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Ford’s new CEO, Jim Farley, isn’t just a numbers cruncher, he’s also a wrencher

Journalists gather around Jim Farley, then-Ford executive vice president and president of global markets, during the media days at the 2018 North American International Auto Show.

Photo courtesy of Ford Motor Company

Ford Motor Company has announced that Jim Farley will succeed Jim Hackett as the CEO of the company beginning October 1. Who is Jim Farley? AutomotiveMap takes a closer look at the man and his rise to the top of one of the most heralded automakers in the world.

The beginning

James D. “Jim" Farley Jr.'s history with Ford and the auto industry started long before he joined the company in 2007. The Argentina-born Farley's grandfather Emmet E. Tracy, was a worker at Ford in the company's early days, working at the company's Rouge River Plant beginning in 1914 when he was just 13 years old. Farley credits his grandfather for spurring his love of automobiles.

Jim Hackett Jim Farley CEO Outgoing CEO Jim Hackett and incoming CEO Jim Farley chart in front of an image of the employee card of Farley's grandfather, Emmet Tracy, an early Ford employee.Photo courtesy of Ford Motor Company

When he was 10 years old, Farley had a paper route in Connecticut that included a local Ferrari distributorship. He says that he would spend hours there chatting up the Italian mechanics.

Tracy would eventually leave the Ford plant to become a Ford dealer and own a Ford supplier plant. Farley worked at that plant one summer when he was 15. The summer before that, he says he spend working at a shop rebuilding car engines. He would eventually buy a '66 Ford Mustang with a blown engine, restoring it for himself, complete with a 289 V8.

Farley is a graduate of Georgetown University in Washington, D.C. He earned a bachelor's degree In economics and computer science. Farley got his MBA from the University of California, Los Angeles (UCLA). He put himself through school by working at a Santa Monica vehicle-restoration shop that was run by former Formula One champion Phil Hill - Hill & Vaughn on Second Street.

Jim Farley Ford 10 Millionth Mustang Ford (and Farley) celebrated the production of the 10 millionth Mustang at its Dearborn headquarters and its Flat Rock Assembly Plant, including flyovers from three WWII-era P-51 Mustang fighter planes and Mustangs produced for more than five decades parading from Dearborn to Flat Rock.Photo courtesy of Ford Motor Company

The Toyota years

He started his automaker career at Toyota, a move that he says some of his family members resented. However, it was Farley's grandfather who encouraged him saying. Farley told it to Automotive News like this: “He said, 'You should go to Toyota. It's the best car company for now. You can come back to Detroit.'"

And so he did. Farley joined Toyota in 1990 as part of the company's strategic planning department. He moved through marketing and product positions in the U.S. and Europe eventually serving as the man responsible for the successful launch and rollout of the Scion brand.

He went on to hold roles including group vice president of Toyota Division marketing and was responsible for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and internet activities. He also was the group vice president and general manager of Lexus, responsible for all sales, marketing and customer satisfaction activities.

Toyota Scion tC Jim Farley, working in his then-role as Scion vice president, poses with the new tC Sports Coupe at the North American International Auto Show January 5, 2004 in Detroit, Michigan.Photo by Getty Images

Farley did make it back to Detroit during those days, every January as the North American International Auto Show kicked off. It was during that annual pilgrimage that Farley would visit his grandparents' graves. “"I wipe off the snow, if it's snowing, and I talk about my life," Farley said, before pausing and turning his head to the side. "I'm going to get really emotional — son of a b----, I'm not supposed to do that as an executive — anyway, it's the real deal for me. It's not about money," Automotive News reported in 2007.

The switch to Ford

Farley and his wife Lia are the parents of three children. The couple adopted a baby girl in 2007 before Lia gave birth to their son. When he took his first job with Ford as marketing chief in 2007, it was on the heels of a difficult time for the family that had seen his wife spend the last three months of her pregnancy in the hospital as Farley, with the help of neighbors, took care of their daughter and finalized his deal with Ford, Automotive News reported at the time.

While Farley got up and running at Ford, he would travel back home to California on the weekends to be with his family before finally settling them all in Michigan once his daughter's adoption was finalized. Even in 2007, his commitment to Ford was strong, saying at the time, "I'm going to be there forever. I didn't trade in my life in Santa Monica to move around every two years. I'm a car guy. There's only two car companies I really like, and I'm on the second one."

Jim Farley 2013 New York Auto Show Jim Farley, serving in his then-role as Ford executive vice president of Global Marketing, Sales and Service and Lincoln, discusses the consumer trends and demographic shifts that are reshaping the U.S. auto industry at the 2013 New York International Auto Show.Photo courtesy of Ford Motor Company

Big moves at Ford

After two years on the job at Ford, Farley was appointed group vice president, global marketing and Canada, Mexico and South America. He had added responsibility for Ford's operations in Canada, Mexico and South America in September 2009.

In August 2010 when Farley was appointed to lead global marketing sales and service, it marked the first time Ford had a single global leader for Marketing, Sales & Service. He had the added role of he senior global leader for Lincoln from December 2012 to August 2014. It was during his time as executive vice president of Global Marketing, Sales & Service at Lincoln where the brand began its turnaround, setting the course for the company to decliner the types of vehicles it is offering today. He also lead Lincoln's introduction to China.

Lincoln Aviator Launch 2018 New York Auto Show During the New York International Auto Show in 2018, Jim Farley speaks in front of the just-revealed Lincoln Avaitor.Photo courtesy of Lincoln Motor Company

From 2015 to 2017, Farley served as executive vice president and president, Ford Europe, Middle East and Africa. His tenure included milestones of record profitability, record margins, and increased sales.

In use 2017 he was named Executive Vice President and president, Global Markets, for Ford Motor Company. Company CEO Jim Hackett tapped Farley to be the president of New Businesses, Technology and Strategy in April 2019. In that role, he was tasked with helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion.

Jim Farley Ken Block LAAS Fiesta launch Jim Farley, then-Group Vice President, Marketing, Sales and Service, Ford Motor Company with Action sports superstar, Ken Block after he drove his Gymkhana Ford Fiesta at Universal Studios on the eve of the Los Angeles Auto Show.Photo by Sam VarnHagen, courtesy of Ford Motor Company

In February of this year, Farley was named chief operating officer of Ford Motor Company, taking over for Joe Hinrichs and solidifying his position as the next CEO of the company. In a press conference on August 3, 2020, Ford Executive Chairman Bill Ford said that the board talked about looking at external candidates for CEO, but they never actually did because Farley was the obvious choice.

What type of person is Farley? A story in the Detroit Free Press earlier this year said this of him:

“Jim Farley is the guy who prefers to be dressed in jeans and a T-shirt, spending time in a garage wrenching on classic Mustangs and vintage motorcycles. He respects men and women who have oil-stained clothes, busted knuckles and grease under their nails. He appreciates people who do engine and body work themselves.“

He's not a Man who spends his time chatting with old pals at the country club over a game of golf. To achieve relaxation, he races his 1965 Ford GT40 around tracks far and near.

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Nuts & Bolts

 
 

The Nissan Re-Leaf is designed to help in disaster zones.

Photo courtesy of Nissan

When you need disaster relief, this Nissan Leaf is there for you, at least in theory. The Nissan Re-Leaf, an electric emergency response vehicle concept vehicle, takes the idea of portable electricity to a new level.

The Re-Leaf isn't just all-show. It's a working prototype that is designed to serve as a mobile power supply that can be used following natural disasters or extreme weather events. The Leaf was the world's first mass-market electric vehicle when it debuted a decade ago.

Natural disasters are the biggest cause of power outages. A 2019 World Bank report found natural shocks and climate change caused 37 percent of outages in Europe between 2000 and 2017, and 44 percent of outages in the US over the same period.

Nissan Re-Leaf

Photo courtesy of Nissan

Usually, when a disaster hits, the time for electricity supply to be restored is typically 24-48 hours if the damage is not too extensive. During that time, electric vehicles can provide mobile emergency power.

The Re-Leaf has a few modifications to make it disaster-ready. That starts at the exterior of the vehicle where weatherproof plug sockets mounted directly to the exterior enable 110- to 230-volt devices to be powered by the car's lithium-ion battery.

It is designed to drive into disaster zones and provide a mobile power supply. The integrated energy management system can run medical, communications, lighting and other life-supporting equipment.

The cars can also act as mobile storage batteries to supply homes with electricity during non-emergency situations by using the LEAF's bi-directional charging ability, a standard feature of the model since its introduction in 2010. This means the LEAF can not only 'pull' power to recharge the high-capacity battery, but also 'push' it back to the grid through V2G (Vehicle-to-Grid) technology, or directly to electronic devices through V2X (Vehicle-to-everything).

Acting as a portable power station, the latest generation Nissan LEAF e+ with a fully charged 62 kilowatt-hour (kWh) battery can provide enough electricity to power the average UK household for around six days.

This concept may look futuristic but the future is already here. Nissan has used the Leaf to provide emergency power and transportation following natural disasters since 2011.

The Re-Leaf sports an amber color scheme, a nod to the ancient Greek word for amber – electron – the origin of the word 'electricity'. There's a roof-mounted LED light bar that flashes amber lights as well. Nissan has raised the car by 70 mm and given it a wider track and all-terrain tires on 17-inch wheels.

Inside, the rear seats have been removed and the floor levelled to provide storage for essential equipment. A custom bulk-head cage also separates the front seats from the cargo area.

A bespoke pull-out desk extends from the cargo area with a 32-inch LED screen and dedicated power supply creating an operational hub to run communications from and manage the recovery process.

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If you've got a reservation, you can now order your 2021 Ford Mustang Mach-E.

Photo courtesy of Ford Motor Company

In a memo to dealers, Ford has announced that it is lowering the manufacturer's suggested retail price (MSRP) of its 2021 Ford Mustang Mach-E, the long-awaited all-electric crossover.

According to a post on the Mach-E forum, the price of the Mustang Mach-E will be $1,000 to $3,000 than initially promoted. The memo states that the Mustang Mach-E Premium will be $3,000 lower than initially anticipated with the all-wheel drive version dropping to $50,800 and rear-wheel drive model now coming in at $48,100.

2021 Ford Mustang Mach-E The Ford Mustang Mach-E will begin arriving at dealership lots soon. Photo courtesy of Ford Motor Company

The Mach-E First Edition, a sold-out top-of-the-line model, will get a $1,000 price deduction. That same drop applies to the Mach-E Select, the base model. That base model has a 230-mile range. Higher price point versions of the Mach-E can achieve up to 300 miles of range.

The price of each vehicle includes a $1,100 delivery charge. Customers are eligible to receive a $7,500 federal tax credit with purchase.

Pricing will apply to all models that have been ordered since the Mach-E was unveiled at the 2019 L.A. Auto Show. The first deliveries of the crossover are expected to arrive in customer hands later this year.

How does the new price compare? The freshly-unveiled Volkswagen ID.4 will start at $41,990 including the cost of delivery, making it about $2,000 less than the new price of the Mach-E Select, which comes in at $43,995 for front-wheel drive models and $46,695 for all-wheel drive variants. The ID.4 will get up to 250 miles on a single charge.

The Tesla Model Y comes in at $49,990 but has more range than the Mustang Mach-E at 316 miles on a single charge and comes standard with all-wheel drive.

Ford and Volkswagen vehicles will rely on private charging opportunities. Both companies have recently announced partnerships with Electrify America, which has two cross-country charging routes available and is working to rapidly install charging stations at private enterprises and in public spaces nationwide.

Volkswagen ID.4 buyers get three years of free charging with purchase. Mustang Mach-E owners get 250-kilowatt-hours of free charging when they buy a Mach-E.

Tesla has a fully built-out electric vehicle charging infrastructure that allows for fast charging of the Model Y. With that capability it can relain 158 miles of charge in just 15 minutes while at a Supercharger. There are 17,000 Superchargers worldwide and six new locations open each week according to the Tesla website.

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