Commercial Break

Watch: New Jeep Gladiator commercial debuts during Thursday Night Football

Jeep is running a new Gladiator ad during NFL games.

Photo courtesy of Fiat Chrysler Automobiles N.V.

Restless? Take a seat in a 2020 Jeep Gladiator. That's the theme of the new commercial the company debuted during the first NFL game of the 2019 season.

Called "Seats", the spot is meant to tug at the heartstrings of adventurers at heart by showing them what is capable when they're behind the wheel or riding in a Gladiator, the company's new midsize pickup truck.

"As the name evokes, our all-new Jeep Gladiator is meant for action, to conquer," said Marissa Hunter, Head of Marketing, FCA North America. "Whether you choose to go open-air, doors-off, through rock, sand, snow or the urban jungle, Jeep Gladiator's rugged utility and functionality is not meant for those in the spectator seats. Gladiator is 100% Jeep 4x4 and 100% truck. A game-changer that embodies the truest spirit of freedom – something only found in a Jeep vehicle."

Take a look at the new commercial:

2020 Jeep® Gladiator | Seatswww.youtube.com

The 2020 Jeep Gladiator is now available at dealerships nationwide. It has a starting MSRP of $33,545 and comes in four trim levels: Sport, Sport S, Overland, and Rubicon. It has an additional shipping charge of $1,495.

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The 3.0-liter twin-turbo engine delivers big power numbers.

Stellantis

The old saying that there's "no replacement for displacement" isn't quite as accurate as it once was. Turbochargers and the latest engine designs have made it possible to extract major power from smaller, more efficient power plants. Stellantis' latest announcement proves this point, as its new Hurricane inline-six-cylinder engine will generate big power numbers from a relatively modest 3.0 liters and two turbos.

Stellantis says two variants will be available. The standard output version produces more than 400 horsepower and 450 pound-feet of torque, while a high output variant delivers more than 500 horsepower and 475 pound-feet of torque. The twin-turbo inline-six delivers that power with up to 15 percent better fuel efficiency.

Stellantis Hurricane Inline-SixIt's not yet clear which vehicles will get the engine.Stellantis

The new engine comes as Stellantis works to position itself for an electrified future. The automaker stated a goal of 50 percent a 50 percent battery electric vehicle mix by 2030, but notes that gas engines will still play a major role in its vehicle line for years to come. "The Hurricane twin-turbo is a no-compromise engine that delivers better fuel economy and an important reduction in greenhouse gases without asking our customers to give up performance," said Micky Bly, Stellantis head of propulsion systems.

At this point, it's unclear which vehicles will get the new engine, but Stellantis' brands are packed with opportunities. Dodge, whose Hellcat-powered muscle cars could be a good candidate, and then there's Jeep, with a line of off-road-ready SUVs that could greatly benefit from such an engine. The Hurricane's projected high output of 500 horsepower puts it behind the Hellcat engines power output, but it's still strong enough to make a seriously quick vehicle.

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The event takes place across a 1,000-km desert route.

Performance Communications

Off-road racing events are gaining popularity, but as with other aspects of motorsport, women are generally underrepresented. Following the lead of Rebelle Rally, an all-women American event, a new navigation rally will take place next week in Saudi Arabia. Rally Jameel will run see competitors running between 300 and 500 kilometers a day in hopes of achieving navigational excellence in the Saudi desert.

The event is scheduled to take place between March 17 and March 19, and will feature 33 two-person teams from around the world. Seven of the competitors are from the United States, but all of the competing women will be faced with a 1,000-kilometer race route that runs from Ha'il to Riyadh.

Rally Jameel33 two-person teams will compete.Performance Communications

Competitors will field a variety of AWD and 4WD vehicles, including models from Toyota, Lexus, and Porsche. The idea is that the vehicles should be normal, everyday models, instead of purpose-built off-road racers. Rather than speed, the event prioritizes navigational precision. Participants can use navigation tech and a digital road book, and must focus on their routes to achieve the best timing.

Rally Jameel takes inspiration from the Rebelle Rally, the first women's off-road navigation rally in the U.S. Rebelle organizers blessed the Saudi Arabia-based event, and Jameel will see at least one competitor that competed in the event, Sedona Blinson. Abdul Latif Jameel Motors, a Toyota Saudi Arabia dealership, initiated the event, along with Bakhashab Motorsport.

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