Super Bowl LIV

If a safety is scored during the Super Bowl, Volvo will give away $1 million in cars

Volvo is giving away $1 million in new cars if someone scores a safety during Super Bowl LIV.

Photo courtesy of Volvo Car Corporation

Whether you're rooting for the Chiefs or 49ers, you'll probably want to root for one of them to score a safety during Super Bowl LIV on February 2, 2020. During what the Swedish automaker is calling "Volvo Safety Sunday", if one team scores a safety during the game, random contest entrants will become winners.

According to Volvo, "A safety is a relatively rare and unpredictable scoring play in football that occurs when an offensive team is tackled, loses or fumbles the ball, or commits a penalty in their own end zone. The result of the play is two points to the defensive team, who receives possession of the ball via a free kick."

The campaign celebrate more than one million lives saved by Volvo safety innovations. The automaker has a number of safety innovations under their belt:

  • 1972: First rearward-facing child safety seat concept
  • 1991: Side-Impact Protection System (SIPS)
  • 1998: Whiplash Protection System (WHIPS)
  • 1998: Inflatable Curtain airbags
  • 2002: Roll-Over Protection System (ROPS)
  • 2003: Blind Spot Information System (BLIS)
  • 2008: City Safety collision sensing system
  • 2010: Pedestrian Detection with Full Auto Brake
  • 2013: Cyclist Detection
  • 2014: Run-off Road Protection
  • 2016: Connected Safety (Slippery Road Alert, Hazard Light Alert)
  • 2019: E.V.A (Equal Vehicles for All) Initiative and data sharing

To get entered to win, visit VolvoSafetySunday.com and design your own Volvo car. Submit a unique configuration code as an entry between January 20, 2020 and just before kickoff on February 2, 2020 to be registered.

Entrants can choose one of any 2020 Volvo models currently available in the U.S., in any trim and color.

Full rules, terms and conditions can be found at volvosafetysunday.com. a pledge to give away $1 million in cars if a safety occurs during football's biggest night on February 2, 2020.

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The IIHS may increase the speeds it uses to test advanced driver aids.

Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) recently announced that it is considering changing the speeds it uses to test vehicle-to-vehicle front crash prevention systems. The agency currently tests the systems at 12 and 25 mph, but says that the speeds don't accurately represent the types of crashes the safety tech is meant to prevent.

Front crash preventionwww.youtube.com

Automatic emergency braking (AEB) is designed to notify of a possible collision and help respond with automatic application of braking. Just like a human using the brake pedal, it can stop the car, but higher speeds make it difficult to stop in time. The new tests would be conducted at 35 to 45 mph, which is the range where a large number of rear-end crashes occur. As Automotive News noted, an IIHS study showed 43 percent of rear-end crashes occur at speeds of 45 mph or less, so it's important to have a test that shows how well the tech performs at those levels.

A whopping 85 percent of 2022 vehicles earned a "Superior" rating in the current testing regime, so the IIHS will remove it from 2023 testing and Top Safety Pick award evaluations. Their view is that, since the majority of vehicles meet the criteria, it's no longer an accurate way of evaluating performance. In its place, the agency introduced a night test for automatic emergency braking systems that will begin next year.

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Volvo will install 60 ChargePoint chargers at Starbucks locations in the west and Northwest.

Volvo

Volvo plans to be an electric-only automaker by 2030, and along the way to that goal, the automaker is investing in services and infrastructure to support its vehicles. Today, Volvo announced a partnership with coffee giant Starbucks that will provide dozens of chargers at coffee shops in the west and northwest U.S.

As part of the deal, Volvo will install up to 60 company-branded chargers at up to 15 Starbucks stores on the route between Denver and Seattle. Volvo says it aims to install charging locations every 100 miles along the 1,350-mile route between the Mile-High City and Starbucks hometown of Seattle.

Volvo-Starbucks PartnershipVolvo's goal is to install a charger every 100 miles. Volvo

Though they'll have Volvo's name on the front, the chargers are from ChargePoint, and drivers will use a built-in ChargePoint app to access services. The function is available in the vehicle's infotainment system, and will help locate and use the chargers. Volvo says all EV drivers will be able to access the chargers for a fee, but notes that its owners will get free or discounted charging.

A Volvo-Starbucks partnership isn't as crazy as it sounds at first. Beyond the fact that there's likely quite a bit of overlap in both brands' customers, the move furthers Starbucks' sustainability goals and provides Volvo owners with a free or low-cost charging solution. The project should be done by the end of this year, so keep your eyes open if you're getting coffee in a Volvo EV in the area.

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