Sustainability

Volvo teams up with its home town to create an emissions-free tech incubator

Volvo has teamed up with the City of Gothenburg to create an emissions-free zone.

Photo courtesy of Volvo Car USA

Volkswagen recently announced that it's turning a Greek island green. Volvo is taking their efforts a little closer to home. Volvo Cars has teamed up with the City of Gothenburg, in Sweden, to create new urban zones that will be used as testbeds for future sustainable technologies. Volvo's headquarters is located just west of the town center.

Gothenburg Green City Zone aims to create an emissions-free zone within Sweden's largest port city, taking a holistic approach that will combine the efforts of many technological and government entities working together. To achieve this, the partnership is looking toward climate-neutral transportation modes and a connected infrastructure. As part of the testbed, Volvo plans to run robotaxis operated by its fully-owned mobility provider M, within the zone.

2-Volvo XC40 Recharge The all-electric Volvo XC40 Recharge recently went on sale in the U.S.Photo courtesy of Volvo Car USA

"Essentially, we initiate a project that intends to limit the number of cars in the city – which is fully in line with our company's purpose," said Håkan Samuelsson, chief executive of Volvo Cars. "This is already proven by our investment in the shared mobility service M, who have developed proprietary A.I. technology to improve efficiency and utilization. We want to be involved in creating the cities of the future and keep them livable. This initiative gives us an opportunity to do that and take on responsibility in our own hometown at the same time."

Technology that will be tested in the zone includes geo-enabling solutions and services ensuring that cars in the zone operate in electric-only mode and remain within speed limits, as well as traffic infrastructure that can connect to active safety features in cars and share information between road users. Audi is testing similar vehicle-to-infrastructure technology in Georgia and Virginia.

"We want to use our knowledge and technology to help create a future city that is electrified, connected, shared and climate-neutral," said Henrik Green, Chief Technology Officer at Volvo Cars. "This is an opportunity to lead by example, by testing new technologies and services in a live large scale environment, we can show that if it is possible here, it is possible anywhere."

The partnership is also exploring fully electric mobility hubs, autonomous taxis, and an easy-to-use charging network for electric cars. One aspect of this technology may be park-and-charge sans cord, a method that is getting tested in Norway right now.

Volvo isn't the first city to develop an incubator for emerging tech. Toyota recently announced that it will expand the company's research into renewable energy by creating a city at the base of Mt. Fuji.

The Green City Zone initiative starts in spring 2021 and will gradually scale up going forward.

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Nuts & Bolts

 
 

Volvo is allowing Super Bowl LV fans to enter to win a free car - terms and conditions apply.

Photo courtesy of Volvo Car USA

Volvo Car USA Is bringing back its Volvo Safety Sunday campaign for this year's big game. This time around, they're giving away up to $2 million worth of cars.

When the Kansas City Chiefs take on the Tampa Bay Buccaneers at Super Bowl LV on February 7, 2021, Volvo fans won't be talking about the old guard/new guard quarterback battle. They'll instead be hoping for a safety.

Here's how it works. For a chance to win a free car, contestants visit VolvoSafetySunday.com between January 25 and February 7, 2021 to design, in any trim and color available in the U.S. Entrants can build their car in the Volvo vehicle configurator or take a short quiz that will recommend a model based on their lifestyle. Once configured, users must click "Try to win this Volvo" on the summary page to enter. Full rules, terms and conditions can be found at VolvoSafetySunday.com.

Potential winners must enter the contest ahead of Super Bowll LV.Photo courtesy of Volvo Car USA

Volvo Safety Sunday 2021

Then, it's all up to the Chiefs and Bucs. It doesn't matter which team scores the safety. As long as one football lands in the end zone to score two points, there will be winners. Think it's a long shot? Remember that just last week the Buffalo Bills scored their first points of the game via a safety.

The giveaway is part of a larger push by Volvo to focus on the safety offered by their vehicles. The company is currently innovating to address the challenges of speed, intoxication, and distraction. Some of this work includes looking at how smart speed control and geofencing can automatically limit vehicle speeds near schools and hospitals in the future.

A new vehicle, designed to rise to meet some of this with hands-free driving software built in, is the redesigned 2022 Volvo XC90, which is expected to go on sale later this year. The XC90 is Volvo's best-selling SUV in the U.S. It comes in two- and three-row configurations, is available with a plug-in hybrid electric powertrain, and routinely is evaluated as having one of the poshest cabins in its class.

Last year, Volvo put $1 million worth of cars on the line to celebrate the more than one million lives saved by the three-point safety belt, a Volvo invention.

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The Lotus Exige Sport 410 20th Anniversary debuted last year to celebrate the milestone birthday of the model.

Photo courtesy of Lotus Cars

Lotus is turning the page. The company, now majority-owned by Geely, the parent company of Volvo and Polestar, is moving into more exotic territory. That means that it needs to bid adieu to three models as part of a larger Vision80 strategy.

The Lotus Evora, Exige, and Elise will exit the lineup after 2021. Lotus has announced that their production will end by December 31, but an exact manufacturing timeline is publicly unknown. Replacing the models is a new series of sports cars based on the Lotus Type 131 prototype, among others.

The new cars will be manufactured at a facility in Hethel, Norfolk, England. The strategy will ultimately result in the relocation of two Lotus sub-assembly facilities into one central operation in Norwich to support higher volumes of production and sales.

Lotus Evija The Lotus Evija hypercar is the company's future. Photo courtesy of Lotus Cars

That move is a £100-million-plus investment in the facilities that includes hiring of 250 employees. This is in addition to the 670 employees that the company has recruited since 2017, when Geely and Etika took ownership of the company.

The Lotus Elise debuted in 1995 showing off a body made of extruded and bonded aluminium, and lightweight composites. In May 2020, the Lotus Elise Classic Heritage Editions debuted, showing off unique paint jobs that are a nod to days past, and offering an enhanced exterior and interior spec over the Elise Sport 220 on which they're based.

In 2000, the Exige launched as the Lotus 'race car for the road'. In June 2020, the company debuted the Lotus Exige Sport 410 20th Anniversary to mark the model's birthday.

Lotus launched the Evora in 2008, marking the company's return to the super sports car sector. In January 2020, a cheaper version of the car, designed to better fit the daily driver lifestyle, was offered.

A plug-and-play digital instrument pack was made available in mid-2020 giving drivers of the three cars in the current lineup access to lap recording ability for over 4,000 race tracks.

Lotus Lotus has released this image teasing three future cars the company plans to produce.Photo courtesy of Lotus Cars

Lotus

By the time production is over, Lotus will have sold 55,000 units of the Elise, Exige, and Evora combined.

Lotus recently released video of the forthcoming Evija hypercar taking to the track, unleashing its 1,973 horsepower. The company's engineering team has bragged about its capability and it's safe to say a lot is expected of the model.

Though they're looking forward, the company is also giving an approving nod to its past, delivering its first Certificate of Provenance to a 1981 Turbo Esprit that was driven by Margaret Thatcher. Further certifications are underway.

In April, Lotus celebrated the 35th anniversary of Ayrton Senna's first Formula 1 win (in a Lotus) with a special edition podcast dedicated to the late, great racer.

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