Electric Vehicles

Volvo promises to be fully electric by 2030, says goodbye to traditional dealership model

Volvo is transitioning to an all-electric lineup.

Photo courtesy of Volvo Cars

Volvo Cars is the latest company to take their commitment to electric powertrains to a new level. Unlike other automakers, like Land Rover who is promising an electric option for its model lineup, Volvo is planning to make their whole lineup electric by 2030.

This means that there will only be all-electric cars and SUVs in its global portfolio and all internal combustion engine and hybrid models will be phased out. By 2025, it aims for 50 percent of its global sales to consist of fully electric cars, with the rest hybrids. By 2040, the company hopes to be carbon neutral. Nissan has similar goals.

Volvo XC40The Volvo XC40 is currently offered as an all-electric model.Photo courtesy of Volvo Cars

Volvo XC40

Additionally, the brand is rolling out a new commercial strategy that will have them invest heavily in online sales channels in a move to reduce the complexity of its product offerings and set pricing on models, eliminating bargaining at the point of sale, something that the Saturn brand was known for. Via VolvoCars.com buyers will be able to choose from pre-configured electric Volvos that are ready for ordering and quick delivery.

"The future of Volvo Cars is defined by three pillars: electric, online and growth," says Lex Kerssemakers, Head of Global Commercial Operations at Volvo Cars. "We want to offer our customers peace of mind and a care-free way of having a Volvo, by taking away complexity while getting and driving the car. Simplification and convenience are key to everything we do."

Customer offerings will all be housed under one brand, Care by Volvo, which was, until now, the name of the company's subscription service platform.

Dealerships and sales associates still factor into the company's plans. That's good, because many states require new car sales to occur only though an authorized dealership, a point of contention for emerging brands due to the expense and logistic annoyance of establishing a dealer network. Dealerships will be tasked with "a variety of important services such as selling, preparing, delivering and servicing cars" according to a release.

Volvo online ordering and financing process

Volvo online ordering and financing process screenshot

Photo courtesy of Volvo Cars

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"Online and off-line need to be fully and seamlessly integrated," added Lex Kerssemakers. "Wherever the customer is in their journey – online, in a showroom, in a Volvo Studio, or driving the car – the customer experience needs to be top-notch."

The purchase of an electric Volvo will include a package of traditional extras including service, warranty, roadside assistance, insurance (where available), and home charging options. Sans the insurance, many electric vehicle manufacturers offer these extras already.

"There is no long-term future for cars with an internal combustion engine," said Henrik Green, Chief Technology Officer at Volvo Cars. "We are firmly committed to becoming an electric-only car maker and the transition should happen by 2030. It will allow us to meet the expectations of our customers and be a part of the solution when it comes to fighting climate change."

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The EQB lands this summer with a not-so-bad starting price.

Mercedes-Benz

Mercedes-Benz is pressing ahead with its electrification goals. Following the release of the EQS flagship electric sedan last year, the automaker is readying the EQB, an electric SUV with up to seven seats. Today, Mercedes announced pricing for the vehicle, and it's surprisingly reasonable. Two trim levels will be offered for the EQB in the United States: Exclusive and Pinnacle, and wecould see an AMG variant at some point down the road.

The EQB comes in two variants, including the EQB 300 and EQB 350, both of which come with all-wheel drive. The EQB 300 offers 225 horsepower and the 350 delivers 288 ponies. Those aren't super-serious numbers and they don't have to be. The EQB competes with vehicles like the Volkswagen ID.4, so mind-blowing performance isn't exactly the goal. Mercedes hasn't given range estimates yet, but they should fall in line with the competition.

2023 Mercedes-Benz EQBThe EQB will come in two powertrain variants, each with two trims.Mercedes-Benz

The SUV comes standard with a 10.25-inch configurable digital gauge cluster and a 10.25-inch touchscreen. Mercedes includes a good list of standard safety features, including lane keep assist, blind spot monitoring, and active brake assist. Additionally, the EQB's navigation system routes the vehicle for the best efficiency and can help locate charging stations.

The 2023 Mercedes-Benz EQB 300 starts at $56,800, including a $1,050 destination charge. A range-topping Pinnacle trim is available for $59,350. The EQB 350 starts at $60,350. Mercedes says the SUV will go on sale in summer 2022.

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Volvo will install 60 ChargePoint chargers at Starbucks locations in the west and Northwest.

Volvo

Volvo plans to be an electric-only automaker by 2030, and along the way to that goal, the automaker is investing in services and infrastructure to support its vehicles. Today, Volvo announced a partnership with coffee giant Starbucks that will provide dozens of chargers at coffee shops in the west and northwest U.S.

As part of the deal, Volvo will install up to 60 company-branded chargers at up to 15 Starbucks stores on the route between Denver and Seattle. Volvo says it aims to install charging locations every 100 miles along the 1,350-mile route between the Mile-High City and Starbucks hometown of Seattle.

Volvo-Starbucks PartnershipVolvo's goal is to install a charger every 100 miles. Volvo

Though they'll have Volvo's name on the front, the chargers are from ChargePoint, and drivers will use a built-in ChargePoint app to access services. The function is available in the vehicle's infotainment system, and will help locate and use the chargers. Volvo says all EV drivers will be able to access the chargers for a fee, but notes that its owners will get free or discounted charging.

A Volvo-Starbucks partnership isn't as crazy as it sounds at first. Beyond the fact that there's likely quite a bit of overlap in both brands' customers, the move furthers Starbucks' sustainability goals and provides Volvo owners with a free or low-cost charging solution. The project should be done by the end of this year, so keep your eyes open if you're getting coffee in a Volvo EV in the area.

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