Off-Roading

We answer: What is Ford’s Built Wild? Is it like Jeep's Trail Rated?

The Ford Bronco was oroginnnally designed as a vehicle that could go over any-type of terrain.

Photo courtesy of Ford Motor Company

Ford's new Built Wild credentials are similar to Jeep's Trail Rated ones. Built Wild is more than just a badge or a selling point. It's a level of achievement for Ford vehicles.

Ford has confirmed that there will be three members of the Bronco family: the two- and four-door Bronco, and the Bronco Sport. All will be 2021 model year SUVs. They also all have earned their Built Wild credentials using what Ford calls their "principles", which include Built Wild Extreme Durability Testing, Built Wild Capability, and Built Wild Innovative Design.

2021 Ford Bronco family Ford has revealed that the Bonco family will feauture three models.Photo courtesy of Ford Motor Company

Built Wild Extreme Durability Testing includes a series of elevated torture tests for Ford models. It is designed to ensure that Ford models are able to handle tough conditions. The company used a series of lab, proving ground, and real world challenges in tough and harsh climates to prove the vehicles worthy.

Built Wild Capability means that a vehicle is ready to conquer any sort of terrain. The original Bronco was built to be a G.O.A.T., which back then didn't refer to Tom Brady or stand for the "greatest of all time". Instead it meant "go over any-type of terrain". Ford ensured that this legacy would continue in the new Bronco by giving it standard 4x4 capability as well as an exclusive terrain management system. Ford is promising class-leading capability and suspension technology.

Built Wild Innovative Design takes the history and legacy of the Bronco even further. Ford sees Broncos as "the future of off-roading" that "deliver off-road ingenuity, new design innovations coupled with heritage-inspired DNA, plus new-levels of personalization that can flatter the novice and challenge the expert adventure seeker." That's bold talk.

Ford is also promising that the vehicles will be dependable.

Watch the 2021 Ford Bronco and Bronco Sport premier on Monday, July 13 at 8 p.m. At that time, you'll also be able to reserve your Bronco. To find out how to watch, click here. To learn more about reserving your model, click here.

Trending News

 
 

Larger tires headline the upgrades.

Jeep

The off-road wars are heating up. This year alone, we've seen the new Ford Bronco, Rivian's R1T electric pickup truck, new off-road models of the Ford Ranger, GMC Canyon, and Chevrolet Silverado, and more rugged versions of the Subaru Outback and Forester. Jeep, already deep in the game, doesn't need to do much to bolster its off-road offering, but the brand is doing just that for 2022. The automaker is offering a new Xtreme Recon Package for the Wrangler Willys SUV, which brings more capability and style to the boxy off-roader.

Jeep Wrangler Willys Xtreme Recon Package The package can be ordered for Wrangler Willys models later this year. Jeep Wrangler Willys Xtreme Recon Package

Beyond beefy 35-inch tires tires, the Wrangler Willys with Xtreme Recon Package gets a 1.5-inch factory lift, a 4.56:1 axle ratio, 17-inch wheels and swing gate reinforcement. Jeep says those improvements give the Willys best-in-class approach and departure angles, ground clearance, and water fording capability. Approach angle improves to 47.4 degrees, breakover angle improves to 26.7 degrees, and departure angle jumps to 40.4 degrees. The extra ride height also pushes ground clearance to 12.9 inches and the water fording depth to 33.6 inches.

The package's 35-inch tires make the Willys Jeep's third Wrangler model with hardcore rolling stock. It joins the Wrangler Rubicon and Wrangler Rubicon 392 in the 35-inch club, all of which can be equipped with the tires directly from the factory.

Jeep Wrangler Willys Xtreme Recon Package A factory lift helps improve ground clearance and capability.Jeep

The Xtreme Recon Package can be ordered starting in October and will be available for the Jeep Wrangler Willys with 3.6-liter eTorque engine. The package adds $3,995 to the Wrangler Willys' price tag, which brings the total starting price to $40,930, including a $1,495 destination charge.

Trending News

 
 

Hardcore off-road SUV

Ford Bronco Raptor is real and on its way in 2022

Ford's video gave up very little on the new SUV.

Ford

The long-awaited Ford Bronco went on sale earlier this year and overwhelming demand has many buyers waiting months for the opportunity to own one. Ford isn't resting on that success, however, and is already hitting the gas on the SUV with the tease of a new model. The even longer-awaited Ford Bronco Raptor is coming, though we don't yet have many details to share, but Ford CEO Jim Farley shared a video to Twitter this morning that gives us a little to go on. More importantly, the video confirms that the Bronco Raptor is coming, which is music to our ears.

Ford Bronco Raptor Pause the video at the exact right moment, and you can catch a blurry glimpse of the Bronco Raptor.Ford

Being a tease, it's not surprising that we don't get a big, clear picture of the SUV. We can see that the Bronco Raptor's grille is different, with the Ford name spelled out in bold letters, just like the brand's other Raptor vehicles. We can also see that the Bronco's daytime running lights have shifted to orange.



Ford did not share any other details, but other Raptor models paint an enticing picture for the future hardcore Bronco. The SUV should get upgraded off-road suspension, brawny bodywork, and fat all-terrain tires. One of the biggest questions is what Ford will choose for the Bronco Raptor's powertrain. Two engines are currently offered for the standard Bronco, including a turbo-four and turbo-six. Rumors have pointed to the possibility that the Explorer ST's EcoBoost engine could make an appearance in the Raptor, which would bring up to 400 horsepower to the SUV. There may also be more than one wheel and tire option, which is the case for the upcoming F-150 Raptor, where buyers can choose to upgrade the stock 35-inch tires to 37-inchers.

There's no word on release date or pricing, but it's a safe bet that the Bronco Raptor will outpace its "normal" counterparts by more than a few dollars. Regardless of price, Ford should sell a ton of the SUVs, assuming it can keep up with demand on the production side.

Trending News