Super Bowl LIV

If a safety is scored during the Super Bowl, Volvo will give away $1 million in cars

Volvo is giving away $1 million in new cars if someone scores a safety during Super Bowl LIV.

Photo courtesy of Volvo Car Corporation

Whether you're rooting for the Chiefs or 49ers, you'll probably want to root for one of them to score a safety during Super Bowl LIV on February 2, 2020. During what the Swedish automaker is calling "Volvo Safety Sunday", if one team scores a safety during the game, random contest entrants will become winners.

According to Volvo, "A safety is a relatively rare and unpredictable scoring play in football that occurs when an offensive team is tackled, loses or fumbles the ball, or commits a penalty in their own end zone. The result of the play is two points to the defensive team, who receives possession of the ball via a free kick."

The campaign celebrate more than one million lives saved by Volvo safety innovations. The automaker has a number of safety innovations under their belt:

  • 1972: First rearward-facing child safety seat concept
  • 1991: Side-Impact Protection System (SIPS)
  • 1998: Whiplash Protection System (WHIPS)
  • 1998: Inflatable Curtain airbags
  • 2002: Roll-Over Protection System (ROPS)
  • 2003: Blind Spot Information System (BLIS)
  • 2008: City Safety collision sensing system
  • 2010: Pedestrian Detection with Full Auto Brake
  • 2013: Cyclist Detection
  • 2014: Run-off Road Protection
  • 2016: Connected Safety (Slippery Road Alert, Hazard Light Alert)
  • 2019: E.V.A (Equal Vehicles for All) Initiative and data sharing

To get entered to win, visit VolvoSafetySunday.com and design your own Volvo car. Submit a unique configuration code as an entry between January 20, 2020 and just before kickoff on February 2, 2020 to be registered.

Entrants can choose one of any 2020 Volvo models currently available in the U.S., in any trim and color.

Full rules, terms and conditions can be found at volvosafetysunday.com. a pledge to give away $1 million in cars if a safety occurs during football's biggest night on February 2, 2020.

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Nuts & Bolts

 
 

Photo courtesy of Hyundai Motor Group

Hyundai Motor Group, the parent company of Hyundai, has announced the formation of a new unit - New Horizons Studio. The new venture is focused on the development of what Hyundai calls Ultimate Mobility Vehicles (UMVs).

New Horizons Studio is part of Hyundai's larger focus on the future of mobility. Unit workers will work to envision vehicles that wander with "unprecedented mobility". These products will focus on target customers that have unconventional travel needs whether it be to access places they have never been or adapt their mobility limitations to their surroundings.

Hyundai 'Elevate' Walking Car Concept

Photo courtesy of Hyundai Motor Group

New Horizons Studio is led by Vice President Dr. John Suh, who has held several leadership roles at Hyundai Motor Group since 2011. He served as founding director of Hyundai Ventures, and then led Hyundai CRADLE (Center for Robotic-Augmented Design in Living Experiences) as its founding director based in Silicon Valley. He brings over 35 years of expertise in the automotive and emerging technology sectors, including roles at Stanford University, Palo Alto Research Center (PARC; formerly, Xerox PARC), and General Motors Company.

"We aim to create the world's first transformer-class vehicle, also known as the Ultimate Mobility Vehicle," said Dr. Suh.

Dr. Ernestine Fu will move to New Horizons Studio as Director of Product Management. She has led research on human operator and autonomous vehicle interactions at Stanford University's Volkswagen Automotive Innovation Lab, as well as scaled emerging technology companies for over nine years as a venture capital partner at Alsop Louie Partners.

The Hyundai Elevate is the first vehicle being developed by the Studio. It debuted at CES 2019 and does not rely solely on wheels to makes it way across urban, suburban, and rural landscapes. The unit sees the Elevate as being able to respond in emergency situations like natural disasters or assist with persons who do not have access to an ADA ramp.

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The Lamborghini Urus Graphite Capsule adds new interior and exterior color choices for buyers.

Photo courtesy of Lamborghini Automobili

Expressions in color and trim meet at the Urus Graphite Capsule, a collection of SUVs produced by super luxury automaker Lamborghini. The Urus itself sits at the intersection of performance and practicality, and is the best-selling model in the Lamborghini lineup.

The Urus Graphite Capsule lets buyers push the limit in a pick-and-choose fashion. Lamborghini will offer the Urus Graphite Capsule in four new exterior matte colors including white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres. The lower parts of the car, the front, rear, and side sills, are all finished in the color.

Lamborghini Urus Graphite Capsule

Photo courtesy of Lamborghini Automobili

From there, buyers are able to choose from four tiny accent colors: orange Arancio Leonis and Arancio Dryope, yellow Giallo Taurus, and green Verde Scandal. Those accent colors are shown on the front splitter, door inserts, and rear spoiler.

The cabin of the Urus sports the same traditional design the SUV has had during this, its initial generation. The Urus Graphite Capsule check box adds dark, anodized aluminium trim on the dashboard and door panels, with new matt-finish carbon fiber inserts. The buyer's choice of exterior colors are carried over to the inside where upholstery is contrast stitched. Q-citura stitching and the embroidered Lamborghini logo reside on the headrests.

The ventilated Alcantara seats are an exclusive option only available on the Urus Graphite Capsule and the recently launched Pearl Capsule.

"The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV: its color and styling is as adaptable and versatile as its presence in every high-performance and lifestyle environment." said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. "The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trim. The Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini."

The Urus Graphite Capsule is available on Urus model year 2021. It has a starting MSRP of $218,009 in the U.S.

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