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Ford’s new CEO, Jim Farley, isn’t just a numbers cruncher, he’s also a wrencher

Journalists gather around Jim Farley, then-Ford executive vice president and president of global markets, during the media days at the 2018 North American International Auto Show.

Photo courtesy of Ford Motor Company

Ford Motor Company has announced that Jim Farley will succeed Jim Hackett as the CEO of the company beginning October 1. Who is Jim Farley? AutomotiveMap takes a closer look at the man and his rise to the top of one of the most heralded automakers in the world.

The beginning

James D. “Jim" Farley Jr.'s history with Ford and the auto industry started long before he joined the company in 2007. The Argentina-born Farley's grandfather Emmet E. Tracy, was a worker at Ford in the company's early days, working at the company's Rouge River Plant beginning in 1914 when he was just 13 years old. Farley credits his grandfather for spurring his love of automobiles.

Jim Hackett Jim Farley CEO Outgoing CEO Jim Hackett and incoming CEO Jim Farley chart in front of an image of the employee card of Farley's grandfather, Emmet Tracy, an early Ford employee.Photo courtesy of Ford Motor Company

When he was 10 years old, Farley had a paper route in Connecticut that included a local Ferrari distributorship. He says that he would spend hours there chatting up the Italian mechanics.

Tracy would eventually leave the Ford plant to become a Ford dealer and own a Ford supplier plant. Farley worked at that plant one summer when he was 15. The summer before that, he says he spend working at a shop rebuilding car engines. He would eventually buy a '66 Ford Mustang with a blown engine, restoring it for himself, complete with a 289 V8.

Farley is a graduate of Georgetown University in Washington, D.C. He earned a bachelor's degree In economics and computer science. Farley got his MBA from the University of California, Los Angeles (UCLA). He put himself through school by working at a Santa Monica vehicle-restoration shop that was run by former Formula One champion Phil Hill - Hill & Vaughn on Second Street.

Jim Farley Ford 10 Millionth Mustang Ford (and Farley) celebrated the production of the 10 millionth Mustang at its Dearborn headquarters and its Flat Rock Assembly Plant, including flyovers from three WWII-era P-51 Mustang fighter planes and Mustangs produced for more than five decades parading from Dearborn to Flat Rock.Photo courtesy of Ford Motor Company

The Toyota years

He started his automaker career at Toyota, a move that he says some of his family members resented. However, it was Farley's grandfather who encouraged him saying. Farley told it to Automotive News like this: “He said, 'You should go to Toyota. It's the best car company for now. You can come back to Detroit.'"

And so he did. Farley joined Toyota in 1990 as part of the company's strategic planning department. He moved through marketing and product positions in the U.S. and Europe eventually serving as the man responsible for the successful launch and rollout of the Scion brand.

He went on to hold roles including group vice president of Toyota Division marketing and was responsible for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and internet activities. He also was the group vice president and general manager of Lexus, responsible for all sales, marketing and customer satisfaction activities.

Toyota Scion tC Jim Farley, working in his then-role as Scion vice president, poses with the new tC Sports Coupe at the North American International Auto Show January 5, 2004 in Detroit, Michigan.Photo by Getty Images

Farley did make it back to Detroit during those days, every January as the North American International Auto Show kicked off. It was during that annual pilgrimage that Farley would visit his grandparents' graves. “"I wipe off the snow, if it's snowing, and I talk about my life," Farley said, before pausing and turning his head to the side. "I'm going to get really emotional — son of a b----, I'm not supposed to do that as an executive — anyway, it's the real deal for me. It's not about money," Automotive News reported in 2007.

The switch to Ford

Farley and his wife Lia are the parents of three children. The couple adopted a baby girl in 2007 before Lia gave birth to their son. When he took his first job with Ford as marketing chief in 2007, it was on the heels of a difficult time for the family that had seen his wife spend the last three months of her pregnancy in the hospital as Farley, with the help of neighbors, took care of their daughter and finalized his deal with Ford, Automotive News reported at the time.

While Farley got up and running at Ford, he would travel back home to California on the weekends to be with his family before finally settling them all in Michigan once his daughter's adoption was finalized. Even in 2007, his commitment to Ford was strong, saying at the time, "I'm going to be there forever. I didn't trade in my life in Santa Monica to move around every two years. I'm a car guy. There's only two car companies I really like, and I'm on the second one."

Jim Farley 2013 New York Auto Show Jim Farley, serving in his then-role as Ford executive vice president of Global Marketing, Sales and Service and Lincoln, discusses the consumer trends and demographic shifts that are reshaping the U.S. auto industry at the 2013 New York International Auto Show.Photo courtesy of Ford Motor Company

Big moves at Ford

After two years on the job at Ford, Farley was appointed group vice president, global marketing and Canada, Mexico and South America. He had added responsibility for Ford's operations in Canada, Mexico and South America in September 2009.

In August 2010 when Farley was appointed to lead global marketing sales and service, it marked the first time Ford had a single global leader for Marketing, Sales & Service. He had the added role of he senior global leader for Lincoln from December 2012 to August 2014. It was during his time as executive vice president of Global Marketing, Sales & Service at Lincoln where the brand began its turnaround, setting the course for the company to decliner the types of vehicles it is offering today. He also lead Lincoln's introduction to China.

Lincoln Aviator Launch 2018 New York Auto Show During the New York International Auto Show in 2018, Jim Farley speaks in front of the just-revealed Lincoln Avaitor.Photo courtesy of Lincoln Motor Company

From 2015 to 2017, Farley served as executive vice president and president, Ford Europe, Middle East and Africa. His tenure included milestones of record profitability, record margins, and increased sales.

In use 2017 he was named Executive Vice President and president, Global Markets, for Ford Motor Company. Company CEO Jim Hackett tapped Farley to be the president of New Businesses, Technology and Strategy in April 2019. In that role, he was tasked with helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion.

Jim Farley Ken Block LAAS Fiesta launch Jim Farley, then-Group Vice President, Marketing, Sales and Service, Ford Motor Company with Action sports superstar, Ken Block after he drove his Gymkhana Ford Fiesta at Universal Studios on the eve of the Los Angeles Auto Show.Photo by Sam VarnHagen, courtesy of Ford Motor Company

In February of this year, Farley was named chief operating officer of Ford Motor Company, taking over for Joe Hinrichs and solidifying his position as the next CEO of the company. In a press conference on August 3, 2020, Ford Executive Chairman Bill Ford said that the board talked about looking at external candidates for CEO, but they never actually did because Farley was the obvious choice.

What type of person is Farley? A story in the Detroit Free Press earlier this year said this of him:

“Jim Farley is the guy who prefers to be dressed in jeans and a T-shirt, spending time in a garage wrenching on classic Mustangs and vintage motorcycles. He respects men and women who have oil-stained clothes, busted knuckles and grease under their nails. He appreciates people who do engine and body work themselves.“

He's not a Man who spends his time chatting with old pals at the country club over a game of golf. To achieve relaxation, he races his 1965 Ford GT40 around tracks far and near.

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The Santa Fe Hybrid offers plenty to like.

Hyundai

The 2021 Hyundai Santa Fe Hybrid is all-new for 2021, and features an impressive list of standard features, great safety scores, and family-friendly space. If you're looking for a new SUV, it's hard to imagine a better fit for an urban family, or any other family, for that matter. Beyond a few small complaints, the Santa Fe Hybrid offers plenty to like.

Here are three things to like about the 2021 Hyundai Santa Fe.

2021 Hyundai Santa Fe Hybrid The Santa Fe Hybrid brings great passenger space and an upscale interior.Hyundai

It offers plenty of passenger and cargo space

The Santa Fe offers roomy seating for up to five adults with more than reasonable head and legroom in both rows. Second-row passengers have room to move, and don't end up jockeying for position with taller front-seat passengers. When the SUV is packed with people and needs to haul gear, it's more than capable of doing that, too, as it offers 36.4 cubic feet of space behind the second row and up to 72.1 cubic feet with the second-row seats folded down. Making the space more accessible, power-folding second-row seats and a hands-free power liftgate are standard.

2021 Hyundai Santa Fe Hybrid All trims come decked out with safety equipment.Hyundai

It delivers excellent fuel economy

The Santa Fe Hybrid returns impressive fuel economy numbers, especially in town, making it an excellent urban family runabout. The EPA estimates that the SUV can deliver 33 mpg in the city, 30 mpg on the highway, and 32 mpg combined. The Santa Fe Hybrid Blue returns 36 mpg in the city, 31 mpg on the highway, and 34 mpg combined. That's several miles per gallon better than the standard Santa Fe and better than some sedans.

2021 Hyundai Santa Fe Hybrid Fuel economy is better than many smaller cars.Hyundai

It earned great safety scores

The 2021 Hyundai Santa Fe earned a Top Safety Pick award from the Insurance Institute for Highway Safety (IIHS). That score is due in part to the Santa Fe's Good marks in crash tests, but the SUV's long list of standard safety kit helps, too. All models come with forward collision-avoidance assist with pedestrian, cyclist, and junction turning detection, lane keeping assist, driver attention warnings, lane following assist, and a rear occupant alert system. Optional features include blind spot collision-avoidance assist, rear cross-traffic collision-avoidance assist, a parking distance warning system, and a highway driving assist system.

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The Corolla Cross hits a sweet spot in terms of size and price.

Toyota

Smart move! Every automaker is trying to grow their lineups. Toyota is no exception, and has now filled the white space between the C-HR subcompact utility vehicle and the compact RAV4 with the 2022 Corolla Cross, an entry-level offering that marries the Corolla sedan to an all-new model with crossover styling and utility. The venerable Corolla isn't simply well-known -- it's the best-selling nameplate of all time and is marketed in 150 countries with over 50 million in sales to date. And, even though the segment that Corolla Cross will join is filled with close to two-dozen offerings, it's attracting more buyers than ever as consumers choose crossovers over sedans.

A Sweet Spot in a Crowded Segment

Toyota's goal was to seek a sweet spot in the value-priced small crossover market, marrying engaging driving features with cargo-carrying functionality, and to endow the 2022 Corolla Cross with a long list of technology, infotainment and safety features. On sale in October, starting at $22,195 for the front-drive base model (an all-wheel drive version adds $1300) and up to $27, 625 for a top-of-the-line AWD (delivery and handling adds $1,215). Grades include L, LE and XLE; all can pull up to 1,500 pounds. This weight will accommodate personal watercraft on a trailer. Fuel economy is estimated to be 32mpg on the FWD and up to 30 on the AWD. Wheel options include 17-inch steel on L and 18-inch alloy on XLE. It will be built at the new Mazda Toyota Manufacturing plant, in Huntsville, Alabama on Toyota's high-strength TNGA-C platform.

2022 Toyota Corolla Cross The Corolla Cross brings an impressive list of standard features.Toyota

Look to the compact RAV4 and even the midsize Highlander for some of the Corolla Cross' styling cues. This is especially from the back end, where Toyota has installed an integrated spoiler and LED lighting. This new stretched crossover/hatchback has a high belt line and strong arching shoulders above the wheel wells, and starts with a chiseled front grille with LEDs. It's 5 inches shorter than the RAV4 and 3 inches longer than the C-HR. The idea was to attract young, diverse, multicultural buyers who are smart and tech savvy, so designers penned looks meant to catch their eye in a way that is "refined with an urban edge". Hence, our drive to test the new model took place in the hip environs of Austin, TX. I drove both the FWD base model and the top-level AWD and liked each, with the biggest differences found the in distinguishing trim elements outside and, as expected, a more upscale interior on the XLE.

Strong List of Standard Features

There are a number of impressive features on this 5-passenger runabout with 60/40 folding rear seats include standard heating and air conditioning vents for rear passengers. Up-level models and options include SoftTex-trimmed 10-way power seats, a power moonroof, as well as either single- or dual-zone automatic climate control, a power lift gate with height adjustability, and a host of available accessories such as a roof rack with crossbars, an activity mount for carrying sporting goods such as bicycles, a tow hitch and all-weather floormats. Cargo Capacity with the 2nd Row in place is 26.5 cu.ft. for FWD/ 25.2 for the AWD; with the second row folded, it expands to 66.8/65.5 (slightly less for each for models with the moonroof).

2022 Toyota Corolla Cross The Corolla Cross sits between the C-HR and RAV4 in the Toyota lineup.Toyota

Fuel Economy Over Power

Power comes from Toyota's sophisticated Dynamic Force 2.0-liter four-cylinder engine with Dual Variable Valve Timing with intelligence (VVT-i) that makes 169 horsepower and 150 pound-feet of torque and is shifted through a CVT. During my 100-mile-long drive, I found this powerplant has ample horsepower and torque to motivate it around town and on the highway; I found the AWD XLE a bit quieter overall and especially on hard throttle. A physical first gear provides a more punchy and better fuel economy. Also aiding in fuel economy is Toyota's Dynamic Torque Control system that directs up to 50 percent of power to the rear wheels when it's needed – and disengages completely when not. The suspension for AWDs is a fully independent set-up while, while FWDs feature a brand-new torsion beam system in the rear. Impressive is the 8 inches of ground clearance, close to that of the RAV4, that will allow some backcountry and dirt road travel.

The interior will remind consumers of the Corolla sedan and hatch in looks and layout, with quality materials, good visibility and sensibly-placed controls. A 7-inch multimedia touchscreen comes on the L and LE, while XLE features an 8-inch touchscreen. There is a long list of in-car entertainment and connected functionalities, including standard compatibility for Apple CarPlay and Android Auto.

2022 Toyota Corolla Cross Styling is somewhere between a RAV4 and a Highlander.Toyota

Wireless charging is standard on LE and XLE, and all trims have conveniently-located USB media ports. The LE and XLE grades bring two USB charging ports for rear seat passengers. Also onboard are Audio Plus multimedia with Remote Connect and a nine-speaker JBL sound system as well as Amazon Alexa connectivity. Standard is a three-month SiriusXM Platinum subscription. Of note, XLE owners can get key info at a glance, courtesy of an available 7-inch Multi-Information Display with various vehicle and systems info to choose from.

All grades come standard with nine airbags and both the Toyota Safety Sense suite of advanced active safety systems, as well as Toyota's STAR Safety System. Blind Spot Monitor and Rear Cross-Traffic Alert come standard on LE and XLE, while Front and Rear Parking Assist with Automatic Braking is standard on XLE. Other top features in the safety bundle include Pre-Collision System with Pedestrian and Cyclist Detection, Lane Departure Alert with Steering Assist, Lane Tracing Assist, Road Sign Assist, Full-Speed Range Dynamic Radar Cruise Control, Automatic High Beams, Enhanced Vehicle Stability Control, and Traction Control.

2022 Toyota Corolla Cross The Alabama-built Corolla Cross goes on sale in October.Toyota

The 2022 Corolla Cross also comes standard with complimentary ToyotaCare that covers normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first, and two years of Roadside Assistance, regardless of mileage.

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