Super Bowl LV

Heres how to win a new car as part of the Volvo Safety Sunday promotion

Volvo is allowing Super Bowl LV fans to enter to win a free car - terms and conditions apply.

Photo courtesy of Volvo Car USA

Volvo Car USA Is bringing back its Volvo Safety Sunday campaign for this year's big game. This time around, they're giving away up to $2 million worth of cars.

When the Kansas City Chiefs take on the Tampa Bay Buccaneers at Super Bowl LV on February 7, 2021, Volvo fans won't be talking about the old guard/new guard quarterback battle. They'll instead be hoping for a safety.

Here's how it works. For a chance to win a free car, contestants visit VolvoSafetySunday.com between January 25 and February 7, 2021 to design, in any trim and color available in the U.S. Entrants can build their car in the Volvo vehicle configurator or take a short quiz that will recommend a model based on their lifestyle. Once configured, users must click "Try to win this Volvo" on the summary page to enter. Full rules, terms and conditions can be found at VolvoSafetySunday.com.

Potential winners must enter the contest ahead of Super Bowll LV.Photo courtesy of Volvo Car USA

Volvo Safety Sunday 2021

Then, it's all up to the Chiefs and Bucs. It doesn't matter which team scores the safety. As long as one football lands in the end zone to score two points, there will be winners. Think it's a long shot? Remember that just last week the Buffalo Bills scored their first points of the game via a safety.

The giveaway is part of a larger push by Volvo to focus on the safety offered by their vehicles. The company is currently innovating to address the challenges of speed, intoxication, and distraction. Some of this work includes looking at how smart speed control and geofencing can automatically limit vehicle speeds near schools and hospitals in the future.

A new vehicle, designed to rise to meet some of this with hands-free driving software built in, is the redesigned 2022 Volvo XC90, which is expected to go on sale later this year. The XC90 is Volvo's best-selling SUV in the U.S. It comes in two- and three-row configurations, is available with a plug-in hybrid electric powertrain, and routinely is evaluated as having one of the poshest cabins in its class.

Last year, Volvo put $1 million worth of cars on the line to celebrate the more than one million lives saved by the three-point safety belt, a Volvo invention.

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New electric SUV

Cadillac kicks off Lyriq EV production

The new SUV is being built in Spring Hill, TN.

General Motors

General Motors is moving more intentionally than most in its goal to become an electric automaker. New GM EVs will start to arrive in rapid succession over the next few years, and even luxury brand Cadillac is getting in on the action. The Lyriq is Cadillac's electric SUV that features sharp styling, an upscale interior, and solid electric range. Today, Cadillac announced that production of the new SUV has begun.

Spring Hill LYRIQ Sizzle Reelyoutu.be

The SUV is being built at GM's Spring Hill, TN plant, where its Saturn brand operated for several years. The facility for a $2 billion overhaul to prepare for production, and the GM team finished the project ahead of schedule. The facility currently produces the Cadillac XT5 and XT6, along with the GMC Acadia. General Motors notes that the factory overhaul took place in the midst of vehicle production, and says that the team pulled off Lyriq prep while still working on the factory's three existing products.

Reservations for the electrified Caddy sold out almost immediately. The SUV is expected to have an electric driving range of more than 400 miles and it will ride on GM's new Ultium architecture, which underpins many of the auto giant's new electric vehicles. Pricing is expected to start around $60,000 when the Cadillac goes on sale this year as a 2023 model.

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Volvo will install 60 ChargePoint chargers at Starbucks locations in the west and Northwest.

Volvo

Volvo plans to be an electric-only automaker by 2030, and along the way to that goal, the automaker is investing in services and infrastructure to support its vehicles. Today, Volvo announced a partnership with coffee giant Starbucks that will provide dozens of chargers at coffee shops in the west and northwest U.S.

As part of the deal, Volvo will install up to 60 company-branded chargers at up to 15 Starbucks stores on the route between Denver and Seattle. Volvo says it aims to install charging locations every 100 miles along the 1,350-mile route between the Mile-High City and Starbucks hometown of Seattle.

Volvo-Starbucks PartnershipVolvo's goal is to install a charger every 100 miles. Volvo

Though they'll have Volvo's name on the front, the chargers are from ChargePoint, and drivers will use a built-in ChargePoint app to access services. The function is available in the vehicle's infotainment system, and will help locate and use the chargers. Volvo says all EV drivers will be able to access the chargers for a fee, but notes that its owners will get free or discounted charging.

A Volvo-Starbucks partnership isn't as crazy as it sounds at first. Beyond the fact that there's likely quite a bit of overlap in both brands' customers, the move furthers Starbucks' sustainability goals and provides Volvo owners with a free or low-cost charging solution. The project should be done by the end of this year, so keep your eyes open if you're getting coffee in a Volvo EV in the area.

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