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Ford’s new CEO, Jim Farley, isn’t just a numbers cruncher, he’s also a wrencher

Journalists gather around Jim Farley, then-Ford executive vice president and president of global markets, during the media days at the 2018 North American International Auto Show.

Photo courtesy of Ford Motor Company

Ford Motor Company has announced that Jim Farley will succeed Jim Hackett as the CEO of the company beginning October 1. Who is Jim Farley? AutomotiveMap takes a closer look at the man and his rise to the top of one of the most heralded automakers in the world.

The beginning

James D. “Jim" Farley Jr.'s history with Ford and the auto industry started long before he joined the company in 2007. The Argentina-born Farley's grandfather Emmet E. Tracy, was a worker at Ford in the company's early days, working at the company's Rouge River Plant beginning in 1914 when he was just 13 years old. Farley credits his grandfather for spurring his love of automobiles.

Jim Hackett Jim Farley CEO Outgoing CEO Jim Hackett and incoming CEO Jim Farley chart in front of an image of the employee card of Farley's grandfather, Emmet Tracy, an early Ford employee.Photo courtesy of Ford Motor Company

When he was 10 years old, Farley had a paper route in Connecticut that included a local Ferrari distributorship. He says that he would spend hours there chatting up the Italian mechanics.

Tracy would eventually leave the Ford plant to become a Ford dealer and own a Ford supplier plant. Farley worked at that plant one summer when he was 15. The summer before that, he says he spend working at a shop rebuilding car engines. He would eventually buy a '66 Ford Mustang with a blown engine, restoring it for himself, complete with a 289 V8.

Farley is a graduate of Georgetown University in Washington, D.C. He earned a bachelor's degree In economics and computer science. Farley got his MBA from the University of California, Los Angeles (UCLA). He put himself through school by working at a Santa Monica vehicle-restoration shop that was run by former Formula One champion Phil Hill - Hill & Vaughn on Second Street.

Jim Farley Ford 10 Millionth Mustang Ford (and Farley) celebrated the production of the 10 millionth Mustang at its Dearborn headquarters and its Flat Rock Assembly Plant, including flyovers from three WWII-era P-51 Mustang fighter planes and Mustangs produced for more than five decades parading from Dearborn to Flat Rock.Photo courtesy of Ford Motor Company

The Toyota years

He started his automaker career at Toyota, a move that he says some of his family members resented. However, it was Farley's grandfather who encouraged him saying. Farley told it to Automotive News like this: “He said, 'You should go to Toyota. It's the best car company for now. You can come back to Detroit.'"

And so he did. Farley joined Toyota in 1990 as part of the company's strategic planning department. He moved through marketing and product positions in the U.S. and Europe eventually serving as the man responsible for the successful launch and rollout of the Scion brand.

He went on to hold roles including group vice president of Toyota Division marketing and was responsible for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and internet activities. He also was the group vice president and general manager of Lexus, responsible for all sales, marketing and customer satisfaction activities.

Toyota Scion tC Jim Farley, working in his then-role as Scion vice president, poses with the new tC Sports Coupe at the North American International Auto Show January 5, 2004 in Detroit, Michigan.Photo by Getty Images

Farley did make it back to Detroit during those days, every January as the North American International Auto Show kicked off. It was during that annual pilgrimage that Farley would visit his grandparents' graves. “"I wipe off the snow, if it's snowing, and I talk about my life," Farley said, before pausing and turning his head to the side. "I'm going to get really emotional — son of a b----, I'm not supposed to do that as an executive — anyway, it's the real deal for me. It's not about money," Automotive News reported in 2007.

The switch to Ford

Farley and his wife Lia are the parents of three children. The couple adopted a baby girl in 2007 before Lia gave birth to their son. When he took his first job with Ford as marketing chief in 2007, it was on the heels of a difficult time for the family that had seen his wife spend the last three months of her pregnancy in the hospital as Farley, with the help of neighbors, took care of their daughter and finalized his deal with Ford, Automotive News reported at the time.

While Farley got up and running at Ford, he would travel back home to California on the weekends to be with his family before finally settling them all in Michigan once his daughter's adoption was finalized. Even in 2007, his commitment to Ford was strong, saying at the time, "I'm going to be there forever. I didn't trade in my life in Santa Monica to move around every two years. I'm a car guy. There's only two car companies I really like, and I'm on the second one."

Jim Farley 2013 New York Auto Show Jim Farley, serving in his then-role as Ford executive vice president of Global Marketing, Sales and Service and Lincoln, discusses the consumer trends and demographic shifts that are reshaping the U.S. auto industry at the 2013 New York International Auto Show.Photo courtesy of Ford Motor Company

Big moves at Ford

After two years on the job at Ford, Farley was appointed group vice president, global marketing and Canada, Mexico and South America. He had added responsibility for Ford's operations in Canada, Mexico and South America in September 2009.

In August 2010 when Farley was appointed to lead global marketing sales and service, it marked the first time Ford had a single global leader for Marketing, Sales & Service. He had the added role of he senior global leader for Lincoln from December 2012 to August 2014. It was during his time as executive vice president of Global Marketing, Sales & Service at Lincoln where the brand began its turnaround, setting the course for the company to decliner the types of vehicles it is offering today. He also lead Lincoln's introduction to China.

Lincoln Aviator Launch 2018 New York Auto Show During the New York International Auto Show in 2018, Jim Farley speaks in front of the just-revealed Lincoln Avaitor.Photo courtesy of Lincoln Motor Company

From 2015 to 2017, Farley served as executive vice president and president, Ford Europe, Middle East and Africa. His tenure included milestones of record profitability, record margins, and increased sales.

In use 2017 he was named Executive Vice President and president, Global Markets, for Ford Motor Company. Company CEO Jim Hackett tapped Farley to be the president of New Businesses, Technology and Strategy in April 2019. In that role, he was tasked with helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion.

Jim Farley Ken Block LAAS Fiesta launch Jim Farley, then-Group Vice President, Marketing, Sales and Service, Ford Motor Company with Action sports superstar, Ken Block after he drove his Gymkhana Ford Fiesta at Universal Studios on the eve of the Los Angeles Auto Show.Photo by Sam VarnHagen, courtesy of Ford Motor Company

In February of this year, Farley was named chief operating officer of Ford Motor Company, taking over for Joe Hinrichs and solidifying his position as the next CEO of the company. In a press conference on August 3, 2020, Ford Executive Chairman Bill Ford said that the board talked about looking at external candidates for CEO, but they never actually did because Farley was the obvious choice.

What type of person is Farley? A story in the Detroit Free Press earlier this year said this of him:

“Jim Farley is the guy who prefers to be dressed in jeans and a T-shirt, spending time in a garage wrenching on classic Mustangs and vintage motorcycles. He respects men and women who have oil-stained clothes, busted knuckles and grease under their nails. He appreciates people who do engine and body work themselves.“

He's not a Man who spends his time chatting with old pals at the country club over a game of golf. To achieve relaxation, he races his 1965 Ford GT40 around tracks far and near.

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Nuts & Bolts

 
 

"The Lady and The Dale" shows off the history of a three-wheeled car and an investment scheme gone awry.

Photo courtesy of HBO

Liz Carmichael claimed to be a lot of things. She said she was the widow of a NASA engineer, a farmer's daughter, and a mother of five. In reality, she was none of those things. The truth was a little less straightforward.

Carmichael was born in the late 1930s as Jerry Dean Michael, a male. By 1961 she would be wanted by police for alleged involvement in a counterfeiting operation. Carmichael fathered five children with Vivian Barrett Michael, who she would introduce as her secretary rather than spouse or partner. These exploits were just the beginning.

The Lady and the Day "The Lady and The Dale" will debut on January 31 on HBO.Photo courtesy of HBO

The Lady and the Dale

A new, four-part documentary series from Emmy-winning producers Mark and Jay Duplass ("Room 104") follows the story of Geraldine Elizabeth Carmichael, the founder of Twentieth Century Motor Car Corporation. During the fuel crisis of the 1970s, Carmichael was living as a woman, taking the world by storm with the promotion of a fuel-efficient three-wheeled car named The Dale.

The Dale was designed and built by Dale Clifft. Before meeting Carmichael, Clifft had built the original vehicle from aluminum tubing and covered it in naugahyde. Carmichael came along and served as the vehicle's hype woman, using her promotional zeal to build up the vehicle's design and engineering and gaining investors putting more than 100 employees on the payroll.

Soon, the media took notice and began digging into The Dale and Carmichael. What resulted next is the story that is captured on film.

"The Lady and The Dale" mixes animation, archival footage, and interviews with Liz's family members and gender scholars, including Susan Stryker.

The series debuts with two back-to-back episodes on Sunday, January 31, at 9:00 p.m. ET with new subsequent Sundays at 9:00 p.m. ET. The Lady and The Dale will premiere on HBO and be available to stream on HBO Max. Watch the trailer below.

The Lady and the Dale: Official Trailer | HBO www.youtube.com

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The Bugatti Chiron Sport "Les Légendes du Ciel" edition pays homage to vintage aircraft.

Photo courtesy of Bugatti

In the aftermath of World War I, company founder Ettore Bugatti showcased the first three vehicles made by the company that bore his name. They were race cars and Bugatti found itself at the pinnacle of the sport very quickly.

By 1930, the company would begin its relationship with the aerospace industry, first with the Bugatti 100P, which never actually flew due to World War II, but served as the inspiration for a number of patents that are filed by the company. The plane went into storage as the Second World War kicked off and Mr. Bugatti would never again work on it during his lifetime.

Bugatti Chiron Sport "Les Légendes du Ciel" edition

Photo courtesy of Bugatti

Bugatti is honoring its racing and aviation past with a new series of Chiron Sport models dubbed "Les Légendes du Ciel". The drivers who piloted the Bugattis to success in the early 1900s were often time multitalented with resumes declaring them flying aces, daredevils, and technically skilled pilots.

"Bugatti has had close associations with aviation since the company was established more than 110 years ago. Many successful Bugatti racing drivers, such as Albert Divo, Robert Benoist and Bartolomeo 'Meo' Costantini, flew for the French Air Force, the French aviator legend Roland Garros privately drove a Bugatti Type 18 to be as fast on the road as in the air," says Stephan Winkelmann, President of Bugatti. "It is therefore almost an obligation for us today to pay tribute to the legends of that time and dedicate a special edition to them."

Each of the new models features a special, matte gray "Gris Serpent" paint job, which is inspired by the exterior color of aircrafts from the 1920s. The color extends front to rear with high-contrast, which gloss stripe running up the center. The front wings are adorned with the "Les Légendes du Ciel" logo. The "Le Bleu-Blanc-Rouge" tricolor decorates the front area of the side sills made of exposed black carbon fiber.

At the front is Bugatti's traditional horseshoe radiator grille, finished in gloss black. The grille mesh is made of laser-cut and deep-drawn aluminum, and constructed in a dynamic pattern that that is repeated on the car's leather seats. Entry lights project the edition logo on the ground at entry while "Les Légendes du Ciel" logo on the middle console inlays.

Bugatti has covered the engine with black exposed carbon fiber with contrasting white lettering. The material continues at the back where black exposed carbon fibre and a black-coated exhaust trim cover made of 3D printed, high-temperature-resistant Inconel dominate.

The car's interior is almost entirely upholstered in leather. The leather's light brown color was chosen to be reminiscent of the natural leather in early aircrafts. On the door panels there is a hand-sketched racing scene between the Nieuport 17 aircraft and a Bugatti Type 13.

The new Bugatti Chiron Sport "Les Légendes du Ciel" edition is limited to 20 vehicles. Every model is independently numbered and costs $3.5 million.

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