Super Bowl LIV

Watch: All of Super Bowl LIV's automotive ads all in one place

Porsche debuted a new commercial called "The Heist" during Super Bowl LIV.

Photo courtesy of Porsche AG

What. A. Game. Super Bowl 54 is underway and, perhaps more importantly, so are the ads. If you're looking for all of the big game's best car, truck, and SUV company ads all in one place, you've come to the right spot. Scroll down. Watch. Enjoy.

Audi: "Let It Go"

Maisie Williams from "Game of Thrones" stars in this musical commercial featuring the Audi E-Tron Sportback. Read more about the ad here.

GMC: "Quiet Revolution"

LeBron James stars in this commercial for the new GMC Hummer EV. We'll have to wait until May to see it, but thanks to the commercial, we have an idea what to expect.

Jeep: "Groundhog Day"

For Bill Murray, this Super Bowl Sunday may be the same day, but it comes with a new adventure thanks to the Jeep Gladiator. Read more about the commercial here.

Hyundai: "Smaht Pahk"

Boston's favorite football team may be sitting in their homes this Super Bowl Sunday instead of being on the field, but the accent of Bostonians makes an appearance.

Toyota: "Heroes"

"Agents of S.H.I.E.L.D." and "Big Bang Theory" star Cobie Smulders pilots the 2020 Toyota Highlander in this new commercial that features some classic movie moments.

Porsche: "The Heist"

If you like fast driving, good looking cars you undoubtedly loved the Porsche spot. AutomotiveMap has details about the cars ad filming locations here.

Genesis: "Going Away Party"

John Legend and Chrissy Teigen escort in the era of "New Luxury" in this comedic commercial that is the first in a series of spots from Genesis, the luxury arm of Hyundai.

Kia: "Tough Never Quits"

Kia shone a light on homelessness and its new Seltos SUV during its big game spot.

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Balmain's Creative Director Olivier Rousteing is a Porsche fan.

Photo courtesy of Porsche AG

What does it mean to "drive defined"? A new series of videos from Porsche and the Creative Director of the Paris fashion label Balmain, Olivier Rousteing, explorers the meaning of the phrase. Rousteing says that he's been "fascinated" by Porsche since childhood.

The designer, who grew up in France, worked at Roberto Cavalli before becoming the Creative Director at Balmain in 2011. The powerhouse fashion brand was founded in 1945 and was previously lead by Oscar de la Renta. Modern Balmain designs feature elements of French couture mixed with Asian influence. In 2019, the brand launched the KYLIE X BALMAIN, a makeup collaboration with social media influencer Kylie Jenner.

Olivier Rousteing sits in a Porsche Panamera during the filming of the short.Photo courtesy of Porsche AG

The short videos, published on Porsche's social media channels and on Rousteing's Instagram feed, focus on Rousteing's powerful inner driving force. In a release, the luxury car manufacturer says that there are "many similarities between the fashion designer and the sports car brand" including boundary pushing and an eye toward the tradition-rich history of the company Rousteing leads into the modern age.

"Olivier Rousteing is not just an authentic Porsche enthusiast, he is also a perfect fit for us with his desire to make Balmain a modern brand with the highest standards of quality and luxury," says Jelena Batic who is responsible for the cooperation at Porsche. "Together, we explore his exceptional driving force in the films by examining the connection between the worlds of sports cars and fashion, which creates relevance for our existing customers, as well as for younger and female target groups."

The series kicked off with a video featuring the Porsche Panamera. It was just the first step in a planned, longer collaboration between Rousteing and Porsche. Further aspects of the partnership are expected to be made public in due course.

Watch the first video below.

Drive Defined with Olivier Rousteing www.youtube.com

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The Hyundai Santa Cruz will debut next week but ahead of that, the design department is giving a closer look at the truck in a new video.

Photo courtesy of Hyundai Motor America

We'll see the Hyundai Santa Cruz in full for the first time when it debuts on April 15 but ahead of time, Hyundai is setting the stage for expectations with the model. To help with that, the company released a video today featuring the truck's design manager discussing the inspiration for the utility vehicle.

The quick one-minute video is hosted by Brad Arnold, design manager at Hyundai North America. The Southern California native is the leader of the team that created the Santa Cruz, a project that began years ago. He's joined in the video by Senon Franco, the lead designer at Hyundai North America.

2022 Hyundai Santa Cruz

Photo courtesy of Hyundai Motor America
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As Arnold explains in the video, the design of the Santa Cruz started with a simple premise: "this is not a typical truck". Based on how Arnold describes the capabilities of the truck, that sounds true. It is meant to "thrive in dense urban environments and the open outdoors". One could argue that no full-size truck on the market today does that. Neither do most of the midsize models, though their sizing is better for that landscape.

Arnold says that the Santa Cruz is "small in size", a call that serves to remind viewers that the Santa Cruz isn't a big truck. It's more similar in size to the forthcoming Ford Maverick, a small truck that slots below the Ranger in Ford's lineup.

However, the company isn't even calling it a truck. The new model is being referred to as the Santa Cruz Sport Adventure Vehicle. This sounds a lot like how Kia is referring to the new generation of its Carnival minivan as a multi-purpose vehicle (MPV).

Arnold says that the design is meant to make the Santa Cruz not look like a truck. Rather, it's supposed to look "like a Santa Cruz". Part of that includes the front end, which looks like a carryover from the fascia of the 2022 Hyundai Tucson.

Among the other secrets Hyundai is giving away ahead of the product's reveal is that there will be more than one "efficient" powertrain, a flexible bed, "cutting-edge" connectivity, and all-wheel drive.

Watch the video for yourself below.

Design Inspiration | 2022 Santa Cruz | Hyundai www.youtube.com

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