New Logo

New Stellantis company logo revealed ahead of Groupe PSA-Fiat Chrysler merger

The Stellantis company logo has been revealed.

Photo courtesy of FCA US LLC

It's looking more and more like merger between Groupe PSA and Fiat Chrysler Automobiles is going to happen. The deal, expected to be completed in early 2021, will result in a 50:50 merger between the two companies and the creation of a new group, Stellantis.

The company's name has its roots in Latin where "Stello" means "to brighten with stars". The name carries no connection to either company, nor does it have any ties to the deep, rich history both brands have related to the companies that gave their first letters to the Fiat Chrysler and Groupe PSA names.

Stellantis company logo Two versions of the Stellantis logo have been revealed, one that's white on blue and one that's blue on white.Photo courtesy of FCA US LLC

A logo for Stellantis has recently been unveiled. A release details the origins of the logo design saying that it "symbolizes the rich heritage of Stellantis' founding companies and the unique combined strengths of the new group's portfolio ... as well as the diverse professional backgrounds of its employees working in all of the regions".

You won't see any Stellantis branded cars on the streets anytime soon. The Stellantis name will be used exclusively at the group level, as a corporate brand.

Groupe PSA has a number of divisions, including those that sell motorcycles and bicycles. You can see a list of the auto brand affected as part of the merger here. FCA's properties (Chrysler, Dodge, Jeep, Ram, Fiat, and others) are a little better known to Americans.

No brand logos will change as part of the merger.

Despite the logo news, the merger is still subject to customary closing conditions, including approval by both companies' shareholders at their respective Extraordinary General Meetings and the satisfaction of antitrust and other regulatory requirements.

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The commercial van is going all-electric in 2023

Stellantis

Many automakers have publicly committed to making the shift to fully electrified vehicle lineups with the decade, but until recently, Stellantis was an outlier. The global auto giant, whose brands include Jeep, Ram, Dodge, Chrysler, Alfa Romeo, and more, will follow suit, but has been less aggressive with its stated goals. However, the automaker is already making good on its promises, and one of the first vehicles to come will be an electrified version of the Ram ProMaster van in 2023.


Ram ProMaster The electric ProMaster will compete with the Ford E-Transit.Stellantis


The automaker will follow its ProMaster commercial van with an electric version of the Ram 1500 pickup truck in 2024. When the truck eventually lands, it will face off against the Ford F-150 Lightning, Chevrolet Silverado EV, and GMC Hummer EV – a massively crowded field of vehicles, considering none are on sale today.


Ram ProMaster EVs make tons of sense for fleets, where fuel expenses can be steep.Stellantis


We don't have any specs on the new van yet, but its main competition will come from the Ford E-Transit electric van, which just began testing in fleets this week. Ford sent 10 pre-production vans to municipal and other fleets across the UK and a couple of other European countries. The E-Transit is estimated to deliver a range of about 126 miles and to offer a payload capacity of up to 4,290 pounds.


Ram ProMaster The ProMaster is just one of several electrified vehicles that Stellantis will release in the coming years.Ram


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Biden will target 50 percent of all vehicle sales for EVs by 2030.

Ford

In the last several months, we've seen automakers from all corners of the globe commit to some degree of electrification by the end of the decade and beyond. That includes the American Big Three: Ford Motor Company, General Motors, and Stellantis (Chrysler, Dodge, Jeep, others). Today, President Joe Biden plans to throw his weight behind these efforts by signing an executive order that sets a goal of pushing the sales of zero-emissions vehicles to half of all vehicle sales in the U.S. by 2030.

Biden's target is not legally binding, but the industry is already jumping on board. In a joint statement, Ford, General Motors, and Stellantis confirmed that they aim to hit an EV sales volume of 40-50 percent annually. It's worth noting that the President's 50 percent goal and the automakers' sales targets also include plug-in hybrid vehicles, which still use a traditional gasoline engine.


Jeep PHEV The target also includes plug-in hybrid vehicles, which still use gas engines.Jeep


Auto unions and dealers are not opposed to the ambitious roadmaps laid out by the Big Three, but both have differing views on what is essential and how things will ultimately play out. While aware of the goals, the UAW is focused on wage growth and the preservation of jobs and benefits. It feels that an increase in EV production volume must happen here in the U.S. to include good-paying American union jobs.

Dealers, to a degree, are supportive of the goals but skeptical of their ultimate success. Some feel that electric vehicles do not present the earth-shattering shift in functionality and usability that other new products, such as smartphones, did in different industries. Regardless of concerns and skepticism, it appears that automakers are going all-in on the shift to electrification, so we're bound to see a wealth of new battery-electric and plug-in hybrid vehicles in the next few years.


GM battery facility rendering Automakers are pledging billions to increase EV and PHEV production volume.GM

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