COVID-19

Yamaha launches Deliver Your Ride program nationwide

The 2020 Wolverine X4 XT-R features a factory installed Warn winch, Special Edition paint, color matched wheels, and aggressive GBC Dirt Commander tires.

Photo courtesy of Yamaha

Yamaha dealers nationwide are now able to complete vehicle purchases remotely and deliver products to customer. Just add trails.

The new Deliver Your Ride program includes ATV, Side-by-Side, motorcycle, and snowmobile products. It's similar to delivery programs automakers are currently offering that save buyers a trip to the dealership. Dealership interactions are a big pain point with customers, according to a recent Cars.com survey.

Deliver Your Ride is available nationwide wherever dealers can legally and safely participate, and is willing to do so.

2018 Kodiak 700 EPS The 2018 Kodiak 700 EPS features on-command 4WD with diff‑lock.Photo courtesy of Yamaha

"Yamaha is working hard to support our dealer network and their customers during these difficult times," said Steve Nessl, Yamaha's Motorsports group marketing manager. "It's not business-as-usual for anyone, yet we know people may still want to buy and enjoy new Yamaha products where possible and appropriate based on their local laws and regulations."

Yamaha doesn't see Deliver Your Ride as a permanent delivery solution, but rather a temporary fix in response to precautions being taken nationwide due to the COVID-19 pandemic.

Many industry analysts have openly speculated about what these temporary moves will mean for the dealership model as shelter in place orders end. Dealers are working to grapple with the online sales model, with some more successful than others. During the pandemic, Americans have begun spending record amounts in the e-commerce space.

Interested customers can contact their local Yamaha dealer or visit YamahaMotorsports.com to determine availability in their area.

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Harley-Davidson is making LiveWire its new electric vehicle brand.

Photo courtesy of Harley-Davidson

LiveWire is more than just a motorcycle. It's now a brand. Harley-Davidson has borrowed the moniker from its all-electric LiveWire motorcycle for its next chapter much in the same way that Audi is using E-Tron for its electric vehicle lineup. This proclamation is a next chapter in the LiveWire journey, which was started in 2019 as a single motorcycle offering.

"One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV," said Jochen Zeitz, chairman, president and CEO of Harley-Davidson. "With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future."

LiveWire Harley Davidson logo The LiveWire brand will launch its first motorcycle in July.Photo courtesy of Harley-Davidson

The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 and will make its in-person premiere just one say later at the International Motorcycle Show, which is scheduled to run through July 11 at FivePoint Amphitheater in Irvine, California.

Ahead of its debut, Harley-Davidson is revealing a few details about the new line saying that it "draws on its DNA as an agile disruptor from the lineage of Harley'-Davidson" and that it capitalizes on "a decade of learnings in the EV sector".

The motorcycle maker will first focus on the urban market but is planning to expand LiveWire beyond that. Brand reps will worth with participating dealers within the Harley-Davidson network blending a digital presence and physical retail format that is tailor-made for the local market.

Select locations will have dedicated LiveWire showrooms. This sales experience will debut in California and allow customers to experience LiveWire in an "immersive and innovative way", according to the company.

LiveWire operations will be semi-separate from Harley-Davidson's. The brand will be headquartered virtually with initial hubs in Silicon Valley, CA (LiveWire Labs) and Milwaukee, WI.

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New technology is embedded into the brake caliper.

Photo courtesy of Brembo

Brembo is celebrating 60 years of brand braking history with the debut of a bit of its future. The New G Sessanta Concept is a peek at what the company sees as the future of mobility. It was inspired by the first brake caliper for motorbikes produced by the company, an innovation in 1972.

The company says that the core of the concept is LED technology, which is applied directly to the body of the caliper, a feature that is adaptable to every type of caliper they craft. Brembo sees the tech as being able to enhance the caliper's form and function serving as both an interface and an aesthetic. It will be able to "communicate directly with the user" and "adapt to the user's tastes and preferences". A new video released by Brembo shows the LED color changing via a smartphone app.

 New G Sessanta Concept The New G Sessanta Concept features interactive tech.Photo courtesy of Brembo

Brembo is often known for using bright, flashy colors on its calipers and the new light plays on that. The New G Sessanta is designed to be customizable via wireless technology. When a vehicle equipped with the caliper is stopped, the user can control the desired shade of light to express mood, enhance the style of the bike, or adapt it to the surroundings.

Additionally, the LEDs could use color and light to relay data and information regarding the conditions of the vehicle and caliper itself, or even help localize a parked vehicle by emitting a courtesy light.

Watch the video below to see the vision of the New G Sessanta come to life.

BREMBO “NEW G SESSANTA”: THE NEW BRAKE CALIPER CONCEPT SET TO SHAPE THE FUTURE OF MOBILITY www.youtube.com

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