Heritage

'The Woodstock Bus' film tells story of search for the original VW Light Bus

Volkswagen pitched in to help make 'The Woodstock Bus' a reality.

Photo courtesy of Volkswagen AG and Arcadia Content

The Volkswagen Light Bus is nearly as synonymous with the Woodstock music festival as hippies, epic performances, and rain.

Covered in illustrations of Egyptian mythology, fire, the American flag, a snake, and sunrise among others, the bus is instantly identifiable both as a Volkswagen and from the pinnacle time of an era some 50 years ago.

"The Woodstock Bus" is a new documentary film that follows the story of friends and fans working together to find the original Light Bus, which was painted by Dr. Bob Hieronimus. When the original Light Bus cannot be found, Hieronimus and Canadian filmmaker John Wesley Chisholm start a Kickstarter fund to construct a replica.

Volkswagen Light Bus Replica Woodstock 1969 The Light Bus is covered in illustrations of Egyptian mythology, fire, the American flag, a snake, and a sunrise. Photo courtesy of Volkswagen and Arcadia Content

To complete funding of the campaign, Volkswagen made a donation, helping to bring the project to fruition.

"The Woodstock Bus" is available on CuriosityStream. Watch a preview of the film below.

The Woodstock Bus www.youtube.com

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Nuts & Bolts

 
 

Little Sesame's Volkswagen Bus allows the restaurant's chefs to travel the country in search of new flavors.

Photo courtesy of Volkswagen AG

Holiday shoppers this year, once again, have shopping small on the mind. For some businesses, their idea of small is smaller than most. From a hummus shop to a coffee shop, to a mobile bookstore, many small business owners rely on vintage Volkswagen products to help their businesses run.

Little Sesame

Little Sesame Volkswagen Bus

Photo courtesy of Volkswagen AG

In 2015, chefs Nick Wiseman and Ronen Tenne opened their hummus shop in Washington, D.C. They didn't just want another restaurant, they wanted to create a different way of doing business than they'd experienced in some of the New York City area kitchens they'd cooked in over the years. They wanted travel.

In order to inspire new flavors , Wiseman and Tenne hop into their robin's egg blue 1978 Volkswagen Bus and explore the country. Their current Bowl of the Week brings in autumn and wintertime flavors with ingredients like maple roasted winter squash, pomegranate molasses, crispy chickpeas, za'ata, and herbs.

The restaurant, with locations in the Golden Triangle and Chinatown, is currently open for breakfast, lunch, and dinner. They offer catering and meal kits as well as online ordering for pickup and delivery.

Dom's Coffee

In Farmington Valley, Connecticut, a European-style coffee shop sits on a strip of real estate next to buildings similar to what you'd find in nearly anyone's hometown - a car dealership and a church. The brick-and-mortar shop was opened by Andrius Plankis and Asta Plankiene in May 2015, two years after the couple emigrated to the U.S. from Lithuania.

In addition to their shop, they run a fully-equipped mobile espresso bar out of the back of a Volkswagen Atlas R-Line. Their specialty is artistically crafted drinks including espressos, affogatos, specialty lattes, cold brews, and hot chocolates.

The Cincy Book Bus

The Cincy Book Bus

Photo courtesy of Volkswagen AG

After retiring from 25 years of teaching, Melanie Moore decided it was time to pursue her dream: opening a bookstore. But she didn't just want to own the shop around the corner, she wanted to have a business that would work to get books into the hands of children that need them the most. Just as she was about to sign a lease for a storefront, she got cold feet.

Inspired by a novel centered around a fictional, female horse-drawn carriage bookseller, Moore decided to launch the Cincy Book Bus – a mobile bookstore – out of the bed of her husband's teal 1962 Volkswagen Transporter. The van holds about 150 books, and Moore regularly rotates titles to cater to her audiences.

Moore dedicates her profits to stocking classroom libraries.

While these three businesses are small, three large corporations (including Nike) were founded from humble beginnings thanks in no small part to their Volkswagens. Click here to read their stories.

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The ID.4 will ramp up production as the U.S. says goodbye to the Passat.

Photo courtesy of Volkswagen AG

The Volkswagen Passat will end its run in 2023 at VW's U.S. manufacturing base in Chattanooga, Tennessee. But don't worry, Volkswagen has plans for what is next. In fact, they've already announced the products; they're just now getting around to specifying a timeline.

Currently, the Volkswagen Chattanooga Assembly Plant is producing the Passat alongside the Volkswagen Atlas and Atlas Sport. earlier this year, the plant celebrated the 1 millionth vehicle to roll off its assembly line - Aurora Red Metallic 2020 Volkswagen Passat R-Line.

Before the Chattanooga plant opened, Volkswagen hadn't made a vehicle in the U.S. in 22 years following the closing of the Westmoreland facility in Pennsylvania.

1977 Volkswagen Dasher and 2020 Volkswagen Passat The Dasher was the predecessor to the modern Passat. Photo courtesy of Volkswagen AG

The Passat got its start as a vehicle designed specifically for the North American market. Ground was broken on the Tennessee plant in 2009 and in 2011 it began producing the cars. It currently employees approximately 3,800 people. In the last nine years, the plant has produced more than 700,000 Passats and 100,000 Atlas SUVs. The new 2020 Atlas Cross Sport and the refreshed 2021 Atlas recently began production.

Volkswagen has announced that the plant will be the company's North American base for manufacturing electric vehicles including the ID.4, representing an approximately $800 million investment, starting in 2022. The expansion to enable U.S. production of long-range EVs began in November 2019.

The expansion includes a new Engineering and Planning Center (EPC) at the plant that will feature a unique, state-of-the-art high-voltage laboratory that is designed to develop and test electric vehicle cells and battery packs. These cells and packs are slated to be assembled in the U.S. before being inserted into vehicles.

Production of the ID.4 will ramp up starting 2022. It will reach full capacity by 2023, then the Passat will be shown the door. Before the U.S. production begins, Volkswagen will exclusively produce the ID.4 at its Zwickau plant in Germany.

2022 Volkswagen ID.4 The Volkswagen ID.4 will be made in the U.S. starting in 2022.Photo courtesy of Volkswagen AG

Though the Passat is leaving the U.S. market, it will continue as a vehicle for international sale. Development of the ninth-generation version of the model is currently underway.

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