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Ford’s new CEO, Jim Farley, isn’t just a numbers cruncher, he’s also a wrencher

Journalists gather around Jim Farley, then-Ford executive vice president and president of global markets, during the media days at the 2018 North American International Auto Show.

Photo courtesy of Ford Motor Company

Ford Motor Company has announced that Jim Farley will succeed Jim Hackett as the CEO of the company beginning October 1. Who is Jim Farley? AutomotiveMap takes a closer look at the man and his rise to the top of one of the most heralded automakers in the world.

The beginning

James D. “Jim" Farley Jr.'s history with Ford and the auto industry started long before he joined the company in 2007. The Argentina-born Farley's grandfather Emmet E. Tracy, was a worker at Ford in the company's early days, working at the company's Rouge River Plant beginning in 1914 when he was just 13 years old. Farley credits his grandfather for spurring his love of automobiles.

Jim Hackett Jim Farley CEO Outgoing CEO Jim Hackett and incoming CEO Jim Farley chart in front of an image of the employee card of Farley's grandfather, Emmet Tracy, an early Ford employee.Photo courtesy of Ford Motor Company

When he was 10 years old, Farley had a paper route in Connecticut that included a local Ferrari distributorship. He says that he would spend hours there chatting up the Italian mechanics.

Tracy would eventually leave the Ford plant to become a Ford dealer and own a Ford supplier plant. Farley worked at that plant one summer when he was 15. The summer before that, he says he spend working at a shop rebuilding car engines. He would eventually buy a '66 Ford Mustang with a blown engine, restoring it for himself, complete with a 289 V8.

Farley is a graduate of Georgetown University in Washington, D.C. He earned a bachelor's degree In economics and computer science. Farley got his MBA from the University of California, Los Angeles (UCLA). He put himself through school by working at a Santa Monica vehicle-restoration shop that was run by former Formula One champion Phil Hill - Hill & Vaughn on Second Street.

Jim Farley Ford 10 Millionth Mustang Ford (and Farley) celebrated the production of the 10 millionth Mustang at its Dearborn headquarters and its Flat Rock Assembly Plant, including flyovers from three WWII-era P-51 Mustang fighter planes and Mustangs produced for more than five decades parading from Dearborn to Flat Rock.Photo courtesy of Ford Motor Company

The Toyota years

He started his automaker career at Toyota, a move that he says some of his family members resented. However, it was Farley's grandfather who encouraged him saying. Farley told it to Automotive News like this: “He said, 'You should go to Toyota. It's the best car company for now. You can come back to Detroit.'"

And so he did. Farley joined Toyota in 1990 as part of the company's strategic planning department. He moved through marketing and product positions in the U.S. and Europe eventually serving as the man responsible for the successful launch and rollout of the Scion brand.

He went on to hold roles including group vice president of Toyota Division marketing and was responsible for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and internet activities. He also was the group vice president and general manager of Lexus, responsible for all sales, marketing and customer satisfaction activities.

Toyota Scion tC Jim Farley, working in his then-role as Scion vice president, poses with the new tC Sports Coupe at the North American International Auto Show January 5, 2004 in Detroit, Michigan.Photo by Getty Images

Farley did make it back to Detroit during those days, every January as the North American International Auto Show kicked off. It was during that annual pilgrimage that Farley would visit his grandparents' graves. “"I wipe off the snow, if it's snowing, and I talk about my life," Farley said, before pausing and turning his head to the side. "I'm going to get really emotional — son of a b----, I'm not supposed to do that as an executive — anyway, it's the real deal for me. It's not about money," Automotive News reported in 2007.

The switch to Ford

Farley and his wife Lia are the parents of three children. The couple adopted a baby girl in 2007 before Lia gave birth to their son. When he took his first job with Ford as marketing chief in 2007, it was on the heels of a difficult time for the family that had seen his wife spend the last three months of her pregnancy in the hospital as Farley, with the help of neighbors, took care of their daughter and finalized his deal with Ford, Automotive News reported at the time.

While Farley got up and running at Ford, he would travel back home to California on the weekends to be with his family before finally settling them all in Michigan once his daughter's adoption was finalized. Even in 2007, his commitment to Ford was strong, saying at the time, "I'm going to be there forever. I didn't trade in my life in Santa Monica to move around every two years. I'm a car guy. There's only two car companies I really like, and I'm on the second one."

Jim Farley 2013 New York Auto Show Jim Farley, serving in his then-role as Ford executive vice president of Global Marketing, Sales and Service and Lincoln, discusses the consumer trends and demographic shifts that are reshaping the U.S. auto industry at the 2013 New York International Auto Show.Photo courtesy of Ford Motor Company

Big moves at Ford

After two years on the job at Ford, Farley was appointed group vice president, global marketing and Canada, Mexico and South America. He had added responsibility for Ford's operations in Canada, Mexico and South America in September 2009.

In August 2010 when Farley was appointed to lead global marketing sales and service, it marked the first time Ford had a single global leader for Marketing, Sales & Service. He had the added role of he senior global leader for Lincoln from December 2012 to August 2014. It was during his time as executive vice president of Global Marketing, Sales & Service at Lincoln where the brand began its turnaround, setting the course for the company to decliner the types of vehicles it is offering today. He also lead Lincoln's introduction to China.

Lincoln Aviator Launch 2018 New York Auto Show During the New York International Auto Show in 2018, Jim Farley speaks in front of the just-revealed Lincoln Avaitor.Photo courtesy of Lincoln Motor Company

From 2015 to 2017, Farley served as executive vice president and president, Ford Europe, Middle East and Africa. His tenure included milestones of record profitability, record margins, and increased sales.

In use 2017 he was named Executive Vice President and president, Global Markets, for Ford Motor Company. Company CEO Jim Hackett tapped Farley to be the president of New Businesses, Technology and Strategy in April 2019. In that role, he was tasked with helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion.

Jim Farley Ken Block LAAS Fiesta launch Jim Farley, then-Group Vice President, Marketing, Sales and Service, Ford Motor Company with Action sports superstar, Ken Block after he drove his Gymkhana Ford Fiesta at Universal Studios on the eve of the Los Angeles Auto Show.Photo by Sam VarnHagen, courtesy of Ford Motor Company

In February of this year, Farley was named chief operating officer of Ford Motor Company, taking over for Joe Hinrichs and solidifying his position as the next CEO of the company. In a press conference on August 3, 2020, Ford Executive Chairman Bill Ford said that the board talked about looking at external candidates for CEO, but they never actually did because Farley was the obvious choice.

What type of person is Farley? A story in the Detroit Free Press earlier this year said this of him:

“Jim Farley is the guy who prefers to be dressed in jeans and a T-shirt, spending time in a garage wrenching on classic Mustangs and vintage motorcycles. He respects men and women who have oil-stained clothes, busted knuckles and grease under their nails. He appreciates people who do engine and body work themselves.“

He's not a Man who spends his time chatting with old pals at the country club over a game of golf. To achieve relaxation, he races his 1965 Ford GT40 around tracks far and near.

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New off-roader

Ford Bronco Production Officially Begins

The Ford Bronco is finally ready for primetime.

Ford

The time is finally here. After years of speculation and several months of pandemic-related delays, the Ford Bronco is starting to roll off the assembly line. The SUV marks the first new Bronco model in Ford's lineup in 15 years, not counting the Bronco Sport, and is one of the most hyped and sought-after vehicles to hit the market in quite some time. Ford's announcement that production has begun will be accompanied by a special YouTube presentation that Ford says will include interviews with the Bronco team and with reservation holders at the automaker's new Modification Center.


2021 Ford Bronco Ford added 2,700 jobs to support Bronco production.Ford


Bronco production has driven Ford to invest $750 million into its Michigan Assembly Plant, and the automaker says it has added 2,700 jobs to support the rollout. Ford's push to begin production can't come soon enough. Over 125,000 Bronco orders have been placed, and multiple delays have pushed the vehicle's arrival back, meaning there is considerable demand for the off-road legend.

Ford is ready to capitalize on the craze and will offer several ways to customize the new vehicle. At its 1.7 million square-foot Modification Center, The Blue Oval will factory-install several optional modifications that include equipment such as a front bumper safari bar, graphics packages, roof racks, and more. That's on top of more than 200 factory-backed accessories that can be installed at the dealer, either at or after the time of purchase.


2021 Ford Bronco Delays and production difficulties have pushed the Bronco back.Ford


If you are hoping to get behind the wheel of a new Bronco, it could be a while. Even buyers that have been in line for a while now might not see their new vehicle until late 2021 or 2022, and the vehicle's official rollout will almost certainly re-spike demand. Even so, many feel it's worth the wait, and Ford's vehicle configuration tool is live, so go check it out for yourself.

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The 2022 Nissan Pathfinder arrives on dealer lots this summer.

Photo courtesy of Nissan North America

The 2022 Nissan Pathfinder doesn't have to be capable of rock crawling or deep water fording. What it has to do is service the needs of families in their daily life and give them the opportunity to competently go off-roading on rocky trails should they desire. The new, fifth-generation models does just that and adds in enough nifty features to make it among the most compelling choices for three-row SUV buyers.

The 2022 Pathfinder is thoroughly modern though not the boxy off-roader it once was. The SUV's styling harkens back to that time with a tilted, darkened C-pillar and a return to a more muscular body style. That styling makes straightforward visibility good but for shorter drivers seeing what is immediately in front of the grille is a challenge that necessitates using surround view camera technology (available only in upper trim levels) when navigating challenging terrain.

2022 Nissan Pathfinder The Pathfinder can easily handle the roads less traveled.Photo courtesy of Nissan North America

Under the hood is a 3.5-liter V6 that offers up 291 horsepower and torque - plenty to do the job without complaint. The SUV's nine-speed automatic transmission replaces the continuously variable transmission (CVT) from the previous generation and delivers smooth shifts. Though low-end torque isn't as robust as I like it to be, once up over 35 mph, the Pathfinder's powertrain delivers smooth, powerful sailing.

The redesigned architecture and components underpinning the Pathfinder make it stable on the road and don't allow it to wallow on winding roads. Even off-road, the suspension provides the right blend of stability while the drive dynamics allowing the driver to feel engaged with their surroundings whether on freshly paved roads, city streets, or muddy trails.

Nissan has given the Pathfinder a 6,000-pound towing capacity and even when maxed out the engine's functionality is strong as ever. The transmission can get held up in a gear mid-range when performing this function, however, with 5,000-6,000 rpms registering on the tachometer but a quick release of the gas pedal recalibrates the offering bringing it down to a more traditional 2,000 rpm range.

The eight-seater Pathfinder clearly has the Toyota Highlander in its sights, with good reason. It's the top-selling three-row SUV in the country. Nissan boasts that three adults can fit across the rear bench seat of the Pathfinder and, as long as they're average size or smaller, the marketing talking point holds up. There is gobs more room back there than there is in the Highlander.

2022 Nissan Pathfinder Nissan has given the Pathfinder ample cargo space.Photo courtesy of Nissan North America

Getting in and out of the third row is easy thanks to one-touch buttons on the outboard side of the second-row chairs that move the SUV's captain's seats forward creating enough room to get through to the back. Smartly, Nissan's engineers have put duplicates of these buttons on the back side of the same seats allowing third-row passengers to simply press the button to move the seat up.

The third row can also be accessed via a split between the captain's chairs as well, a space traditionally occupied by a center stowage bin/cup holders/arm rest. Owners can quickly remove the center console by opening a panel on the front and pulling the release mechanism. The one-handed operation takes seconds and the console can be easily stored in the under-floor trunk space behind the third row seat for ease.

Speaking of cargo space... The Pathfinder is one of the most spacious midsize SUVs on the market today for both passengers and cargo. There is a substantial amount of room behind the third-row seat and the under-floor storage area is nearly twice the size of the one in the Highlander. Plus, it has a feature that allows the area cover to be automatically propped up when pushed up by a user. This is especially help when carrying groceries or plants home and keeps them from being crushed.

The first- and second-row seats are suitably comfortable, even for extended periods of time and standard trig-zone climate control makes finding the right in-cabin mix easy. Bottle holders in the pockets of the front doors are exceptionally large, fitting even bulky water bottles.

2022 Nissan Pathfinder The Pathfinder's front row seats are comfortable.Photo courtesy of Nissan North America

In front of the driver is a standard tachometer, speedometer, and 7.0-inch driver information display. Buyers can upgrade to a fully digital 12.3-inch instrument cluster and head-up display but they're not reason enough to upgrade to the top-tier Pathfinder Platinum on their own.

Nissan packs the new Pathfinder with a host of desirable features that make living with the Pathfinder easier including one-touch auto up/down windows, a wireless phone charger, grocery hooks in the rear cargo area, USB ports in all three rows, second-row sunshades, rear door keyless entry, wireless Apple CarPlay, and a motion-activated lift gate.

The 2022 Nissan Pathfinder is priced to start at $33,410 for the two-wheel drive S base model and $35,310 for the four-wheel drive S base model. The model tops out around $50,000 with destination and delivery included, which seems fair when comparing the Pathfinder to other vehicles in the market.

2022 Nissan Pathfinder The Pathfinder can tow up to 6,000 pounds.Photo courtesy of Nissan North America

If you're thinking of purchasing a Ford Explorer, Jeep Grand Cherokee, Hyundai Palisade, Kia Telluride, Honda Pilot, or Highlander, do yourself a favor and schedule a test drive of the new Pathfinder when it arrives at a dealer lot near you. You may just be surprised how seamlessly it fits into your daily life compared to the competition.

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