New car search

Toyota was the most searched-for auto brand in 2021

Toyota was the most searched-for auto brand last year.


The last couple of years have shown everyone the benefits of working remotely, but many other aspects of daily life have moved online as well. Car buying has become increasingly digital, to the point that some people never even set foot on a dealer's lot. As you might imagine, all those Google searches for new cars generates a ton of data, and Compare the Market has analyzed that data to find the most searched-for auto brand in each country for 2021.

While Toyota took the global top spot , some of the world's largest auto markets were interested in other brands. Ford, whose F-Series trucks are the best-selling vehicles in America, earned the top spot here and in Canada. Nissan was the most searched brand in Mexico, and BMW earned the top spot in the UK.

Compare the Market auto brand search dataFord was the most popular vehicle brand in America.Compare the Market

It's interesting to see the other auto brands included in the study. A few countries in Northern Africa searched heavily for Renault, and Mercedes squeaked into the continent in a few countries. Rolls-Royce, one of the most expensive and exclusive auto brands in the world, was the most-searched vehicle brand in Laos. Volvo and Audi are popular in their home markets and, in addition to its home country of South Korea, Hyundai was the most popular vehicle search in India, Argentina, Colombia, and last year. Tesla was the most popular vehicle search in China, where it has a factory and operates several physical locations.

Australian site Compare the Market compiled data from Google Trends to determine the most searched-for auto brands by country. The firm notes that Google Trends does not recognize Tesla as a vehicle brand, but the company is included in the study and ranks highly in some countries. Some countries are not included because of incomplete data.

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New minivan

Honda announces new Odyssey Sport

Sport is a new trim for the Odyssey minivan.


The Honda Odyssey may not be the most exciting vehicle in the world, but it's getting a new Sport model that at least makes it look the part. Honda will release the model for the 2023 model year, and the Odyssey line overall will be offered with a new Honda Service Pass, which includes two years of complimentary scheduled maintenance.

The Odyssey Sport slots into the Honda catalog between the EX-L and Touring trims. It comes with gloss-black exterior trim and black 19-inch wheels outside, and black leather with red stitching inside. The cabin comes with red accent lighting on the dash and in the footwells, and the roof pillars and headliner are both black. Under the hood, the Odyssey Sport gets the same 3.5-liter V6 from years past. It makes 280 horsepower and 262 pound-feet of torque, and comes paired with a ten=speed automatic transmission and front-wheel drive.

2023 Honda Odyssey SportThe Sport comes with dark exterior trim and unique leather upholstery with red stitching inside. Honda

All Odyssey models come with Honda Sensing safety equipment, which includes adaptive cruise control and pedestrian detection. The 2023 van hasn't been crash-tested yet, but the 2022 model earned a Top Safety Pick + award, so it's likely the new model will be rated similarly.

Honda Service Pass is a new program for 2023+ Honda vehicles. It covers routine scheduled maintenance for up to two years or 24,000 miles, whichever comes first. Under the program, buyers get free oil changes, tire rotations, and multi-point inspections.

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Lincoln will not make a performance variant to compete with Cadillac.


TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

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