Heritage

'The Woodstock Bus' film tells story of search for the original VW Light Bus

Volkswagen pitched in to help make 'The Woodstock Bus' a reality.

Photo courtesy of Volkswagen AG and Arcadia Content

The Volkswagen Light Bus is nearly as synonymous with the Woodstock music festival as hippies, epic performances, and rain.

Covered in illustrations of Egyptian mythology, fire, the American flag, a snake, and sunrise among others, the bus is instantly identifiable both as a Volkswagen and from the pinnacle time of an era some 50 years ago.

"The Woodstock Bus" is a new documentary film that follows the story of friends and fans working together to find the original Light Bus, which was painted by Dr. Bob Hieronimus. When the original Light Bus cannot be found, Hieronimus and Canadian filmmaker John Wesley Chisholm start a Kickstarter fund to construct a replica.

Volkswagen Light Bus Replica Woodstock 1969 The Light Bus is covered in illustrations of Egyptian mythology, fire, the American flag, a snake, and a sunrise. Photo courtesy of Volkswagen and Arcadia Content

To complete funding of the campaign, Volkswagen made a donation, helping to bring the project to fruition.

"The Woodstock Bus" is available on CuriosityStream. Watch a preview of the film below.

The Woodstock Bus www.youtube.com

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Nuts & Bolts

 
 

Volkswagen has chosen a name for its new SUV.

Photo courtesy of Volkswagen AG

The forthcoming new Volkswagen SUV will be called the Taos after the town in New Mexico. The name was chosen to specifically appeal to North American customers, who are the target market for the SUV, which Will slot below the Tiguan in the VW lineup.

“We're thrilled to announce the name for the newest member of the Volkswagen family," said Hein Schafer, Senior Vice President for Product Marketing and Strategy, Volkswagen of America, Inc. "It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It's a small city that offers big things—from outdoor adventure to arts and design and great cuisine."

Taos New Mexico Taos, New Mexico is the namesake for a forthcoming Volkswagen model.Photo courtesy of Volkswagen AG

"We are excited that Volkswagen has named their sport utility vehicle after the town of Taos," said Taos Mayor Dan Barrone. "It's a great opportunity for our community to share its rich history and culture alongside Volkswagen with its unique and rich history and culture."

Taos, New Mexico is a thriving small town of 6,000 people. It has a 400-year history and a 1,000-year-old Native American community just a few miles from the center fo town. Artists and skiers flock to the city, which is noted for its stunning landscapes.

Incidentally, Taos was also home to John Muir, an engineer turned mechanic, and author of "How To Keep Your Volkswagen Alive: A Manual of Step-by-Step procedures for the Compleat Idiot." First published in 1969, and illustrated by local artist Peter Aschwanden, this counter-culture guide to Volkswagen repairs quickly developed a popular following. The book, started in Muir's Taos shop, has helped keep countless VW models running, from Beetles and Buses to Type 3 and Type 4 models.

Volkswagen promises that the new Taos “will offer great value, excellent fuel economy, and great packaging, as well as advanced infotainment and driver-assistance features”.

The 2022 Volkswagen Taos will be revealed on October 13.

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Volkswagen has teamed with its dealerships to offer vehicles for training.

Photo courtesy of Volkswagen AG

Volkswagen donated 12 Atlas SUVs to technical and trade schools across the U.S. The donations are the result of a partnership with local dealers as an element of the company's Drive Bigger initiative.

"These vehicles will be essential in assisting the next generation of Volkswagen technicians to interact with and learn the latest technology that is part of our exciting model lineup" said John Peterson, Director of Fixed Operations." At Volkswagen we strongly believe in investing in the next generation and with our growing model lineup, it's critical we give these young technicians the opportunity to be hands on with our vehicles to help ensure we continue to deliver a high level of customer satisfaction in the future."

New vehicles are a key component to training tomorrow's technicians, especially with rapidly evolving powertrain options and new, more versatile platforms being used by more extensively by automakers across the world.

The donations will allow students to train on Volkswagen vehicles utilizing the VW ODIS software used to diagnose and perform updates. The selected schools will collaborate with local dealerships to provide supplemental assistance and instruction on the donated equipment.

The Northeast Region is the first group of schools to be part of the program. The schools receiving the vehicles and instruction include:

  • Automotive Training Center (Warminster, PA)
  • Cincinnati State Technical and Community College (Cincinnati, OH)
  • Hudson Valley Community College (Troy, NY)
  • Lincoln Technical Institute (Mahwah, NJ)
  • MassBay Community College Automotive Technology Center (Ashland, MA)
  • Medina County Career Center (Medina, OH)
  • Saline High School (Saline, MI)
  • Suffolk County Community College (Centereach, NY)
  • SUNY Canton Automotive Technology (Canton, NY)
In total, 34 dealerships will assist with the program in the northeast.

Volkswagen isn't the only company helping to assist with the eduction of the next generation of technicians. Volvo announced earlier this year that they will be working with dealerships to provide tens of thousands of dollars worth of tools for beginner technicians as well as student loan relief.

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