Yamaha launches Deliver Your Ride program nationwide
Yamaha dealers nationwide are now able to complete vehicle purchases remotely and deliver products to customer. Just add trails.
The new Deliver Your Ride program includes ATV, Side-by-Side, motorcycle, and snowmobile products. It's similar to delivery programs automakers are currently offering that save buyers a trip to the dealership. Dealership interactions are a big pain point with customers, according to a recent Cars.com survey.
Deliver Your Ride is available nationwide wherever dealers can legally and safely participate, and is willing to do so.
The 2018 Kodiak 700 EPS features on-command 4WD with diff‑lock.Photo courtesy of Yamaha
"Yamaha is working hard to support our dealer network and their customers during these difficult times," said Steve Nessl, Yamaha's Motorsports group marketing manager. "It's not business-as-usual for anyone, yet we know people may still want to buy and enjoy new Yamaha products where possible and appropriate based on their local laws and regulations."
Yamaha doesn't see Deliver Your Ride as a permanent delivery solution, but rather a temporary fix in response to precautions being taken nationwide due to the COVID-19 pandemic.
Many industry analysts have openly speculated about what these temporary moves will mean for the dealership model as shelter in place orders end. Dealers are working to grapple with the online sales model, with some more successful than others. During the pandemic, Americans have begun spending record amounts in the e-commerce space.
Interested customers can contact their local Yamaha dealer or visit YamahaMotorsports.com to determine availability in their area.
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