who, in the setting of the recording and production facilities of Fonoprint's Studio A and the Scrambler Ducati Food Factory restaurant, talk about themselves in music and words.

Ducati isn't the only company incorporating music into the promotional rollout for its products. Singer Chris Stapleton recently covered a vintage song by legendary R&B singer Al Green for a new Ram Trucks campaign. DJ MK created a Spotify playlist as part of a multifaceted initiative surrounding the refreshed 2021 Jaguar F-Pace. Ford tapped DJ D-Nice for an F-150 commercial while Hyundai teamed up with singer/songwriter Ren Harvieu to create new music that celebrates the possibility of a zero emissions future.

Other automakers are getting straight into the headphones and speaker game. Bugatti and Tidal have co-created a new type of speaker system for high-end clients while Lamborghini and Master & Dynamic have launched a series of head- and earphones.

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The Lamborghini Lounge NYC opens this spring in Chelsea, Manhattan.

Photo courtesy of Lamborghini Automobili

The world of Lamborghini is available by appointment only. Tucked beneath the High Line in the Chelsea neighborhood in New York City, an exclusive lounge has opened its doors. The 5,400-square-foot Lamborghini Lounge is the automaker's new NYC flagship location.

The space is designed to be reminiscent of Lamborghini's facilities in Sant'Agata Bolognese, Italy. Lamborghini Lounge NYC offers guests exclusive access to never-before-seen vehicles, Italian culinary experience and bespoke exhibitions. The space can also be utilized for private meetings and events. Attendance is always invite-only.

Lamborghini Lounge in NYC

Photo courtesy of Lamborghini Automobili

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"We are opening the doors to a private space our customers and friends can call their own with exclusive access," said Stephan Winkelmann, President and Chief Executive Officer of Automobili Lamborghini. "Following the success of our Lamborghini Lounge venues across the globe, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle; a true reflection of our fine Italian heritage. I look forward to visiting our Lamborghini customers and friends in New York soon."

The two-story gallery-style venue features private spaces as well as an Ad Personam design studio, meeting spaces, and a full-service kitchen.The design of the kitchen and finishes are by Italian luxury kitchen manufacturer La Dolce Vita. Sound for the lounge is filtered through a Bang & Olufsen audio system. Trademark Italian furnishings from Living Divani garnish each room.

"This unique space will serve as Lamborghini's outpost in one of the world's greatest cities," said Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini. "The Ad Personam studio provides an extension and personal touchpoint, which could previously only be found at our home in Sant'Agata, and we look forward to offering this and access to never-before-seen limited-edition models to VIP visitors of the Lounge NYC."

Currently, a Lamborghini Huracán Super Trofeo Omologata (STO) makes its home in the space. A similarly named watch, Roger Dubuis's newest timepiece – Excalibur Huracán STO – is featured in the space's Gravity Window. Only 88 units of the watch will be produced and sold.

Multiple brand partners will be activated throughout the space in the coming month, exclusive to Lounge guests.

The Lamborghini Lounge opens this spring.

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