Worst car names in America

Come to think of it, Thing wasn't a great name for a car, was it?!

Photo courtesy of Volkswagen AG

A vehicle's name is arguably one of its most important aspects. Of course design, features and performance are what ultimately sell a car, but a majority of marketing focuses on a car's name. Often expected to illustrate or suggest an auto's essence, names such as Jeep Renegade or Lamborghini Diablo conjure a visceral image of the vehicle.

This leaves us wondering what went wrong with the following car names. Petty power struggles? Poor translations? Three-martini lunches? We're not saying all these are bad cars (although some are not great), but they certainly could have benefitted from better names. Here are just a few of the worst car names we've experienced in America.

GM Impact

General Motors Impact Concept

Photo courtesy of General Motors

Before General Motors introduced its groundbreaking EV1 electric car in the mid-1990s, the company showed a prototype electric vehicle called the Impact. Although we can see what they were thinking — this car would make a huge impact on the industry and America — riding in a car named after the first thing you don't want to have happen while in a car seems wrong. Although the name was marginally better than Crash, Smash or Slam.

Ford Probe

1993 Ford Probe GT

Photo courtesy of Ford Motor Company

The Probe was a fine sport coupe — it didn't have great performance but the styling wasn't bad. The name, however, could have been better. When we think of the word probe, what comes to mind is what space aliens reportedly do with captives. According to Webster's Dictionary, a probe is "a thin, long instrument that is used especially for examining parts of the body" — along the lines of that space examination. A hot shower might be in order after driving a Probe.

Kia K900

2020 Kia K900

Photo courtesy of Kia Motors

The flagship sedan of the Kia model lineup, the K900 is a large luxury sedan. Although the rest of the Kia lineup has what we would consider reasonable names, we're not sure what the Korean automaker was thinking with the name K900. The big Kia's name is simply too close to K9, and while we know that dogs can help sell cars — just look at Subaru — no one wants a dog of a car.

Volkswagen Thing

Volkswagen Thing

Photo courtesy of Volkswagen AG

In 1973 Volkswagen imported an odd-looking vehicle originally designed for the German military. Sold as the Safari in Mexico, Trekker in the UK and the Kurierwagon in Germany, apparently VW had run out of creativity by the time they got around to naming the American version, so it was simply called the Thing. Sold in America for only two years, the Thing's doors and windows could be removed, the windshield could be folded down and — with drains in the floor — it could be hosed out when dirty. With a 55-horsepower engine the Thing boasted a top speed of 71 mph. Perhaps Thing is more appropriate than we first thought.

Chevrolet Citation

Chevrolet Citation

Photo courtesy of Chevrolet

Chevrolet sold the Citation in the early 1980s — it was the brand's first front-wheel-drive car, but with quality and reliability issues the compact model was not terribly successful. Perhaps naming the car after the second thing you don't want to occur while driving wasn't the best idea either. Maybe Chevrolet marketing mavens glossed over the type of citation given by a traffic cop. According to Webster's, citation also can mean a statement praising a person's bravery. Back in the days of mullets and New Wave, you had to be pretty brave to buy a Citation.

AMC Gremlin

1970 AMC Gremlin

Photo by Getty Images

There are plenty of cars named after living things that conjure positive images. Ford Mustang, Mercury Cougar, Chevrolet Impala, Dodge Ram — even Volkswagen Rabbit. So why would AMC name their car after something that nobody would want to associate with? According to Webster's, a gremlin is a small imaginary creature that gets blamed when something doesn't work properly — something you certainly don't want in your car. But AMC fully embraced the name, even featuring a little Gremlin on the gas cap.

Ford Aspire

Ford Aspire

Photo courtesy of Ford Motor Company

Sold in America for just a few years in the mid-1990s, the Ford Aspire was a small 2- or 4-door hatchback built by Kia. The very basic car had few amenities and with its anemic 4-cylinder engine took more than 16 seconds to reach 60 mph. Perhaps the name was appropriate — anyone driving the Aspire would shortly be striving to drive something else.

Mitsubishi Mirage

Mitsubishi Mirage

Photo courtesy of Mitsubishi Motors

Is it really there or did you just think you saw it? Another naming fail is this small Mitsubishi, since a mirage is something with no substance that appears to be real but isn't. The car is something like that — with just 74 horsepower, less-than-appealing styling, tiny wheels and lackluster performance it might be better to reach the horizon and find the Mirage wasn't really there.

Maserati Quattroporte

Maserati Quattroporte

Photo courtesy of FCA US LLC

The name of this high-performance Maserati sedan is not exactly bad — it really isn't much of a name at all. The Italian word "Quattroporte" literally translates to "four doors," and while the Quattroporte is a 4-door sedan, this name simply lacks imagination — it merely states the obvious in another language. At least the 2-door GranTurismo wasn't named the Dueporte.

Daihatsu Charade

Daihatsu Charade

Photo courtesy of Daihatsu

This small Japanese car company only sold vehicles in the U.S. from 1988 to 1992, and billed the Charade as a premium subcompact car. But with basic equipment and a weak 3-cylinder engine, premium was a bit of a stretch. Perhaps the small car was just living up to its name — charade is an empty or deceptive act and, based on the description, so was this car.

Ferrari LaFerrari

Ferrari LaFerrari

Photo courtesy of Ferrari

Ferrari took the wraps off its this supercar a few years ago at the Geneva Motor Show, and while the crowd of attending auto journalists were excited and impressed with the high-tech hybrid system and claimed 950 total horsepower, they were left scratching their heads when the name was announced. LaFerrari translates into English as "the Ferrari." Sure, we get the elemental nature of the name, but Ferrari's flagship sports car should have been given a more deserving moniker.

Renault LeCar

Renault LeCar

Photo courtesy of Renault

Along the same lines as LaFerrari, Renault was a bit short on creativity when it came to naming this little French car. At first blush it appears that the translation to English would be "the car," which is rather unimaginative. However "car" in French means coach or bus — so this tiny econobox is actually named "the bus." At least the name is big.

Subaru Brat

Subaru Brat

Photo courtesy of Subaru of America, Inc.

Nobody likes a brat. Typically an annoying child belonging to someone else (our own children are never brats), this is not someone you want to spend any time with. So why would you name a car after an ill-mannered, annoying child? As it turns out, BRAT is an acronym for Bi-drive Recreational All-terrain Transporter. So while the little 4WD Subaru with the rear-facing open-air seats was great fun in its day, the name is definitely annoying.


Hummer H2

Photo by Getty Images

The Hummer was a civilian version of the military Humvee (a nickname for the High Mobility Multipurpose Wheeled Vehicle). Arnold Schwarzenegger pressured AM General to make the big SUV available to the public, so AM General put the Hummer on public roads in 1992. However, you might hear some snickering whenever this big vehicle's name gets uttered, given that it's slang for a certain oral act. Not exactly what you want associated with your new vehicle, but hey — sex sells, right?

Infiniti Q?

2019 Infiniti Q50

Photo courtesy of Infiniti Motors

Nissan's luxury brand always had a naming convention of letters and numbers — the letters indicated the vehicle series, the number was determined by the engine. But recently Infiniti rebadged all vehicles, and it's no longer possible to determine the vehicle based on its name. Every vehicle name starts with a Q. Why? Good question. There doesn't seem to be much logic behind the names — the car named Q60 is a 2-door version of the Q50, but the QX60 SUV is bigger than the QX50. (The numbers no longer indicate the engine, simply the order in the vehicle lineup.) Very confusing, even for those in the industry.

Suzuki Esteem

Suzuki Esteem

Photo courtesy of Suzuki

If you're not feeling great about yourself, buying a good-looking, quality car could certainly raise your self-esteem. Strangely enough, the car named Esteem would no doubt fail in that endeavor. The Esteem was a basic economy car sold in the late 1990s through 2002, and while it would get you around, very few people would hold this car in high esteem.

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The ZR2 is a beefy off-road pickup.


Chevrolet has added a beefed-up version of its half-ton pickup to the 2022 Silverado lineup that has more capability and comfort for towing and hauling loads, traveling to hard jobs over a variety of road surfaces and a better 4WD game for backcountry travel. I recently joined the Bow-Tie brand for a 200-mile-long evaluation of the first-ever Chevy ZR2. Our day-long test drive took us from the popular desert playground of Palm Springs, located in a verdant valley surrounded by 5,000 to 10,000-foot mountains, to swaths of nearby desert. There, we traveled along a collection of dirt trails in Joshua Tree National Forest and on a 4WD mining trail to abandoned gold mines, with rugged topography that allowed us to try out the truck’s updated hardware that has been engineered to bring an ease of operation and safety for motoring over tough and technical terrain.

2022 Chevrolet Silverado ZR2The ZR2 gets several exclusive touches that set it apart from a standard Silverado.Chevrolet

Chevy has made some significant changes to the 2022 Silverado lineup from outside to in and has added Super Cruise, a hands-free drive mode that we were able to try out on local highways in the Palm Springs environs, as we also checked out different trim levels and new technologies. Updates of note are new interior styling, freshened materials and premium trims; a new dashboard and digital displays with a 12.3-inch fully digital gauge cluster and a 13.4-inch touchscreen infotainment system (with Google’s Maps, Assistant and Play Store as well as Android Auto and Apple CarPlay); and an electronic shifter mounted to the center console. However, our primary task was to focus on the all-new ZR2 that has been set up with a 420-hp 6.2-liter V-8 engine, rides on 33-inch Goodyear Wrangler Territory tires, boasts a new suspension with Multimatic spool-valve dampers, and has electronic-locking front and rear differentials. Elements of the ZR2 and this moniker have been used previously on a special edition of Chevy’s compact truck.

In addition to its functional features, the new Silverado ZR2 stands apart from its stablemates by a collection of unique design cues, including a distinctive front end with a new black hood insert; a large-sized grille with a hollowed-out ‘flow-tie’ emblem for increased air flow and integrated lighting; wheel moldings, ZR2 badges, unique 18-inch wheels and an exclusive Jet Black/Graystone leather-trimmed interior matched with an appealing dark trim. Overall, the truck looks slightly aggressive and fit. The 2022 Chevrolet Silverado ZR2 competes with other full-sized desert-running and off-road trucks from Ford and Ram. It’s only offered with a crew-cab body style and either the short- or standard-length cargo boxes with an optional Multi-Flex Tailgate. On sale now, it starts at $67,600 (plus $1,695 destination and delivery)

Chevy’s flagship off-road pickup can tow 8,900 pounds with a conventional trailer hitch and haul up to 1,440 pounds of payload, with more comfortable ride as a result of the spool-valved dampers and specially-tuned springs that bring increased wheel travel when compared to the Trail Boss trim, for instance. This also translates to improved control and greater safety on the road, which we found impressive during our highway driving. The truck has a number of new standard safety features, as well.

2022 Chevrolet Silverado ZR2The off-road can tow up to 8,900 pounds and haul up to 1,440 pounds.Chevrolet

Added to Chevy’s in-house testing of the truck in everyday driving and extremes, we learned that the new pickup has been put to the test over the past three years by Chad Hall, who is a highly-respected off-roader and noted desert racer. The production truck and Hall’s prototype race truck share most of the major chassis and drivetrain components, including the robust ladder-type frame; the 420-horsepower V-8 and 10-speed automatic transmission; transfer case; front and rear differentials; plus the front and transfer case skid plates, says Chevy. (See below for more info on Hall’s racing success in this truck.)

We sampled a number of the truck’s technologies during our day-long drive, checking the boxes for both high-speed desert-running and slow-speed rock crawling. Overall, there was good power on tap with plenty of torque to move the half-ton’s 5,800-pound mass, smooth shifts from the 10-speed transmission, good brakes to slow our momentum when needed, and a comfortable ride- even over rugged roads and washboard.

I was excited to experience the ZR2’s talents on some isolated backcountry roads including the Old Dale and Black Eagle Mine Roads 4WD trail, where posted signage warned “Proceed at your own risk: Deep sand and rocks-- stranded drivers have died from heat exposure on park roads.” Truth is, this is just the kind of picturesque and formidable place that 4WD enthusiasts love to explore with a truck that can take you there—and bring you back safely.

2022 Chevrolet Silverado ZR2Chev updated the Silverado's interior with better tech and upscale luxury features.Chevrolet

What makes the ZR2 with its rear leaf-spring set-up abona-fide off-roader? In front are tow hooks and a skid plate underneath the high-mounted steel front bumper, with a 31.8-degree approach angle. Other numbers of note are the: 23.4 breakover angle; 23.3 departure angle; 11.2 inches of ground clearance; with 9.84 inches of suspension travel in front and 10.62 inches in the rear. Its width is 81.2 inches, which helps compared to some of its competitors, as it is more “parkable” in many garages and we found it maneuvered well when navigating through narrow sections of rock. Engineers have also repositioned the dual exhaust for added protection.

One of the truck’s top cool new features is the selectable Terrain Mode that allows for one-pedal driving; this cruise-control-like technology is particularly useful for motoring over rocks and up and down steep slopes. To engage, we locked the ZR2 into 4WD Low, set first gear and let the engineering do the driving, using the throttle to increase speed and the brake to decrease speed, when needed. A forward-facing camera provides visibility to the front and sides, as well as to the back which is another great feature for navigating technical terrain.

*Fuel economy estimates sit at 14 mpg in the city, 17 on the highway and 15 combined. the 24-gallon ZR2’s 360-mile range.

**FAST FACT: Chad Hall Racing also helped test the Chevy Colorado ZR2 off-road technologies in competition — and is still going strong with them. The Colorado ZR2 has been racing since 2017 in the Best in The Desert series and is the only truck in its class to have finished every race entered. It has accumulated more than 22,500 miles of racing experience.

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The Sakura is Nissan's newest EV.


It's no secret that the Japanese get all manner of quirky, cool cars that we don't see here in the States. Sure, there's the Nissan Skyline and Mitsubishi Delica van, but tiny vehicles like kei cars and "minivehicles" are popular imports for Americans looking to diversify their drives. Pint-sized kei cars are ripe for electrification, and Nissan did just that with its new Sakura EV, which comes almost a year after the automaker announced it was working with Mitsubishi to develop tiny electric models. It's one of dozens of new EVs slated to come from the Mitsubishi-Nissan-Renaul Alliance this decade.

Though tiny, the Sakura offers a decent top speed of 80 mph, and its range of around 112 miles could make it an ideal urban runabout for many. That said, there's little chance the car will come to the United States. Japan's minivehicles and kei cars are far smaller than anything currently on sale here. For example, the Sakura's 133.6-inch length makes it almost 18 inches shorter than a Mitsubishi Mirage hatchback, a car that Americans would consider minuscule.

Nissan SakuraThe Sakura borrows features from the Nissan Leaf, including its battery.Nissan

Nissan borrowed the Sakura's 20-kWh battery from the Leaf and says it can be used to provide power for external devices or even power a home for up to a day. The car comes with three driving modes to change the behavior of things like regenerative braking and throttle response, and Nissan says it took further guidance from the Leaf to give the Sakura the quietest cabin in its class.

The Sakura's upright shape likely helps with headroom, but it certainly doesn't increase cargo space, as Nissan claims just 107 liters (4 cubic feet) of room. That said, the car features small-item storage spaces for gear like a smartphone or wallet. Buyers can opt for black, beige, or blue-grey interior colors, and an upgrade package is available that brings a leather-wrapped steering wheel.

There are a surprising number of features packed into the minute Nissan's cabin. A 7-inch digital gauge cluster comes standard, and a 9-inch infotainment touchscreen with navigation. Wireless Apple CarPlay and Android Auto are also standard. Nissan says the car's displays are oriented to reduce distraction and keep the driver's eyes on the road, and ProPilot safety systems are standard, including a new parking assist feature. ProPilot is a stepping stone toward Nissan's goal of debuting autonomous driving tech by 2030.

Nissan SakuraThe Sakura isn't destined for the U.S. - yet, anyway. Nissan

The Sakura goes on sale in Japan this summer. It's priced at 1.78 million yen, or around $14,000. The car will be available for purchase online, and Nissan says it will offer video chats and other resources to help buyers with the process. Buyers will be able to opt for a full in-person buying experience, a completely virtual experience, or anything in between.

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