Super Bowl LV

Heres how to win a new car as part of the Volvo Safety Sunday promotion

Volvo is allowing Super Bowl LV fans to enter to win a free car - terms and conditions apply.

Photo courtesy of Volvo Car USA

Volvo Car USA Is bringing back its Volvo Safety Sunday campaign for this year's big game. This time around, they're giving away up to $2 million worth of cars.

When the Kansas City Chiefs take on the Tampa Bay Buccaneers at Super Bowl LV on February 7, 2021, Volvo fans won't be talking about the old guard/new guard quarterback battle. They'll instead be hoping for a safety.

Here's how it works. For a chance to win a free car, contestants visit VolvoSafetySunday.com between January 25 and February 7, 2021 to design, in any trim and color available in the U.S. Entrants can build their car in the Volvo vehicle configurator or take a short quiz that will recommend a model based on their lifestyle. Once configured, users must click "Try to win this Volvo" on the summary page to enter. Full rules, terms and conditions can be found at VolvoSafetySunday.com.

Potential winners must enter the contest ahead of Super Bowll LV.Photo courtesy of Volvo Car USA

Volvo Safety Sunday 2021

Then, it's all up to the Chiefs and Bucs. It doesn't matter which team scores the safety. As long as one football lands in the end zone to score two points, there will be winners. Think it's a long shot? Remember that just last week the Buffalo Bills scored their first points of the game via a safety.

The giveaway is part of a larger push by Volvo to focus on the safety offered by their vehicles. The company is currently innovating to address the challenges of speed, intoxication, and distraction. Some of this work includes looking at how smart speed control and geofencing can automatically limit vehicle speeds near schools and hospitals in the future.

A new vehicle, designed to rise to meet some of this with hands-free driving software built in, is the redesigned 2022 Volvo XC90, which is expected to go on sale later this year. The XC90 is Volvo's best-selling SUV in the U.S. It comes in two- and three-row configurations, is available with a plug-in hybrid electric powertrain, and routinely is evaluated as having one of the poshest cabins in its class.

Last year, Volvo put $1 million worth of cars on the line to celebrate the more than one million lives saved by the three-point safety belt, a Volvo invention.

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Bugatti is selling just 40 Divos worldwide.

Photo courtesy of Bugatti

Only 40 Bugatti Divos will be made. Four of them were recently delivered to U.S. customers. The latest customized version of the supercar to be delivered by the French automaker pushed the limits of what the Bugatti craftspeople are capable of. As company founder Ettore Bugatti once said: "If it is comparable, it is no longer Bugatti."

Meet the Bugatti Divo named "Lady Bug".

The Divo premiered in 2018 and shortly thereafter a prospective buyer and noted collector from the U.S. approached Bugatti with an idea in mind. They wanted a strict geometric pattern that featured diamond shapes in a unique color contrast on their Divo. The Bugatti design and development team set about figuring out how to make that happen.

Bugatti Divo "Lady Bug" design process

Photo courtesy of Bugatti

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Two special metallic paint colors were developed: Customer Special Red and Graphite. The diamond pattern was designed to run precisely from the front over the sides to the rear – matching the silhouette of the Divo.

Bugatti's team spend a year-and-a-half to develop and implement the technical and graphic solutions the Divo owner required. Adding the diamonds to the car was far more complex than they expected. They would have to be painted onto the body with precision and exact definition.

What made it so hard? According to Bugatti, "the digital patterns in the CAD program bear little resemblance to reality: owing to the three-dimensional, sculptural form of the Divo with its contours, curves and ribs, the 2D-printed diamonds became distorted on the surface of the exclusive hyper sports car. As a result, they had to be digitally modified."

Being off by as little as one millimeter would ruin the entire visual effect. The total would be 1,600 diamonds by the time the pattern was fully executed.

Weeks later, designers discovered a way to match the CAD data with reality. They ended up being able to pull the film over the deeply concave surfaces of the Divo without the diamonds becoming distorted or developing folds.

Bugatti Divo "Lady Bug" graphics application

Photo courtesy of Bugatti

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During the pattern's development, a test car was used to perfect the pattern. After the initial steps of the application process were applied to the customer's Divo, Bugatti's team need to remove each diamond. Graphite paint and a clearcoat were applied on top of the effect paint in Customer Special Red in order to invert the pattern. As part of this process, the paintwork was sanded, smoothed, checked, retouched and then re-sanded. All in, the total time spent on the paint on the customer's car alone was two weeks.

"Every Bugatti Divo is one of a kind. With the custom-made 'Lady Bug', Bugatti has demonstrated the full range of its customization expertise. What initially seemed impossible was executed to perfection by the designers and developers in collaboration with the customer," says Stephan Winkelmann, President of Bugatti."We are proud to have matched the customer's personal taste and expectations with this unique Divo. The car really demonstrates what the marque is capable of in terms of creativity and craftsmanship."

Bugatti Divo "Lady Bug"

Photo courtesy of Bugatti

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There were no changes to the car's W16 powertrain for the project.

Each Divo is priced at $5.6 million USD but buyers pay more depending on which options they choose. All Divos are produced by the Bugatti Alelier in Molsheim. The first deliveries of the supercar happened in August 2020. All models will hav been delivered by this spring.

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The Alfa Romeo Giulia is one of the models that can be found on the new CPO website.

Photo courtesy of FCA US LLC

Customers looking for certified pre-owned Alfa Romeos no longer need to pay a visit to their dealership, browse the lot, and keep their fingers crossed. The Italian automaker has launched a new version of its certified pre-owned vehicles website.

The new site allows buyers to locate, research, and purchase late-model certified pre-owned Alfas from wherever their smart device will connect to the internet.

Every Alfa Romeo certified pre-owned vehicle passes a certification process followed by a thorough reconditioning process using authentic Mopar parts. The certification process includes a 169-point inspection including a diagnostic review, service and maintenance background verification, and examination of the interior, exterior, undercarriage, unibody and multimedia.

The Alfa Romeo website now has a certified pre-owned vehicles section.Photo courtesy of Stellantis

Certified Alfas are sold with a factory-backed five-year/100,000-mile Maximum Care Warranty that includes a $0 customer deductible that starts the date of the vehicle sale. Buyers can choose to upgrade that to an eight-year/100,000-mile warranty. Maximum Care Warranties cover over 5,000 mechanical parts.

A CARFAX Vehicle History Report is also included, as is a three-month trial subscription to SiriusXM.Twenty-four hour roadside assistance that includes flat tire service, gas delivery, battery-jump assistance, lockout service, towing service and rental car allowance is also part of the package.

As with a new vehicle, multiple financing options are available.

Don't want to shop in person? Alfa Romeo's E-Shop option allows buyers to locate, research and purchase vehicles from home, as well as take advantage of home delivery.

The updated alfaromeousacertified.com website can now also be accessed via the alfaromeousa.com homepage.

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